The document discusses a presentation agenda covering CRM operating models and deliverables for a company. It includes sections on setting the scene, ROI of sales and marketing investments, collecting and analyzing customer data to gain insights, and the Boost 2.0 CRM operating model which provides a complete view of customers and tools to analyze performance, sales channels, accounts, and measure effectiveness of activities. It also mentions the VMD lab concept and references worked with.

1. Presentatie Titel

3. ROI Setting the scene… 10% 15% 20% 25% Revenue Investments Investments Brand Awareness CRM Systems Web Capabilities New Products New Sales Resources & Reseller coverage CEO’s & CFO’s are demanding ROI from sales and marketing investments….

4. Sales out data: flow Databases & Information Systems Data Mining & Statistical Analysis Sales & Marketing Programs Analyze Results & Customer Satisfaction Inside sales, Internet & Outside Sales Collect Customer Data Gain Customer Insight Customer Strategy & Tactics Engage with Customer Measure Results Boost 2.0 CRM Operating Model & Deliverables + Complete view of Customer + Customer Performance Analysis + Development go to market programma’s direct and indirect and customized crm tool (BOOST) + Sales Channel Balancing + Account/Segment/Market P/L + Consolidated and Unique View of the Customer + Loyalty Analysis + Split run actions + Sales Coverage Modeling + Track and Measure effectiveness of Sales & Marketing Activities + Data Acquisition + Customer Contact Analysis + Inside and outside sales activities + Optimized indirect sales model + Sales Center Quality + Data Quality + Customer Profitability Analysis + loyality program + IS Training & Quality programs + Customer Satisfaction, Profitability + Predictive Modeling + Opportunity spotting + Retention & Attrition

5. Sales out data: flow VMD Nederland B.V. Carl Lockefeer Michael Schoonen Bas Schiltmans Ab van Venetien Michael Schoonen Management Creative Concepts IT Solutions Sales Teams Admin Support + Raad van Advies: Mathieu Loyen, ex-Dell Marius Schenderling, Cisco Rob van Wissen, DPSC Executive Search + Lumineus: Engelbert Roovers Wim Langenhorst, ex Philips Ad Maas Eric Schampert Frans Fontijn Chris Fontijn + Michiel Reuser Pieter + Samsung Team: + HR support: Hans Slot Finance Frank van Deurzen + Financieel: Frank van Deurzen, Cedent Ruud van Eijck, Vd Boomen Witlox + Public Relations: Lubbers & De Jong, Peter Keizer + + Finance Team: + + DM Productions: Digitale Drukker + + IT Team: Joost + + + + Campaign support: Henriette van Gansewinkel +

6. VMD Lab concept

8. Your sales and marketing challenges..

9. Next steps.....