Event Introduction by: Tina Alexander, Social Media Product Manager, Wall Street Journal Digital Network www.bdionline.com

1. Socializing WSJDN:
Connecting quality content to the social graph
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2. Digital Opportunities WSJ DIGITAL NETWORK
• 34 million monthly visitors
to the digital network
VIDEO / COMMUNITY • More Than 1 million paying
• 7.3 million streams each month subscribers for WSJ.com
• 139,433 WSJ.com • Sites include:
Community members
•WSJ.com
• 158,360 MarketWatch.com
Community members •MarketWatch.com
•Barrons.com
MOBILE •AllThingsD.com
• Largest Mobile audience in the •SmartMoney.com
financial news category
• 3.5 million Uniques
• 8 minutes avg/visit
• 11.9 million WAP site pg views
• More than 1.1 million
downloads of the wsj.com
iPhone App
• More than 95,000 downloads of
the ATD.com iPhone App
• More than 200,000 downloads
of the MarketWatch iPhone App
• More than 500,000 downloads
of the WSJ Blackberry
Application
• 2 million podcast downloads
each month
iPad
• 296,000 active users
• 537,000 downloads
Sources: Omniture March 2010, Nielsen Mobile May 2010

3. Wall Street Journal connects journalists and readers
• Over 100 Twitter accounts and 50 Facebook fan pages
• 1M+ followers / fans
• 60+ tweeting journalists
• Topics-based Facebook fan pages on major world events, such as the Haiti
earthquake
• Twitter Lists based on specific topics including the Economy & Politics
• Latest Tweets from journalists on our section fronts and blogs
• Editor-run discussions groups within the Journal Community
• Curated headlines on Digg (http://digg.com/wsj)
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4. Socializing our content extends to multiple platforms
• Ability to share all WSJDN content (articles, videos, graphics, polls) on all of the
major social networking and bookmarking sites
• Mobile recommendations for WSJ Foursquare fans, based on user geo-location
• Interactive graphics that integrate news with social commentary

5. We pioneered unique Four Square & Facebook Like integrations
Example 1: Example 2:
Add restaurants to To Do list Receive stock quote in Newsfeed

6. Our Social Media efforts deliver business results
• Facebook referrals grow at a meteoric pace, increasing 5x since Like launched
• Social referral traffic can be monetized in special ad packages
• Foursquare press coverage, associated with the launch of our Greater NY section,
extended brand awareness and generated advertising leads
Facebook Referrral PVs YoY
2010
2009
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7. Thank You!!
For questions, contact
Tina.Alexander@wsj.com
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