This document examines how a firm's prior strategic commitments influence the impact of customer relationship management (CRM) investments on customer satisfaction. It finds that:
1) Firms with moderate bricks-and-mortar experience (>5 years) see stronger positive effects of CRM on satisfaction than firms with low or high experience.
2) Firms with moderate online experience (~4.5 years) see stronger positive effects of CRM than firms with low or high experience.
3) A firm's market orientation CRM capability impacts satisfaction independently of strategic commitments like experience.
This document examines how a firm's prior strategic commitments influence the impact of customer relationship management (CRM) investments on customer satisfaction. It finds that:
1) Firms with moderate bricks-and-mortar experience (>5 years) see stronger positive effects of CRM on satisfaction than firms with low or high experience.
2) Firms with moderate online experience (~4.5 years) see stronger positive effects of CRM than firms with low or high experience.
3) A firm's market orientation CRM capability impacts satisfaction independently of strategic commitments like experience.
在当今快速数字化的世界中，网站和应用程序代表了企业的数字化存在。您的在线形象的成功取决于您的网站提供的用户体验质量。Google Core Web Vitals 提供了一种新的有效方法来评估和提高用户体验Google Core Web Vitals中有一些基本指标，这些指标衡量一个网站的重要方面，比如速度、交互和内容稳定性。它还可以衡量你网站的性能，帮助你评估用户之间的互动和您的网。
2011年IBM開發者大會將於九月一日(四)在台北喜來登飯店舉行。【思辨顧問】將以《流程制度化、經驗資產化．持續改善不間斷、永續成長不是夢》為主題，在現場展示IBM Rational Method Composer流程管理解決方案，以及IBM Rational DOORS需求管理解決方案。
凡是【思辨顧問】Facebook的粉絲，於活動期間至粉絲專頁留下指定文字，同時蒞臨【思辨顧問】攤位參觀，就有機會獲得價值NT 1,700元的《CMMI for Development: Guidelines for Process Integration and Product Improvement, 3/e》精裝書一本。
This document appears to be in Chinese and contains random letters and numbers with no discernible meaning. It lists a date of 2013/1/4 and a name but provides no other context or substance to summarize.
在当今快速数字化的世界中，网站和应用程序代表了企业的数字化存在。您的在线形象的成功取决于您的网站提供的用户体验质量。Google Core Web Vitals 提供了一种新的有效方法来评估和提高用户体验Google Core Web Vitals中有一些基本指标，这些指标衡量一个网站的重要方面，比如速度、交互和内容稳定性。它还可以衡量你网站的性能，帮助你评估用户之间的互动和您的网。
2011年IBM開發者大會將於九月一日(四)在台北喜來登飯店舉行。【思辨顧問】將以《流程制度化、經驗資產化．持續改善不間斷、永續成長不是夢》為主題，在現場展示IBM Rational Method Composer流程管理解決方案，以及IBM Rational DOORS需求管理解決方案。
凡是【思辨顧問】Facebook的粉絲，於活動期間至粉絲專頁留下指定文字，同時蒞臨【思辨顧問】攤位參觀，就有機會獲得價值NT 1,700元的《CMMI for Development: Guidelines for Process Integration and Product Improvement, 3/e》精裝書一本。
This document appears to be in Chinese and contains random letters and numbers with no discernible meaning. It lists a date of 2013/1/4 and a name but provides no other context or substance to summarize.
This document appears to be in Chinese and contains random letters and numbers with no discernible meaning. It lists a date of 2013/1/4 and a name but provides no other context or substance to summarize.
The document discusses the role of HR departments in modern workplaces. It notes that while HR is often disliked, it serves the important function of helping large numbers of employees work together without conflict. HR studies how to prevent issues like bullying and helps channel hostility through strategies like feedback exercises. While some of their methods seem artificial, it is this quality that helps them succeed in improving workplace culture and relationships.
INSEAD is a top European business school located in Fontainebleau, France near Paris. It has additional campuses in Singapore and Abu Dhabi. INSEAD was founded in 1957 and has 144 faculty members and over 870 MBA students from 75 countries. It is known for its international curriculum with many students studying at both the France and Singapore campuses. Graduates often go on to become future global leaders. INSEAD recruits 460 students annually with 20% being international students. The 10-month program focuses on international business and management with a European perspective.
INSEAD is a top European business school located in Fontainebleau, France near Paris. It has additional campuses in Singapore and Abu Dhabi. INSEAD was founded in 1957 and has 144 faculty members and over 870 MBA students from 75 countries. It is known for its international curriculum with many students studying at both the France and Singapore campuses. Graduates often go on to become future global leaders. INSEAD recruits 460 students annually with 20% being international students. The 10-month program focuses on international business and management with a European perspective.
4. • 磚塊和水泥的經驗，是指公司的網路報名前的離線經驗的平衡。磚塊和
水泥的經驗，是一種策略承諾的形式，反映零售商在離線零售的責任。
• 磚和水泥的線上零售商的經驗可以被看作涉及內隱知識作為一個組織的
常規。
• H1：CRM的表現產生積極影響是溫和的磚和水泥比磚和水泥的經驗水
平高或低的企業的經驗的公司。
• H1: The positive effect of CRM on performance is stronger for firms
with moderate bricks-and-mortar experience than for firms with low
or high levels of bricks-and-mortar experience.
5. • 零售商進入線上市場的決定是很重要的策略承諾。
• 網路客戶某方面，意味著一個公司的線上體驗，可能會影響CRM績效的投資回
報。
• 客戶預期早期市場的萎縮，有鑑於這些市場的新生狀態。
• 網路零售的特點是由公司的新技術（例如，在網頁設計中的變化）和客戶（例
如，學習如何使用在線界面）實驗。
• 新興市場的特點是，如網上零售、技術動盪。
• H2：CRM的表現、產生、積極影響是適度比線上體驗的公司較低（後期進入
者）或高公司（早期進入者）的線上體驗。
• H2: The positive effect of CRM on performance is stronger for firms with
moderate online experience than for firms with low (late entrants) or high (early
entrants) online experience.
