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Dori from Hungary wants to start a private psychological practice to help people who feel unhappy and need someone to listen. Her target customers would be both male and female aged 10 to 60 located in Hungary. Supporting research found 90% of people asked said they would see a psychologist. Dori plans to finish college to become a psychologist, set up her own practice where people feel comfortable, and charge $100 per session. She also wants to continuously learn by volunteering to help kids in orphanages.
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A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers are adults aged 20-70 looking to make positive changes to their health and well-being. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
The e menu
1) The document proposes an "E-Menu" business idea which involves creating an electronic menu shaped like an iPad that provides nutritional information, pictures, ingredients and language translation for menu items.
2) The target customers for the E-Menu would be owners of fancy, multicultural restaurants in modern cities.
3) Research found that 75% of interviewed people would like to use the E-Menu if they owned a restaurant and 87.5% would like to use it if they were restaurant guests.
Danutch's presentation
This document outlines a business proposal for a vintage-style coffee shop and clothing rental space. The target customers would be females and males aged 15-35 who enjoy coffee and vintage styles. Drinks and snacks would be priced between 50-100 Thai Baht and rental space for vintage clothing sellers would be 350 Baht per day. The next steps outlined are further research, contacting potential customers and suppliers, and promoting the business to launch within 6 months of returning to Thailand. Feedback is welcomed to improve the proposal.
Sarah hahnemann
Sarah proposes opening family activity resorts that offer a variety of winter and summer activities, restaurants, accommodations, and babysitting services. The resorts would target families with children ages 0-99 from around the world. Market research found 100% interest from survey respondents, with 33% saying they would use such resorts weekly. Financial projections estimate 50% of customers would pay $50 per day, with family discounts. Sarah plans to open the first resorts in Europe and countries without reliable snow, and will conduct more market research and seek financial backing to help expand globally.
Sarah hahnemann
Sarah proposes opening family activity resorts that offer a variety of winter and summer activities, restaurants, accommodations, and babysitting services. The resorts would target people of all ages and from different countries. Market research found that 100% of survey respondents were interested in such a concept and 33% would use it weekly. The resorts aim to fill a marketing gap and could charge $50 per day, with family discounts. Sarah plans to open locations in Europe initially and then countries without much snow, seeking financial support and hiring help along the way.
Wbl2010 presentation2
SaBrina Izzo proposes opening a cupcake cafe in Zurich, Switzerland. Her target customers are people of all ages and genders who love sweets. She conducted supporting research, finding that over 10 people said they would visit the cafe. Her financial projections estimate the total cost of the project at $25,000, and a marketing survey found that 60% of respondents would spend $500 and 40% would spend $1000 to support the project.
More from Kathy Korman Frey (20)
Wbl presentation
- 1. Psychological Private Practice Dori Women’s Business Leadership Part I Professor Frey 07.21.2010 1
- 2. Intro Dori from Hungary - Lots of unhappy people - Need someone to listen, and help 2
- 3. My business idea - Create my own private practice where people feel comfortable to come 3
- 4. Target customer – Age: 10-60 – Gender: both male and female – Geography: Hungary 4
- 5. Supporting Research • 90% of the people I asked would go to a psychologist 5
- 6. Financials • People are willing to pay 100$ 6
- 7. Actions • Finish college, become a psychologist 7
- 8. Continuous Learning • Volunteer to help kids in orphanages 8
- 9. Thank you! 9