The document discusses the necessity for content to be independent of a website's back end, highlighting that content has specific needs such as mobility, understanding, care, respect, and proper housing. It argues for a content creation approach that is versatile and not restricted to one channel, allowing content to be published across various platforms. Laura Robertson emphasizes that content and its infrastructure should be designed with the needs of creators and editors in mind.

1. Decoupling
Why it’s time for your content to break up with the
back end of your website
Laura Robertson @laurazoee contentious.ltd

2. We all have needs.
Your content is no different.

3. So, what does
your content need?

4. 1. To go places

6. 2. To be understood

8. 3. To be cared for

10. 4. To be respected

12. 5. To have a nice home

14. They’re just not
made for each other.

16. ○ Designed for (all) content.
○ Built around the needs of creators and editors.
○ Creates once, publishes everywhere.
○ Isn’t wedded to a particular channel.

17. Laura Robertson: @laurazoee
Contentious: @contentiousltd
contentious.ltd
Thank you!