Pitch unit 6
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This document discusses a marketing campaign for a film called "Unit 6" set to be released on March 14, 2018. It outlines the campaign timeline, starting posters and trailers 6 months before release. It includes an example poster created with a green screen. The target audience is identified as young adults aged 16-25 who spend time on social media. Feedback on the poster and trailer is provided from three viewers in their late teens/early 20s, with mixed opinions on the visual style and slow motion in the trailer. The conclusion reflects that the media campaign was successful in promoting the film and providing feedback for future improvements.
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Media Evaluation
The film represents middle-class white males in their late twenties to early thirties. This is because British gangster films typically only feature male characters and characters of this demographic. The intended audience is males from mid-teens to 30 who enjoy gangster and violent films, particularly those who go on "lads nights out". Through making the film, the student learned camera skills like different shots and angles. Editing skills like frequent saving were also developed to prevent lost work from software crashes. The process taught that films require multiple takes and editing can be lengthy.
Warm bodies marketing campaign research
The marketing campaign for the film Warm Bodies began with the release of the first poster showing the two main characters and film title. Before the trailer, behind the scenes videos were released to generate interest. The first trailer in November 2012 was key to giving a first impression and revealing the plot and characters. A sneak peek of the first four minutes was then released to further tease fans. More posters and international versions were produced as the release date approached. Later posters hinted at the romance genre and dystopian setting. Interviews after the premiere provided background on the characters and actors' experiences portraying them.
Question 5 complete
The document discusses how the film attracted younger audiences aged 15+ due to its violent thriller content. It used over-the-shoulder shots from the main character Reggie's perspective to make the audience feel like they were experiencing the story through his eyes and not see him as purely the villain. This technique aimed to get audiences to sympathize with Reggie's character even after witnessing him commit murder. The film's construction followed thriller conventions by not revealing details upfront and forcing audiences to make connections between innocent Reggie and the horrific crime described in a news report. One audience member, a 17-year-old male, found the film interesting and wanted to see the full feature length production.
Survey results
From a survey of 11 people:
- The most popular age group was 15+, as many horror films now rated 15, broadening the audience age range. In the past, horror films were strictly rated 18+.
- The most preferred genre was horror, then comedy and action. Horror films are exciting for teenagers as they involve suspense, thriller and mystery.
- When asked what's important for a good film opening, people said context, then cast, director, and special effects. The plot/context is most important to engage audiences and get them to watch, regardless of budget or celebrity involvement.
- Soundtracks are also very important, especially for horror films. Background music and sound effects set the scene
Question 5
The document discusses key elements of a film production including selecting music to set the genre, using actors to communicate horror and mystery while keeping the audience engaged, and having teenagers as relatable characters. It notes the ending dragged out and lost audience interest, and would be better shortened or changed to better fit the piece.
Film trailer conventions
Film trailers follow several conventions:
1) They usually begin with the film production logo to establish the studio and genre.
2) The film title is shown at the end to leave a lasting impression on the viewer's memory.
3) Age ratings provide clues to the film's content and who it is appropriate for.
Gone girl
The teaser trailer for Gone Girl establishes the setting and introduces the main characters through a series of shots. Frame 1 shows people searching for the missing wife. Frames 2 and 3 introduce the protagonist husband and antagonist wife respectively through low-angle shots. Frames 4 and 5 show the couple arguing through mid shots. Frame 6 contrasts this by showing them enjoying a meal. Frame 7 peculiarly shows the wife drowning. Frames 8 and 9 establish the setting through wide and pan shots, also revealing the movie title and release date.
Art of the title
The document analyzes 9 frames from the teaser trailer for the film "Legend". Frame 1 introduces the production company Studio Canal. Frame 2 features another production company, Working Title, signaling Universal Pictures will distribute. Frame 3 establishes the setting of 1960s London. Frame 4 introduces the director Brian Helgeland. Frame 5 provides more background on Helgeland's acclaimed previous works. Frame 6 shows Tom Hardy playing both Kray twin brothers. Frame 7 reveals the film's title "Legend". Frame 8 highlights Tom Hardy as the main actor. Frame 9 informs viewers of the September 11th release date.
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Media Evaluation
The film represents middle-class white males in their late twenties to early thirties. This is because British gangster films typically only feature male characters and characters of this demographic. The intended audience is males from mid-teens to 30 who enjoy gangster and violent films, particularly those who go on "lads nights out". Through making the film, the student learned camera skills like different shots and angles. Editing skills like frequent saving were also developed to prevent lost work from software crashes. The process taught that films require multiple takes and editing can be lengthy.
Warm bodies marketing campaign research
The marketing campaign for the film Warm Bodies began with the release of the first poster showing the two main characters and film title. Before the trailer, behind the scenes videos were released to generate interest. The first trailer in November 2012 was key to giving a first impression and revealing the plot and characters. A sneak peek of the first four minutes was then released to further tease fans. More posters and international versions were produced as the release date approached. Later posters hinted at the romance genre and dystopian setting. Interviews after the premiere provided background on the characters and actors' experiences portraying them.
Question 5 complete
The document discusses how the film attracted younger audiences aged 15+ due to its violent thriller content. It used over-the-shoulder shots from the main character Reggie's perspective to make the audience feel like they were experiencing the story through his eyes and not see him as purely the villain. This technique aimed to get audiences to sympathize with Reggie's character even after witnessing him commit murder. The film's construction followed thriller conventions by not revealing details upfront and forcing audiences to make connections between innocent Reggie and the horrific crime described in a news report. One audience member, a 17-year-old male, found the film interesting and wanted to see the full feature length production.
Survey results
From a survey of 11 people:
- The most popular age group was 15+, as many horror films now rated 15, broadening the audience age range. In the past, horror films were strictly rated 18+.
- The most preferred genre was horror, then comedy and action. Horror films are exciting for teenagers as they involve suspense, thriller and mystery.
- When asked what's important for a good film opening, people said context, then cast, director, and special effects. The plot/context is most important to engage audiences and get them to watch, regardless of budget or celebrity involvement.
- Soundtracks are also very important, especially for horror films. Background music and sound effects set the scene
Question 5
The document discusses key elements of a film production including selecting music to set the genre, using actors to communicate horror and mystery while keeping the audience engaged, and having teenagers as relatable characters. It notes the ending dragged out and lost audience interest, and would be better shortened or changed to better fit the piece.
Film trailer conventions
Film trailers follow several conventions:
1) They usually begin with the film production logo to establish the studio and genre.
2) The film title is shown at the end to leave a lasting impression on the viewer's memory.
3) Age ratings provide clues to the film's content and who it is appropriate for.
Gone girl
The teaser trailer for Gone Girl establishes the setting and introduces the main characters through a series of shots. Frame 1 shows people searching for the missing wife. Frames 2 and 3 introduce the protagonist husband and antagonist wife respectively through low-angle shots. Frames 4 and 5 show the couple arguing through mid shots. Frame 6 contrasts this by showing them enjoying a meal. Frame 7 peculiarly shows the wife drowning. Frames 8 and 9 establish the setting through wide and pan shots, also revealing the movie title and release date.
Art of the title
The document analyzes 9 frames from the teaser trailer for the film "Legend". Frame 1 introduces the production company Studio Canal. Frame 2 features another production company, Working Title, signaling Universal Pictures will distribute. Frame 3 establishes the setting of 1960s London. Frame 4 introduces the director Brian Helgeland. Frame 5 provides more background on Helgeland's acclaimed previous works. Frame 6 shows Tom Hardy playing both Kray twin brothers. Frame 7 reveals the film's title "Legend". Frame 8 highlights Tom Hardy as the main actor. Frame 9 informs viewers of the September 11th release date.
Audience Profile
1) The document analyzes the target audience for an action-comedy film, finding it to be primarily males ages 12-40, though some comedy elements attract female viewers as well.
2) Research showed that popular action-comedy films from the last 10-20 years like Men in Black II, 21 Jump Street, and Bad Boys attracted diverse audiences through casting and storylines.
3) Conventions commonly used by directors to engage action-comedy audiences include introducing main characters early, establishing the narrative and mood clearly, and using flashbacks to provide context.
Research on trailers
The document discusses the key conventions and purpose of movie trailers. It analyzes two specific trailers - Harry Potter and the Deathly Hallows teaser trailer and Little Fockers trailer. The Harry Potter trailer builds suspense through dramatic music and clips without revealing much of the plot or title. The Little Fockers trailer establishes the comedy genre and Christmas release through upbeat music and short clips highlighting famous characters. Both trailers aim to entice audiences to watch the full movie without giving away the entire narrative.
Project x - Film Analysis - Ashraf
The document analyzes the opening scenes of the film Project X through its cinematography, characters, and settings. It discusses how the first protagonist is directly addressed to establish his importance. When he is confronted by his friend's mother, an over-the-shoulder shot makes her seem powerful compared to him. Another scene shows the main protagonist hiding in the shower as his friend tries to embarrass him, implying he is not respected. The shots of the wealthy family's expensive home and the protagonist's privileged room establish they could lose it all through stupidity. Various camera shots are used to show the characters' emotions and vulnerabilities for comedic effect.
Psychographics!
The document discusses feedback from a survey about creating a music video. Key points:
- Respondents preferred a video with more of a narrative than a performance focus.
- Feedback was mixed on including a performer. The creator considered having characters break the fourth wall.
- The video should include themes of love, isolation, teen rebellion, and escapism to make it relatable.
- Characters will each have their own problems but find escapism at the end.
Media feedack presentation
The document summarizes feedback received on various media projects from audiences and teachers.
1. Feedback on a film trailer noted that the music in the latter part of the trailer did not fit the horror genre and suggested finding more sinister music.
2. Feedback on a magazine suggested adding more content details, inclusion of prizes and contests, and changing the front cover image to better represent conventions.
3. Feedback on re-editing the film trailer emphasized capturing audience attention at the start, using establishing shots, and showing character development throughout.
4. The main feedback across all media was that the music in the trailers did not match the intended themes, highlighting the need to reconsider music choices for a better quality final
Project x film analysis
The film opening of Project X establishes the characters and their roles. In the first shot, a girl is shown licking the main protagonist's neck, portraying girls as more sexually mature than boys. The three main protagonists are introduced as excited and drunk. The first seems cool, the second wants popularity, and the third is nerdy. Throughout the opening, three main settings are shown: the protagonist's house, the neighborhood of the party, and a supermarket, implying the boy hosting is wealthy. Various camera shots and editing styles are used, including close-ups and long shots that help portray the characters' feelings and develop the comedic tone.
Q4
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Evalution
The document provides an evaluation of a media product's opening title sequence. It analyzes how the sequence uses conventions of the football hooligan film genre through its mise-en-scene, sound, editing, cinematography, and iconography. Specifically, it discusses using long shots and handheld camerawork to depict the characters' bond and documentary-style realism. Mise-en-scene shows the characters drinking and taking drugs. The sequence also includes iconic clothing brands and football badges. Fast pacing and rhythmic editing synchronize with the music.
Sam Herbert - Evaluation
1. The media product challenges conventions by showing the main character dressed in a suit in a rural area, conveying that he is out of place and something is wrong.
2. The product draws inspiration from the film "28 Days Later" by showing one person alone in a frightening environment they don't understand.
3. Market research found the target audience prefers male main characters aged 18+, so the character was made to appeal to this demographic.
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Media zodiac film review 2
The document provides a detailed review and analysis of the film "Zodiac". It summarizes that the film establishes the backstory of real-life serial killer Zodiac early on to heighten tension. It follows the investigations of Inspector David Toschi, cartoonist Robert Graysmith, and reporter Paul Avery as they try to identify the killer. Unique to the film, the killer's identity is never revealed, breaking crime film conventions. The review discusses how shots, lighting, and character positions in scenes build unease, and recommends the trailer not reveal the killer's face to preserve a plot twist.
21 jumpn street anaysis
The document analyzes the film trailer for 21 Jump Street. It summarizes that the trailer is for an action comedy film targeting teenagers and fans of those genres. This is shown through the humorous portrayal of violence and dumb behaviors of the main characters. The trailer introduces the two main actors who knew each other in high school and are now working together undercover to infiltrate their old school. It leaves the audience wondering what will happen when the now adult actors experience high school again. The pacing and scenes are structured to keep the audience engaged and interested in both the comedic and action elements of the film.
Question 1 - Trailer
The document discusses the conventions of horror movie trailers and how the media project of a horror film trailer developed and subverted some of those conventions. Specifically, it used conventions like an increasing pace and intensity through shorter clips and faster music. It subverted conventions by not including titles or showing the villain to generate intrigue. While most elements worked well, some clips and a scream did not seem believable or were technically limited due to the cameras used.
Student films
The document provides commentary on several student film opening title sequences. For the first sequence titled "Escapism", the commentary interprets that the title sequence aims to create confusion in the viewer through disorienting shots that quickly change the environment, leaving it unclear what is real and what the character has done. It suggests the film could be about a student who has become confused or insane after something destructive. For the second sequence titled "The Edge", the commentary notes it appears to be a spy/vigilante film and that most shots are cinematic though some titles are hard to notice. It questions the purpose of the title design. For the last sequence simply titled "Hidden", the commentary draws interest in the average main character and
Fantastic Four Trailer Analysis
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Question 2 (1)
The document describes a documentary called "Banned Theft Auto" aimed at teenage male gamers aged 11-19 who enjoy violent video games like Grand Theft Auto and Call of Duty. It discusses the target audience and stock footage used from these games. The document also details how the background music was created on Garage Band to appeal to the target audience, and how it was used consistently in the documentary and radio trailer. Finally, it discusses elements of a magazine article and radio trailer created to promote the documentary, including using familiar images, music and subtitles to engage the target audience.
Photo greeting card
1. The document describes the process of making a media opening sequence for a teenage drama project. It began as a group project but the creator eventually worked alone.
2. To develop the proper forms and conventions, the creator analyzed opening sequences from movies like "The Last Song" and "A Walk to Remember" to understand techniques like camera shots, angles, focuses and establishing shots.
3. Sounds were also carefully selected to represent the genre, using a slow dramatic background music to appeal to a wide audience beyond just fans of romance/teen dramas. Diegetic sounds were added to make the sequence more engaging.
Stc call sheet
The call sheet is for a student film titled "The Mystery" being produced from May 4-8. It outlines the crew roles and contact information. The shoot schedule details 14 scenes to be filmed, including long shots, close-ups, and tracking shots. Locations include a park, alleyway, and home. Weather is predicted to be sunny with a chance of rain.
Titanic
This document analyzes and summarizes the key elements of a movie poster for the film Titanic. It discusses the use of font styles, capitalization, colors, images, taglines, and celebrity names to attract audiences. Specifically, it notes that the formal serif font, capital letters, placement at the top, and yellow/blue colors are used to convey that the film is serious and about a tragic accident at sea. The poster prominently features the famous director and actors to draw in fans and signal it will be high quality. Images of the romantic lead actors follow rules of thirds for clear viewing and communicate the love story theme.
Learning Aim B,C & D
The document discusses the marketing campaign for a movie called "Los Hermanos". Key points:
- The movie will be promoted on Instagram and YouTube, with posters, trailers, and releasing the full movie on YouTube.
- The genre is crime/mobster drama. Target audience is ages 15+. Half the dialog is in Spanish.
- Research found most potential viewers use YouTube and would watch an interesting trailer.
- Teaser and theatrical posters were created along with a trailer using footage from one day of shooting.
- The Instagram and YouTube promotions had limited engagement, with the Instagram page getting no interaction on posts.
Los Hermanos-Marketing Campaign
The document discusses the marketing campaign for a crime/drama film titled "Los Hermanos". Key points:
1) The film will be promoted on Instagram and YouTube, sharing posters, behind-the-scenes photos and a trailer.
2) Target audience is those over 15 due to graphic violence, language and substance use. Half the dialog is in Spanish.
3) Research found most potential viewers use YouTube and would watch an engaging trailer, but aren't interested in the genre.
4) Posters, trailer and social media were created to hype the film and highlight its mob/crime themes and masculinity.
5) Early promotion on Instagram and YouTube gained few views/followers,
Los Hermanos-Media campaign
The document describes a marketing campaign for a new crime drama film titled "Los Hermanos". Key elements of the campaign include:
- Promoting the film on Instagram with posters, wallpapers, and behind-the-scenes photos.
- Releasing a trailer on YouTube to help promote the film, which will also be the platform where the full movie is released.
- Creating theatrical posters featuring the film's logo, cast, and a tagline to attract the target male audience aged 15+.
- Establishing an Instagram page for the film's production company, BLVCK MAG, to share promotional content and build awareness of the independent project.
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Audience Profile
1) The document analyzes the target audience for an action-comedy film, finding it to be primarily males ages 12-40, though some comedy elements attract female viewers as well.
2) Research showed that popular action-comedy films from the last 10-20 years like Men in Black II, 21 Jump Street, and Bad Boys attracted diverse audiences through casting and storylines.
3) Conventions commonly used by directors to engage action-comedy audiences include introducing main characters early, establishing the narrative and mood clearly, and using flashbacks to provide context.
Research on trailers
The document discusses the key conventions and purpose of movie trailers. It analyzes two specific trailers - Harry Potter and the Deathly Hallows teaser trailer and Little Fockers trailer. The Harry Potter trailer builds suspense through dramatic music and clips without revealing much of the plot or title. The Little Fockers trailer establishes the comedy genre and Christmas release through upbeat music and short clips highlighting famous characters. Both trailers aim to entice audiences to watch the full movie without giving away the entire narrative.
Project x - Film Analysis - Ashraf
The document analyzes the opening scenes of the film Project X through its cinematography, characters, and settings. It discusses how the first protagonist is directly addressed to establish his importance. When he is confronted by his friend's mother, an over-the-shoulder shot makes her seem powerful compared to him. Another scene shows the main protagonist hiding in the shower as his friend tries to embarrass him, implying he is not respected. The shots of the wealthy family's expensive home and the protagonist's privileged room establish they could lose it all through stupidity. Various camera shots are used to show the characters' emotions and vulnerabilities for comedic effect.
Psychographics!
The document discusses feedback from a survey about creating a music video. Key points:
- Respondents preferred a video with more of a narrative than a performance focus.
- Feedback was mixed on including a performer. The creator considered having characters break the fourth wall.
- The video should include themes of love, isolation, teen rebellion, and escapism to make it relatable.
- Characters will each have their own problems but find escapism at the end.
Media feedack presentation
The document summarizes feedback received on various media projects from audiences and teachers.
1. Feedback on a film trailer noted that the music in the latter part of the trailer did not fit the horror genre and suggested finding more sinister music.
2. Feedback on a magazine suggested adding more content details, inclusion of prizes and contests, and changing the front cover image to better represent conventions.
3. Feedback on re-editing the film trailer emphasized capturing audience attention at the start, using establishing shots, and showing character development throughout.
4. The main feedback across all media was that the music in the trailers did not match the intended themes, highlighting the need to reconsider music choices for a better quality final
Project x film analysis
The film opening of Project X establishes the characters and their roles. In the first shot, a girl is shown licking the main protagonist's neck, portraying girls as more sexually mature than boys. The three main protagonists are introduced as excited and drunk. The first seems cool, the second wants popularity, and the third is nerdy. Throughout the opening, three main settings are shown: the protagonist's house, the neighborhood of the party, and a supermarket, implying the boy hosting is wealthy. Various camera shots and editing styles are used, including close-ups and long shots that help portray the characters' feelings and develop the comedic tone.
Q4
The document discusses strategies for making horror films relatable to target audiences. It notes that the primary audience for horror/thriller films is 15-30 years old, as younger people tend to enjoy being scared more. It emphasizes the importance of including relatable elements so audiences can imagine themselves in the characters' positions and become more immersed in the film. Producers aim to make broad characters that many people can relate to. For example, a film targeting teenage males may include stereotypical elements like characters who are constantly on their phones, interested in sports and cars. Including such relatable details and scenarios makes the audience more interested in the film.
Evalution
The document provides an evaluation of a media product's opening title sequence. It analyzes how the sequence uses conventions of the football hooligan film genre through its mise-en-scene, sound, editing, cinematography, and iconography. Specifically, it discusses using long shots and handheld camerawork to depict the characters' bond and documentary-style realism. Mise-en-scene shows the characters drinking and taking drugs. The sequence also includes iconic clothing brands and football badges. Fast pacing and rhythmic editing synchronize with the music.
Sam Herbert - Evaluation
1. The media product challenges conventions by showing the main character dressed in a suit in a rural area, conveying that he is out of place and something is wrong.
2. The product draws inspiration from the film "28 Days Later" by showing one person alone in a frightening environment they don't understand.
3. Market research found the target audience prefers male main characters aged 18+, so the character was made to appeal to this demographic.
Back to the future part and Ferris Buller analysis
The document analyzes the opening scenes of the movies "Back to the Future" and "Ferris Bueller's Day Off" to show how directors establish important information in just the first few minutes. In "Back to the Future," clocks and a messy room are used to set up the theme of time and portray the main character as a scientist. In "Ferris Bueller," establishing shots introduce the setting and main character Ferris, and interactions with his parents imply he will lie about being sick. Both openings effectively introduce characters and hint at plots to engage audiences from the start.
Media zodiac film review 2
The document provides a detailed review and analysis of the film "Zodiac". It summarizes that the film establishes the backstory of real-life serial killer Zodiac early on to heighten tension. It follows the investigations of Inspector David Toschi, cartoonist Robert Graysmith, and reporter Paul Avery as they try to identify the killer. Unique to the film, the killer's identity is never revealed, breaking crime film conventions. The review discusses how shots, lighting, and character positions in scenes build unease, and recommends the trailer not reveal the killer's face to preserve a plot twist.
21 jumpn street anaysis
The document analyzes the film trailer for 21 Jump Street. It summarizes that the trailer is for an action comedy film targeting teenagers and fans of those genres. This is shown through the humorous portrayal of violence and dumb behaviors of the main characters. The trailer introduces the two main actors who knew each other in high school and are now working together undercover to infiltrate their old school. It leaves the audience wondering what will happen when the now adult actors experience high school again. The pacing and scenes are structured to keep the audience engaged and interested in both the comedic and action elements of the film.
Question 1 - Trailer
The document discusses the conventions of horror movie trailers and how the media project of a horror film trailer developed and subverted some of those conventions. Specifically, it used conventions like an increasing pace and intensity through shorter clips and faster music. It subverted conventions by not including titles or showing the villain to generate intrigue. While most elements worked well, some clips and a scream did not seem believable or were technically limited due to the cameras used.
Student films
The document provides commentary on several student film opening title sequences. For the first sequence titled "Escapism", the commentary interprets that the title sequence aims to create confusion in the viewer through disorienting shots that quickly change the environment, leaving it unclear what is real and what the character has done. It suggests the film could be about a student who has become confused or insane after something destructive. For the second sequence titled "The Edge", the commentary notes it appears to be a spy/vigilante film and that most shots are cinematic though some titles are hard to notice. It questions the purpose of the title design. For the last sequence simply titled "Hidden", the commentary draws interest in the average main character and
Fantastic Four Trailer Analysis
This is my A2 Media Research and Planning analysis of the Fantastic Four Trailer.
Hope everyone enjoys.
Question 2 (1)
The document describes a documentary called "Banned Theft Auto" aimed at teenage male gamers aged 11-19 who enjoy violent video games like Grand Theft Auto and Call of Duty. It discusses the target audience and stock footage used from these games. The document also details how the background music was created on Garage Band to appeal to the target audience, and how it was used consistently in the documentary and radio trailer. Finally, it discusses elements of a magazine article and radio trailer created to promote the documentary, including using familiar images, music and subtitles to engage the target audience.
Photo greeting card
1. The document describes the process of making a media opening sequence for a teenage drama project. It began as a group project but the creator eventually worked alone.
2. To develop the proper forms and conventions, the creator analyzed opening sequences from movies like "The Last Song" and "A Walk to Remember" to understand techniques like camera shots, angles, focuses and establishing shots.
3. Sounds were also carefully selected to represent the genre, using a slow dramatic background music to appeal to a wide audience beyond just fans of romance/teen dramas. Diegetic sounds were added to make the sequence more engaging.
Stc call sheet
The call sheet is for a student film titled "The Mystery" being produced from May 4-8. It outlines the crew roles and contact information. The shoot schedule details 14 scenes to be filmed, including long shots, close-ups, and tracking shots. Locations include a park, alleyway, and home. Weather is predicted to be sunny with a chance of rain.
Titanic
This document analyzes and summarizes the key elements of a movie poster for the film Titanic. It discusses the use of font styles, capitalization, colors, images, taglines, and celebrity names to attract audiences. Specifically, it notes that the formal serif font, capital letters, placement at the top, and yellow/blue colors are used to convey that the film is serious and about a tragic accident at sea. The poster prominently features the famous director and actors to draw in fans and signal it will be high quality. Images of the romantic lead actors follow rules of thirds for clear viewing and communicate the love story theme.
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Back to the future part and Ferris Buller analysis
Back to the future part and Ferris Buller analysis
Similar to Pitch unit 6
Learning Aim B,C & D
The document discusses the marketing campaign for a movie called "Los Hermanos". Key points:
- The movie will be promoted on Instagram and YouTube, with posters, trailers, and releasing the full movie on YouTube.
- The genre is crime/mobster drama. Target audience is ages 15+. Half the dialog is in Spanish.
- Research found most potential viewers use YouTube and would watch an interesting trailer.
- Teaser and theatrical posters were created along with a trailer using footage from one day of shooting.
- The Instagram and YouTube promotions had limited engagement, with the Instagram page getting no interaction on posts.
Los Hermanos-Marketing Campaign
The document discusses the marketing campaign for a crime/drama film titled "Los Hermanos". Key points:
1) The film will be promoted on Instagram and YouTube, sharing posters, behind-the-scenes photos and a trailer.
2) Target audience is those over 15 due to graphic violence, language and substance use. Half the dialog is in Spanish.
3) Research found most potential viewers use YouTube and would watch an engaging trailer, but aren't interested in the genre.
4) Posters, trailer and social media were created to hype the film and highlight its mob/crime themes and masculinity.
5) Early promotion on Instagram and YouTube gained few views/followers,
Los Hermanos-Media campaign
The document describes a marketing campaign for a new crime drama film titled "Los Hermanos". Key elements of the campaign include:
- Promoting the film on Instagram with posters, wallpapers, and behind-the-scenes photos.
- Releasing a trailer on YouTube to help promote the film, which will also be the platform where the full movie is released.
- Creating theatrical posters featuring the film's logo, cast, and a tagline to attract the target male audience aged 15+.
- Establishing an Instagram page for the film's production company, BLVCK MAG, to share promotional content and build awareness of the independent project.
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The document discusses several movie trailers and analyzes aspects like length, editing, music, lighting, shots and conventions. Key points analyzed include quick cuts and music syncing in New Moon, short shots and romantic elements in The Time Traveler's Wife, and long shots but effective graphics in (500) Days of Summer. Elements liked from different trailers that could be used in one's own teaser are mentioned.
Fmp research new
The document discusses research on existing snowboarding film trailers to inform the creation of a trailer for an upcoming film project (FMP). Key points:
- The Art of Flight trailer uses suspenseful music, dangerous locations, and varied shots to build intrigue. Curt Morgan's directional style emphasizes wide landscape shots.
- Dark Matter stands out with its fast, disorienting editing and "sinister" music. It incorporates unexpected images and creative transitions.
- Full Moon has a relaxed, "chilled" vibe through its music and footage of the snowboarders having fun together off the slopes.
- The Collective mixes different types of skiing with smooth musical transitions. It
Trailer analysis
The genre of the film is an action thriller. This is evident from the fighting, bloodshed, and suspense shown in the trailer. The trailer uses silence to build tension, as is common in the thriller genre. Camera shots like mid shots are effective at showing the characters' body language during intense scenes. While some storyline is revealed, the trailer aims to intrigue viewers and leave them wanting more information by not fully explaining the plot.
What have you learnt from your audience feedback?
The document describes the process of gathering audience feedback through questionnaires for a film trailer. The author distributed questionnaires to students and teachers at their school, as well as outside the school, to get responses from different ages and genders. Around 20-25 questionnaires were returned. The author analyzed the feedback, identifying areas for improvement, such as making the narrative clearer, refilming one scene for better visibility, extending some clips for clarity, and adjusting audio levels. The author then took steps to address each area of feedback to improve the trailer.
Research fmp newest 1
- The target audience is primarily young adults aged 16-24.
- Most of the audience enjoys action and comedy genres.
- Nearly all of the audience likes documentaries.
- Over half of the audience enjoys mockumentary style.
- Around 80% of the audience likes ironic comedy.
- Music and voiceovers are considered very important elements in documentaries by most of the audience.
Fmp initial responses
The document provides an overview of the student's inspiration, skills development, and planning for a music video project. The student was inspired by watching other music videos and learning different editing techniques. Through previous projects like a music video and adventure film, the student developed skills in Premier Pro editing, camera work, and sound editing. The student chose this project to have more time for filming and experimenting with new ideas. Research was done on the artist's punk-inspired music video style. Storyboard ideas were provided that incorporate effects, camera motion, and distorted footage to match the song's style. The student plans to document the production process daily.
Movie trailers analysis
The document discusses and analyzes two movie trailers - one for the comedy film "Life as we know it" and one for the horror sequel "Paranormal Activity 2". Key points made about the trailers include: showing the film title late increases memorability, using stars can attract audiences, music and pacing help set tone, and clips provide more context than posters to entice viewers without giving too much away. Both trailers aim to tease and build intrigue about the films' plots through suspenseful images and minimal text or voiceover.
Production plan
This document outlines the production plan for a short film. It will use a Canon camera and tripod located at home. Props include a teddy bear and broken mirror to symbolize themes. No budget is needed as equipment and actors are available for free. Two lead actors will be present for all filming. An April 1st release date is chosen to avoid conflicts and maximize coverage. Copyright and permissions must be considered for footage, music, and sound effects. The film will avoid inappropriate content to achieve an acceptable BBFC rating. A contingency plan and revised dialogue are also discussed.
Poster analysis
The document provides details about creating a poster for a short film thriller. It discusses design elements like including the film title in big letters down the side and showing only part of the main character's face to add mystery. Examples are given of effective short film posters that incorporate bold titles, faded additional text, and half-shown faces to pique interest without revealing too much. Photographs will be taken on July 12th and the poster created and posted by the deadline of July 16th.
Poster analysis
The document provides details about creating a poster for a short film. It discusses choosing to complete the poster first before reviewing the film. The poster needs to reflect the film and attract viewers' attention without revealing too much. Example posters are shown and analyzed for layout, text style, mystery elements, and inclusion of film festival quotes. Photographs for the poster will be taken on July 12th and the poster will be completed and posted online by July 16th.
Question 1
Both trailers for "Man of Steel" begin with the logos of the production companies fading in. They use a voiceover from the protagonist's father to introduce the character as an outcast and hero. The trailers set the mood through non-diegetic music that changes in tone to reflect the story. While the teaser trailer relies more on visuals alone, the official trailer provides more context through its voiceover. Both trailers effectively portray the story and use music to enhance emotions, though the official trailer gives more information to intrigue viewers.
Analysis of film reviews and posters
The document reviews several film posters and magazine articles reviewing films. It analyzes the layout, visual design, and information included in the reviews. Key points analyzed include the use of images to represent the film's theme, prominent display of the film title, inclusion of cast/crew details, quotes, and release date. The reviewer indicates which design techniques they would like to incorporate into their own film review, such as a prominent title, star ratings, and still images that capture the theme.
Unit 14 learning aim b emmas assignment
This document provides a rationale for a proposed movie magazine targeted at 15-40 year olds. It will include film reviews of both recent and classic movies to appeal to a wide audience. The magazine will have 2-3 images per page with a variety of reviews to avoid boredom. Permission will be obtained for any photos taken. Equipment needed includes a camera, tripod, and toy or model for photos. The costs will be low since the creator already owns the necessary equipment.
Fmp.research
Adam wants to create a horror film scene or trailer exploring the theme of love going horribly wrong. He plans to twist Romeo and Juliet into a modern cult gathering setting. Key influences include Climax for its oppressive party atmosphere, Romeo and Juliet for its tragic romance elements, Midsommar for its cult aspects, Suspiria for its vibrant lighting and set design, and The Shining for its unsettling atmosphere. For his research, Adam will analyze these films, experiment with lighting, learn music composition, research directing actors, conduct a survey on his concept, and identify his target audience. He has begun writing a screenplay to help direct his scene.
Fmp.research
Adam Lepard wants to create a horror film scene or trailer exploring the theme of love turning to horror. He will focus on the formation of a relationship leading to disaster for the couple. His idea is to twist Romeo and Juliet into a modern cult gathering disguised as a party. In his research, he will look at films like Climax, Romeo and Juliet, Midsommar, Suspiria, and The Shining that have influenced his ideas and style. He will research lighting, music, screenwriting, and directing actors to improve his project.
OH YEAH
This document discusses how the media product, a teaser trailer for a comedy film, uses and develops conventions of real comedy film trailers. It summarizes that the trailer uses conventions like upbeat music, slapstick comedy scenes shown in full rather than just snippets, and punchlines or funny dialogue. It also discusses how scenes depicting rivalry between characters both fit genre conventions but also challenge conventions by subverting expectations of character roles.
Media evaluation
The document provides an evaluation of the planning, production, and outcomes of 3 media products created by the author for their A2 media portfolio. There were some challenges during planning due to lost work, but filming of the trailer went well despite improvisation due to lost planning. The author is pleased with how the trailer, poster, and magazine cover turned out overall, though feels the magazine could better reflect the gritty genre. Feedback showed the target audience would be interested in a film of this genre and style.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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PART B. UNIT 1 REPORT.pptx The Artist Mindset in the Elementary Grades
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Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9
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Full CAD Project Cardiovascuwhore Debut PDF CAD Meena Pittman
Full CAD Project Cardiovascuwhore Debut PDF CAD Meena Pittman
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Pitch unit 6
- 1. PITCH FOR UNIT 6 Kieran Daws
- 2. RELEASE DATE AND CAMPAIGN DATE • The film will come out on the 14th of March 2018 • So the campaign will start 6 month before the film is released, so on the 14th of September posters for the film will drop then a trailer will drop 3 months later sometime in December and during all of this we will be posting things on our social media such as Instagram so that the film has enough time to get hype without being forgotten about. • The Link for my Instagram- https://www.instagram.com/adventuresofghosthunters/
- 3. IMAGE PREPARING I took this picture of the 2 main cast members in front of a green screen so it was easy to cut out so I can place the 2 cast members in a more appropriate place I got this image from the thumbnail of a video to use as my background https://www.youtube.co m/watch?v=KLuLEBGsKu M This is my final image as you see I changed the brightness and contrast of the background and added the cut out version of the 2 main characters
- 4. TARGET AUDIENCE • The reason why things such as posters and snippets of trailers will be dropped on social medias is because the targeted audience for the film is for young adults so 16 to 25 is our targeted age, and as you know the majority of young adults are fixated to their phones and social media.
- 5. AUDIENCE FEEDBACK Connor Crampton-19: My first impressions of the trailer were that it seemed a bit off because of the slow-motion effect tat was put on it didn't seem that it would fit well, however after watching it a few more times I like the effect because it leads to the "calm before the storm" and the music helps this effect a lot and fits really well with the whole feel of the trailer and what the movie could be. From the first poster I get the impression that the movie will be a spoof of some sort and from the way the actors are positioned it will obviously be a comedy. The second poster is quite similar to the first one because it shows the actors in the same position and same background but the font for the movie has been altered a bit with an effect to make it look distorted. Finn Harrison-18: When I saw the trailer I thought that it looked great but after watching it a few more times I didn't really like it that much because the slow-motion effect doesn't suit a horror movie like this and I don't like the brief idea that I got from the trailer for a full movie. The first poster looks like it was done in about 5-10 minutes which for a poster for a movie is pretty bad because it shows that the creator doesn't really care about their movie that much. The second poster doesn't look that much better, because the only change is a edit for the title. Shaunnxa Lamb-17: When looking at the trailer I got the idea that it would be fun and enjoyable but after watching it a few more times I think that it could still be enjoyable but it would only be movie I would watch once and then forget about it. With that said I will still find it funny based of the few clips that were in the trailer. Both posters look like good but not very professional because they look like a terrible mashup of what a horror movie poster would look like, however with that being said I do like both of them. Conclusion In conclusion, after looking over the feedback that I've got I feel like this media campaign was very successful in promoting my movie. It helped me to see what improvements are needed for my posters and how I can make them different to get a wider appeal from an audience. From the first reviewer, they said "the trailer seemed a bit off because of the slo-mo effect...however after watching it a few more times I like it a lot". This will help me to see what changes I can make to my work to make it a lot better if I were to do this again, they also said "it (the music) leads to the calm before the storm and it fits really well with the tone