Play doh timetable - ryan banks
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Week 1 focuses on billboard advertisements, social media contests and posters in toy stores to tease the new product without revealing details. Week 2 uses radio announcements, magazine ads, and social media contests to raise awareness. Week 3 releases a short TV advert to boost excitement. Weeks 4-5 heavily feature TV and radio ads between 12-3pm and 3-4pm to remind people of the product. Week 6 announces the final contest winner, airs an interview with a previous winner, and continues ads to influence purchases.
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Playdohtimetable 160119145649
Over the course of 6 weeks, an advertising campaign is run to promote a new product. In week 1, billboards and social media contests create intrigue around the unknown product. Week 2 brings radio spots and magazine ads to a wider audience. Short TV ads begin in week 3. Weeks 4-5 heavily feature TV and radio ads between 12-4pm to maintain awareness. The final week announces the contest winner with a product interview to drive interest until launch.
Dates unit 18 advertisment
Over the course of 6 weeks, a marketing campaign is laid out that utilizes various advertising methods including social media, print media, radio, television, and celebrity endorsements. The campaign begins by creating social media pages and posting about upcoming events. In subsequent weeks, posters and billboards are designed and placed, advertisements appear on television and radio at scheduled times, winners of contests are announced on social media, and a celebrity endorses the product on social media. The goal is to promote a product through consistent advertising across multiple channels over an extended period.
Dates
This document outlines a 6-week marketing plan involving magazine advertisements, social media contests, posters in stores, radio ads, TV ads, and coupons to promote a product. It schedules the distribution of these materials and advertisements on specific dates and times each week, with the goal of increasing promotion of the product over the 6-week period through repetitive exposure across different media channels.
Watch powerpoint2
This document outlines an advertising campaign for a watch company. The proposed advertisement tells the story of a watch being passed down through a family over generations. It aims to show that the watch has sentimental value and will last a long time. The goals of the marketing campaign are to increase sales during the holiday season, raise brand awareness, and position the watch as a valuable family heirloom. The document also discusses legal and ethical considerations, a timeline for rolling out different elements of the campaign, and the budget.
Watch powerpoint
The document outlines a 6-week marketing plan for a new watch brand called Tagg. In week 1, billboards, magazine ads, and posters will be used to initially promote the brand. Week 2 focuses on TV ads during sports games and competitions on social media. Week 3 includes newspaper and magazine ads targeting wealthy audiences. Week 4 continues TV ads during sports and ads in expensive magazines. Week 5 holds a sponsored party in Monaco and auction of a limited watch. Week 6 offers the regular watch to those who generate social media shares and officially releases the watch.
Qwizdom Best Practice
The document provides information about an upcoming housing focus group meeting including:
- Details on signing in for a prize draw and voting on proposals using handsets.
- Several funding bids for home improvements and security measures.
- An update on the local office and presentations on financial inclusion and the energy team.
- Election details for local housing board member representatives.
- Instructions to provide feedback and claim expenses at the end.
Power Full Exposition
This document provides an introduction to the Power Round problems, which aim to prove that the density of primes dividing terms of the Somos-4 sequence is 11/21. It begins with definitions of relevant mathematical concepts and Bézout's lemma as an example proof. The document is divided into multiple sections that build up the necessary mathematical machinery to ultimately prove the theorem, including group theory, elliptic curves, sequences, Galois theory, and their connections. It acknowledges influences on the problems and thanks various individuals and organizations.
Let\'s Play Dough
This document provides an agenda and overview for a presentation on the developmental benefits of play dough. The presentation will include discussions on how play dough supports fine motor skills, imagination, creativity, attention spans, emotional development, and social skills. It recommends including play dough in daily classroom activities and learning centers. Play dough is suggested for use first thing in the morning, at the end of the day, and on rainy days to ease transitions and provide a calming activity. Playing music while children play with play dough can further enhance learning.
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Playdohtimetable 160119145649
Over the course of 6 weeks, an advertising campaign is run to promote a new product. In week 1, billboards and social media contests create intrigue around the unknown product. Week 2 brings radio spots and magazine ads to a wider audience. Short TV ads begin in week 3. Weeks 4-5 heavily feature TV and radio ads between 12-4pm to maintain awareness. The final week announces the contest winner with a product interview to drive interest until launch.
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Dates
This document outlines a 6-week marketing plan involving magazine advertisements, social media contests, posters in stores, radio ads, TV ads, and coupons to promote a product. It schedules the distribution of these materials and advertisements on specific dates and times each week, with the goal of increasing promotion of the product over the 6-week period through repetitive exposure across different media channels.
Watch powerpoint2
This document outlines an advertising campaign for a watch company. The proposed advertisement tells the story of a watch being passed down through a family over generations. It aims to show that the watch has sentimental value and will last a long time. The goals of the marketing campaign are to increase sales during the holiday season, raise brand awareness, and position the watch as a valuable family heirloom. The document also discusses legal and ethical considerations, a timeline for rolling out different elements of the campaign, and the budget.
Watch powerpoint
The document outlines a 6-week marketing plan for a new watch brand called Tagg. In week 1, billboards, magazine ads, and posters will be used to initially promote the brand. Week 2 focuses on TV ads during sports games and competitions on social media. Week 3 includes newspaper and magazine ads targeting wealthy audiences. Week 4 continues TV ads during sports and ads in expensive magazines. Week 5 holds a sponsored party in Monaco and auction of a limited watch. Week 6 offers the regular watch to those who generate social media shares and officially releases the watch.
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The document provides information about an upcoming housing focus group meeting including:
- Details on signing in for a prize draw and voting on proposals using handsets.
- Several funding bids for home improvements and security measures.
- An update on the local office and presentations on financial inclusion and the energy team.
- Election details for local housing board member representatives.
- Instructions to provide feedback and claim expenses at the end.
Power Full Exposition
This document provides an introduction to the Power Round problems, which aim to prove that the density of primes dividing terms of the Somos-4 sequence is 11/21. It begins with definitions of relevant mathematical concepts and Bézout's lemma as an example proof. The document is divided into multiple sections that build up the necessary mathematical machinery to ultimately prove the theorem, including group theory, elliptic curves, sequences, Galois theory, and their connections. It acknowledges influences on the problems and thanks various individuals and organizations.
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This document provides an agenda and overview for a presentation on the developmental benefits of play dough. The presentation will include discussions on how play dough supports fine motor skills, imagination, creativity, attention spans, emotional development, and social skills. It recommends including play dough in daily classroom activities and learning centers. Play dough is suggested for use first thing in the morning, at the end of the day, and on rainy days to ease transitions and provide a calming activity. Playing music while children play with play dough can further enhance learning.
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This document outlines advertising ideas and plans for promoting "Ghost Chili Chips." The advertising ideas include a TV ad where friends turn into ghosts after eating a ghost pepper chip, a poster where half a face turns ghostly, and a daring radio ad. The ads will link with the slogan and be released over 6 weeks, starting with a billboard and ending with an online competition. The product will sell by daring people to try the extremely hot chips. Schedules and budgets are provided for producing the TV, radio, and print ads. Legal and ethical issues as well as sample materials are also discussed.
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This document discusses several ways to enhance written publications, market a product, promote an event, generate interest/raise awareness, tell a story, and increase sales through various mediums. Newspapers and magazines can enhance reading and communication skills by providing daily news and images on topics. Posters are effective for marketing by targeting audiences, using large fonts, and having a clear message. Events can be promoted through signs, print, commercials, advertisements, direct mail, and websites. Sport Relief is an example of an event that raises awareness for charity through fundraising and sporting competitions. Photojournalism tells news stories through accurate images. Computer games and music can increase sales through advertising, special offers, reasonable pricing, and bundling products.
Unit 18 - LO2 Schedule Justification
This is the Schedule Justification for LO2, within Unit 18 of OCR Cambridge TEC in Media Studies Level 3 course.
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The document discusses different types of advertising including their purposes, pros, cons, and common methods. It defines advertising as a communication method used to persuade customers to purchase particular brands and increase consumption. The key steps in marketing are identified as market research, product development, and promotion. Some pros are that advertising can increase sales, raise living standards by introducing new products, and be found through various media. Cons mentioned are that advertising can encourage purchasing unneeded items and make people feel inadequate. Common advertising types outlined are outdoor, broadcast, covert, surrogate, and celebrity advertising.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
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The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
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The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
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The document evaluates potential media institutions that could distribute a new music magazine product. It analyzes the advantages and disadvantages of Bauer Media Group, IPC Media, BBC Worldwide, and Northern & Shell. Bauer Media Group is highlighted as the best option due to its large worldwide circulation, experience publishing other music magazines, ability to produce the magazine globally, and multiple platforms to advertise the product.
The new power of tv final (web version)
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2) TV Talkers, who comprise 22% of viewers, frequently post about their favorite TV shows online and drive more TV viewing to fuel online conversations.
3) TV and social media have a synergistic relationship where they drive each other. TV Talkers in particular willingly share brand advertising they like across their large social networks.
Advertising and Promotion
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Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 in the US. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats. TV ads aim to be memorable through songs, humor, animation or slogans. Regulations limit ad time per hour. Production costs and airing prices vary significantly between countries and programs.
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TV advertisements
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 costing $9 for 20 seconds. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats identified by research. TV ads aim to be memorable through songs, humor, animation or slogans. Production costs and airing prices vary significantly depending on the market, program, and length, with U.S. Super Bowl ads costing over $3 million for 30 seconds.
Question 3
Bauer Media would be the ideal institution to distribute my electronic music magazine product because they have extensive experience in the music industry but have not yet published an electronic music magazine. Distributing with Bauer would allow me to access new audiences and take advantage of their wide range of advertising platforms including TV, radio, and social media. Their large existing magazine brands also provide opportunities to advertise "The Drop" magazine on a global scale to gain widespread recognition and readership.
Question 2: How effective is the combination of your main product and ancilla...
The documentary, print ad, and radio ad for "Take Out" were effectively combined through consistent elements. They used the same title, slogan ("Food for Thought"), voiceover, and song ("Take Me Out") to clearly link the products together. The print ad depicted a half-eaten pizza, the radio ad included interviews on takeout, and the documentary's theme was about increased takeout consumption. These elements presented complementary yet related information across the different media to promote the documentary's message.
Question 2 - How effective is the combination of your main product and ancill...
The documentary "Take Out", the print ad, and radio ad were effectively combined through consistent elements. They used the same title "Take Out" to link convenient food and takeaways. The slogan "Food for Thought" represented the theme in both ancillary texts. Additionally, the same voiceover was used to discuss takeaway issues across the documentary and radio ad. The song "Take Me Out" provided background music to link the products while voxpops in the radio ad previewed the documentary's discussions. Together these elements created a cohesive promotional strategy to raise awareness of the documentary's examination of takeout culture.
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The document provides feedback on the strengths and areas for improvement for a film pitch. Some of the strengths included an engaging narrative, believable characters, and reasonable resources and feasibility. Areas that could be improved included making the justification for the film's setting in the UK stronger, providing more style devices, and addressing some plot holes and inconsistencies. In summary, the feedback highlighted positive aspects of the story and characters but identified ways the pitch could better support the film's style and address logical issues.
Xbox one storyboard 2
The storyboard depicts Harry and Alex using their Xbox consoles, with Harry celebrating after using his while Alex drops his head in shame.
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This document outlines advertising ideas and plans for promoting "Ghost Chili Chips." The advertising ideas include a TV ad where friends turn into ghosts after eating a ghost pepper chip, a poster where half a face turns ghostly, and a daring radio ad. The ads will link with the slogan and be released over 6 weeks, starting with a billboard and ending with an online competition. The product will sell by daring people to try the extremely hot chips. Schedules and budgets are provided for producing the TV, radio, and print ads. Legal and ethical issues as well as sample materials are also discussed.
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The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
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This document discusses several ways to enhance written publications, market a product, promote an event, generate interest/raise awareness, tell a story, and increase sales through various mediums. Newspapers and magazines can enhance reading and communication skills by providing daily news and images on topics. Posters are effective for marketing by targeting audiences, using large fonts, and having a clear message. Events can be promoted through signs, print, commercials, advertisements, direct mail, and websites. Sport Relief is an example of an event that raises awareness for charity through fundraising and sporting competitions. Photojournalism tells news stories through accurate images. Computer games and music can increase sales through advertising, special offers, reasonable pricing, and bundling products.
Unit 18 - LO2 Schedule Justification
This is the Schedule Justification for LO2, within Unit 18 of OCR Cambridge TEC in Media Studies Level 3 course.
Advertisment
The document discusses different types of advertising including their purposes, pros, cons, and common methods. It defines advertising as a communication method used to persuade customers to purchase particular brands and increase consumption. The key steps in marketing are identified as market research, product development, and promotion. Some pros are that advertising can increase sales, raise living standards by introducing new products, and be found through various media. Cons mentioned are that advertising can encourage purchasing unneeded items and make people feel inadequate. Common advertising types outlined are outdoor, broadcast, covert, surrogate, and celebrity advertising.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
A041
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
A041
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
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Cereal Partners UK turns to newspapers to help launch its new cereal and take advantage of readers' interest in food and health topics.
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The document evaluates potential media institutions that could distribute a new music magazine product. It analyzes the advantages and disadvantages of Bauer Media Group, IPC Media, BBC Worldwide, and Northern & Shell. Bauer Media Group is highlighted as the best option due to its large worldwide circulation, experience publishing other music magazines, ability to produce the magazine globally, and multiple platforms to advertise the product.
The new power of tv final (web version)
1) The document discusses how social media is revitalizing television as highly engaged TV viewers, called "TV Talkers", lead the way in activating TV through social media.
2) TV Talkers, who comprise 22% of viewers, frequently post about their favorite TV shows online and drive more TV viewing to fuel online conversations.
3) TV and social media have a synergistic relationship where they drive each other. TV Talkers in particular willingly share brand advertising they like across their large social networks.
Advertising and Promotion
This document provides an overview of advertising and promotion. It begins with definitions and a brief history of advertising. It then discusses the purpose of advertising and promotion, which is to enhance potential buyers' responses through providing information and reasons to prefer a product. It also outlines various media used for advertising, including television, radio, billboards, magazines, and more. The document then covers types of advertisements, effects of advertising, advertising agencies, and advertising's role as an integral part of modern life.
Unilever Rebranding Pitch
Unilever is a British-Dutch consumer goods company that owns brands like VO5, Dove, and Ben & Jerry's. The document proposes rebranding the VO5 Matt Clay hair product. The current brand targets men aged 18-30. The proposed rebranding would target two new audiences: boys aged 5-18 through an ad of a child using their sibling's product, and men aged 40-60 through an ad of an older man feeling youthful after using the product. The ads would be distributed on channels watched by these audiences, especially between 4-9pm, and through social media. The rebranding plan aims to comply with advertising regulations regarding children, harm, and truthful claims.
Group 2 T V Ads
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 in the US. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats. TV ads aim to be memorable through songs, humor, animation or slogans. Regulations limit ad time per hour. Production costs and airing prices vary significantly between countries and programs.
Sports promotion terms
The document discusses various aspects of promotion planning for sports events and entertainment marketing, including using event marketing, sponsorship, and targeting winning teams to promote events and drive ticket and merchandise sales. It also covers types of promotional activities like advertising, publicity, product placement, and tie-ins with other companies to increase awareness of products and events. The key aspects of an effective promotional mix and criteria for selecting appropriate media channels are also outlined.
TV advertisements
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 costing $9 for 20 seconds. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats identified by research. TV ads aim to be memorable through songs, humor, animation or slogans. Production costs and airing prices vary significantly depending on the market, program, and length, with U.S. Super Bowl ads costing over $3 million for 30 seconds.
Question 3
Bauer Media would be the ideal institution to distribute my electronic music magazine product because they have extensive experience in the music industry but have not yet published an electronic music magazine. Distributing with Bauer would allow me to access new audiences and take advantage of their wide range of advertising platforms including TV, radio, and social media. Their large existing magazine brands also provide opportunities to advertise "The Drop" magazine on a global scale to gain widespread recognition and readership.
Question 2: How effective is the combination of your main product and ancilla...
The documentary, print ad, and radio ad for "Take Out" were effectively combined through consistent elements. They used the same title, slogan ("Food for Thought"), voiceover, and song ("Take Me Out") to clearly link the products together. The print ad depicted a half-eaten pizza, the radio ad included interviews on takeout, and the documentary's theme was about increased takeout consumption. These elements presented complementary yet related information across the different media to promote the documentary's message.
Question 2 - How effective is the combination of your main product and ancill...
The documentary "Take Out", the print ad, and radio ad were effectively combined through consistent elements. They used the same title "Take Out" to link convenient food and takeaways. The slogan "Food for Thought" represented the theme in both ancillary texts. Additionally, the same voiceover was used to discuss takeaway issues across the documentary and radio ad. The song "Take Me Out" provided background music to link the products while voxpops in the radio ad previewed the documentary's discussions. Together these elements created a cohesive promotional strategy to raise awareness of the documentary's examination of takeout culture.
Similar to Play doh timetable - ryan banks (20)
Question 2: How effective is the combination of your main product and ancilla...
Question 2: How effective is the combination of your main product and ancilla...
Question 2 - How effective is the combination of your main product and ancill...
Question 2 - How effective is the combination of your main product and ancill...
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A production script describes scenes showing Lenny's son approaching and opening a door with room number. Close-ups show the son thinking as he pulls down the door handle and opens it. The script ends with the door sound and the son saying "Hello, Dad."
Script 7
This 3-sentence summary provides the essential information about the key events and characters in the production script:
The production script documents a son visiting his father, Lenny Davies, in the hospital, showing over-the-shoulder shots of the son and wife, as well as shots of Lenny in his hospital room and the son approaching the receptionist desk and being directed to his father's room number. The script also includes a conversation where someone tells the son that he should hear out his father to get the truth about something, though the son says he needs to be alone.
Script 6
The document is a production script that outlines various camera shots and dialogue between a son and his wife. It begins with a wide shot of the son walking into the living room and sitting down as his wife walks in and kisses him on the cheek. They have a conversation where the wife asks if he's alright and he explains that his father came to the house unexpectedly after 20 years without contact. The wife tries to calm him down and advises him not to do anything rash in his anger towards his father.
Script 5
Lenny arrives at his son's house to talk after not seeing him for 20 years. When his son opens the door, he is not welcoming and does not want to hear Lenny's excuses. Lenny tries to explain and calls his son "son", but his son gets angry, says Lenny is not his father and tells him to leave the property, then slams the door. Lenny is left looking at the closed door.
Script 4 2nd half
A father leaves his son a note saying "I love you, Son" before quietly leaving the house. In a flashback, the father is seen entering his son's bedroom and sitting with him. The note is left and seen saying "I love you too, Daddy" as the door closes in the background.
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Play doh timetable - ryan banks
- 1. Wee ks/D ays Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Billboard Advert for new play-doh, not giving anything away. Social Media pages released. Consistent contests and prizes on Social Media. Posters in toy stores of the new product. 2 Radio announcement of new product. Magazine – Small teaser advert of the new product. First winner announced. Next contest. 3 Short advert for new product. Winner announced. Next contest. 4 TV Advert played from 3-4pm. Radio adverts TV Advert played from 3-4pm. Radio adverts Winner announced. TV Advert Next contest. TV Advert played from TV Advert played from 3-4pm.
- 2. played at 12- 3pm. played at 12-3pm. played from 3- 4pm. Radio adverts played at 12- 3pm. 3-4pm. Radio adverts played at 12- 3pm. Radio adverts played at 12- 3pm. 5 Magazine advertisement of the new product. TV Advert played from 3-4pm. Radio adverts played at 12- 3pm. TV Advert played from 3-4pm. Radio adverts played at 12-3pm. Winner announced. TV Advert played from 3- 4pm. Radio adverts played at 12- 3pm. Final Contest. TV Advert played from 3-4pm. Radio adverts played at 12- 3pm. TV Advert played from 3-4pm. Radio adverts played at 12- 3pm. 6 TV Advert played from 3-4pm. Radio adverts played at 12- 3pm. TV Advert played from 3-4pm. Radio adverts played at 12-3pm. Winner Announced. TV Advert played from 3- 4pm. Radio adverts played at 12 - 3pm. TV Advert played from 3-4pm. Radio adverts played at 12- 3pm. Interview TV Advert played from 3-4pm. Radio adverts played at 12- 3pm.
- 3. Week 1 – On the first week, the billboard will be released to spread the word about the new product but not giving too much away, so like a teaser. Also, competitions on social media will start in the first week to try and get people more excited and enthusiastic about the product. Posters in stores will also be released to get the target audience, young children, more excited for the product. Week 2 – On the second week, radio and magazine announcements will be made to raise awareness of the new product and to get it known to a wider variety of people. Also, the weekly contests continue to keep people excited about the product. Week 3 - Short advert is released to try and increase a bit more excitement for the product and make people more anxious to buy it. Week 4 – TV and Radio adverts will be released, TV adverts will be played during children’s TV to try and get their attention and get them to want the product. The radio adverts will be played between 12-3pm, this is to try and raise awareness of the product further. The adverts will be played throughout the next 2 weeks of the campaign. Week 5 – Adverts on both the TV and Radio will be played throughout the weekdays to make sure that the product is still constantly in peoples minds and that they’re often getting reminded of it. Week 6 – TV adverts and Radio adverts continue to play. Also, final winner of the concert is announced and they win a prize of the product itself. Interview with the winner is released so people know what the product is actually like so they may be influenced to buy it if they weren’t already intending to. with previous winner is released.