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Replacing Entitlements With Experiments
The document discusses the renaissance in business-to-business (B2B) marketing and experiments in measuring marketing funnels. It notes there are over 3,874 marketing technology solutions across 49 categories. It also recommends that scored leads are more likely to convert, sales should receive support from sales development representatives, and active accounts should not be touched by different teams within an organization. The document is signed by Jason Hekl, an aspiring Renaissance marketer.
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Replacing Entitlements With Experiments
- 1. #B2BMX Entitlements to Experiments TheRenaissance in B2B Marketing
- 2. Learning never exhausts themind. - Leonardo da Vinci
- 3. 3,874 martech solutionsin 49 categories
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- 8. #B2BMX Thank you! Jason Hekl AspiringRenaissance Marketer jason.hekl@gmail.com +1 415.754.3557 @the_hekler linkedin.com/in/smartmarketer/
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Editor's Notes
- #3 Quote: "Overcoming collective stupidity on an ongoing basis is a role for leadership in any organization” from an article in HBR earlier this month, from an interview with David Krakauer, president of the Santa Fe Research Institute (SFI). Founded in 1984 by scientists, including four Nobel laureates, SFI is one of the world’s leading research institutions, but it’s unlike any university. Born partly out of frustration with traditional university bureaucracies, SFI has no departments, no formal hierarchies, and no tenure. SFI has become an international nexus, where over 250 top scientists from all over the world engage across disciplines. Some visit for a few days, while others spend years in residence. They all covet SFI’s culture of exploration, curiosity, and rigor. The Institute’s community has generated foundational work in fields from economics to computer science to genetics to the exploration of artificial life. Shepherding this transdisciplinary work is Krakauer’s job. He embodies the cognitive diversity of SFI, having made seminal contributions to fields as disparate as genetics, microbiology, human history, and society. In 2012 Wired magazine included Krakauer on its list of 50 people who will change the world. Source: https://hbr.org/2017/02/leading-people-too-smart-to-be-led I saw the angel in the marble and carved until I set him free - Michelangelo
- #7 Article with data points on food waste: http://www.endfoodwastenow.org/index.php/issues/issues-restaurants Buffet: https://s-media-cache-ak0.pinimg.com/originals/d4/14/94/d41494a2796ad7ee02ca1351028e48d2.jpg Food waste:
- #8 Source: https://blog.mylearningbabyguide.com/assets/kids-not-sharing.jpg