This document proposes advertising opportunities at the Wagah border crossing between India and Pakistan. It notes that the border sees around 20,000 daily visitors watching the retreat ceremony between Indian and Pakistani soldiers. This presents an opportunity to advertise to a large, educated audience. The proposal suggests displaying commercials, animated tickers, or standard tickers on a new LED screen installed to broadcast the ceremony. Rates for 10-second ads range from Rs. 500-600 daily or Rs. 150 for standard text tickers. Logo placements are also available weekly or premium weekly slots.

1. Proposal for Wagah Border Advertising
Join Hands With Fastest Growing Company

2. A Proposal For An Innovative Advertisement at
Wagah Border
An International Border for India & Pakistan

3. WAGAH BORDER
 Situated near road border crossing between India and Pakistan.
 It is an International Border for India and Pakistan.
 Wagah border has the charisma, energy, valour of our soldiers versus the
Pakistan soldiers.
 Almost 20 thousand people come every day to visit Wagah border, which
makes it 5-6 Lakhs approximately in a month.
 We all know, Amritsar is one of the biggest tourist place of India and this border
is 32 Km(s) from Amritsar.
 It attracts more and more tourists because of the presence of Golden Temple
and Jallianwala Bagh at a distance of 35-40 minutes.
 Therefore, it could be a golden opportunity for us to advertise here.

4. Glimpse of Daily Visitors at Wagah Border

5. Some more information about Wagah
Border
 There is a retreat ceremony which happens every day from 4- 5.30 pm in the
evening.
 People start gathering here from 3 pm to see both the countries facing each
other.
 People from all the country visit wagah and are mostly educated, higher middle
class people.
 This means you being our prestigious client can get the response from all over
the country.

6. Our Proposal
 A L.E.D. Screen of 16" by 10“ has been installed for live telecast of B.S.F.
Retreating Ceremony.
 The duration of this grand is 3:30 hours daily.
 We get rest of the time of 3 hours (2 hours before retreat ceremony and 1 hour
after).
 Therefore, this is a big opportunity for your esteemed brand where you can give
commercial advertisement on this prestigious international platform.

7. Commercial/ Slides and Pop up Tickers
 Commercial advertisement on this video wall
offers the chance to reach mass audience
because it has a two impact on viewers.
 Commercial/ Slides Impact:
i. Via Visuals
ii. Via Sounds
 Smart Pop-up Ticker is value for money, it
runs fast delivers the details of product and
comes in multicolour including the logo and
tagline of the brand.
 Duration Of Ad: 10 Seconds (Daily)

8. Ticker (Text in Scrolling)
 Ticker have become
important and effective part
of advertising. It brings good
impact and maximum
information via scrolling text.
 It is a very cost effective
method to connect with
masses.
 Duration Of Ad: 10 Seconds
(Daily)

9. Advertisement Rates
S.NO PRODUCT UNIT RATE MINIMUN
DURATIO
N
(DAILY)
1. COMMERCIALS 10 SEC 600 3
2. SMART ANIMATED
TICKERS
10 SEC 500 3
3. TICKER 10 SEC 150 8
4. LOGO WEEKLY 20 MIN TO 25
MIN
16,000 1
5. PREMIUM LOGO 20 MIN TO 25
MIN
20,000 1

10. Thank you