Real Estate Digital Marketing Best Practices for More Connect - Mozzera.com

1. Real Estate Digital
Marketing Best
Practices
Real estate digital marketing is rapidly growing. Here are some best
practices to take your real estate business to the next level.
by MOZZERA

2. Identifying your Target
Audience
1 Demographics
Learn about age,
household income, and
education level, to tailor
your message.
2 Behavioral Data
Leverage data from your
website to understand
which pages are popular,
and what your potential
clients are interested in.
3 Location-based data
Use location data to create meaningful marketing strategies for
local clients.

3. Developing a Strong Online Presence
Use high-quality visuals
Real estate relies on stunning visuals, include
high-quality photos & videos to help showcase
the properties.
Responsive website design
Having a well-designed website is crucial in
today's digital era.
Mobile responsiveness
Ensure your website is mobile responsive so that
Covid safety precautions
Communicate the measures you're taking to

4. Effective use of Social Media
Promote listings on
social media
Share listings or services
on social media platforms
where your prospective
clients are active.
Create engaging
content
Create content that is
informative, interesting,
and shareable. Use social
media contests to increase
engagement and get more
followers.
Use ads to target
specific audiences
Utilize targeted ads to
reach specific audiences -
such as first-time
homebuyers or investors in
your area.

5. Search Engine Optimization for Real
Estate
1
Keyword Research
Research what keywords
your target audience is
using, and optimize your
website & content for those
keywords.
2
Optimize your
Website
Ensure that your website
has a user-friendly
interface, loads quickly, and
has optimized metadata.
3
Link Building
Establish high-quality
backlinks from real estate
blogs, forums, and other
relevant sources.

6. Creating Compelling Content for your
Website
Interior Design Trends
Highlight the latest interior design trends that are
relevant to your target audience.
Real Estate Market Reports
Provide data-driven market reports and analysis
to educate your potential clients on the latest
trends, stats, and news.
Property maintenance tips Real Estate Blogging

7. Measuring the Success of Your Digital
Marketing Efforts
Website Traffic
• Track website traffic
over time to identify
increases & decreases
• Look at visit durations
to assess user
engagement
• Review the bounce
rate to analyze the
users' interest
Social Media
Metrics
• Track likes, shares,
and comments to
determine which
content is the most
popular
• Engage with your
audience and reply to
comments and
messages
• Analyze your following
to ensure you're
reaching your desired
target audience.
Conversion Rates
• Conversion rates help
identify how many
leads were generated
from a specific
campaign
• Analyze contact forms
to determine the
effectiveness of your
website's conversion
points.