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Jaspinder	Singh	(jaspinde)
Problem
Twelve	brands	with	an	individual	identity	and	a	common	goal:	mobility
Main	Products
• Passenger Vehicles
• Commercial Vehicles
Other	Products
• Large-bore diesel engines
• Turbomachinery
• Financial Services
Early	History
• 1937
• Established	by	German	Labour Front
• 1939
• Plant	used	in	WWII	for	military	vehicles
• 1968
• Disney	movie	“Herbie”
• 1969
• Modern	day	Audi	formed
Recent	History
• 1998
• Bentley,	Bugatti,	and Lamborghini
• 2003
• Final	Type	One	Beetle	produced
• 2015
• Dieselgate
Financials
• €230.7	Billion	in	
revenue		(2017)
• €11.7	Billion	in	
operating	profit	(2017)
Dieselgate
• $30	Billion	in	fines
• Decrease	in	sales
• Stock	plunged	50%
• Damaged	reputation
Stock	History
Business	Model
Secret	Sauce
• Choice of brands
• Platform strategy
What's	Hot
TRANSFORM	2025+
• “Become	the	world	market	leader	in	e-mobility	by	2025	and	to	
develop	the	industry’s	strongest	digital	ecosystem”
• “Significant	improvements	in	efficiency	and	productivity”
• Larger	focus	on	SUVs	and	electric	vehicles	in	North	America	and	China
Competition
Cars	in	every class Electric	Vehicle
(200	mile	range)
Dealerships Autonomous	
Driving
Prediction
Succeed
• Willing to make huge investments in the e-mobility segment
• Showing signs of recovery from Dieselgate
References
• https://www.volkswagenag.com/en/brands-and-models.html
• http://fortune.com/2018/02/06/volkswagen-vw-emissions-scandal-penalties/
• https://www.statista.com/statistics/272053/operating-profit-of-volkswagen-since-2006/
• http://annualreport2017.volkswagenag.com/group-management-report/value-added-
statement/roi-and-value-contribution-in-the-reporting-period.html
• https://www.volkswagenag.com/en/news/2016/11/transform-2025.html
• https://www.energysage.com/electric-vehicles/buyers-guide/top-ev-companies/
• https://www.cars.com/articles/which-cars-have-self-driving-features-for-2017-
1420694547867/
• https://www.fastcompany.com/1512941/history-volkswagen

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Volkswagen jaspinde 441 Winter 2018