From content to community: presentation by Phil Clark at Be2camp 2008, London, 10 October

1. Be2camp
From Content to Community
10th October, 2008
Phil Clark,
Editorial Director, Sustainability

2. Sustainability Now – Virtual event
Auditorium – Users were Exhibit Hall – Media Centre – A Lounge – A social
able to access video content includes 17 virtual resource for users networking space
as well as log in to two live exhibitors. to search for
webinars. editorial content.

3. Introduction
• First major online B2B exhibition and
conference in the UK.
• Opportunity to access latest content on
green construction and design.
• Opportunity to browse virtual stands.
• Network with peers and discuss key
sustainable issues in lounge area.

4. Highlights (1 of 2)
• <3,600 people registered to attend , of which
1,500 attended live during the two days.
• Discussions held in the lounge area amounts of
30 pages, ranging over the whole spectrum of
the Sustainability debate.
• Video and audio content, two live webinars as
well as links to the best content on the Building
website.

5. Highlights (2 of 2)
• The event created a virtual circle – by linking to
the content it has had a knock on effect on page
impressions on the Building Sustainability
channel, which more than doubled during the
period.
Attendees said...
• ...91% would return to future event and
• 92% rated the experience as either excellent or
good.

6. Building Sustainability Home Page
Search -
Google vertical
search engine
that trawls the
world’s best
green websites
Blog – A site that
discusses and
links to other
bloggers writing
about green
construction and
design.
Case studies – A
section that has built
up 90 data-rich
studies on green
buildings in just eight
months
TV – Devoted section to
TV coverage and a
regular news show on
the site and broadcast
on YouTube

7. Statistics (2 of 3)
• Growth of page Page Im pressions for Building
Sustainability Channel 2 0 0 8
impressions for 40,000
35,000
Building Sustainability 30,000
25,000
channel. 20,000
15,000
10,000
5,000
0
ry
ri l
ay
ry
ne
r
ch
r
er
be
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Ap
a
ua
ob
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Ju
ar
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ov
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8. Statistics (1of 3)
• Growth of page BD Growth 2008
impressions for BD 6,000
5,000
Sustainability 4,000
channel. 3,000
2,000
1,000
0
January February March April May June

9. Statistics (3 of 3)
• Growth in numbers of Building Sustainability Newsletter Subscribers
subscribers for the 6000
5000
Building Sustainability 4000
e-newsletter. 3000
2000
1000
0
7 07 8 8 8 8 8 8
-0 v- - 07 -0 -0 -0 r-0 -0 -0
ct ec an eb ar Ap ay un
O No D J F M M J

10. How do you Can
maintain professional
communities communities
365 days a ever be open
year?
ones?
Further questions??
Are forums
the way
How do you forward?
mix live and
online?