1. The big year AlineArada de Andre Women`s Business Leadership Part I Professor Frey 07/21/2010
2. intro Au Pair in my fifth month in the US Most of us did some research before we came here in places like blogs, sites, chats and more!
3. My business idea A book about my year as an Au Pair - The challenges to get here - The cultural shock - The adventures - How it was to get back home
4. Target Customer Age: 18-26 Gender: Female / Male Geography: All around the world People with interest in exchange programs
5. Supporting Research Most people would still buy the book even though they already have some information about it.
6. Financials The price suggested was $12 And 90% of the target customer was willing to pay the price
7. Actions Actions already taken: Taking notes Read books related to this subject Actions to be taken: Find a mentor in writing Get to know more about writing
8. Continuous learning Keep involving myself in the world of writing Try to make this my first and not my only book
9. Thank you! “It does not matter if you came to study or to travel or even to take a break from life, after we get here we all fell the same way; we feel free.” - Aline De Andre (The Big Year)
