The unfranchise program. Jeff Ryu program Own your own business with less than $ 1,000 initial investment. Multi-Million dollar company. Proven system.

1. marketamerica®

2. marketamerica
The UnFranchise
Business Development System
®
®

3. Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.
Headquartered in Greensboro, North Carolina

4. Founded in 1992, ma®
is a Product Brokerage and
Internet Marketing company that specializes in
One-to-One Marketing.

5. The company employs 675 people globally with
international operations in the United States,
Australia, Canada, Hong Kong, Taiwan and the
Philippines.

6. With more than 3 million customers and 180,000
Independent Distributors and UnFranchise®
Owners
worldwide, Market America has generated over
$3.4 billion*
in accumulated retail sales.
*As of December 31, 2009. Estimated retail sales are based on suggested retail price.

7. Since the company’s inception, individuals
have earned over $2 billion*
in commissions
and estimated retail profits.
*As of December 31, 2009. Estimated retail profits are based on suggested retail price.

8. Through One-to-One Marketing, Market America
combines the Internet with the power of people
— creating the ultimate online destination.

9. We have revolutionized a brand-new industry,
setting a standard by which all other businesses are
measured — Built on Product. Powered by People.®

10. The 45-Year Plan
For every 100 people who reach the age of 65...
1% Wealthy
5% Still Working
4% Financially Fit
28% Dead
62% Flat Broke

11. The 45-Year Plan
Your options to earn additional income:
• Work more hours
• Get a second job
• Own your own business
• Franchise
• Investments
• Inheritance
• Go back to school
• Lottery

12. The 45-Year Plan
95 percent of people spend up to 45 years
of their lives making the other 5 percent
successful.
They work a plan for someone
else’s financial success — not
their own!

13. The 2- to 3-Year Plan
A Plan For Your Financial Success
*The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor
are they intended to represent that any given Independent Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard
work, talent, and dedication which he or she devotes to building his or her Market America Business

14. The 2- to 3-Year Plan
Like a franchise:
• Systemization, standardization,
uniformity
• State-of-the-art management systems
• Merchandising and marketing tools
• Growing visibility
• Own multiple business locations
• Standardized training systems
The UnFranchise®
Business Development System

15. The 2- to 3-Year Plan
Unlike a franchise:
• No franchise fees
• No monthly royalties
• No territorial restrictions
• Start part time with flexible hours
• Minimal startup expenses plus
potential tax advantages
• Little risk
The UnFranchise®
Business Development System

16. The 2- to 3-Year Plan
Two ways to earn income:
1) Provide products
Service 10-15 Preferred Customers
Earn 30-1,000% gross retail profit
2) Time leveraging
Duplicate efforts
Develops & manages only 2 sales
and distribution organizations
The UnFranchise®
Business Development System

17. Which would you prefer?
The 45-Year Plan The 2- to 3-Year Plan

18. marketamerica
A Product Brokerage Company
• Identifies the latest market-driven products
• Eliminates the burden of manufacturing
• Moves with the marketplace
• Does not rely solely on the sales of any one
product or service
• 2,500 exclusive products and services
• Access to multibillion-dollar markets
Market America’s Mall Without Walls®
®

19. marketamerica
Multibillion-Dollar Markets
Health & Nutrition
Anti-Aging
Cosmetics
Personal Care
Weight Management
Financial Services
Home & Garden
Pet Care
Telecommunications
Internet
Auto Care
®

20. Exclusive ma®
Brands

21. Customizable Products

22. Health & Nutritionma®

23. Health & Nutritionma®

24. Health & Nutritionma®

25. Health & Nutritionma®

26. Health & Nutritionma®

27. Health & Nutritionma®

28. Health & Nutritionma®

29. Health & Nutritionma®

30. Health & Nutritionma®

31. nutraMetrix®
nutraMetrix®
is revolutionizing the healthcare industry by
providing health professionals with advanced wellness
solutions, while offering an additional income through our
unique and innovative Business Development System.
ma®

32. Weight Managementma®

33. Anti-Agingma®

34. Anti-Agingma®

35. Anti-Agingma®

36. Anti-Agingma®

37. Cosmeticsma®

38. Personal Carema®

39. Personal Carema®

40. Home & Gardenma®

41. Pet Healthma®

42. Auto Carema®

43. WebCenters
ma®
WebCenters
ma®

44. Financial Services
• Pay down all your debts to zero in as little as 1/2 to
1/3 the time it would’ve normally taken
• The ma Money Merge Account program is your
financial GPS to find you the quickest “route” to
zero debt!
• As an Independent Agent, you can earn income
two ways by providing this solution to other
individuals as well
• Retail profit
• Time-leveraged wealth
ma®

45. marketamerica
An Internet Marketing Company
The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.
®

46. The Web Portal
• Make It Your Homepage
• Quick, Accurate Product
& Content Search
• News, Weather & Sports
• Entertainment
• Social Networking
• Comparison Shopping
• Hot Deals & Recommendations
• Thousands of Exclusive
ma®
Brands and Products
• Program
• E-mail, Blogs, Video,
ma TV, ma Newsstand
• Thousands of Partner Stores
• Millions of Products & Services
• Custom Nutrition Services
• ma Travel
• Gift Cards & Certificates

47. Millions of products and services…

48. Get Paid to Shop
• Earn up to 50 percent cash back for purchasing
Market America branded products and those from our
Partner Stores where you see the ma®
Cashback logo.
• Earn 1/2 percent on referral purchases forever

49. Approximately every 10-20
years, a new marketing system
emerges as a better way of
distributing products to the
end consumer.
marketamerica®

50. marketamerica
One-to-One Marketing
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want
Creating the Economy of the Future
ma®
will be to One-to-One Marketing what McDonalds is
to franchising and what Microsoft is to computerization.
®

51. Five steps to building a successful
UnFranchise®
Business
1. Apply
2. Create
3. Qualify
4. Activate
5. Teach, Manage
& Support Others
The UnFranchise Business Development System
is a proven plan for qualified individuals to
successfully attain financial independence.

52. Apply
Complete the Independent Distributor
Application and Agreement

53. Apply
UnFranchise Owner
(Independent Distributor)
• Subscription Fee
• Buy product at Independent
Distributor Cost and earn gross
retail profit
• Participate in the Management
Performance Compensation Plan
(MPCP) and earn commissions
Sales Representative
• No cost
• Buy product at Independent
Distributor cost and earn
gross retail profit

54. Apply
Your Subscription includes:
• Custom Web Portal
• Online UnFranchise®
Business
Account
• Career Manual
• Getting Started Guide &
Getting Started Audios
• Access to Audio Download
Library
• Preloaded MP3 Device
• Monthly Powerline Magazine
— print & digital
• Training and Seminar System
• Coaching and mentoring by
experienced UnFranchise®
Owners

55. Create
Business Volume (BV) and
Incentive Business Volume (IBV)
• Business Volume (BV) is the unit value (points) assigned
to exclusive ma®
-branded products
• Incentive Business Volume (IBV) is the unit value
(points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions

56. Create
• Personal use
• Retail sales
• Merchandising systems
– Web Portal
– Catalogs
– Product Cards
Ways to create BV and IBV:
• Transfer Buying
• Preferred Customer AutoShip
• Internet Marketing
• One-to-One Marketing
– Building Share of Customer

57. Building Share of Customer
10-15 Customers shopping regularly —

58. Building Share of Customer
• Offer existing customers more products/services
through the Mall Without WallsTM
and Web Portal
• Match products to people, and people to products
• program allows customers to get paid
for shopping
10-15 Customers shopping regularly

59. Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks

60. Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
• Once your Business Development Center has been
qualified it will begin to accrue Business Volume (BV)
and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
earn commissions and bonuses!

61. Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization

62. Activate
Q: Why just two sales and distribution
organizations?
A: The number 2 is the smallest multiplier
for the highest profit. Statistics show that
the average person successfully develops
2.8 organizations.

63. Teach, Manage
& Support Others
Teach others how to:
1. Apply
2. Create
3. Qualify
4. Activate

64. People lead to people

65. People lead to more people

66. BV & IBV are generated as your organization expands

67. System Search System Search
The system searches for BV & IBV to infinity
Retail sales, expanding distribution, Preferred Customers ordering through your Web
Portal, personal use, expanding customer base and word-of-mouth advertising

68. Horizontal Marketing
Horizontal Marketing is an organizational structure that
most businesses use. With a horizontal structure, an
economic incentive to help others succeed does not exist.
• Real Estate Agencies (e.g., Century 21®
)
• Insurance Companies (e.g., AllState®
)
• Chain Stores (e.g., Ace Hardware®
)
• Franchises (e.g., McDonalds®
)
• MLM/Network Marketing or Direct Sales (e.g., Avon®
)
Examples of Horizontal Marketing:

69. Horizontal Marketing Organizational Structure
Insurance Company
Franchise Corporation
Regional Sales Manager
Agents/Brokers
Master Franchisers
District Sales Manager
Sales Representative
Local Franchise
Local Sales Territory
ALL IN COMPETITION

70. Disadvantages of Horizontal Marketing
ALL IN COMPETITION
• Additional locations multiply costs
• Creates competition
• Territorial restrictions
• Time/resources spread too thin
• No cooperation/collaboration
• MLM — system to duplicate
horizontal marketing

71. Vertical Marketing
Vertical Marketing is an organizational structure that
provides an environment in which there is an economic
synergy between the people participating throughout
the entire enterprise.

72. Vertical
Marketing
Organizational
Structure

73. Advantages of Vertical Marketing
• The UnFranchise®
System eliminates the pitfalls
of horizontal marketing
• Compounding efforts
• Encourages teamwork/support
• No territorial restrictions
• When one succeeds, everyone benefits
• Minimal costs to expand
• Leverages duplication and standardization
• Everyone receives 100 percent credit for sales
and volume generated
• Maximizes the probability of individual success
• Synergistic
• Gain from other’s work, volume and sales

74. Disclaimer
The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the
income of a typical Market America Independent Distributor, nor are
they intended to represent that any given Independent Distributor will
earn income in that amount.
The success of any Market America Independent Distributor will depend
upon the amount of hard work, talent, and dedication which he or she
devotes to building his or her Market America Business.
Canadian Distributors, if making an earnings claim, must disclose the
earnings of a typical Independent Distributor. Please refer to the end of
the printed presentation of the UnFranchise®
Management System to see
the Income Disclosure Chart. Canadian Independent Distributors should
convert references of currency to Canadian dollars. Canadian Distributor
commissions will be converted weekly to Canadian dollars. The
conversion rate will be the exchange rate published by the Wall Street
Journal immediately preceding the commission process for each week
(typically the Tuesday of the week that a commission check is paid).

75. How Commissions are earned
BV & IBV commissions are paid weekly

76. How Commissions are earned
1,200 total BV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
1,200
2,400
3,600
5,000
1,200
2,400
3,600
5,000
System Search System Search
| 1,200 total IBV from your left and right = $300

77. System Search System Search
How Commissions are earned
1,200
2,400
3,600
5,000
1,200
2,400
3,600
5,000
As your business organization grows, the frequency of
commissions earned increases until it occurs weekly.

78. How Bonuses are earned
Every time you and any BDC in your left sales organization plus any BDC
in your right sales organization completes the BV commission cycle
in the same week, you receive a management bonus of $600!

79. Earn More Income
Open additional Business Development Centers
to increase your commissions
Weekly earnings
potential: $10,800

80. Master UnFranchise®
Owner
Enables you to leverage your efforts by opening
multiple BDCs from the beginning
Put in twice the work for three times the pay!
Annual earnings potential: $561,600

81. The One-to-One Marketing Engine
Market America provides entrepreneurs a complete
and proven business system. The components
explained in this presentation work together as a
complete marketing engine to drive customers, sales
and traffic into your UnFranchise®
Business —
resulting in a stream of ongoing income.

82. Components That Drive Your Success

83. Product Brokerage
• Over 2,500 exclusive ma®
-brands and products
• Mall Without WallsTM
• Multibillion-dollar markets
• Market driven
1

84. 2Internet Marketing Support
• Web Portal — ultimate online destination
• Comparative shopping
• E-commerce drives traffic to your site
• Thousands of Partner Stores
• Get paid to shop ( program)
• Entertainment portal
• Social networking

85. 3Training & Support System
• Minimal startup costs
• NMTSS (National Meeting, Training and
Seminar System)
• Areas of interest (e.g., Health & Nutrition,
Cosmetics, Personal Care)
• Marketing tools and events
• Most lucrative and realistic compensation plan
ever created
• International visibility, publicity and exposure

86. 4One-to-One Marketing
• People power with global exposure
• Personal relationships with customers
• Identifies hottest markets and trends
• High-tech, high-touch
• Match people to products and products
to people

87. Components That Drive Your Success
Product Brokerage
Internet Marketing
& Support
Training &
Support
One-to-One Marketing
THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM
GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS
— RESULTING IN A STREAM OF ONGOING INCOME.

88. You’re probably thinking,
“Can Market America work for me?”
“Are you right for Market America?”
I’m thinking,

89. One thing is certain —
Before you decide, ask yourself:
If you don’t try anything, then everything will
stay the same.
1)Am I happy in my current financial situation?
2)Do I have enough free time to spend with family or
do the things I enjoy?
3)How prepared am I for retirement?
Once you choose, the rest is easy...
• Get your questions answered
• Try ma®
-branded products
• Visit my Web Portal
• Give it a Trial Run — we will work together
• Get started on the 2- to 3-Year Plan

90. A Web Portal, an Opportunity and the Power of People
Independent Distributors and UnFranchise®
Owners have earned
the following since the company’s inception:
Total estimated retail profits earned†
:
$988,475,454
Total commissions earned:
$1,016,763,474
Total Distributor earnings:
$2,005,238,928*+ =
*As of December 31, 2009. †
Estimated retail profits based on suggested retail price
Estimated accumulated retail sales†
:
$3,459,664,089
These statements have not been evaluated by the Food and Drug Administration.
These products is not intended to diagnose, treat, cure or prevent any disease.

91. ma®