SlideShare a Scribd company logo
VSCO: A Millennial’s
Virtual Gallery
Julie Press | Communication Research Methods
What’s VSCO?
Visual Supply Company or VSCO
-rhymes with disco
Start to finish photography software
-Similar to Instagram but more of an online art gallery
Both online and mobile platforms
-Free mobile application accessible to anyone
-Can export images to Instagram, Facebook or Twitter
What’s a Destination Marketing
Organization?
Destination marketing organizations (DMOs) are
“organizations charged with representing a specific
destination and helping the long-term development of
communities through a travel and tourism strategy.”
“For visitors, DMOs are like a key to the city. As an unbiased
resource, they can serve as a broker or an official point of
contact for convention, business and leisure travelers.”
Retrived from: destinationmarketing.org
Millennials: Connected Travelers
VSCO Users Export
#travel#vscocam
Roadmap: Destination VSCO
First- examine travel photography and social
media studies
Second- network and content analysis
Third- data collection
Previous Studies
Travel Photography
Shane Tilton, Crandall & Snavely
User Generated Content and Millennial Travelers
Stankov Jovanovic & Dragicevic, Kim & Kim
Social Media Effects on Tourism Industry
Popesku
Methods
Network Analysis
Algorithm that fetches images in VSCO Cam
hashtag library via Instagram
Content Analysis
Defining image characteristics based on
composition, use of filter, subject, and hashtag
pairing
Research Questions
What scenery or landscape motivates VSCO Cam
users to photograph and post during their travels?
What are the characteristics of photographs paired
with the hashtag #vsco and a destination name?
Data
Preliminary Findings
Sample Population: Top posts on Aug. 10 under #vscocam in Instagram. Note: This is
peak tourist season for most countries
5 out of 9 photos were destinations paired with #vscocam and a travel related tag.
2 out of 5 destination images were of cityscapes and
2 out of the 5 were taken in the United States.
One image contained a human subject.
Images were well composed and filters made images feel more authentic.
Conclusion
Limitations
-Network Analysis may be difficult to conduct due to resources
Future Research
-Ethnography of VSCO Cam travelers
-Has VSCO redefined photography mobile photography?
- Comparative analysis of a destination marketing org
Instagram versus vscocam hashtag library of location
Final Thoughts
Because millennials grew up in the digital era
where technology has become so involved, we
incorporate it into our experienced to document
our story through a mediated context.
We must understand how we interact with these
applications in order to create better user
experiences.

More Related Content

Similar to VSCO: A Millennial's Virtual Gallery Usability Research Proposal

Big Data Final Paper - Warriors Final
Big Data Final Paper - Warriors FinalBig Data Final Paper - Warriors Final
Big Data Final Paper - Warriors Final
Sandilya Tumma
 
Mobile AR, OOH and the Mirror World
Mobile AR, OOH and the Mirror WorldMobile AR, OOH and the Mirror World
Mobile AR, OOH and the Mirror World
Christopher Grayson
 
International Journal of Engineering Research and Development
International Journal of Engineering Research and DevelopmentInternational Journal of Engineering Research and Development
International Journal of Engineering Research and Development
IJERD Editor
 
MyTweetFace
MyTweetFaceMyTweetFace
MyTweetFace
Frah Meow
 
MyTweetFace
MyTweetFaceMyTweetFace
MyTweetFace
Frah Meow
 
Presentation fyp 1
Presentation fyp 1Presentation fyp 1
Presentation fyp 1
izraniskandar
 
DT-BehindtheDesign-adventure
DT-BehindtheDesign-adventureDT-BehindtheDesign-adventure
DT-BehindtheDesign-adventure
Lauren Ventura
 
The Future of Maps for Mobility / Geography2050
The Future of Maps for Mobility / Geography2050The Future of Maps for Mobility / Geography2050
The Future of Maps for Mobility / Geography2050
Janine Yoong
 
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
jacob lewis
 
Credentials 2013 digital
Credentials 2013 digitalCredentials 2013 digital
Credentials 2013 digital
Reactive, part of Accenture Interactive
 
Robert Patterson/ MMG Worldwide: SoMeT Presentation
Robert Patterson/ MMG Worldwide: SoMeT PresentationRobert Patterson/ MMG Worldwide: SoMeT Presentation
Robert Patterson/ MMG Worldwide: SoMeT Presentation
SoMeTourism
 
blank Proposal 22 copy.docx
blank Proposal 22 copy.docxblank Proposal 22 copy.docx
blank Proposal 22 copy.docx
ssusereb0453
 
Creating data visualisations that don't suck
Creating data visualisations that don't suckCreating data visualisations that don't suck
Creating data visualisations that don't suck
Martin Colebourne
 
Ilia burlakov portfolio
Ilia burlakov portfolioIlia burlakov portfolio
Ilia burlakov portfolio
Ilia Burlakov
 
LBS and the evolution of mobile marketing
LBS and the evolution of mobile marketingLBS and the evolution of mobile marketing
LBS and the evolution of mobile marketing
glenstraub
 
The Evolution of Mobile Application Development Past, Present, and Future
The Evolution of Mobile Application Development Past, Present, and FutureThe Evolution of Mobile Application Development Past, Present, and Future
The Evolution of Mobile Application Development Past, Present, and Future
BitCot
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
frog
 
People's Insights Volume 1, Issue 22 : GetTaxi
People's Insights Volume 1, Issue 22 : GetTaxiPeople's Insights Volume 1, Issue 22 : GetTaxi
People's Insights Volume 1, Issue 22 : GetTaxi
MSL
 
Reactive Credentials 2013
Reactive Credentials 2013Reactive Credentials 2013
Reactive Credentials 2013
Katrina Scott
 
Audubon's UX portfolio
Audubon's UX portfolioAudubon's UX portfolio
Audubon's UX portfolio
Audubon McKeown D.
 

Similar to VSCO: A Millennial's Virtual Gallery Usability Research Proposal (20)

Big Data Final Paper - Warriors Final
Big Data Final Paper - Warriors FinalBig Data Final Paper - Warriors Final
Big Data Final Paper - Warriors Final
 
Mobile AR, OOH and the Mirror World
Mobile AR, OOH and the Mirror WorldMobile AR, OOH and the Mirror World
Mobile AR, OOH and the Mirror World
 
International Journal of Engineering Research and Development
International Journal of Engineering Research and DevelopmentInternational Journal of Engineering Research and Development
International Journal of Engineering Research and Development
 
MyTweetFace
MyTweetFaceMyTweetFace
MyTweetFace
 
MyTweetFace
MyTweetFaceMyTweetFace
MyTweetFace
 
Presentation fyp 1
Presentation fyp 1Presentation fyp 1
Presentation fyp 1
 
DT-BehindtheDesign-adventure
DT-BehindtheDesign-adventureDT-BehindtheDesign-adventure
DT-BehindtheDesign-adventure
 
The Future of Maps for Mobility / Geography2050
The Future of Maps for Mobility / Geography2050The Future of Maps for Mobility / Geography2050
The Future of Maps for Mobility / Geography2050
 
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
 
Credentials 2013 digital
Credentials 2013 digitalCredentials 2013 digital
Credentials 2013 digital
 
Robert Patterson/ MMG Worldwide: SoMeT Presentation
Robert Patterson/ MMG Worldwide: SoMeT PresentationRobert Patterson/ MMG Worldwide: SoMeT Presentation
Robert Patterson/ MMG Worldwide: SoMeT Presentation
 
blank Proposal 22 copy.docx
blank Proposal 22 copy.docxblank Proposal 22 copy.docx
blank Proposal 22 copy.docx
 
Creating data visualisations that don't suck
Creating data visualisations that don't suckCreating data visualisations that don't suck
Creating data visualisations that don't suck
 
Ilia burlakov portfolio
Ilia burlakov portfolioIlia burlakov portfolio
Ilia burlakov portfolio
 
LBS and the evolution of mobile marketing
LBS and the evolution of mobile marketingLBS and the evolution of mobile marketing
LBS and the evolution of mobile marketing
 
The Evolution of Mobile Application Development Past, Present, and Future
The Evolution of Mobile Application Development Past, Present, and FutureThe Evolution of Mobile Application Development Past, Present, and Future
The Evolution of Mobile Application Development Past, Present, and Future
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
 
People's Insights Volume 1, Issue 22 : GetTaxi
People's Insights Volume 1, Issue 22 : GetTaxiPeople's Insights Volume 1, Issue 22 : GetTaxi
People's Insights Volume 1, Issue 22 : GetTaxi
 
Reactive Credentials 2013
Reactive Credentials 2013Reactive Credentials 2013
Reactive Credentials 2013
 
Audubon's UX portfolio
Audubon's UX portfolioAudubon's UX portfolio
Audubon's UX portfolio
 

Recently uploaded

Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsCollapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Rosie Wells
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
OECD Directorate for Financial and Enterprise Affairs
 
Tom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issueTom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issue
amekonnen
 
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
OECD Directorate for Financial and Enterprise Affairs
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
gpww3sf4
 
2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf
Frederic Leger
 
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
SkillCertProExams
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
samililja
 
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPointMẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
1990 Media
 
Updated diagnosis. Cause and treatment of hypothyroidism
Updated diagnosis. Cause and treatment of hypothyroidismUpdated diagnosis. Cause and treatment of hypothyroidism
Updated diagnosis. Cause and treatment of hypothyroidism
Faculty of Medicine And Health Sciences
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
artemacademy2
 
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Dutch Power
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Gregory Harris' Civics Presentation.pptx
Gregory Harris' Civics Presentation.pptxGregory Harris' Civics Presentation.pptx
Gregory Harris' Civics Presentation.pptx
gharris9
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij
 
Gregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics PresentationGregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics Presentation
gharris9
 
Burning Issue Presentation By Kenmaryon.pdf
Burning Issue Presentation By Kenmaryon.pdfBurning Issue Presentation By Kenmaryon.pdf
Burning Issue Presentation By Kenmaryon.pdf
kkirkland2
 
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionPro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
OECD Directorate for Financial and Enterprise Affairs
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
OECD Directorate for Financial and Enterprise Affairs
 

Recently uploaded (20)

Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsCollapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
 
Tom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issueTom tresser burning issue.pptx My Burning issue
Tom tresser burning issue.pptx My Burning issue
 
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
 
2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf2024-05-30_meetup_devops_aix-marseille.pdf
2024-05-30_meetup_devops_aix-marseille.pdf
 
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
 
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPointMẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
 
Updated diagnosis. Cause and treatment of hypothyroidism
Updated diagnosis. Cause and treatment of hypothyroidismUpdated diagnosis. Cause and treatment of hypothyroidism
Updated diagnosis. Cause and treatment of hypothyroidism
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
 
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
 
Gregory Harris' Civics Presentation.pptx
Gregory Harris' Civics Presentation.pptxGregory Harris' Civics Presentation.pptx
Gregory Harris' Civics Presentation.pptx
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
 
Gregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics PresentationGregory Harris - Cycle 2 - Civics Presentation
Gregory Harris - Cycle 2 - Civics Presentation
 
Burning Issue Presentation By Kenmaryon.pdf
Burning Issue Presentation By Kenmaryon.pdfBurning Issue Presentation By Kenmaryon.pdf
Burning Issue Presentation By Kenmaryon.pdf
 
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionPro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
 
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
 

VSCO: A Millennial's Virtual Gallery Usability Research Proposal

  • 1. VSCO: A Millennial’s Virtual Gallery Julie Press | Communication Research Methods
  • 2. What’s VSCO? Visual Supply Company or VSCO -rhymes with disco Start to finish photography software -Similar to Instagram but more of an online art gallery Both online and mobile platforms -Free mobile application accessible to anyone -Can export images to Instagram, Facebook or Twitter
  • 3. What’s a Destination Marketing Organization? Destination marketing organizations (DMOs) are “organizations charged with representing a specific destination and helping the long-term development of communities through a travel and tourism strategy.” “For visitors, DMOs are like a key to the city. As an unbiased resource, they can serve as a broker or an official point of contact for convention, business and leisure travelers.” Retrived from: destinationmarketing.org
  • 7. Roadmap: Destination VSCO First- examine travel photography and social media studies Second- network and content analysis Third- data collection
  • 8. Previous Studies Travel Photography Shane Tilton, Crandall & Snavely User Generated Content and Millennial Travelers Stankov Jovanovic & Dragicevic, Kim & Kim Social Media Effects on Tourism Industry Popesku
  • 9. Methods Network Analysis Algorithm that fetches images in VSCO Cam hashtag library via Instagram Content Analysis Defining image characteristics based on composition, use of filter, subject, and hashtag pairing
  • 10. Research Questions What scenery or landscape motivates VSCO Cam users to photograph and post during their travels? What are the characteristics of photographs paired with the hashtag #vsco and a destination name?
  • 11. Data Preliminary Findings Sample Population: Top posts on Aug. 10 under #vscocam in Instagram. Note: This is peak tourist season for most countries 5 out of 9 photos were destinations paired with #vscocam and a travel related tag. 2 out of 5 destination images were of cityscapes and 2 out of the 5 were taken in the United States. One image contained a human subject. Images were well composed and filters made images feel more authentic.
  • 12.
  • 13. Conclusion Limitations -Network Analysis may be difficult to conduct due to resources Future Research -Ethnography of VSCO Cam travelers -Has VSCO redefined photography mobile photography? - Comparative analysis of a destination marketing org Instagram versus vscocam hashtag library of location
  • 14. Final Thoughts Because millennials grew up in the digital era where technology has become so involved, we incorporate it into our experienced to document our story through a mediated context. We must understand how we interact with these applications in order to create better user experiences.