This is the presentation of Edward Geers on Want.ed during the Opening-Up final Conference in Brussels on the 3rd of December 2014

1. Edward
Daphné

3. www.caramellababy.com

5. The problem with birth lists:
You don’t want to be limited
to one brand or shop!

6. And it’s not just birth lists:
weddings
birthdays
Christmas

7. Bachelor parties?
Essentially,
For anything
you want!

9. is an app that:
● Allows anyone to compile a list of items they want
● For any occasion
● From any vendor or brand
● And share it with friends through any social network

10. How does it work?
● Products can be added by:
○ taking a picture
○ providing a URL
○ scanning a barcode

11. How does it work?
● online (SaaS) version (app & site)
● modules for all major ecommerce systems
● white-label version for shops (Zara, H&M, ...)

12. Problem: Duplicate entries
every wanted product gets stored in a central open database
data cleaning analytics
Open Product Database
data entry
algorithm

13. How will we make money?
● the app is free
● vendors can add their catalog data for free
● we will provide a free “Wanted!” button
● we will SELL modules for all major ecommerce
websites (white-label)
● we will SELL analytics data to vendors
● vendors can PAY for product placement
● advertising

14. Use case
I want these!! no more money :(
add it to my list share it get presents!

15. Call for Open Product Data!
● Open Product Data is non existant.
● Would be very pleased if you would help us gather data
Can we use this?

16. Q&A

17. Thanks

18. want.ed.be
mail@ed.be
www.caramellababy.com