The 12th Cristal Festival will take place from December 12-16, 2012, in Crans Montana, Switzerland, celebrating the evolution of advertising since 2001. The event includes a focus on brand entertainment and digital innovations, with various competitions, workshops, and networking opportunities designed for industry professionals. The festival has achieved significant growth over the years, attracting over 1000 delegates and 3000 entries, highlighting its status as a key gathering for the advertising and media sectors.

1. 12th Summit for Creativity and Media
12/16 DEC 2012
Crans Montana - Switzerland

2. Celebrating advertising since 2001
2001 Creation of the Advertising Film Festival in Méribel, French Alps.
Creation of the MENA Cristal Awards (Middle East and North Africa): the 1st
2005
Festival dedicated to the Arabic Advertising Industry.
2008 The Méribel Ad Festival reaches the 1000 delegates & 3000 entries milestone.
Creation and launch of the China Cristal Awards in Shanghai.
2009 The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana,
Switzerland.
2010 The Cristal Festival celebrates its 10th anniversary.
2011 Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the
Cristal Festival for an exceptional conference.
2012 The 12th edition of the Cristal Festival will see the development of ‘The Brand
Entertainment & Content Summit’ and will focus on Digital Innovations. 2012 will
also see the launch of new festivals in South America & Africa.

3. Our Festival Format
International jury composed Awards recognized by
of
international rankings
(agencies & advertisers)
12 competitions across all Competitions celebrating
advertising & media sectors innovation & young talents
Unique networking 4 days
opportunities workshops & conferences

4. What makes us different?
THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED
JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR
EUROPEAN ADVERTISERS

5. What makes us different?
AN AMAZING SETTING & RELAXED ATMOSPHERE THAT
PROMOTES NETWORKING & EXCHANGES

6. A PLACE WHERE THE EUROPEAN COMMUNICATION
LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN
AND BE INSPIRED

7. OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS
OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS,
MASTER CLASSES AND HIGH-PROFILE SEMINARS BY
INDUSTRY LEADERS

8. SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE
SURVEY OF THE BEST ADVERTISING CREATIONS
ANNOUCING MAJOR TRENDS FOR THE UPCOMING
COMPETITIONS

9. OUR AWARD BOARD INCLUDES A SPECIAL AWARD
DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF
DIRECTORS FROM LEADING EUROPEAN ADVERTISERS

10. Cristal Festival in figures
Attendance :
 A 300% increase in delegate attendance over 10 years
 Over 180 major advertisers participated in 2011
Competitions :
 Over 3000 entries received in 2011
 International entries received from 35 different countries

11. COMPETITIONS
INTEGRATED FILM PRODUCTION
PRINT CRAFT AFFICHAGE DESIGN
PRESSE RADIO DIGITAL &
MOBILE
BRAND CONTENTS
CONSUMER
& MEDIA
MARKETING
ENTERTAINMENT
THE FUTURE
NEW in 2012 IS NOW

12. Strategic Developments
In line with industry developments our key focus points for 2012 are:
CREATION OF THE BRAND ENTERTAINMENT & CONTENT
SUMMIT
CREATION OF THE DIGITAL INNOVATIONS DIVISION
LAUNCH OF THE YOUNG TALENT FOUNDATION

13. Brand Entertainment & Content Summit
Our aim is to become the worldwide reference & meeting
place for the Brand Entertainment & Content sector focusing
on Music, Gaming, Experiential, Video…
Creation of a competition in 2012, bringing together the most
innovative agencies in the Brand Entertainment sector (International).
Workshops & seminars held by industry experts in the brand
entertainment field.
A dedicated networking and meeting place for industry leaders to meet
and exchange on the subject.
A focus on young talent from the brand entertainment sector.

14. Digital Innovations
To become the new hub for talent search and growth
opportunities in the Digital Innovations sector:
Development of the open Data & Visualization Data sector.
Workshops & seminars dedicated to researching growth
opportunities for Social Media Marketing.
The future of Advertising & Media: new technologies & new
advertising formats.

15. New Talent Foundation Soundtrack
contest
Photographer
As a continuity to the existing talent Illustrator
contests we have decided to develop an Contest
association dedicated to supporting young
creative talent. Poster
Contest
The association aims to support & reveal
new talent within the advertising and Scriptwriting
brand entertainment sectors. contest
Young Directors’
Forum

16. Cristal Academies
The Cristal Festival also organises meetings and seminars
all year round
The Academy is a learning & networking platform
open to established members of the communication
industry. Advertising, Media, Production, MarCom
and Telecom professionals, meet regularly to
discuss important topics relating to their community.

17. Academies Planned for Italy
WOMEN CREATIVE MEDIA
ACADEMY ACADEMY ACADEMY
INDUSTRY
NETWORKING EXCHANGES
LEADERS
SEMINARS & WORKSHOPS & REGULAR
SUMMITS CONFERENCES MEETINGS
NETWORKING &
EXPERIENCE LEARNING &
KNOWLEDGE
SHARING PEDAGOGY
SHARING

18. Jury Presidents 2011
Film/Radio/Print/Outdoor Integrated & Brand Content Cyber & Mobile
Eric Quennoy Filip Nilsson
Mark Waugh
Executive Creative Director
Global Managing Director Newcast Chairman & Executive Creative Director
Wieden + Kennedy Forsman & Bodenfors
at ZenithOptimedia Group
Consumer Marketing Media Design
Marco Tinelli Belinda Rowe Ora Ïto
CEO Managing Partner Worldwide Designer
FullSIX Group Zenith OptimediaGroup Ora-Ïto

19. Italian Jury 2011
Consumer Marketing Integrated & Brand Content Production
Bruno Bertelli
ECD
Italian Jury
Lorenzo Marini
President & CD
Karim Bartoletti
Executive Producer
Publicis Group Lorenzo Marini Group Film Master
Film/Radio/Print/Outdoor Consumer Marketing Film/Radio/Print/Outdoor
Riccardo Robiglio Marco Tinelli Andrea Stillacci
ECD CEO Founder & President
Leo Burnett Group FullSIX Group Hererzie

20. The Head Liners Exhibition

22. ITALIAN INSTITUTIONAL PARTNERS
ITALIAN MEDIA PARTNERS

23. Previous attendees include:
KEVIN ROBERTS MAURICIO SABOGAL
CEO Worldwide, Saatchi & Saatchi Worldwide Managing Director, Initiative
BRIAN BLOOMER TOM O’KEFFE
Senior Media Manager, Blackberry UK Executive Creative Director, Draftfcb
North America
PAUL SMITH
Regional Creative Director EAME, Ogilvy & AKIRA KAGAMI
Mather Executive Advisor & Global Executive
Creative Advisor, Dentsu
MATT BUELS
Managing Partner, Hungry Man UK OLIVIER ALTMANN
Co President & Executive Creative
DANIEL MOREL Director, Publicis Conseil
Chairman & CEO, Wunderman
RÉMI BABINET
FERNANDA ROMANO Worldwide Creative Director & Co
Global Creative Director of Digital & Founder, BETC Euro RSCG
Experiental, Euro RSCG

24. Previous attendees include:
MARK TUTSSEL JEAN MARIE DRU
Chief Creative Officer, Leo Burnett Worldwide President, TBWA Worldwide
MAURICE LEVY FERNANDO RODES VILA
Chief Executive Officer, Publicis General Manager, Havas Group
DAVID JONES IAIN JACOB
Global CEO, Havas Worldwide Chief Executive Officer, Starcom
Mediavest Group EMEA
VINCENT BOLLORÉ
Chief Executive Officer, Havas Worldwide CÉCILIA ATTIAS
ex First Lady of France
MICHAEL MAEDEL
President, JWT Worldwide FERNANDO VEGA OLMOS
Creative Chairman, JWT Southern
JOHN HEGARTY Europe & Latin America
Co-Founder & Worldwide Creative Director, BBH
JACQUES SÉGUÉLA
Vice President, Havas Group

25. COME AND TAKE A
BREATH OF FRESH AIR

26. THANK YOU FOR YOUR ATTENTION
We hope to see you from 12 to 16 December 2012 in Crans Montana!