Communications for Clean Water

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Communications for Clean Water

  1. 1. Communicating Conservation - Mobilizing Political Support for Clean and Healthy Waters Choose Clean Water Conference 01/11/2010
  2. 2. Speakers <ul><li>Eric Eckl, Water Words That Work, LLC </li></ul><ul><li>Danielle Brigida, National Wildlife Federation </li></ul><ul><li>Dick Brooks, Action Media </li></ul><ul><li>Travis Loop, U.S. Environmental Protection Agency </li></ul>
  3. 3. Mobilizing Political Support Earth Day, 1995, Havre de Grace, Maryland
  4. 4. Agenda <ul><li>Introductions </li></ul><ul><li>Panelist Critiques </li></ul><ul><li>Breakout Groups </li></ul><ul><li>Judging </li></ul><ul><li>Selection of the next “Iron Flack” </li></ul>
  5. 5. Eric Eckl
  6. 6. Eric’s Main Points <ul><li>“ Environmental Awareness” is somewhat of a myth </li></ul><ul><li>If you want people to do something, you should tell them what it is </li></ul><ul><li>You should encourage them that their actions matter </li></ul><ul><li>You should encourage them that other people will do their part, too </li></ul>
  7. 7. Do Diligence Sounding Board
  8. 8. Water Babies
  9. 9. Water Babies <ul><li>It didn't really sum up the pollution problem or what we need to do to fix it. It was just very broad and barley touched on what to do. </li></ul><ul><li>The weakest point is that the piece only tells you to &quot;think&quot; about the water pollution </li></ul><ul><li>It does not tell us what we need to do in order to help. </li></ul>
  10. 10. Water Babies Words Pictures Call To Action 6 8 1
  11. 11. Weed and Feed
  12. 12. Weed and Feed <ul><li>The image of the child's feet walking through grass as the narrator says the chemical can be absorbed through the skin </li></ul><ul><li>The piece also tells you what you can do to help eliminate the problem (spot weed or pull weeds by hand), which is very helpful in getting people to do something. </li></ul><ul><li>Don't use herbicide or fertilizer with harmful chemicals. Pull weeds by hand or use the products on spots that is necessary only. </li></ul>
  13. 13. Weed and Feed Words Pictures Call To Action 7 9 8
  14. 14. Do Diligence Sounding Board
  15. 15. Eric’s Main Points <ul><li>“ Environmental Awareness” is somewhat of a myth </li></ul><ul><li>If you want people to do something, you should tell them what it is </li></ul><ul><li>You should encourage them that their actions matter </li></ul><ul><li>You should encourage them that other people will do their part, too </li></ul>
  16. 16. Danielle Brigida
  17. 17. Healthy Lakes, Healthy Lives An effort by Healing Our Waters, Great Lakes Coalition
  18. 19. Engagement Pieces
  19. 20. My Thoughts <ul><li>Action is the primary focus. </li></ul><ul><li>While there is some imagery it could be more powerful. </li></ul><ul><li>Lots of text, with font that is hard to read. </li></ul><ul><li>Very informational but not very engaging </li></ul><ul><li>Good effort on Community- should plan to do more around the yearly events it has. </li></ul>
  20. 21. Healthy Lakes, Healthy Lives
  21. 22. The Bay vs. The Bag A Project of Save the Bay
  22. 23. The Bay vs. The Bag Video
  23. 24. A Closer Look at the Page
  24. 25. Community Involvement
  25. 26. Thoughts… <ul><li>Great use of statistics and powerful imagery </li></ul><ul><li>Action was not focused upon in the video until the very end </li></ul><ul><li>Clearly about awareness building </li></ul><ul><li>Has a clear action – halfway down the page </li></ul><ul><li>Easy and simple messaging </li></ul>
  26. 28. Dick Brooks
  27. 31. Clean Water Minnesota 4 2 4 Words Pictures Call to Action
  28. 34. If it’s in our streets… 5 5 4 Words Pictures Call to Action
  29. 35. Keep it out of storm drains
  30. 37. 8 8 8 Words Pictures Call to Action
  31. 38. Strategy The art of getting someone to do something
  32. 39. Story <ul><li>People understand every message in terms of what they already know and believe. </li></ul>
  33. 40. <ul><li>GQNSFPVATLQN </li></ul>
  34. 41. <ul><li>GQNSFPVATLQN </li></ul>
  35. 42. <ul><li>GQNSFPVATLQN </li></ul>
  36. 43. <ul><li>Facts </li></ul><ul><li>Are </li></ul><ul><li>Meaningless </li></ul>
  37. 44. <ul><li>Meaning always </li></ul><ul><li>comes from the story </li></ul><ul><li>Facts illustrate </li></ul><ul><li>the story </li></ul>
  38. 45. Travis Loop
  39. 59. http://www.denverwater.org/Conservation/TipsTools/
  40. 61. Mobilizing Political Support Earth Day, 1995, Havre de Grace, Maryland
  41. 62. Your Turn! <ul><li>Imagine that president Obama is coming to your town for Earth Day 2010. You want to have a big crowd there! </li></ul><ul><li>You must create something to turn people out: a poster, a postcard, an email, a video – you decide </li></ul><ul><li>You have 25 minutes! </li></ul><ul><li>The speakers will judge what you come up with on words, pictures, and call to action </li></ul>

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