The document discusses different types of women-owned businesses including home-based businesses, direct sales, online businesses, and retail outlets. It then provides more details on categories of retail outlets such as independent shops in shoplots, residential areas, or commercial buildings, as well as shops in shopping malls. The document goes on to outline sharing from several women business owners, including one who owns an independent retail outlet and previously owned a kiosk, and one who is a Subway franchisee in a shopping mall. It closes by discussing pros and cons of retail outlets.

1. Today’s
Topic
28
September
2012
WomenBizSense
Networking women in business

2. Business
Type
• SOHO
–
Home
Base
Business
• Direct
Sales
–
MLM,
Insurance
• Online
Business
• Retail
Outlets
WomenBizSense
Networking women in business

3. Retail
Outlet
Category
• Independent
Retail
~
Shoplot
~
ResidenGal
Area
~
Commercial
Building
• Shopping
Mall
Retail
WomenBizSense
Networking women in business

4. Today’s
Sharing
• JeaneJe
–
Online
Business
• Lisa
–
Independent
Outlet
@
ResidenGal
Area
• Josephine
–
Independent
Outlet
@
High
Traffic
Commercial
Area
• Lee
Min
–
Independent
Outlet
that
previously
owned
a
kiosk
in
Gurney
Plaza
• Rita
–
Subway
Franchisee
@
First
Avenue
WomenBizSense
Networking women in business

5. Rita’s
Sharing
~
First
thing
–
Mall’s
T&C
~
Strictly
abide
to
Mall’s
operaGon
Gme
~
If
you
need
to
open
earlier,
need
to
get
permission
and
strictly
not
allowed
to
close
early
~Open
for
365
days
only
allow
3
–
5
days
closing
per
year
upon
permission
approved
~
Mall’s
rental
much
higher
than
independent
retail
outlet
~
Min
fee
set
for
a
mall’s
rental
or
%
base
on
the
sales
~
More
exposure
and
promoGon
=
CROWD
~
If
she
is
given
another
choice,
what
is
her
decision?
WomenBizSense
Networking women in business

6. Pros
&
Cons
Pros
:
~
Retail
outlet
will
able
to
have
high
exposure
and
walk-­‐in
customers
~
Customers
able
to
try
out
the
products
&
services,
able
to
give
consultaGon
and
recommendaGon
~
Have
more
opportunity
for
business
expansion
and
strategic
alliance
with
reputable
partners
~
PotenGal
to
go
franchise
or
licensing
~
Increase
customer’s
confidence
~
The
retail
business
must
be
unique
compare
to
compeGtor
WomenBizSense
Networking women in business

7. Pros
&
Cons
Cons
:
~
High
expenses
such
as
rental,
wages
&
etc
~
If
located
at
low
traffic
area,
will
be
limited
to
surrounded
area
~
Have
to
do
promoGon
to
drive
crowd
to
the
retail
outlet
~
Opening
an
outlet
will
need
a
huge
capital
&
strong
cash
flow
~
Difficult
to
hire
staff
WomenBizSense
Networking women in business

8. The
End
WomenBizSense
Networking women in business