LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Twitter and organizational change processesJacob McGinnis
A look into how Twitter has changed as an organization since its inception in 2006, concluding with its plans to stay relevant in an ever-changing social environment.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Twitter and organizational change processesJacob McGinnis
A look into how Twitter has changed as an organization since its inception in 2006, concluding with its plans to stay relevant in an ever-changing social environment.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Bilder till arbetsbladet Perspektiv på Romantiken från Nationalmuseums hemsida. Finns att ladda ner på http://nationalmuseum.se/sv/Skola/Arbeta-med-konsten-pa-egen-hand/Gymnasiet/Romantiken-Caspar-David-Friedrich/
[DevInRio] Construindo robôs com software e hardware livresÁlvaro Justen
Palestra sobre Arduino e robótica que fiz no Dev in Rio[http://www.devinrio.com.br].
Mais informações sobre Arduino, Robótica e o projeto do semáforo em:
http://www.CursoDeArduino.com.br/
http://blog.justen.eng.br/
http://www.justen.eng.br/semaforo
Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
1. Your Corporate Website
Can Be Relevant Again
Jeremiah Owyang
Partner
May 19, 2010
1
For Gilbane Content Management Conference
Roadmap for the Social Corporate Website