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Goal Setting
Friday, January 25, 2013
         Prework

   for WBS Members
   by Muzlifah Yusoff
Goal Setting (Prework: use the charts attached )

1.   Define the business or businesses : what the company does

2.   Identify the organization’s Strengths and Weaknesses/
     vulnerabilities, and Opportunities. Use SWOT chart.

3.   Assess how your did in 2012. Use “Post Mortem 2012 “ chart.

4.   Draft your 2013 Goals and Action Plans. Use Critical Success
     Indicators chart.




                                                                    2
How to set goals
1.Specify the general objective or tasks to be done.

2. Specify how the performance in question will be measured.

3. Specify the standard or target to be reached.

4. Specify the time span involved.

5. Prioritize goals. When more than one goal is set , prioritize them.

6. Break down the goals into manageable steps.

7. Remember : S.M.A.R.T Goals (Specific, Measurable, Action-
   Oriented, Realistic, Time and Resource constrained.)

                                                                         3
SWOT Analysis of
           Your company’s current status

Strength                  Weakness




Opportunities             Threat




                                           4
Postmortem of Year 2012

START        STOP         CONTINUE




                                     5
Critical Success Indicators(Sample)
Focus Areas   Indicators   Q1 Actual   Goal




                                              6
Critical Success Indicators(Sample)
Focus Areas   Indicators   Q1 Actual   Goal




                                              6

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WomenBizSENSE 2013 Goals, Vision & Mission Workshop

  • 1. Goal Setting Friday, January 25, 2013 Prework for WBS Members by Muzlifah Yusoff
  • 2. Goal Setting (Prework: use the charts attached ) 1. Define the business or businesses : what the company does 2. Identify the organization’s Strengths and Weaknesses/ vulnerabilities, and Opportunities. Use SWOT chart. 3. Assess how your did in 2012. Use “Post Mortem 2012 “ chart. 4. Draft your 2013 Goals and Action Plans. Use Critical Success Indicators chart. 2
  • 3. How to set goals 1.Specify the general objective or tasks to be done. 2. Specify how the performance in question will be measured. 3. Specify the standard or target to be reached. 4. Specify the time span involved. 5. Prioritize goals. When more than one goal is set , prioritize them. 6. Break down the goals into manageable steps. 7. Remember : S.M.A.R.T Goals (Specific, Measurable, Action- Oriented, Realistic, Time and Resource constrained.) 3
  • 4. SWOT Analysis of Your company’s current status Strength Weakness Opportunities Threat 4
  • 5. Postmortem of Year 2012 START STOP CONTINUE 5
  • 6. Critical Success Indicators(Sample) Focus Areas Indicators Q1 Actual Goal 6
  • 7. Critical Success Indicators(Sample) Focus Areas Indicators Q1 Actual Goal 6

Editor's Notes

  1. Define the business or businesses. It is basically a matter of identifying what the company does, e.g., “We are in the energy business”. Such descriptions identify the basic purpose or strategic thrust of the organization. Identifying the organization’s strengths and weaknesses or vulnerabilities. This should be done for each functional area or product line, e.g. financial health, marketing expertise, human resources, management skills, manufacturing capacity etc Analyze the organization’s environment . This includes an assessment of the company/s competitors and their strengths and weaknesses, including their technology, the demand for the organization’s products; the state of the economy; government regulation; and the anticipated changes in all of the preceding. Identify threats and opportunities based on the above analyses. Alternative courses of action should be considered, which may initiate a redefinition of the business. Certain products or lines of business may be discontinued or modified and others begun.
  2. 7 Key Steps to be followed in order to obtain optimal results: 1. Specify the general objective or tasks to be done. What do you want to accomplish? Reduce costs? Increase sales? Enhance work quality on an assembly line? Improve customer service? Develop subordinates/ 2. Specify how the performance in question will be measured. 3. Specify the standard or target to be reached. This involves not only using the quantitative scale but also indicating the specific degree of performance to be achieved; for example, producing sixty units per hour, attaining a 1 percent lower reject rate, completing the project by May1, answering all customer queries within twenty-four hours, increasing profit by ten percent, increasing sales by twenty five percent, cutting costs by 3 percent etc 4. Specify the time span involved. This involves setting a deadline for reaching the goal, for eg, to answer each customer inquiry within nine minutes 5. Prioritize goals. Rank the goals in terms of their relative importance. purpose of this step is to direct action and effort in proportion to the importance of each goal.