1. VK for advertisers
Platform overview

2. Social network #1
in Russia and CIS
VK is a social network, that helps
people stay in touch with their
friends and make new connection.
VK is focused on delivering the
highest quality communication
experience at any given moment,
being fast, good-looking and reliable.

3. 0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
45 000
50 000

4. 36 000 000
active users aged 18-35
Source: VK own data, active users

7. 371
98
91
29
390

8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Profiles News Photos Search Messages Communities Application Video Music
Average daily reach, %

16. Communication with loyal
customers
Appears in users newsfeed
Feedback
Any kind of content

17. Interaction with potential customers
Polls, games or even online shops
Works with your CRM
Allows to send notifications

19. Header (community name) and
image (avatar)
Amount of members or number of
friends
Interactive “Join” button
Available for groups, public pages
and events

20. Header (community name) and
image (avatar)
Amount of members or number of
friends
Interactive “Join” button
Available for groups, public pages
and events
Lay’s
Join
5 friends in group

21. Targeting options
- age
- gender
- relationship status
- AI data checking
- country
- city, region
- district, subway, street
- schools with graduation year
- positions
- profile-based interests
- communities
demographics
interestslocation
education and
job

22. birthdays
apps and
sites
- iPhone
- iPad
- Android
- other mobile devices
- desktop browsers
- users who travel abroad
- available on request
Targeting options
- apps on VK
- sites with VK open auth
browsers and
devices
travelers
- Showing ads on users’
birthdays or a day before

23. Women, 20-35, largest cities
5 300 000 users
20-35

24. M, 20-35, communities about: IT, gadgets, programming,
science.
286 000 users
20-35
Target group

25. 20-35, largest cities, travelers
1 837 850 users
20-35
Target group

26. 14 brands 5 bands
8 brands
4 brands
rands

27. 3 brands 8 brand
4 brands
4 brands
CCTR: 0,025% - 0,04%
СPC: 8 -12 rubles
Quantity of clicks: 5.000-100.000.

28. Personal information
Interests
Technical data

29. Ads categories
Users' interests
analytics

30. Behavior targeting
Рersonal data
Website visiting
Ad categories
Like button activity
analytics

31. Targeting users similar to
existing advertisers customers
Look alike remark eating
technology

32. In touch with you
targ@corp.vk.com
vk.com/adsnews