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Dosie awards - BDI 5.11.10 Social Communications & Healthcare
The document discusses the 2010 Dosie Awards, which recognized exemplary uses of social media in pharma and healthcare, with over 500 entries and various categories for patients, caregivers, and healthcare professionals. It outlines the winners in multiple categories, emphasizing the power, lack of control, and opportunities that social media presents in this sector. The report concludes with reflections on the impact of these platforms on voting and engagement among diverse audience demographics.
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Dosie awards - BDI 5.11.10 Social Communications & Healthcare
- 1. Jonathan Richman @jonmrich Director of Strategic Planning, Bridge Worldwide Author, Dose of Digital #dosie
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- 3. AN AWARDS SHOWAND A DEMONSTRATION
- 4. The Dosie Demonstration Asimple demonstration to show... 1. ...the power of social media... 2. ...our lack of control of social media... 3. ...and the tremendous opportunities of social media in pharma and healthcare. More in a moment...
- 5. 2010 Dosie Awards 2 Rounds 500+ entries from the Pharma and Healthcare Social Media Wiki (http://bit.ly/dodwiki) 400+ Facebook shares 700 #dosie tweets 3500+ votes 10 winners
- 7. Judging Criteria Not formalized, instead... “This year’s Dosie Awards will focus on finding the best uses of social media in pharma and healthcare.”
- 8. Who Voted? >50%“patients” 15% “caregivers” 10% “industry service providers” 5% pharma/healthcare manufacturer employee 5% HCP 4% “consumer advocate”
- 9. Categories BrandSponsored Patient Community Patient Community – Non-Brand Controlled Healthcare Professional Community Facebook Page YouTube Channel Twitter Feed Company Blog Patient or Caregiver Blog Industry Observer Blog Pharma Company of the Year in Social Media
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- 12. Best Brand-Sponsored PatientCommunity Accu-Chek Diabetes Link Children with Diabetes Crohn’s and Me Diabetes Handprint Voices of Diabetes
- 13. Best Brand-Sponsored PatientCommunity Children with Diabetes Diabetes Handprint Accu-Chek Diabetes Link
- 14. Best Patient Community– Non-Brand Controlled American Diabetes Association Crohn’s and Colitis Foundation of America dLife Juvenation TuDiabetes
- 15. Best Patient Community(Non-Brand) dLife TuDiabetes Juvenation
- 16. Best Healthcare ProfessionalCommunity doc2doc Medscape Physician Connect Ozmosis Sermo SocialMD
- 17. Best HCP Community Medscape Physician Connect doc2doc Sermo
- 18. Best Facebook Page Changing Possibilities in Hemophilia The Coalition to Prevent Deep Vein Thrombosis (DVT) Gardasil Johnson & Johnson Corporate sanofi-aventis VOICES
- 19. Best Facebook Page Johnson & Johnson The Coalition to Prevent DVT Changing Possibilities in Hemophilia
- 20. Best YouTube Channel GoInsulin Johnson & Johnson Health Channel Mayo Clinic Pfizer Europe Pfizer UK
- 21. Best YouTube Channel Go Insulin Johnson & Johnson Mayo Clinic Health Channel
- 22. Best Twitter Feed AF Stat (@AF_Stat) Expressions of Kindness (@xpresskindness) Johnson & Johnson (@jnjcomm) Race With Insulin (@racewithinsulin) Roche (@roche_com)
- 23. Best Twitter Feed Race with Insulin @racewithinsulin Johnson & Johnson Expressions of Kindness @jnjcomm @xpresskindness
- 24. Best Company Blog Advancing the Science (Mayo Clinic) GSK More than Medicine J&J BTW Think Science Now (Pfizer) Red Cross Chat
- 25. Best Company Blog Advancing the Science, Mayo Clinic JNJ BTW, Red Cross Chat Johnson & Johnson
- 26. Best Patient orCaregiver Blog Beyond Meds But You Don’t Look Sick DiabetesMine Lemonade Life Six Until Me
- 27. Best Patient orCaregiver Blog Six Until Me Diabetes Mine But You Don’t Look Sick
- 28. Best Industry ObserverBlog ePharma Rx Pharmalot Pixels and Pills Roska Digital WSJ.com: Health Blog
- 29. Best Industry ObserverBlog ePharma Rx WSJ Health Blog Pixels and Pills
- 30. Pharma Company ofthe Year in Social Media GSK Pfizer Novartis Allergan Eli Lilly Novo Nordisk Boehringer Ingelheim Roche Bayer Johnson & Johnson Shire sanofi-aventis AstraZeneca
- 31. Pharma Company ofthe Year in Social Media Number of Finalists: – Johnson & Johnson – 6 – sanofi-aventis – 4 – Novo Nordisk – 3 – Pfizer – 3 – Roche – 2
- 32. Pharma Company ofthe Year in Social Media Roche Johnson & Johnson Novartis
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- 34. The Dosie Experiment Asimple demonstration to show... 1. ...the power of social media... 2. ...our lack of control of social media... 3. ...and the tremendous opportunities of social media in pharma and healthcare.
- 35. The Power ofSocial Media Diabetes-related sites dominated the voting Less well-known, but well promoted sites won Votes from different 30 countries
- 36. The Power ofSocial Media How far and how fast can a unifying message travel?
- 37. Our Lack ofControl in Social Media Diabetes-related sites dominated the voting SocialMD – a bunch of votes and doesn’t exist PfizerUK – one video
- 38. Our Lack ofControl in Social Media Who won? The best sites or the sites that used social media best?
- 39. The Tremendous Opportunity 300+ entries 300+ examples of precedent... ...BUT... ...within reason 12 MS-related examples
- 40. The Tremendous Opportunity How do we decide when a social media program is necessary?
- 41. CONGRATULATIONS TO THEWINNERS
- 42. More details andcommentary: http://www.doseofdigital.com Contact: Text HEALTHCARE to 50500 @jonmrich