Nadine and Sophie's MV Pitch
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Barnwin Productions is pitching a music video for country artist Laura Cantrell's song "Oh So Many Years." The video will focus on the artist reflecting on the death of her partner through flashbacks of them together and shots of her alone in the present. It will be filmed in locations like bedrooms, country lanes, gardens, and fields in Chrishall, Saffron Waldon and Cambridge. Georgia Bennett and James Humphries will play the artist and her partner, using their real-life relationship to make the intimate scenes more comfortable. Special effects like superimposition, cross-fades, and freeze frames will be used to create a dream-like atmosphere and support the narrative. Still images taken during filming will be
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This document discusses different types of music videos and theories about narrative structure in music videos. It explains that narratives in music videos can follow Todorov's five stages of equilibrium, disequilibrium, recognition, reparation, and new equilibrium. It also discusses Propps' idea that narratives are influenced by character variations like heroes, villains, and helpers. Strauss' theory is described as narratives being motivated by struggles between binary opposites like good and bad characters. The document also covers performance, concept, and narrative music videos.
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1) The document summarizes Andrew Goodwin's theory of music videos, which includes six points about common characteristics and relationships seen in music videos such as demonstrating genre traits, relating lyrics and visuals, relating music and visuals, including close-ups of artists, references to looking, and intertextual references.
2) It also discusses Laura Mulvey's theory of the "male gaze" and how music videos often portray women in ways that objectify them within a virgin/whore dichotomy.
3) Finally, it categorizes different types of music videos as narrative based, performance based, or concept based depending on whether they tell a story, feature the artist performing, or have a unifying conceptual
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The video 'Laura Palmer' by Bastille tells a nonlinear narrative through visuals that switch between home video and standard filming styles. It emphasizes typical indie pop genre characteristics like costumes and dark themes through its story of Dan Smith's kidnapping by a rubber mask-wearing gang. 'Lights' by Ellie Goulding focuses on her dancing performance surrounded by changing colored lights, closely linking its visuals to the music. Both videos prominently feature the artists and utilize techniques like lighting, editing, and camerawork to promote the artists' images according to genre conventions.
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Our music video uses, develops, and challenges conventions of music videos for the pop/hip-hop genre in several ways. It develops conventions by using the rap portions of the song to tell the narrative rather than showing the rapper rapping. It also challenges conventions by portraying women in a vulnerable way rather than as objects. The video develops conventions through its focus on a single artist and through techniques like close-ups that build her iconography. Overall, the video both draws from and reworks typical music video conventions for its genre.
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A powerpoint exploring question 1a) How have i used, developed or challenged the language of music videos
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I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Alternative
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This document summarizes different music video styles based on genre. It discusses conventions for metal, rock, indie, pop, and rap music videos. For metal videos, it provides examples of Metallica and Dragonforce that use close-up shots and angles to connect with audiences. Rock videos like Guns N' Roses use black and white with close-ups. Indie videos like George Ezra and Bastille have abstract narratives. Pop videos like Justin Bieber and Shawn Mendes use choreography, lighting, and voyeurism. Rap videos by Eminem and Kanye West have sci-fi themes while Nicki Minaj and Iggy Azalea emphasize sexuality and the "male gaze."
Good wins theory 2
The document analyzes various techniques used in the music video for Bridgit Mendler's song "Ready or Not". It discusses how the lyrics are visually represented, such as a scene of running down a mountain matching lyrics about "busting out". It also notes the tight synchronization between the music and visual cuts/movement. Genre characteristics like casual clothing and an upbeat, positive tone are discussed as fitting for Mendler's pop style. Close-ups and shots emphasizing Mendler's connection to audiences are analyzed. Finally, it touches on Mendler drawing from her previous Disney image while trying to establish a new look.
Evaluation Q1
The document summarizes how the media product challenges and develops conventions of real music videos. It discusses conventions related to lyrics establishing feeling, genre being reflected in visual elements, and camera work impacting meaning. While some conventions like close-ups were followed, others like objectifying female performers or using intertextuality were challenged as they are not common in folk music videos which served as inspiration. Analysis of other folk videos informed shot choices and editing style to conform to typical techniques in the genre.
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Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Styles conventions and techniques
This document provides examples and descriptions of various styles, conventions, and techniques used in music videos. It discusses genres like indie music and live footage. It also covers animation, narrative, surrealism, pastiche, parody, referencing, homage, interpretation, impressionism, influence of commercials, lyrical interpretation, extension of meaning, allusion, links to other artists, and technical techniques like cutting to the beat, effects, miming, use of multiple images, camera work, green screen, and lighting. Examples are given for each category to illustrate common music video styles and approaches.
Evaluation 1
Our music video for the song "Far Away by Jose Gonzalez" uses, develops, and challenges conventions of real music videos. We created an original narrative focused on economic inflation, symbolized through a character journeying away from his stressful life. While including typical elements like thought beats and the star image, we challenge conventions by obscuring the musicians' identities and including an historical quote with ambiguous meaning. The video develops forms by alternating narrative and performance shots and manipulating the mood to match the song.
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The video concept involves a main subject traveling around town taking mysterious photographs with a film camera. As he develops the photos in a dark room, colorful psychedelic images emerge. Throughout the video, the artist will be seen randomly lip syncing as different people encounter the main subject. In the end, it is revealed that all of the developed photos are completely blank, subverting expectations.
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Evaluation Question 1a) How have you used, developed or challenged the langua...
Evaluation Question 1a) How have you used, developed or challenged the langua...
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
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Westward expansion occurred as more Americans moved beyond the Appalachian Mountains after the Revolutionary War. The Louisiana Purchase in 1803 doubled the size of the U.S. and opened up vast western lands. Explorers like Lewis and Clark and Zebulon Pike mapped the new territories. By the 1840s-1850s, large areas of land were added through annexation of Texas, treaty with Britain for the Oregon Country, and conquest of Mexico. The discovery of gold in California in 1848 triggered a major migration west. Pioneers were drawn by the promise of cheap land, economic opportunities, and the spirit of Manifest Destiny, the belief that American destiny was to expand across the continent.
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Similar to Nadine and Sophie's MV Pitch
L&lmv
L&L Productions proposes to create a music video for the song "He Loves You" by The Pretty Reckless. The video will include both live performance scenes of the band as well as narrative scenes portraying the story of betrayal told in the song lyrics. It will be fast-paced and edited to match the energy of the upbeat rock track. Traditional rock costumes, makeup, and a simple dark background will be used to showcase the performers. Possible locations include the drama studio, a bedroom, and Wandlebury Woods.
L&L Music Video Pitch
L&L Productions proposes to create a music video for the song "He Loves You" by The Pretty Reckless. The video will include both live performance scenes of the band as well as narrative elements depicting the story of betrayal told in the song's lyrics. Scenes will be filmed at locations like the drama studio and outdoors. Technical elements like editing, lighting, costumes, and camera work will all be designed to maintain the energy and pace of the upbeat, rock/pop track. The goal is to produce an entertaining music video that fully captures the sound and message of the song.
Task 1
Our media product challenges conventions of real music videos in several ways:
1) The costume and setting contradict expectations for the grime genre by portraying the protagonist as unsuccessful with women rather than dominant.
2) It breaks conventions by avoiding objectification of women typically seen in hip-hop/grime videos and instead shows women rejecting the protagonist.
3) The narrative uses a fragmented structure rather than a linear one, leaving the protagonist's fate uncertain rather than resolved.
Music video analysis
This document provides guidance on analyzing music videos using Andrew Goodwin's theory and techniques. It discusses Goodwin's theory, which includes elements like genre characteristics, relationships between lyrics/music and visuals, demands of record labels, and intertextual references. It then analyzes the music video for "Thinking of You" by Katy Perry based on Goodwin's theory. Students are assigned to create a presentation applying Goodwin's theory to this video or to storyboard their own music video opening using techniques like camera angles, editing, lighting and composition. The deadline is Wednesday the 21st.
Challenging Video Conventions
The document discusses how the creators of a country music video drew inspiration from other country music videos. They analyzed videos by Miranda Lambert, Ashley Monroe, Sam Smith, The 1975, and Blake Shelton to inform elements of shots, narrative, imagery, and tone in their own video. Key elements they incorporated included dissolve transitions between shots, casual clothing, natural imagery, a clear narrative, and sepia tones and slow motion to represent memories of the past. They also wanted to pay homage to early female country artists through a shot with dull lighting.
Evaluation 1 slide share
This document provides examples of different types of shots that could be included in a music video to develop conventions of the genre and medium. It includes shots that show: a link between lyrics and visuals, how an artist may be represented for commercial purposes, illustrations of music genre through settings and costumes, intertextual references to other works, creative uses of camera angles and lighting, and ways to effectively use mise-en-scene to tell a story or set a mood. The document then provides examples from the creator's own music video, analyzing several shots based on these conventions.
Evaluation 1 slide share
This document provides examples of different types of shots that could be included in a music video to develop conventions of the genre and medium. It includes shots that: 1) link lyrics to visuals, 2) represent how a record company may want their artist portrayed, 3) illustrate the music genre, 4) include intertextual references, 5) demonstrate camera use, 6) showcase lighting techniques, and 7) employ mise-en-scene elements. The document also provides examples from real music videos to exemplify each type of shot.
Evaluation Question 1 - Hayley Millross
This document analyzes the ways in which the media product uses and develops conventions of real music videos. It discusses several conventions outlined by media theorist Andrew Goodwin, and provides examples from the media product's music video, title sequence, location, scenario scenes, lighting, artist's style, ambient sound, dancing scenes, and pool table scenes. The document also summarizes the ancillary tasks of a magazine advert and digipack created to promote the music video, noting how they develop conventions of star iconography and intertextual references.
Group Music video pitch.
The document outlines a music video pitch for Gary Jules' song "Mad World" in the genres of indie, R&B and folk. It includes details on the concept, tone, locations, characters, and timeline. Research was conducted on similar genre videos. The narrative will show a relationship breaking up through flashbacks. Filming permits are pending for locations in London.
Evaluation question 1: In what way does your media project use, develop or ch...
The document discusses the conventions of music videos, print advertisements, and digipacks in the indie folk genre. It analyzes the student's media products in relation to these conventions. Specifically, it identifies that the student's music video follows Goodwin's theory of linking the lyrics and visuals. It also uses conventions like black and white footage, scenic shots, relaxed clothing, and narratives focused on love stories. For the CD cover and magazine ad, it applies additional conventions like using the same image and including information about reviews and formats. The digipack photographs challenge Barthes' theory by using mug shot-style images to represent the consequences of adultery described in the song.
Conventions of indie pop
The document discusses conventions of the indie pop genre that the filmmakers plan to use in their music video. Some key conventions discussed include using low-budget settings like studios and parks, including live performance clips, telling a narrative through a sequence of images related to the song, keeping costumes, makeup and props simplistic and linked to the scene, and utilizing close-up shots of the artist to express their emotions. The filmmakers' music video will incorporate many of these elements to tell the story and emotions of the artist Savannah.
Q4 powerpoint
- The document discusses how the music video, digi-pak, and website for a band's promotional package both follow and challenge conventions of real rock music products.
- The music video includes both a narrative section and performance sections, as well as close-ups of instruments and the lead singer, drawing from conventions, but also uses unconventional elements like two performance locations and a narrative-focused protagonist.
- The digi-pak cover features the band, which is unconventional, but uses dark colors consistent with the genre, and expands on conventional elements like lyric booklets.
- The website connects to the other products with shared imagery and colors, and includes social media links as is now conventional,
Pitch year 13
The document outlines plans for a grime music video featuring the artist Frank, who will tell his emotional story of how past events have changed him through a narrative that includes flashbacks. The grime song "My Story" by Krept and Konan was chosen to convey meaningful lyrics and allow a realistic narrative to be created around Frank dealing with family issues. Production details such as the black and white aesthetic, outdoor locations, and sports clothing styles were selected to align with grime music video conventions.
Evaluation 1 slide share
This document contains examples of different types of shots from real music videos along with explanations of what conventions they demonstrate. These include shots that show links between lyrics and visuals, how an artist would be represented to appeal to record companies, illustrations of music genres, intertextual references, and demonstrations of camerawork, lighting, mise-en-scene. The document also provides examples from the student's own music video that aim to emulate these conventions.
Pitch year 13
The document outlines plans for a grime music video featuring the artist "Frank". It will tell the story of Frank dealing with a tragic event from his past that has changed him. The video will include flashbacks showing a younger Frank and how he has been impacted by what occurred. It will have a serious tone to evoke empathy from audiences and subvert expectations for typical grime music videos.
Evaluation Task 1
The document discusses various forms and conventions used in media products like music videos. It analyzes the student's music video and compares elements to other well-known music videos. Key elements discussed include camera techniques like tracking shots and handheld shots, editing techniques like jump cuts, sets, lighting, costumes, and branding elements like the logo, website, and album packaging design. Many conventions from indie/rock genre music videos influenced the student's media project.
9245 matthew
This document provides a proposal for a music video project. The proposal is to create a music video for the song "My Last Day" by the band Girl Kills Boy. The video will be around 3 minutes and 30 seconds and will also include designing a website homepage for the band and a DVD cover. The narrative of the video will involve a soldier being taken hostage in a foreign country and being forced to make a hostage video. While having a political message, the video will not show serious violence and will aim to get airtime on music channels. The target audience is identified as young adults aged 16 to 25.
Theory
- The document discusses Goodwin's theory that music videos represent the lyrics and atmosphere of songs through visuals that amplify, contradict, or illustrate the lyrics. It applies this theory to an analysis of its own music video for the song "Daddy."
- It also discusses Vernallis' theory about how music videos use editing techniques like jump cuts and filters to maintain audience attention. It explains how its video will apply these theories through location changes and filters between verses.
- The goal is to represent the hurt and letting go themes of "Daddy" visually while keeping the audience engaged through different shots and editing.
Music video analyse feedback
The music video is primarily performance based with some narrative elements. It begins by introducing each band member through medium shots that establish their instruments. Throughout, there are shots of the full band performing that demonstrate the genre's performance characteristics. Some narrative is provided by cuts between shots of transportation that relate to the lyrics about wanting to "get away from here." Overall, the video focuses on the band's performance to showcase their music.
Evalutation Task 0.5
The document discusses how the media product conforms to conventions of real country music products. It summarizes how elements of the music video, album packaging, and website were inspired by other country artists like Kacey Musgraves, Miranda Lambert, Taylor Swift, and Lori McKenna. Conventions included setting the video on a rural path, including the artist's band, using consistent costumes, establishing a connection to the artist early, including natural elements like flowers, and addressing fans in a personal way on websites and albums. The goal was to attract a target country music audience while developing the artist's image and persona.
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Nadine and Sophie's MV Pitch
- 2. Introduction to Production Company Name:Barnwin Productions Strengths as a team: Sophie: Textiles, Filming and Editing Nadine: Photography and Editing We have been a production company since September, but have worked on previous videos as other production companies. This shows we work well in as groups.
- 3. ‘Oh So Many Years’- Laura Cantrell Genre: Country Artist: Laura Cantrell has been in this career since 2000. She has developed her own style of country music but keeping with the music being played on an acoustic guitar. Audience: 25-60 years old because she is on radio 2 that has listeners in this age bracket.
- 4. Outline of Narrative Our music video is focused towards the artists relationship with the death of her partner. This will consists of flashbacks (with her partner) and the present time (without her partner).
- 5. Mise-en-scene Scarf around neck? Cowboy hat Boots High waisted shorts Floaty dress Pyjamas
- 6. Locations Bedroom Country Lanes Back garden Fields Main location of filming is going to be Chrishall, Saffron Waldon and some in Nadine’s bedroom in Cambridge. Pictures of all these
- 7. Casting Name: Georgia Bennett (artist) James Humphries (partner) We chose both of theses people to be in it as they are together in real life so wont be uncomfortable with being filmed together plus they are both confident people and both have acting experience
- 8. Any Special Effects Super imposition to create a dream like setting and atmosphere of the artist over the top of the locations that we pick that consists in country music videos, where the artist is surrounded by fields. Also have cross fades through that will show the narrative progression as the artist is reflecting on her relationship. This will support the intended audience of 25-60 by seeing the visuals that connect to the narrative of the song and to make it more interesting than just plain cuts. Freeze frames to add impact and for making people disappear for example in the song there is a moment when the artist is walking down a pathway she is dreaming about seeing him.
- 10. Voyeurism: Mise en scene of the artist (showing parts of her flesh). Also part of the song where she is alone in her bedroom (private space). Lyrics to Music: Cutting and putting special effects with the beat of the song. Genre: Country Mise en scene (denim, cowboy hat, bandana and neckerchief etc) and location of fields (open spaces).
- 11. Close Ups of the Artist: The artists facial expressions as she sings (quick cutting). 5. Inter textual Reference: 6. Star Iconography: Baggy shirts and tight fitted trousers and shorts (typical country woman).
- 12. Thinking about CD cover and advert While filming we will take a number of still images of the artist performing on location so that the CD Cover, advert and music video will have a connection. This is also less time consuming for us to do while the filming is taking place instead of having to go back to the location again. Ideas:
- 13. Key Success Factors Having the location of the fields surrounding Chrishall, Saffron Waldon Mise-en-scene of the artist and turning up on the day of filming. Taking a still image and video camera (preferably 2 video cameras to get different angles) on the day of filming. This enables us to have a load of footage to edit together
- 14. Summary
- 15. Any Questions?