Why it's time for your content to break up with the backend of your website, presented by Laura Robertson at Campaigning Forum 2019

1. Decoupling
Why it’s time for your content to break up with the
back end of your website
Laura Robertson @laurazoee contentious.ltd

2. We all have needs.
Your content is no different.

3. So, what does
your content need?

4. 1. To go places

6. 2. To be understood

8. 3. To be cared for

10. 4. To be respected

12. 5. To have a nice home

14. They’re just not
made for each other.

16. ○ Designed for (all) content.
○ Built around the needs of creators and editors.
○ Creates once, publishes everywhere.
○ Isn’t wedded to a particular channel.

17. Laura Robertson: @laurazoee
Contentious: @contentiousltd
contentious.ltd
Thank you!