Waterwatch Cooperative uses the latest technologies to improve food security worldwide. We develop the Global Vegetation Database to imform farmers and other stakeholders on the status of their crops. Know more, grow more!

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April 2015
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Problem
The use of scarce water resources for agriculture is a public interest that transcends the
boundaries of individual countries and parties
Innovative techniques are essential to tackle this problem

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Mission Waterwatch Cooperative
“Enable all stakeholders in food production
with geo-based information technology
to achieve sustainable increase
of land and water productivity
to improve food security.”

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By establishing the free for all
Global Vegetation database 3.0 -
based on geo generated information -
agricultural food producers will have
global access to relevant, objective
and
local information.
Mission Waterwatch Cooperative

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Based on various high quality
sources e.g. on remote sensing
data, meteorologic data etc.
Global Vegetation Database 3.0
6 – 24 months
Guarantees seamless zoom to
other more detailed geographic
levels without loss of quality of
information
Near real time data for wide
variety of applications (weekly
updates)
Free & open access to users and
value adders. It is easy to use
and not-for-profit
Global roll out secures
availability ofVegetation data: 6
months after start
Global coverage: within 2 years

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Current databases
 Static
 Heterogenous (National)
 Difficult to access
 Subjective
 Relative (%)
 Fixed geographic level
Why is the Global Vegetation Database 3.0 Unique?
Global Vegetation Database
 Dynamic (weekly updated)
 Homogenous (Global)
 Easy access + free
 Objective
 Quantitative (kg, ml)
 Flexible (seamless zoom to any detail)
Current situation Global Vegetation Database

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The Breakthrough

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Public-Private Cooperation
The creation of the Global Vegetation Database is in the interest of all
parties who work on solutions for the global food & water challenge. Its success depends
on the participation of science, governments, private sector and civil society to find
practical tools and solutions for small holder farmers, larger farms, water boards and all
all others who on a daily basis produce food and manage scarce water resources.

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Public-Private Cooperation
The creation of the Global Vegetation Database is in the interest of all
parties who work on solutions for the global food & water challenge. Its success depends
on the participation of science, governments, private sector and civil society to find
practical tools and solutions for small holder farmers, larger farms, water boards and all
all others who on a daily basis produce food and manage scarce water resources.
The common interest of all parties is guaranteed in a Public-Private Cooperation in
which the innovative strength of each participant is used to its fullest. A unique alliance
can be created in which the expertise of the Netherlands and its partners in the fields of
water management, agriculture and geo-data is used to create a strong navigating tool
to help solve one of the world’s most important and complex problems.

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Output Global Vegetation Database 3.0
WATER
e.g.
• Evapotranspiration
• Water stress
VEGETATION
e.g.
• Crop yield
• Yield deficit
CLIMATE
e.g.
• Biomass production
• CO2 intake
Open and free access to data food security, water and climate services
Data provision global and sustainable (standards, >10 year time period)
New services for food security, water and climate
Knowledge exchange, capacity building & training
New partnerships and businesses in partner countries and the Netherlands

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Outcome Global Vegetation Database 3.0
Increased employment in
service sector, both in
partner countries and the
Netherlands
Increased agricultural
production
Reduced loss of
harvests
More efficient use of inputs
(seeds, water, nutrients,
pesticides)
Valorization of public good
(European and other public
satellite data)
Acceleration of innovation
(in partner countries and the
Netherlands), topsector
policy
New partnerships
(public-private); from aid
to trade

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Impact Global Vegetation Database 3.0
A more innovative, sustainable and
competitive society
Improved food security Sustainable land and water use (SDG’s)
Increased income in partner
countries

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Waterwatch Ecosystem
Revenues from theWaterwatch Investment Fund, Waterwatch Projects and
Waterwatch Solutions finance the “Global Vegetation Database 3.0“
Stakeholders also stimulate innovation, local economic development and facilitate
access to markets worldwide

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Example Solutions
Disease Alert App aims to:
Warn farmers if there is a risk
of disease for their crops,
&
Provide the optimal time slot
when to and how to act.
This will result into:
1. Reduction of use of
pesticides.
2. Increased yield due to
less production loss.
3. Increased efficiency
through better planning.

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Founding Fathers & Partners
… and more to come

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Waterwatch Ambassadors
Herman Wijffels
Economist and professor,
University of Utrecht
Vincent Everts
Entrepreneur and trendwatcher
Tim van Emmerik
PhD Researcher Water
Resources, TU Delft
Dirk Jan van den Berg
President of the Executive Board,
TU Delft
Ad van der Sluijs
Entrepreneur and impact investor
Ernst van den Ende
Managing Director Plant Sciences
Group, Wageningen UR

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www.waterwatchcooperative.com
April 2015