The Dosie Awards: The Best in Healthcare Social Media Presented by: Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital The winners of the Dose of Digital Dosie awards will be revealed at the conference for the first time. We will evaluate what the winners are doing right to stand out from the crowd. At the same time, we will demonstrate the power of social media to influence every company’s best intentions. www.bdionline.com

1. Jonathan Richman
@jonmrich
Director of Strategic Planning, Bridge Worldwide
Author, Dose of Digital #dosie

2. A CONFESSION...

3. AN AWARDS SHOW AND A DEMONSTRATION

4. The Dosie Demonstration
A simple demonstration to show...
1. ...the power of social media...
2. ...our lack of control of social media...
3. ...and the tremendous opportunities of social
media in pharma and healthcare.
More in a moment...

5. 2010 Dosie Awards
2 Rounds
500+ entries from the Pharma and Healthcare
Social Media Wiki (http://bit.ly/dodwiki)
400+ Facebook shares
700 #dosie tweets
3500+ votes
10 winners

7. Judging Criteria
Not formalized, instead...
“This year’s Dosie Awards will focus on finding
the best uses of social media in pharma and
healthcare.”

8. Who Voted?
>50% “patients”
15% “caregivers”
10% “industry service providers”
5% pharma/healthcare manufacturer employee
5% HCP
4% “consumer advocate”

9. Categories
Brand Sponsored Patient Community
Patient Community – Non-Brand Controlled
Healthcare Professional Community
Facebook Page
YouTube Channel
Twitter Feed
Company Blog
Patient or Caregiver Blog
Industry Observer Blog
Pharma Company of the Year in Social Media

11. THE WINNERS

12. Best Brand-Sponsored Patient Community
Accu-Chek Diabetes Link
Children with Diabetes
Crohn’s and Me
Diabetes Handprint
Voices of Diabetes

13. Best Brand-Sponsored Patient Community
Children with Diabetes
Diabetes Handprint Accu-Chek Diabetes Link

14. Best Patient Community – Non-Brand
Controlled
American Diabetes Association
Crohn’s and Colitis Foundation of America
dLife
Juvenation
TuDiabetes

15. Best Patient Community (Non-Brand)
dLife
TuDiabetes Juvenation

16. Best Healthcare Professional Community
doc2doc
Medscape Physician Connect
Ozmosis
Sermo
SocialMD

17. Best HCP Community
Medscape Physician Connect
doc2doc Sermo

18. Best Facebook Page
Changing Possibilities in Hemophilia
The Coalition to Prevent Deep Vein
Thrombosis (DVT)
Gardasil
Johnson & Johnson Corporate
sanofi-aventis VOICES

19. Best Facebook Page
Johnson & Johnson
The Coalition to Prevent DVT Changing Possibilities
in Hemophilia

20. Best YouTube Channel
GoInsulin
Johnson & Johnson Health Channel
Mayo Clinic
Pfizer Europe
Pfizer UK

21. Best YouTube Channel
Go Insulin
Johnson & Johnson Mayo Clinic
Health Channel

22. Best Twitter Feed
AF Stat (@AF_Stat)
Expressions of Kindness (@xpresskindness)
Johnson & Johnson (@jnjcomm)
Race With Insulin (@racewithinsulin)
Roche (@roche_com)

23. Best Twitter Feed
Race with Insulin
@racewithinsulin
Johnson & Johnson Expressions of Kindness
@jnjcomm @xpresskindness

24. Best Company Blog
Advancing the Science (Mayo Clinic)
GSK More than Medicine
J&J BTW
Think Science Now (Pfizer)
Red Cross Chat

25. Best Company Blog
Advancing the Science,
Mayo Clinic
JNJ BTW, Red Cross Chat
Johnson & Johnson

26. Best Patient or Caregiver Blog
Beyond Meds
But You Don’t Look Sick
DiabetesMine
Lemonade Life
Six Until Me

27. Best Patient or Caregiver Blog
Six Until Me
Diabetes Mine But You Don’t Look Sick

28. Best Industry Observer Blog
ePharma Rx
Pharmalot
Pixels and Pills
Roska Digital
WSJ.com: Health Blog

29. Best Industry Observer Blog
ePharma Rx
WSJ Health Blog Pixels and Pills

30. Pharma Company of the Year in Social Media
GSK Pfizer
Novartis Allergan
Eli Lilly Novo Nordisk
Boehringer Ingelheim Roche
Bayer Johnson & Johnson
Shire sanofi-aventis
AstraZeneca

31. Pharma Company of the Year in Social Media
Number of Finalists:
– Johnson & Johnson – 6
– sanofi-aventis – 4
– Novo Nordisk – 3
– Pfizer – 3
– Roche – 2

32. Pharma Company of the Year in Social Media
Roche
Johnson & Johnson Novartis

33. THE DEMONSTRATION PART

34. The Dosie Experiment
A simple demonstration to show...
1. ...the power of social media...
2. ...our lack of control of social media...
3. ...and the tremendous opportunities of social
media in pharma and healthcare.

35. The Power of Social Media
Diabetes-related sites dominated the voting
Less well-known, but well promoted sites won
Votes from different 30 countries

36. The Power of Social Media
How far and how fast can a
unifying message travel?

37. Our Lack of Control in Social Media
Diabetes-related sites dominated the voting
SocialMD – a bunch of votes and doesn’t exist
PfizerUK – one video

38. Our Lack of Control in Social Media
Who won?
The best sites or the sites that used
social media best?

39. The Tremendous Opportunity
300+ entries 300+ examples of precedent...
...BUT...
...within reason 12 MS-related examples

40. The Tremendous Opportunity
How do we decide when a social
media program is necessary?

41. CONGRATULATIONS TO THE WINNERS

42. More details and commentary:
http://www.doseofdigital.com
Contact:
Text HEALTHCARE to 50500
@jonmrich