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Shop No.8, Sukhanand Complex,
Near Prince Hotel, Pune Solapur
Road, Hadapsar Pune: 411028
Phone: +919766811196
Business Report for the project.
Purpose:-
The main objective of this report is to understand the market and current condition of Pune city.
This report covers a few points and the points are:-
 Pune market is full of mix communities (Marathi,Sindi and many others). So we can do the
marketing according to community.
 Invite at least ten companies with we are currently working. These companies will be our
brand ambassador.
 Focus more how they are going to be profitable while associated with a group.
 As per the demonetization took place in India mostly M.S.M.E & S.M.E. who do business in
the cash are affected by this.Our group will be the backbone for these sector companies.
 We can show our plus point and reduce their fear and approach them positively to be part of
our venture.
 Strong advertising and promotion need from our side to capture the buying audience.
A Reliable, Professional Team with the Experience You Need
Buyer perspective:-
Industrial buyer behavior
Description
The buying behavior of organizations involved in the purchase of goods or services for resale or
for use in the production of other goods or services by the firm:-
Key Insights
In b2b marketing, industrial buyer behavior constitutes a major area of research in marketing
and involves many related concepts. It takes place in different dimensions
(A)BuyClass:-
Buy class categorizes or for frames the nature of the business buying situation
new task-situations where the buyer is a first-time buyer of product or service.
(B)Straight rebuy:-
Situations where the buyer is reordering the same product or service previously
purchased.
(C)Modified rebuy:-
Situations where the buyer wants to make adjustments to product or service specification
relative to a previous purchase.
(D)Buy phase: -
Buy-phase related to the industrial buying process that is need recognition, need definition, need
description, seller identification, proposal solicitation, proposal evaluation, proposal selection,
ordering procedures, and a review performance.
(E)Buyer decision process: -
The decision-making process followed by a buyer of a good or service. A key task in which we
have to understand the elements of the decision-making process for the firm’s offerings with the
aim of successfully influencing the process.
Pune Key Market area:-
We must focus on capture the old as well as a new industrial area in Pune. I attached a Pdf file of
Pune Industrial area. Please find the file.
Ways of doing this Campaign/Project
(a)Organize a strong event
It is one of the possibilities we can do in the form of an event. Like a Huge expo. To make this
event successful we need a huge advertising and promotion activity like radio, hoarding and
many others.
Advantage
 Possibility of touching the all Pune area. 
 Media presence will be good for future endeavors. 
 We can generate a good number of leads. 
Disadvantage
 Costing of these types of events will be huge. 
 Dependency on advertising. 
(b)Associations
The Industrial area is full of small- small associations. If we get the permission from these associations
we can arrange one small meeting and on the same flat form we can explain the job.
Advantages
 Able to reach small industries owner 
 Conversion rate will be better. 
 Not expensive 
Disadvantage
 Time consuming
Shop No.8, Sukhanand Complex,
Near Prince Hotel, Pune Solapur
Road, Hadapsar Pune: 411028
Phone: +919766811196
(C) Social Media Campaign 
As we know social media is free and strong between the youth. We can use social media for our
campaign. Strong advertising on social flat-form creates awareness and there are possibilities it
will increase our footfall.
Advantages
 Coasting is not so high
 Helps in S.E.O
 Strong profile put company one step ahead.
Disadvantages
 It is use as one of the possibility/Flat Form for doing business but dependency on this is not
good.
 Sometime create a negative image of company for example people give wrong review or
abusive comments.
Conclusion:-
 It’s just a theory and there will be the possibility that in practical it will vary.
 We must give more time to study and research to make this event/venture successful.
 Awareness of current condition of industrial market plays a prime role in our success.
 Focus to make more understandable and communicate in such a way that layman can
easily go through our words.
 We can use audio/video method for communications.
I hope some points will be helpful to you and will bring huge success.
Thanks
Shiv Charan

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Ways marketing report

  • 1. Shop No.8, Sukhanand Complex, Near Prince Hotel, Pune Solapur Road, Hadapsar Pune: 411028 Phone: +919766811196 Business Report for the project. Purpose:- The main objective of this report is to understand the market and current condition of Pune city. This report covers a few points and the points are:-  Pune market is full of mix communities (Marathi,Sindi and many others). So we can do the marketing according to community.  Invite at least ten companies with we are currently working. These companies will be our brand ambassador.  Focus more how they are going to be profitable while associated with a group.  As per the demonetization took place in India mostly M.S.M.E & S.M.E. who do business in the cash are affected by this.Our group will be the backbone for these sector companies.  We can show our plus point and reduce their fear and approach them positively to be part of our venture.  Strong advertising and promotion need from our side to capture the buying audience. A Reliable, Professional Team with the Experience You Need Buyer perspective:- Industrial buyer behavior Description The buying behavior of organizations involved in the purchase of goods or services for resale or for use in the production of other goods or services by the firm:- Key Insights In b2b marketing, industrial buyer behavior constitutes a major area of research in marketing and involves many related concepts. It takes place in different dimensions (A)BuyClass:- Buy class categorizes or for frames the nature of the business buying situation new task-situations where the buyer is a first-time buyer of product or service. (B)Straight rebuy:- Situations where the buyer is reordering the same product or service previously purchased. (C)Modified rebuy:- Situations where the buyer wants to make adjustments to product or service specification relative to a previous purchase.
  • 2. (D)Buy phase: - Buy-phase related to the industrial buying process that is need recognition, need definition, need description, seller identification, proposal solicitation, proposal evaluation, proposal selection, ordering procedures, and a review performance. (E)Buyer decision process: - The decision-making process followed by a buyer of a good or service. A key task in which we have to understand the elements of the decision-making process for the firm’s offerings with the aim of successfully influencing the process. Pune Key Market area:- We must focus on capture the old as well as a new industrial area in Pune. I attached a Pdf file of Pune Industrial area. Please find the file. Ways of doing this Campaign/Project (a)Organize a strong event It is one of the possibilities we can do in the form of an event. Like a Huge expo. To make this event successful we need a huge advertising and promotion activity like radio, hoarding and many others. Advantage  Possibility of touching the all Pune area.   Media presence will be good for future endeavors.   We can generate a good number of leads.  Disadvantage  Costing of these types of events will be huge.   Dependency on advertising.  (b)Associations The Industrial area is full of small- small associations. If we get the permission from these associations we can arrange one small meeting and on the same flat form we can explain the job. Advantages  Able to reach small industries owner   Conversion rate will be better.   Not expensive  Disadvantage  Time consuming
  • 3. Shop No.8, Sukhanand Complex, Near Prince Hotel, Pune Solapur Road, Hadapsar Pune: 411028 Phone: +919766811196 (C) Social Media Campaign  As we know social media is free and strong between the youth. We can use social media for our campaign. Strong advertising on social flat-form creates awareness and there are possibilities it will increase our footfall. Advantages  Coasting is not so high  Helps in S.E.O  Strong profile put company one step ahead. Disadvantages  It is use as one of the possibility/Flat Form for doing business but dependency on this is not good.  Sometime create a negative image of company for example people give wrong review or abusive comments. Conclusion:-  It’s just a theory and there will be the possibility that in practical it will vary.  We must give more time to study and research to make this event/venture successful.  Awareness of current condition of industrial market plays a prime role in our success.  Focus to make more understandable and communicate in such a way that layman can easily go through our words.  We can use audio/video method for communications. I hope some points will be helpful to you and will bring huge success. Thanks Shiv Charan