Making Rivers Relevant

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Making Rivers Relevant

  1. 1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/
  2. 2. Making Rivers Relevant Reaching Out to Non-Traditional Audiences Eric Eckl, May 13, 2008
  3. 3. Today’s Presentation <ul><li>Us and Them </li></ul><ul><li>Their participation </li></ul><ul><li>Their knowledge </li></ul><ul><li>Their channels </li></ul><ul><li>What to do about it </li></ul><ul><li>Success story! </li></ul>
  4. 4. Us
  5. 5. Them
  6. 6. Education Source: U.S. Census
  7. 7. Race 2000 2050 Source: U.S. Census
  8. 8. Their Participation
  9. 9. “ Several Times Per Month” Source: Outdoor Recreation in America , Roper Starch
  10. 10. “ Activities Per Year” Source: Outdoor Recreation in America , Roper Starch Photo: National Park Service Rivers and Trails Conservation Assistance
  11. 11. Their Knowledge
  12. 13. “ Watershed” Photo: Flickr, Fernando Dall D’aqua
  13. 14. “ Watershed” by Education
  14. 15. “ Watershed” by Race
  15. 16. “ Watershed” by Gender
  16. 17. Changing Channels
  17. 18. Ending: The Era of Mass Media Beginning: The Era of Nonpoint Source Information
  18. 19. Where they get their information
  19. 20. Media Choices are Exploding
  20. 22. Two Trendwatchers
  21. 23. Recent Trends in News Consumption Pew Research Center: Trends 2005
  22. 24. “ Watched TV news yesterday”
  23. 25. “ Read newspaper yesterday”
  24. 26. “ Listened to radio news yesterday”
  25. 27. “ Read a news magazine yesterday”
  26. 28. At the same news consumption falls… Roper Starch: Americans' Low &quot;Energy IQ:&quot; A Risk to Our Energy Future, 2002
  27. 29. “ Water pollution laws do not go far enough”
  28. 30. “ Environmental laws do not go far enough”
  29. 31. “ Endangered species laws do not go far enough”
  30. 32. “ Wetlands laws do not go far enough”
  31. 37. Ready to make the leap? Photo: National Park Service Rivers and Trails Conservation Assistance
  32. 38. Three Challenges <ul><li>They aren’t doing it </li></ul><ul><li>They don’t understand us </li></ul><ul><li>They hearing from us less and less often </li></ul>
  33. 39. Right Story Group Activities Photo: National Park Service Rivers and Trails Conservation Assistance
  34. 40. Right Story Family Activities Photo: U.S. Army Corps of Engineers
  35. 41. Wrong Story! Solitude Photo: U.S Natural Resources Conservation Service
  36. 42. Words That Work <ul><li>Family </li></ul><ul><li>Together </li></ul><ul><li>Nature </li></ul><ul><li>Safe </li></ul><ul><li>Wildlife </li></ul><ul><li>Healthy </li></ul>Photo: National Park Service Rivers and Trails Conservation Assistance
  37. 43. Words That Don’t <ul><li>Watershed </li></ul><ul><li>Instream Flow </li></ul><ul><li>Solitude </li></ul><ul><li>Wilderness </li></ul><ul><li>Hydrograph </li></ul><ul><li>W&S </li></ul><ul><li>USFS </li></ul><ul><li>NPS </li></ul><ul><li>USFWS </li></ul>Photo: U.S. Army Corps of Engineers
  38. 44. Right Channel <ul><li>Word of mouth </li></ul><ul><li>Online social networks </li></ul><ul><li>Word of mouth </li></ul>Photo: National Park Service Rivers and Trails Conservation Assistance
  39. 45. Wrong Channel
  40. 46. Success Story Photo: National Park Service Rivers and Trails Conservation Assistance

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