Volatility refers to variation in the price of a financial instrument over time. It is quantified as the standard deviation of returns over a period. Higher volatility means price changes are less predictable and have a wider range of potential outcomes. Volatility is important for investors to consider because it affects risk, opportunities, and the likelihood of achieving financial goals under different market conditions. While volatility does not indicate direction of price movements, instruments with higher volatility will experience greater fluctuations in value over time even if their average returns are the same.