This document analyzes the elasticity of demand for Volkswagen passenger cars. It first introduces concepts of demand, price elasticity of demand, and provides a case study of Volkswagen. It then discusses Volkswagen's history from 1904 to present, their global operations with over 370,000 employees and production in 21 countries. Finally, it analyzes Volkswagen's passenger car market demand, noting their deliveries increased 12.9% year-over-year to 5.4 million vehicles, with a global market share of 11.6%.