This document advertises an in-person training event called "Administrative Professional Skills Week" held in August 2010 in Atlanta, GA. The 5-day training would provide administrative professionals skills to advance their careers, including how to build a professional development plan, use leadership and team building techniques, manage conflict and negotiation, and prioritize tasks with time management. Attendees would learn from seasoned presenters and earn up to 30 CPE credits. The training aimed to help administrative staff expand their roles, remain valuable employees, and increase their chances of career advancement during difficult economic times.

1. Earn up
to 30 CPE
Credits!
Discover the Skills
You Need to Get
the Job You Want
August 9 – 13, 2010 | Atlanta, GA
Administrative
Professional Skills Week
Acquire the Skills to Succeed: Become a Qualified Administrative Assistant
YOU WILL LEARN HOW TO:
Build a Professional Development Plan to Advance Your Career
Identify future opportunities and take ownership of your goals
Utilize Leadership and Team Building Techniques
Establish yourself as an indispensable asset and team player in your organization
Understand How to Manage Conflict and Negotiation
Discover an innovative approach to interacting and communicating with
difficult people and situations
Conquer Time and Stress Management Issues
Implement techniques to prioritize your workload and time in a chaotic environment
www.PerformanceInstitute.org/Admin

2. Administrative
Professional Skills Week
• Administration
Professionals
Dear Administrative Professional,
• Secretaries
In today’s society, Administrative Professionals must be highly skilled and essentially a jack of all
• Administrative trades in order to become a valued member of a team and to receive greater opportunities. In
times of economic distress, individuals are beginning to expand their role and take on more tasks
Assistants in their organization to remain an asset and increase their chance to advance professionally. Thus,
Administrative Professionals should be doing the same; understanding what the job requires and
• Receptionists getting the job done in order to advance their career.
• Office Managers The Performance Institute, in conjunction with the American Strategic Management Institute, has
developed an innovative and comprehensive Administrative Professional Skills program designed
• Executive Secretaries to give you the tools you need to advance professionally. This training will transform you into an
indispensable team member and give you the insight you need to achieve your goals. Join other
• ...And All Other administrative professionals at the 2010 Administrative Professional Skills Week August 9 --13,
Administrative Staff 2010 in Arlington, Virginia to find out what it takes to make significant strides in your career.
INCREASE YOUR PROFESSIONAL VALUE BY TAKING CONTROL OF YOUR CAREER
This step-by-step program is designed to help you map out and execute a plan of action, going
from a needs assessment to a professional development plan, to the development of your skills.
Understanding the needs of your professional and personal lives to achieve balance in both is
essential to the advancement of your career. During this interactive five day training, you will learn
skills to take your career to the next level while also finding time for the activities you really enjoy.
1. Discover what UNDERSTAND HOW TO MAKE THE MOST OF YOUR DAY
you need to know In the world of an Administrative Professional, time is always of the essence and when managed
to advance your poorly, will create additional stress, work and conflict. During this comprehensive week you will
career learn how to re-define your time to prioritize your every day workload with new and ongoing
projects so that you can work in more efficient manner. Additionally, acquiring time management
2. Learn how to skills will further demonstrate your ability to handle various projects and allow opportunities for
network to gain professional advancement to come your way.
credibility and
IMPROVE YOUR INDIVIDUAL PERFORMANCE AND EFFECTIVENESS
support
Workplace conflict and stress are two reasons why individuals have difficult time producing quality
3. Learn how to work in a timely fashion. Take an Emotional Intelligence (EI) assessment to discover your personality
network to gain type and how it affects those around you in order to foster better office relationships. You will also
credibility and discover how to solve problems, improve your communication skills and discover how to take
charge of your career by assuming leadership roles within your organization.
support
Join your colleagues at the 2010 Administrative Professionals Skills Week this August 9 --13, 2010
4. Prioritize demands
in Arlington, Virginia to learn the skills you need to make essential strides in your career. Space is
with time
limited for this event, so be sure to reserve your seat today.
management
Kindest Regards,
5. Establish yourself as
an integral part of
your organization
Amanda Ward, Program Director
2

3. CAREER DEVELOPMENT
Learn How to Take Control of Your Career
Day One:
Monday, August 16, 2010
8:30 1:00
Registration and Continental Breakfast Training Continues
9:00
Implement Workplace Boundaries
Training Begins
• Learn to say no effectively and at the appropriate times to
get the job done
Perform a Self-Assessment and Self Analysis
• Adapt successfully to changes in your roles
• Identify your professional strengths and weaknesses
and responsibilities
• Develop a list of current position responsibilities and those
you would like to take on in the future
Position Yourself for Greater
Management Responsibilities
Utilize Your Personality Test Results
• Find out the steps you need to take in order to receive
• Understand other personality types to better manage greater responsibility in your office
relationships in your office
• Discover how to attain your career goals and move up the
• Determine your personality type to discover the best fit in office ladder
your organization
Discover a Personal/Professional Life Balance
Understand Your Professional Position
• Establish a supportive work environment to integrate your
• Display confidence and assertiveness both worlds
• Learn how to confidently express your opinions, respectfully • Achieve goals in your professional and personal life by
disagree with coworkers and ensure your voice is heard impacting both in positives ways
12:00 4:00
Lunch Day One Adjourns
3

4. CAREER DEVELOPMENT
Showcase Your Professional Expertise by Marketing Your Professional Strengths
Day Two:
Tuesday, August 17, 2010
8:30 1:00
Registration and Continental Breakfast Training Continues
9:00
Create a Professional Development Plan
Training Begins
• Learn the significance of a professional development
plan (PDP)
Utilize Coaching and Mentoring
• Develop a plan for acquiring new skills to advance
• Identify and discuss professional goals with an individual
who works in the role you hope to obtain in the future
• Use their experience as a visual map to take you to the next Develop Your Career Path
level in your career • Use the continuous turnover within the administrative
profession as leverage to gain career advancement
Develop Goal Setting Techniques • Evaluate the competency gap in your current and objective
position to assess your potential
• Understand why goal setting fails and how to overcome this
• Implement setting BEST goals in your professional and
personal life to achieve satisfaction Market Yourself for Career Advancement
• Position yourself for greater responsibilities with a clear and
concise self-marketing plan
Create a Network for Success
• Cultivate your talents and learn how to utilize them
• Understand the significance of networks, how they influence
for promotion
and the power they have in your organization
• Develop and expand your network to increase your 4:00
marketability and professional credibility Day Two Adjourns
12:00
Lunch
I enjoyed the entire conference and really liked the
hands-on theme throughout the entire week. I would
highly recommend this conference to others.”
Latoya Jones Administrative Assistant, Nuclear Regulatory Commission
4

5. TEAM BUILDING &
LEADERSHIP IMPROVEMENT
Gain the Support of Your Supervisor by Fostering
a Productive Team Environment
Day Three:
Wednesday, August 18, 2010
8:30
Registration and Continental Breakfast 12:00
Lunch
9:00
1:00
Training Begins
Training Continues
MORNING WORKSHOP Lead through Change
• Inspire your colleagues with a clearly defined plan of action
Implement Advanced Team
• Inject enthusiasm and engagement into your organization
Building Practices
through internal communication tactics
This scenario-based workshop will use hands-on
group activities to help create useful team building Lead without Authority
skills and techniques. The morning will focus on • Utilize your emotional intelligence to influence without
intense situational learning guaranteed to provide key positional authority
takeaways you can implement in your own office. • Clarify your role and excel in working with peers, multiple
During this experiential workshop, you will: managers and demanding clients
4:00
• Discover the difference between management
versus leadership Day Three Adjourns
• Develop the critical skills needed when working
in a team environment
This program…helps give you the tools you need to
grow in your career.”
Sonia Colmenero, Administrative Assistant, US Institute for
Environmental Conflict Resolution
5

6. CONFLICT MANAGEMENT TECHNIQUES
Learn to Manage Your Day and Reduce Stress for Greater Productivity
Day Four:
Wednesday, August 19, 2010
8:30 12:00
Registration and Continental Breakfast Lunch
9:00 9:00
Training Begins Training Continues
Explore Non-Verbal Communication Overcome Intimidation and Emotional Barriers
Techniques in the Workplace • Take the moral high ground when resolving office disputes
• Learn what your non-verbal communication is saying about or complaints
you and how to effectively communicate using non-verbal • Focus questions to uncover underlying problems and clarify
cues and gestures the situation between the parties in negotiation
• Read your colleagues’ non-verbal communication to better
interact with your peers Manage Conflict to Advance your Career
• Learn strategies for working with difficult people and
Work with Diplomacy and Credibility develop alternative ways of managing conflict
• Learn and adapt to different work styles and preferences • Develop a goal-oriented approach to conflict to achieve an
• Discover and use business courtesies that illustrate an agreement that meets both parties needs
team atmosphere
4:00
Day Four Adjourns
Recognize the Significance of Effective
Communication in the Workplace
• Learn to listen to people more closely and compose your
message more clearly
• Communicate effectively with different types of people
based on their behavioral style
I thought this was a great experience and was able
to walk away with so much to share with other
Assistants in my Division.”
Benita Smith Administrative Assistant, Federal Highway Administration
6

7. TIME & STRESS
MANAGEMENT SOLUTIONS
Learn to Manage Your Day and Reduce Stress
for Greater Productivity
Day Five:
Friday, August 20, 2010
8:30 1:00
Registration and Continental Breakfast Training Continues
9:00
Negotiate with Poise and Ease
Training Begins
• Form new partnerships within the office by creating
win-win negotiations
Develop a Time and Stress Management System
• Focus on the relevant issues of the negotiation without
• Discover techniques to reduce your stress and make your allowing personal feelings or negotiator tactics to effect
day more productive your decisions
• Develop a daily schedule for both work and home to
organize your time and fit more into your day
Conduct a Negotiation Application Session
• Apply your new negotiation skills in real life scenarios and
Beat the Deadline Blues gain feedback from your administrative peers
• Ask for additional guidance on the best method to complete • Discuss your tactics and behavior with your peers to improve
a lengthy project to meet the requested timeline your negotiation skills
• Request assistance with tasks that other team members can
complete to allow you to focus on urgent projects
Display Positive Behavior and Actions
• Minimize the distractions that keep you from accomplishing
Establish and Adhere to Your Limitations your important goals at the office
• Learn to ask for assistance when the work • Maximize your energy with an optimistic and
becomes overwhelming constructive attitude
• Adjust day to day duties to allow room to complete
urgent projects 4:00
Adjourn
12:00
Lunch
7

8. Who is Annette Dubrouillet?
SEASONED MANAGER AND LEADER • DEGREED EDUCATOR • TRAINED PRESENTER
Annette Dubrouillet’s 30+ year career in the public and private sector has
provided her with the practical and theoretical experience to deliver perceptive,
intelligent and stimulating presentations to a variety of audiences. Some of
Annette’s most notable professional accomplishments include:
7+ years as president/owner of her own speaking business
Annette went from working in a very complex bureaucracy (Department of Defense) to running
a very successful speaking business. Today, Annette continues to transfer the expertise she
gained from Federal service to more than 100 clients in the private and public sector, including
county governments, Fortune 500 companies, prestigious educational institutions and small
e-commerce start-ups.
12+ years with the Department of Defense
Annette worked at all levels of the Department of Army and at headquarters for the Department
of Navy. During this time, she led large social services organizations with as many as 1500+
customers daily, 350+ staff, 300+ contractors and a $6+ million budget. Annette also spent time
as a quality assurance expert and was the recipient of three high-level awards from three different
Army installation commanders in recognition of her exemplary performance.
Seasoned presenter and training specialist
While with the Army, Annette presented seminars on leadership, team building and personnel
management, and served two years as a training/curriculum specialist. She also worked for
one year with a private consulting firm developing and implementing training. Over the years,
Annette has developed and delivered hundreds of professional-level presentations to thousands of
participants worldwide.
Teacher of hearing impaired teenagers
For five years, Annette taught hearing impaired/multi-handicapped teenagers and still uses her
sign language to communicate with deaf friends, colleagues and other hearing impaired persons
with whom she has personal and professional contact. Annette is known for being a flexible
communicator who focuses on the goal of meeting the needs of individuals.
Bachelor of Arts, Education/Special Education, University of Central Fla, 4.0 GPA
Annette has taken numerous graduate courses in counseling, guidance and special education,
and respects lifelong learning, including yours.
Past-President, Washington DC chapter of the National Speakers Association (NSA)
From 2001 to 2002, Annette was the President of the Washington, DC chapter of the National
Speakers Association. She was the chapter Member of the Year in 2002, and received the
coveted Capital Outstanding Speaker award in 2005. In 2006, Annette was the recipient of the
prestigious John Jay Daly Award, she was the 2006-2007 Chair of the NSA Chapter Leadership
Council and she also served on the NSA Board of Directors for seven years.
8

9. IN-HOUSE TRAINING
One of the more popular vehicles for accessing the Institute’s educational offerings is the
delivery of on-site trainings and management facilitations. Bringing a training or facilitation SPONSORSHIP
in-house gives you the opportunity to customize a program that addresses your exact
challenges and provides a more personal learning experience, while virtually eliminating OPPORTUNITIES
travel expenses. Whether you require training for a small group or for an organization-wide
initiative, the advanced learning methods employed by the Institute will create an
intimate training atmosphere that maximizes knowledge transfer to enhance the talent As a conference and training
within your organization. provider, The Performance
Institute is an expert in
CUSTOMIZATION
bringing together leaders
We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution.
While many training providers will offer you some variation of their standard training, the to share and discuss best
Institute’s subject matter experts will work with you and your team to examine your programs practices and innovations.
and determine your exact areas of need. The identification of real life examples will create We connect decision-makers
a learning atmosphere that resonates with participants while at the same time providing
immediate return on your training investment. Using interactive exercises that employ actual with respected solution
projects or scenarios from your organization, instructors can address specific challenges providers.
and align the curriculum of each session to your objectives. While the majority of on-site
trainings are focused on smaller groups, the Institute also has the ability to accommodate The Institute offers four
organization-wide training initiatives. Utilizing multiple instructors, the Institute has the
different pre-designed
capacity to deliver courses to groups of up to 300 participants per day.
sponsorship packages:
AREAS OF EXPERTISE
• Event Co-Sponsor
On-site delivery of single courses, certification programs and entire packages of
specialized courses are available in the following areas: • Session Sponsor
• Strategic Planning • Contracting • Luncheon Sponsor
• Performance Measurement • Performance Reporting • Exhibit Booth Sponsor
• Project Management • Program Evaluation
• Lean Six Sigma • Administrative Management
• Workforce Management • Change Management For more information on
• Budgeting and Forecasting • Balanced Scorecard
sponsorships or to get started,
For more information about in-house training options available to you, please contact Meredith Mason at
contact Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@ 202-739-9707
PerformanceInstutite.org or Meredith.Mason@
PerformanceInstitute.org
9

10. REGISTRATION & LOGISTICS
VENUE & HOTEL QUALITY ASSURANCE
The 2010 Administrative Professionals Certification Week ASMI strives to provide you with the most productive and effective
will be held at The Westin Buckhead Atlanta. educational experience possible. If after completing the course you feel
The Westin Buckhead Atlanta there is some way we can improve, please write your comments on the
3391 Peachtree Road, NE evaluation form provided upon your arrival. Should you feel dissatisfied
Atlanta, GA 30326 with your learning experience and wish to request a credit or refund,
877-992-9521 please submit it in writing no later than 10 business days after the end
A limited number of rooms have been reserved at The Westin of the training to:
Buckhead Atlanta at the prevailing rate of $169.00 until July
8, 2010. Please call the hotel directly and reference code ASMI: Corporate Headquarters
“Administrative Professionals Week” when making reservations to 805 15th Street NW, 3rd Floor
get the discounted rate. Washington, D.C. 20005
TUITION & GROUP DISCOUNTS: Note: As speakers are confirmed six months before the event, some
The tuition rate for attending The 2010 Administrative Professionals speaker changes or topic changes may occur in the program. ASMI
Certification Week is as follows: is not responsible for speaker changes, but will work to ensure a
comparable speaker is located to participate in the program.
Offerings Early Bird Regular
Rate* Rate If for any reason ASMI decides to cancel this conference, ASMI accepts
Full Week *$1099 $1199 no responsibility for covering airfare, hotel or other costs incurred by
Career Development Course *$799 $879
registrants, including delegates, sponsors
and guests.
Team Building & Leadership Improvement *$439 $439
Conflict Management Techniques *$439 $439 DISCOUNTS AND PAYMENT
Time & Stress Management *$439 $439
• All ‘Early Bird’ Discounts must require payment at time of registration
and before the cut-off date in order to receive any discount.
*For the early bird rate or for more information on group discounts
for The 2010 Administrative Professionals Certification Week • Any discounts offered whether by ASMI (including team discounts)
please contact Chris Hicks at 202-739-9548 or must also require payment at the time of registration.
Chris.Hicks@PerformanceInstitute.org. • All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively
CPE CREDITS
Payment must be secured prior to the conference. If payment is not
Delivery Method: Group-live Program Level: Basic received by the conference start date, a method of payment must
Prerequisites: None Advanced Prep: None be presented at the time of registration in order to guarantee your
CPE Credits: Up to 30
participation at the event.
The American Strategic Management Institute (ASMI) is registered
with the National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education on the
National Registry of CPE Sponsors. State boards of accountancy
have final authority on the acceptance of individual courses for
CPE credit. Complaints regarding sponsors may be addressed to
the National Registry of CPE Sponsors, 150 Fourth Avenue North,
Nashville, TN 37219-2417. Website: www.nasba.org.

11. REGISTRATION & LOGISTICS
to register
Call Fax this Form to Visit
877-992-9521 866-234-0680 www.PerformanceInstitute.org/Admin
Registration Form
o Yes! Register me for Administrative Professional Skills Week 2010
o Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax Email
Payment Information:
o Check o Purchase Order / Training Form o Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the
event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks
prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the
entire registration fee. All cancellations must be requested through the cancellation link found in your attendance confirmation email. Please
note that cancellation is not final until you receive a cancellation confirmation email.
o I have read and accepted the Cancellation Policy above.
ACKNOWLEDGED AND AGREED
By: __________________________________________________________________________________________ Date: _______________________
Priority Code: K229-CH

12. About the Performance Institute
Called “the leading think tank in performance measurement for government” on OMB’s
ExpectMore.gov, The Performance Institute has been a leader in Performance Management
training and policy since the 2000 administration transition. As part of the Government
Performance Coalition, a group of good government organizations, the Institute worked in
2000 to deliver recommendations to the then new administration on what would become
the President’s Management Agenda.
In 2009, the Institute is leading Innovations in Government: From Transition to
Transformation, or InnoGOV.org, a collection of forums, research and recommendations to
bring insight and transformation to the federal government. The goal of InnoGOV.org is to
centralize the importance of performance, accountability and transparency in government
and to disseminate the leading best practices to government managers.
The Performance Institute has published several research reports regarding performance
management initiatives and trains over 10,000 government managers per year on
performance-based topics. Dedicated to improving citizen services and taxpayer
transparency, the Institute uses a best-practices foundation to deliver the most effective and
tested methodologies for improving performance.
www.PerformanceInstitute.org