Media on the Move :: Putting the Brand in the Palm of Consumers

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The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.

Technology

go back
home ?
© 2012 MediaMind. A division of DG | All rights reserved

2012
THIS YEAR
there will be more
networked devices than
humans on the planet

© 2012 MediaMind. A division of DG | All rights reserved

84%
© 2012 MediaMind. A division of DG | All rights reserved

Happy
Birthday!

© 2012 MediaMind. A division of DG | All rights reserved

It’s Sunny

© 2012 MediaMind. A division of DG | All rights reserved

It’s Rainy

© 2012 MediaMind. A division of DG | All rights reserved

It’s Snowy

© 2012 MediaMind. A division of DG | All rights reserved

It’s Ringing!

© 2012 MediaMind. A division of DG | All rights reserved

© 2012 MediaMind. A division of DG | All rights reserved

2x
as TV | as PC
© 2012 MediaMind. A division of DG | All rights reserved

Ad Spend vs Consumer Time Spent by Media

Ad Spend per Media 43%
40%
Time Spent per Media

23% 22%
16%

1%

Mobile Web TV

© 2012 MediaMind. A division of DG | All rights reserved

Mobile strategy?

Si
45% No
55%

© 2012 MediaMind. A division of DG | All rights reserved

Next year
more people will

surf the web
from a mobile phone
than from a PC
© 2012 MediaMind. A division of DG | All rights reserved

20%
mobile optimized websites

© 2012 MediaMind. A division of DG | All rights reserved

Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.

© 2012 MediaMind. A division of DG | All rights reserved

6Eb
GLOBAL MOBILE DATA

6Petabytes
Internet =

6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2012 MediaMind. A division of DG | All rights reserved

2015 Global Mobile TV

$264m
© 2012 MediaMind. A division of DG | All rights reserved

compare
42%
instantly

© 2012 MediaMind. A division of DG | All rights reserved

visualization of search
© 2012 MediaMind. A division of DG | All rights reserved

2017
“human?
How may I help you,

”

© 2012 MediaMind. A division of DG | All rights reserved

33%
Social Interaction

© 2012 MediaMind. A division of DG | All rights reserved

55%
Social Interaction

@rmanchee
© 2012 MediaMind. A division of DG | All rights reserved

Social Interaction

100%
@rmanchee
© 2012 MediaMind. A division of DG | All rights reserved

82%
© 2012 MediaMind. A division of DG | All rights reserved

71% of mobile revenue

© 2012 MediaMind. A division of DG | All rights reserved

looking
beyond the
browser

© 2012 MediaMind. A division of DG | All rights reserved

60/40
© 2012 MediaMind. A division of DG | All rights reserved

50%
by 2015, kids under 15 will use

touchscreens
© 2008 Eyeblaster. All rights reserved
© 2012 MediaMind. A division of DG | All rights reserved

Smart Appliances

© 2012 MediaMind. A division of DG | All rights reserved

The Third Wave

Ubiquitous Computing
© 2012 MediaMind. A division of DG | All rights reserved

∞=1
© 2012 MediaMind. A division of DG | All rights reserved

1=1
© 2012 MediaMind. A division of DG | All rights reserved

1=∞
{ ubiquitous computing }

© 2012 MediaMind. A division of DG | All rights reserved

[ targeted consumer ]

addressable advertising >>

© 2012 MediaMind. A division of DG | All rights reserved

Smart Tags

RFID
© 2012 MediaMind. A division of DG | All rights reserved

personally
identifiable © 2010 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind. A division of DG

“id”

© 2012 MediaMind. A division of DG | All rights reserved

HD Ad Retarget
10% off

Retarget
Interact Purchase
5% off

© 2011 MediaMind. A division of DG

Science Fiction or Fact?

• Chips linked to Internet
Active up to 500m radius

• Wave-and-Pay + GPS

Personal Identification Device (PID)

targeted ads
© 2012 MediaMind. A division of DG | All rights reserved

[data]
© 2012 MediaMind. A division of DG | All rights reserved

3?
screens
© 2012 MediaMind. A division of DG | All rights reserved

2nd
most looked at screen in home

is the mobile
© 2012 MediaMind. A division of DG | All rights reserved

Cross Channel Online Campaign

▶ In-App ▶ In-Stream
▶ Mobile Web ▶ In-Page

© 2012 MediaMind. A division of DG | All rights reserved

Tiny Screen
Huge Results

© 2012 MediaMind. A division of DG | All rights reserved

Evenings are most

effective
for mobile advertising

© 2012 MediaMind. A division of DG | All rights reserved

apple
TRUMPS

android

© 2012 MediaMind. A division of DG | All rights reserved

Mobile Rising Star

© 2012 MediaMind. A division of DG | All rights reserved

more CTR

clicks
than your PC

© 2012 MediaMind. A division of DG | All rights reserved

Location, Location

Location!

© 2012 MediaMind. A division of DG | All rights reserved

80%
© 2012 MediaMind. A division of DG | All rights reserved

Keep it personal.

© 2012 MediaMind. A division of DG | All rights reserved

Tell$me$and$I'll$forget;
show$me$and$I$may$remember;
involve$me$and$I'll$understand.$
$$$$$$$$$Chinese$Proverb$

© 2012 MediaMind. A division of DG | All rights reserved

Where the
magic
Your happens
comfort
zone

© 2012 MediaMind. A division of DG | All rights reserved

¡Gracias!
Ryan K Manchee
ryan.manchee@mediamind.com
@rmanchee | 972.800.0737

@mediamind
@dgitnetwork

© 2011 MediaMind + DG A All rights reserved
© 2012 MediaMind. | division of DG

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