Waters chromatography division : US field sales (A)
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Waters Chromatography Division (WCD) was founded in 1962 and sold to Millepore Corporation after a 10 year period of growth. In 1983, WCD's worldwide market was $350 million with sales of $120 million, forecast to rise to $142 million the following year. The US market accounted for 49.3% of total sales at $70 million, making it an important region. WCD led the HPLC market in instruments like pumps and detectors, and chemical products including columns and supplies. Instruments made up 62% of sales through new systems costing $10,000-$40,000. Chemical products ranged from $150-$750 per unit with the average order being $900.
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In today’s medical device and diagnostics industry, one of the challenges in new product development is to estimate the size of the addressable markets or market segments. Although secondary data are readily available at the national level, particularly in the US, it is still very difficult to make an informed decision on investing in an innovative concept when the solution is intended to serve user segments that are better characterized by behaviors than high level demographics.
To add to the uncertainty and complexity, practices across hospitals or even across departments within a hospital can vary significantly. Often times, the decision to pursue innovation is based on subjective interpretations of inadequate data, potentially resulting in biased outcomes.
Find out more at www.skimgroup.com/pmrg-2015.
Using Behavior-based Market Sizing to Inform Global Medical Device Innovation...
In today’s medical device and diagnostics industry, one of the challenges in new product development is to estimate the size of the addressable markets or market segments. Although secondary data are readily available at the national level, particularly in the US, it is still very difficult to make an informed decision on investing in an innovative concept when the solution is intended to serve user segments that are better characterized by behaviors than high level demographics.
To add to the uncertainty and complexity, practices across hospitals or even across departments within a hospital can vary significantly. Often times, the decision to pursue innovation is based on subjective interpretations of inadequate data, potentially resulting in biased outcomes.
We used a bottom-up market build approach to leverage insights to inform evidence-based innovation decisions.
Dental Radiography Equipment Market
Dental radiography equipment market was valued at US$ 2,559.09 million in 2021; it is expected to register a CAGR of 7.6% from 2022 to 2028
Telehealth Market
health market was valued at US$ 17,289.9 million in 2017 and it is projected to reach US$ 52,897.2 million in 2025; it is expected to grow at a CAGR of 15.7% from 2016 to 2025.
Hydroponics Global Market to Reach $25 Billion by 2029 | Industry Experts, Inc
Industry Experts, Inc. published the latest market research report on Hydroponics. As per the new report entitled “Global Hydroponics Market – System Types, Input Types and Crop Types”, Asia-Pacific region is poised to exhibit the fastest growth during 2023-2029 with a CAGR of 12.9% closely followed by Europe with 12.6%. Europe leads the global Hydroponics market with an estimated US$4.9 billion in 2023.
Connected Gym Equipment Market By Deployment, Capability, Equipment and End U...
The global connected gym equipment market was valued at over $5 billion in 2021 and is expected to grow to over $9 billion by 2028. The market is segmented by type into cardiovascular training, strength training, and others, and by end user into residential, gyms, and other commercial users. The report provides an analysis of the key factors driving and restraining market growth, along with future market opportunities. North America, Europe, Asia Pacific, and the Middle East & Africa are covered as the key geographical regions. Major players in the connected gym equipment market include EGYM, Life Fitness, Les Mills International, and Technogym.
9886043 indian-pharma-industry-
The document provides an overview of the evolution and growth of the Indian pharmaceutical industry from 1970 to 2010. It discusses the industry's five phases of growth and how it has developed from being dominated by foreign companies to becoming a major domestic and international player. The summary also outlines India's increasing pharmaceutical exports, the factors driving future growth, and initiatives by the Indian government to promote the industry.
International plc
This chapter discusses international product and service strategies. It examines the stages of the international product lifecycle from introduction to decline. It also explores dimensions of the international product mix, the new product development process, degrees of product newness, and how products diffuse internationally. The chapter provides frameworks for understanding how multinational companies manage their product portfolios across global markets over time.
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Using Market Build to Inform Global Product Innovation Decisions
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Hydroponics Global Market to Reach $25 Billion by 2029 | Industry Experts, Inc
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Waters chromatography division : US field sales (A)
- 1. Waters Chromatography Division: U.S. Field Sales (A) Sumeet Baid(55) Samyak Jain (43) Jonny Paul(22) Sentilkumaar(47) Soumini Basu(53)
- 2. WCD • Founded in 1962 • After 10 year “boom period” the company was sold to Millepore Corporation • Worldwide market for WCD was $350 mn • Current year 1983, sales was $120 mn & next year forecast was $142 mn • Sales forecast for U.S. alone was $70 mn & formed 49.3% of total sales, hence US was very important market
- 3. Products • WDC were leaders in both major segments of the HPLC market • Product line -Instruments like pumps, injectors, detectors etc. -Chemical products including packed columns & disposable accessories & supplies used in HPCL • 62% sales was from instruments which could be facility– installed as a new system, added to a new system or sold separately • Instruments: Installing a complete system cost between $10,000 - $40,000 Chemical products: Unit prices ranges from $150 - $750 per unit. The average order amounted to $900
- 4. Customer • Catered to highly technical customer base • Major markets were - Pharmaceuticals - Life sciences/biotechnology • Mainly research & industrial laboratories
- 5. Structure of the company • Employed 1485 people • Divided into functional departments • Equal number of sales & service personnel for each region, both reporting to a regional manager • Customer Support was responsible for i. Telephonic support ii. Provide information iii. Taking orders telephonically or by email • 75% - 80% of instrument orders & all of chemical product orders were placed by email or telephone
- 7. • Instrument orders were based on quotation given by sales team • Chemical product orders were from standard price list • Questionnaire was prepared (”qualifier”) which was used for follow up field sales