The document discusses the #MeToo movement started by Tarana Burke in 2006 on Myspace to address sexual harassment and assault. It also mentions that timing is the number one factor for startup success according to Bill Gross, accounting for 42% of differences, while team and execution were second and the idea itself was third. Finally, it lists six tests that must be passed to be ready for a #MeToo movement, including having a clear message, measurement, monitoring, management culture, supporter management platforms, and maintenance programs.

1. WANT A #METOO? Rachel Collinson:
Donor Whisperer

2. FIRST THINGS FIRST!

3. #METOO
created by Tarana Burke in 2006 on Myspace
(remember that?! Or not?)

6. WE TRIED THIS
BEFORE…
…and it didn’t work.
Right?

9. 2014 TIMELINE

11. BILL GROSS ON
STARTUP
SUCCESS
The number one thing was
timing.
Timing accounted for
42% of the difference
between success and
failure. Team and
execution came in
second…
The idea, the
differentiability of the idea,
the uniqueness of the
idea; that actually came in
third.

14. ARE YOU READY? 6 tests you
must pass

15. 1. Message1. MESSAGE
• I have a clear story to tell,
and I know which
messaging works with my
target audiences

16. 2. MEASUREMENT
Not measuring at all

17. 3. Monitoring3. MONITORING
• I know the conversion
rate on my forms and
have been able to
increase it via
optimisation

18. 4. Management culture4. MEDIOCRE WHITE MAN
• I have the confidence
levels of Muggy Mike.

19. 5. Mean machine5. MEAN MACHINE
• We have a supporter
management platform
and at least one person
knows how to use it
effectively.

20. 6. Maintenance6. MAINTENANCE
• I have a stewardship
program set up.

21. But…BUT…
• What if I do all this and
my moment never comes?