1. PROMOTING THE VOTE THAT
COUNTS VIA SOCIAL MEDIA
Nicola Peate - Rippleffect

2. HELLO....
• About me
 Social Media Manager for Rippleffect
 Clients I have worked with:
-PPL
- Everton
- Lambrini
- American Airlines
- Wickes DIY
 Digital Media Co-ordinator for Keep Britain Tidy
 Web Editor for Newquest Cheshire/Merseyside

3. About Rippleffect
We are an award-
winning, full-
service digital
communications
agency

4. KEEP BRITAIN TIDY
 What would I do if Keep Britain
Tidy were part of the Vote that
Counts?
 How do charities and non-
charitites best get promotion?
 No budget for social media – just
my time

5. MAXIMISING
RELATIONSHIPS
ENGAGING INFLUENCERS

6. THE POWER OF A TWEET

7. THE POWER OF A TWEET
JDRF’s daily visitors from Twitter over the past 2 months have
averaged fewer than 10 per day.
Friday 11th (day of Tweet): Over 3000 visitors from Twitter
Saturday 12th: Over 300 visitors from Twitter
Sunday 13th: Over 100 visits from Twitter

8. BUT....

9. BUT....

11. CURRENT RELATIONSHIPS
 What key figures does the charity
already have relationships with?
 Do you have celebrity ambassadors?
Are they on Twitter?
 Has a celebrity tweeted you before?
 Do you have celebrity followers?

12. HOW TO APPROACH CELEBRITIES
 It’s a waiting and watching game – set up searches for all
celebrities on Twitter
 Keep it relevant to that celebrity
 Make your tweet personal
 Don’t mass tweet every celebrity you can think of
 Don’t specifically ask for a RT
 Only tweet when a celebrity is online – your tweet will be lost
otherwise

13. HOW TO APPROACH CELEBRITIES

14. OTHER INFLUENCERS
 It’s not only celebrities that are influential
 Who are key voices in your field?
 You may have closer relationships with these people and so can
approach it in a more personal way

15. FACEBOOK

16. FACEBOOK

17. PROMOTING THE VOTE
THAT COUNTS OFFLINE

18. PROMOTING OFFLINE
 Not always possible to promote on the homepage – lots going
on!
 Use social media as a key channel for promotion and where
people can find more information
 Also gives people a reason to come to your social media
channels – could increase fans and followers!
 Where do you promote Facebook and Twitter – for this month
could you add the Vote that Counts?

19. THE SOCIAL VOICES
OF YOUR CHARITY

20. OFFICIAL CHANNELS
 The power of your brand
 Who controls your social voice? Are they aware of how
important The Vote that Counts could be to you?
 Who are your official partners? Other regions/branches of your
charity? How can they help?

22. STAFF AND SUPPORTERS
 Unrivalled passion
 Spreading your message –
drumming up support
 Needs to be a differentiation
from the official voice
 Do not dilute the message
 Be real and honest – remembering that they
are a social voice for your charity

23. FACEBOOK TABS
FOR THE VOTE THAT
COUNTS

25. FACEBOOK TABS
 Creates a place for you to reference and fans to refer to
 Allows fans to direct people to a space that focuses on your
part in the Vote that Counts
 Personalise the message – Vote for YOUR charity
 What could you do with £50,000? enables you to visualise this
 Get across key messages
- How easy it is to vote
- Costs the supporter nothing
- Another opportunity for them to support you
- What the money would mean to you/could achieve

26. KEEPING THE
AUDIENCE ENGAGED
THROUGHOUT
OPTIMISING CONTENT

27. TIMING OF CONTENT
 As it’s a short term campaign you don't want to
overload people
 You’ve got other messages during this time too
 Post when you might not normally –
evenings/weekends
 Keep your posts interesting and engaging so
that you can talk about the Vote that Counts
regularly without seeming competitive

28. VARIETY OF CONTENT
 Variety of content is the most important way of keeping people
engaged

29. VARIETY OF CONTENT

30. VARIETY OF CONTENT
 Polls
How long would it take you to raise £50,000 for XXXX?
1) One week – I’m a footballer!
2) More than two years and no spends for me 
3) 5 minutes by voting in The Vote that Counts!
4) 10 years of collecting coppers!
 Questions
What makes you gives us your vote in The Vote that Counts?
If we won the £50k how would you like to see us spend the money?
 Info
When the votes close, how far off the top you are etc
 Links
Regular links to the page, links to videos that illustrate
your work and how £50k could help

31. #HASHTAGS
 On Twitter hashtags are a great way of making your tweets more
visible – make sure to use hashtags related to your tweet e.g.
#votethatcounts #charity
 You can also use more interesting hashtags to attach your tweets to
other conversations such as ‘During the break for the #Xfactor why not
vote for us to win £50k!’
 Be careful not to attach yourself to conversations that could turn
negative or are inappropriate -
http://www.telegraph.co.uk/technology/twitter/5621970/Habitat-
apologises-for-Twitter-hashtag-spam.html

32. TWIBBONS
 Easy to set up – just search
Twibbon
 Only works if you have a
clearly recognisable logo
that is still visible when
shrunk down to this size >
 Only an image – not a link
 Not useful for a short term
campaign such as The Vote
that Counts where you
require an action from users

33. THANK YOU
Any questions?
Twitter: @NicPeate
Find me on Linkedin
Email: npeate@rippleffect.com