A strong case of a personalised VW lead generation and database integration programme resulting in superior intentions to visit the VW showroom and to buy a new car.
An exclusive presentation by Mr. Mayank Sahai, AVP - Corporate Marketing - Tata Teleservices Ltd. on ‘Enhancing Marketing Performance to drive Business Objectives.’ The presentation was made at SAS Forum India 2013.
Kneebone financial services presentation Kneebone Inc.
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.
The most successful retailers are those who are embracing change by continuously offering customers a more compelling shopping experience through new store types, new products and better value. To effectively deliver this enhanced value, retailers must implement strategies that increase efficiency and reduce costs in the sourcing of products.
Capturing the preference pattern of micro-segments within customer segmentsCequity Solutions
Cequity designs a multi-prong strategy to obtain maximum ROI from marketing campaigns for a multi-national fast food joint.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
New Interactive Advertising for Automotive IndustryDavid Bayliss
Search&Display is unique and patented technology that integrates new and pre-owned inventory from the dealership
A Search&Display campaign features actual real time lot inventory and allows users to select their individual choice of car, link to the VDP (Vehilce Detail Page), inside the ad unit, before clicking thorugh to the selected car landing page on the dealership site.
An exclusive presentation by Mr. Mayank Sahai, AVP - Corporate Marketing - Tata Teleservices Ltd. on ‘Enhancing Marketing Performance to drive Business Objectives.’ The presentation was made at SAS Forum India 2013.
Kneebone financial services presentation Kneebone Inc.
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.
The most successful retailers are those who are embracing change by continuously offering customers a more compelling shopping experience through new store types, new products and better value. To effectively deliver this enhanced value, retailers must implement strategies that increase efficiency and reduce costs in the sourcing of products.
Capturing the preference pattern of micro-segments within customer segmentsCequity Solutions
Cequity designs a multi-prong strategy to obtain maximum ROI from marketing campaigns for a multi-national fast food joint.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
New Interactive Advertising for Automotive IndustryDavid Bayliss
Search&Display is unique and patented technology that integrates new and pre-owned inventory from the dealership
A Search&Display campaign features actual real time lot inventory and allows users to select their individual choice of car, link to the VDP (Vehilce Detail Page), inside the ad unit, before clicking thorugh to the selected car landing page on the dealership site.
Social Media-Interacting With Your StakeholdersReginaPhelps
A major premise of social media is that it refers to the use of web-based and mobile technologies that specifically turn communication into an interactive dialogue. Those two words are key to your understanding of social media. This communication is very unique and quite different that the more traditional communication strategies …it requires that we actively engage our audience in a mobile and interactive fashion.
How do you interact with your audience? What does it really mean to have a dialogue versus our old standard of using one-way communication? We will focus on communication guidelines in the world of social media and basic steps to avoid getting into trouble in this brave and bold new universe.
What tools do you use to reach out to your key constituents? You will likely not be able to play in all of them so which ones do you choose? And how can you possibly “staff up” to accomplish all of these communication goals in a fiscally constrained world?
The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.
People treat writing like a single skill set, but is a process that requires more than one discipline. This deck was used for a private session presentation for a major corporation to demonstrate the importance of writing across all communication materials and mediums. It was created as a supplement to the two-hour presentation delivered by Richard R. Becker, ABC, president of Copywrite, Ink.
Integrating Social Into Strategic CommunicationCopywrite, Ink.
Integrating Social Into Strategic Communication is a presentation for students who intend to integrate social media into other disciplines such as advertising, public relations, and marketing as it relates to people and organizational communication. It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Writing For Public Relations: The Importance Of Planning is a supplement to a communication plan outline covered in class. This supplement deck applies a basic communication plan outline to Toyota, creating a sketch of their existing challenges, failures, and opportunities.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Product Marketing: A Critical Role in the Marketing Value ChainTodd Ebert
How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
Saleseffectivity and business intelligencemarekdan
some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
Scaling MySQL: Benefits of Automatic Data DistributionScaleBase
In this webinar, we cover how ScaleBase provides transparent data distribution to its clients, overcoming caveats, hiding the complexity involved in data distribution, and making it transparent to the application.
Conferencia Simultánea CISCO / Logicalis
León Grekin, Director Financial Services - Cisco Systems, Inc.
12º Congreso Internacional de Tecnología para el Negocio Financiero
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
E-business has varied components; they include merchandise planning and analysis, inventory management, knowledge management and customer relationship management. Several new technologies have now emerged to support e-business. Some of them are portals, trading exchanges and indirect procurement among others.
The main reasons for conducting E-business include improving service level, creating growth potential, enhancing customer access and reducing distribution costs.
In this presentation we will discuss the various business architecture of e-business while also discussing ways of effective e-business management.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In this presentation, we will discuss the e-business architecture, multilayer architecture for e-business sites and various e-business areas. We will also talk about the evolution of e-business and potential of various e-business applications.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
3. Customer insights
Buying consumer process…
• Starts 6 months before purchase decision
• High variety of selec*on criteria ( price, space, comfort, security,
design, power, ..)
• No personalised advise outside showroom
• Mul*‐layer mass communica*on is the rule (TV, MOF, Print, radio,
internet, door‐to‐door)
• Poten*al customers feel to be leN alone in their search of
informa*on
Door‐to‐door (22 models)
4. Supplier Challenge
The challenge of Lead genera*on…
• Do not know who are the poten*al customers
• No possibility for customised communica*on ( price, space, comfort,
security, design, power, ..)
• Use of high cos*ng mul*‐layer mass communica*on (TV, MOF,
Print, radio, internet, door‐to‐door)
ROI ? Communica*on effec*veness ?
5. 1:1 approach
A personalised brochure…
• 4 to 6 months before purchase decision
• Focus on 3 models (out of 22 !)
• Model presenta*on focusing on :
SelecFon criteria
usage criteria
• Personalised financial proposal
Ex: regional ECO premium, Leasing
11. 1to1 Lab process
Recruitment Activation
Segmentation
Esurvey
VW DB
Customers
Recruitment Personalized
VW DB Qualified &
Unique DB Email 1to1 Brochure
Prospects segmented
Layouting
DB
Mktg
Rented DB Call center
efficiency
Lead
Mgt
ROI Offers / Sales
12. Building Relevancy
1 2 3 4
Personalized Catalog Segmentation Esurvey Recruitment Email
DB
?
Segmentation & content ? Segmenting questions How to recruit
Fixed & variable datas. to drive 1to1 content ? & motivate ?
Consumer journey & Marketing Benefits
C B A
• PersonalizaFon in line with • Self‐expression of needs • Selects who is
expressed needs • Prospect in awareness & purchaser or not
• PUSH PULL MKTG purchase mode
• High Recall, brand inFmacy, • Enrichment of DB
act & purchase intenFon • Survey with market needs
13. SystemaFzaFon of process ?
Recruitment & qualification Activation
VW Web
Qualification
Visit Web Recruitment Segmentation
analytics Pop-in Esurvey
100.000
/ year
Recruitment
VW DB Qualified &
Unique DB Email 1to1
Customers segmented
Scenario Layouting
Purchase DB Data
< 6 month exchange
Product
Testdrives
DB
VW DB
Prospects
Offers
Automated
dashboards
Reporting
Sales
Marketing Automation
14. MarkeFng efficiency
Impact overview
Recall having Opened it Read it Recall Intent to act Intent to
received it content (top boxes)
(content or
message)
“Do you remember “What did you do with “Can you describe “Do you have the “Do you have the intention to
receiving a DM?” the DM?” the DM?” intention to react?” visit a Volkswagen
showroom?”
Total 36
74 81 60 98 59 98 58 67 39
n=300
Average
67 44 39 35 22
nB2C=31
Average 63 89 88 58
nB2C=31
+ + + + +
High recall rate High opening rate Very high reading Very hign content High direct activation
rate recall
% of respondents (n=600) – 100% of the respondents 14
15. MarkeFng efficiency
Recall ‐ acFvaFon matrix: Belgian Post role
Strong
activation case
1:1 lab VW Efficient
Limited recall
mailing
Strong recall
case
Limited
reaction level
Improve
Activation rate
Do it again
Average attention
(49.1%)
Improve action
Average (66.4%)
Recall rate N B2C=31
Activation rate = 50% * intention to react (base=people having read mail) + 50% * intention to purchase (base = people recalling ad)
16. 1to1 Lab Global Conversion Funnel
1to1 communication delivered = 100 %
Brand
image
Communication Recall = 74 % +++
Want to Act = 39 % Trafic creation
X 10
POS traffic
= 15 -20 % POS
conversion
Offers X3
= 12 %
Sales
Sales
=6% profits
+++
• conversion by source / media Improve media mix
• conversion by call to acFon Improve commercial pracFces
• conversion by target group Improve targeFng
