Walmart, founded by Sam Walton in 1962, is the largest global corporation by revenue and operates in 28 countries, providing a diverse range of products aimed at modest-income shoppers. The company has a strong market presence, focuses on everyday low prices, and uses a decentralized operational strategy while facing intense competition and various risks in international markets. Walmart's mission is to help people save money for a better life, supported by a robust supply chain and continuous expansion efforts.

1. PRESENTED BY:
HARSHA.K

2. • Founded in 1962 by Sam Walton
• Operates in 28 countries globally
• Ranked top 1 in Forbes and Fortune 500
• Largest market share of total global retail
• Largest global corporation by revenues
OVERVIEW

3. History
• In 1962, first Walmart store opened in roger’s Ark
• In 1970, Walmart became publicly traded company
• In 1971, the first distribution center and first home office
opened in Bentonville, ark
• In 1972, Walmart was listed on new york stock exchange,
with 51 stores, Walmart recorded sales of 78 million
dollars
• In 1991, first international store in mexico city
• In 2002, topped the fortune 500 ranking of americas
largest company for the first time.

4. Advertising slogans:
Save Money. Live better
Mission, Vision & Goals
Vision:
“If we work together, we’ll lower the
cost of living for everyone…we’ll give
the world an opportunity to see what
it’s like to save and have a better life.
Mission Statement:
To help people save money so they can
live better
Goal:
Becoming in an international brand

5. TARGET CUSTOMER
• “Wal-Mart's targeted demographic:
– Modest incomes
– Shoppers interested in prices

6. WALMART PROVIDES
• General merchandise: family apparel, health
and beauty aids, household need, electronics,
toys, fabrics, crafts, lawn and gardening,
jewelry and shoes
• Pharmacy
• Tire and lube express
• Photo and processing center

7. WALMART STRATEGIES
• Dominance in the retail market
• Expansion in international markets
• Creation of positive brand
• Branch out into different sectors
• Creation of company recognition through EDLP

8. INTERNALFACTORSEXTERNALFACTORS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Diversity in products & services
• Convenient prices & locations
• Strong market presence
• Customer loyalty
• Strong financial performance
• Cost and pricing advantages over
rivals
• Good supply chain
• Global Expansion: new geographic
areas
• Increasing online sales
• Strategic alliances
Acquiring rival firms
•Low global presence
•.controversies over its
alleged strong-arm tactics
of trying to suppress the
unionization of labor
workforce.
• Intense Competition
• Online stores
• As a global retailers, walmart is
exposed to political problem in the
countries

9. The Five Forces Model
1. Bargaining Power of
Customers: Low
I. Customers usually make small purchases.
II. A large number of customers.
III. Wal-Mart’s main customers are
individuals.
2. Bargaining Power of Suppliers:
Medium-Low
I. Wal-Mart purchases huge quantities of
products from its suppliers.
II. Low switching costs from one supplier to
another.
III. Products have a lot of substitutes.
IV. Almost all the products are not critical for
Wal-Mart.

10. The Five Forces Model
3. Potential entrants / Barriers to entry:
Medium-High
I. Economies of scale.
II. High capital requirements.
III. Customers mainly look for products with low prices and
standard quality.
IV. Requires a precise distribution system.
4. Power of Substitutes: low

11. • 5. Potential Competitors/ Rivalry: High
I. Wal-Mart represents the 25% share of the U.S. Supermarket
business.
II. Competitors have similar sizes.
III. Industry growth is slow.
IV. Exit barriers are high.
V. There is a high production capacity
WAL-MART main competitors:
Retailer:
• Target
• Costco
• carrefour
• K-Mart

12. RISKS FACED BY COMPANY WHILE
EXPANDING ABROAD
• Management Risk
– Culture, language, customer preferences,
distribution systems.
• High investment
• Political and Economic risks
• Exchange Rates risk

13. Key Success Factors
• A supply chain with integrated technology
• An ability to generate large sales volume (economies of scale)
• Every Day Low Prices
• Superior logistics systems
• Decentralized operations
• A strong and unique culture (in U.S.)

14. conclusion
“Think local, act global”

15. • Walmart being the number one retailer in the
united states ,also operates world-wide and is
moving into new countries every year.
• Each year Walmart finds new ways to grow
and offer more services to their customers.
• Each year ,number of people who have stake
in Walmart also grows.