Apple may adopt NFC technology in 2014 to enable a mobile payment wallet, as NFC is already widely used for payments on Android phones. Politicians are starting to use mobile apps to communicate directly with voters, such as an app that provides access to candidate speeches. For the Internet of Things to succeed, technology must have an appealing design that people want to wear or use and that expresses individuality, as design is now as important as the technology itself.

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THE WEEK IN 3 WORDS

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WEEK #16

3. NFC
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Apple may, finally, come to NFC, which already
is a standard on Android phones for a while.
It is only a suggestion of what could Apple’s
2014 roadmap been made, but if Apple is
willing to leverage its +600M customers credit
cards into a mobile payment wallet, NFC could
certainly be the missing link…
Why not Bluetooth Low Energy, which Apple
has invested in (iBeacon)? Probably because
payment devices are rather equipped with NFC
reader.

5. POLITIC
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Mobile technologies are getting political
For a few years now, demonstrators are using mobile
application of social network such as Twitter or YouTube
to live report their demonstrations and relatives.
But mobile application makers are now entering
the political field as well, by providing material to
politicians to communicate with voters. As
Voxta, the “Political Siri”, an Indian startup that
gives access to candidate speeches.
It will become prominent for politicians to make better
use of mobile technologies to regain voters’ attention
(twitting and shooting selfies is certainly not enough and
probably not even political).

7. DESIGN
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Would you buy a piece of technology if it does not
look nice?
The Internet of things is no more about technology
(which is ready for it): it is about design. A
wearable device will only success if people are
willing to wear it, and if it makes them look
different, specific, affirm their individuality.
Apple has already made a move
toward luxury by hiring Burberry’s
CEO last year. Now Google is also
focusing on design by adding specific
sessions to its next I/O developer