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Email Marketing in Social Media Age
       Shanghai - June 16th, 2011




                                    In partnership with
                                    Emailvision
Event Highlights

China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while
continuously booming. As a result, forecasts place China as the biggest
e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of
online purchases. In the mean time, promotional email is still one of the most
favored channels for Chinese online consumers to hear from brands and retailers.
But facing the complexity of China’s digital environment, how can brands smartly
play with email marketing so as to influence online consumers and promote
visibility?

Thereby we wish you to join us to explore the new dimension of Email Marketing
in China. This event should be beneficial to any brand which would like to acquire
in-depth insights and inspirational ideas on the convergence of Email-Marketing
and Social Media. Ultimately we hope it would impact your way of doing
e-Commerce.
Email Marketing in Social Media Age
AGENDA
08:30 – 09:00          Welcome coffee


09:00 – 09:30          Top 10 Trends of eMail Marketing in China 2011
                       By Mr Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd.

09:30 – 10:00          Implementing efficient eMail Marketing Campaigns in China
                       By Ms Rebecca Loviconi, Country Manger, Emailvision China


10:00 – 10:30          e-Mail marketing for Groupon-like services at JigoCity Group
                       By Ms Sylvia Peng, Product Manager, Jigocity


10:30 – 11:30          Exploring challenges & opportunities for brands (Round table)
                       -    Mr Robin Lu, Online Sales Director of Levi Strauss & Co
                       -    Mr Rand Han, Founder and Strategy Director of Resonance China
                       -    Ms Sylvia Peng, Product Manager, Jigocity
                       -    Ms Rebecca Loviconi, Country Manger, Emailvision China
                       -    Mr Patrice Nordey, CEO L’Atelier (Shanghai) Ltd.

11:30 – 11:45          Closing remarks


11:45 – 13:30          Networking Cocktail - Buffet

                                                                                           Special Guests
Robin Lu - Online Sales Director of Levi Strauss & Co
Mr. Robin Lu, online sales director of LEVI STRAUSS & CO. (CHINA), was previously Head of
eCommerce of SEPHORA (CHINA) and eCommerce Manager of AIG (China). With extensive
experience in Chinese B2C eCommerce, Robin Lu has been working in online business of
apparel, cosmetics and financial products, including business planning for 5 business entities,
online product strategy between different sales channels, digital marketing and online
branding, eCRM of over 1 million online database and online shopping experience.



Rand Han - Founder and Strategy Director of Resonance China
Mr. Rand Han previously worked for Axciom and McCann Erickson in China before creating
BA360 in 2005. In 2009 Rand founded Resonance China for which he won the
“Internationalist Innovator of the Year” award. He currently serves as Strategy Director,
overseeing business development, and client campaign strategy and engagement creative.
Rand’s clients span start-up entrepreneurs to global brands; and partnerships with local and
global 4A agencies.
Invited Companies
                       Levi Strauss & Co.™ is one of the world’s leading branded apparel companies
                       with sales in more than 110 countries. The Company designs and markets jeans
                       and jeans-related pants, casual and dress pants, tops, jackets and related
                       accessories for men, women and children. Besides, Levi’s also licenses its
                       trademarks in many countries throughout the world for a wide array of
                       products, including accessories, pants, tops, footwear, home and other
                       products.

                       Resonance is a digital consultancy that strategizes, plans, and manages client
                       and partner China social media campaigns from the ground up. By
                       understanding China’s digital landscape and the behavior and profiles of its
                       numerous fragmented channels, Resonance creates and implements
                       actionable solutions derived from the unique balance of Brand goals, Chinese
                       netizen engagement, and campaign resources.


                       JigoCity is a group buying e-commerce platform whose current locations
                       include Australia, Brazil, China, Hong Kong, Singapore and Taiwan. Founded
                       by American entrepreneurs, JigoCity is rapidly growing and expects to be
                       available to members in 10 countries by March 2011.



                                                                                       Speakers
 Rebecca Loviconi - Country Manager of Emailvision China
 Rebecca Loviconi is responsible for sales and business development in Emailvision
 China. Rebecca has a master’s degree in Media Management from the European
 Business School of Paris and a second master’s degree in Chinese from the
 National Institute of Oriental Languages. Prior to joining Emailvision, Rebecca
 worked in the French embassy in Beijing. Rebecca speaks fluent English, French,
 and Mandarin Chinese.

 Patrice Nordey - CEO of L’Atelier (Shanghai) Ltd.
 Patrice Nordey is CEO of L'Atelier (Shanghai) Ltd., a subsidiary of "L'Atelier BNP
 Paribas", the innovation center established by the bank in 1978. He joined BNP
 Paribas Group in 2002. In 1998, he co-founded a web portal specialized on the
 Digital Economy (neteconomie.com), nowadays part of the Web division of M6
 Group, the second largest private TV channel in France.


 Sylvia Peng - Product Manager of Jigocity
 Sylvia Peng is the product manager of Jigocity, the international e-commerce group. She
 has rich experience in Chinese e-Commerce industry.
Event Partner


About EmailVision

Emailvision is the international leader in software as a service (SaaS) for email,
mobile and social media marketing. The Emailvision mission is to provide
excellence in software and services for online relationship marketing. With
offices and client service teams in 18 countries, Emailvision delivers 5 billion
messages per month on behalf of 4,000 clients worldwide. This unprecedented
quality of service is driven by 12 years of research and development and by
Emailvision’s 600 passionate employees. The company is privately owned by
Francisco Partners.


Emailvision是按需电子邮件营销和社交营销的世界领先者。Emailvision的任
务是为在线关系营销提供先进的技术和服务。在全世界18个国家设有办公
室,Emailvision每月为全球4000多位客户发送逾5亿消息。Emailvision前所未
有的服务质量受其12年的研发工作以及400位热情洋溢的员工所推动——他
们致力于帮助客户驾驭电邮和社交营销的非凡潜能。本公司为Francisco
Partners私有。

www.emailvision.cn
Organizer


  Digital Business Club, by L’Atelier BNP Paribas
  The Digital Business Club is the very first yet selective community for brands, retailers and
  financial institutions in China powered by L’Atelier BNP Paribas. The simple ideology behind
  its birth is in order to embrace and reap the spring bloom of China e-Commerce, enterprises
  need to immerse themselves in a close-knit and cooperative ambiance.

  On a regular basis, we offer our members informative learning sessions, inspirational
  conferences, entertaining e-Biz after work mixers, eye-opening on-site tours and specifically-
  tailored services upon requests.

  Though our activities have diversified forms, they are all well-targeted at monitoring and
  foretelling the future of e-Commerce and e-Marketing in China. We hope you will join this
  unique family, where you can learn from other business elites and mutually spur the growth
  of your e-intelligence.

  For more information, please contact:
  Emily ZHOU - Tel: (8621) 6281 0333 ext 218 - e- Mail: emily.zhou@mail.atelier.net




 Digital Strategy Advisory
            L’Atelier is consulting firm, part of BNP Paribas Group


            Contact us


                      L’Atelier (Shanghai) Ltd.
                     哲翰管理咨询(上海)有限公司

                        asia@mail.atelier.net
                       Phone: (8621) 62818533                                       Shanghai
your digital strategy advisor




San Francisco   ●   Paris   ●   Shanghai

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eMail marketing in Social media Age - Event brochure

  • 1. Email Marketing in Social Media Age Shanghai - June 16th, 2011 In partnership with Emailvision
  • 2.
  • 3. Event Highlights China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while continuously booming. As a result, forecasts place China as the biggest e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of online purchases. In the mean time, promotional email is still one of the most favored channels for Chinese online consumers to hear from brands and retailers. But facing the complexity of China’s digital environment, how can brands smartly play with email marketing so as to influence online consumers and promote visibility? Thereby we wish you to join us to explore the new dimension of Email Marketing in China. This event should be beneficial to any brand which would like to acquire in-depth insights and inspirational ideas on the convergence of Email-Marketing and Social Media. Ultimately we hope it would impact your way of doing e-Commerce.
  • 4. Email Marketing in Social Media Age AGENDA 08:30 – 09:00 Welcome coffee 09:00 – 09:30 Top 10 Trends of eMail Marketing in China 2011 By Mr Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. 09:30 – 10:00 Implementing efficient eMail Marketing Campaigns in China By Ms Rebecca Loviconi, Country Manger, Emailvision China 10:00 – 10:30 e-Mail marketing for Groupon-like services at JigoCity Group By Ms Sylvia Peng, Product Manager, Jigocity 10:30 – 11:30 Exploring challenges & opportunities for brands (Round table) - Mr Robin Lu, Online Sales Director of Levi Strauss & Co - Mr Rand Han, Founder and Strategy Director of Resonance China - Ms Sylvia Peng, Product Manager, Jigocity - Ms Rebecca Loviconi, Country Manger, Emailvision China - Mr Patrice Nordey, CEO L’Atelier (Shanghai) Ltd. 11:30 – 11:45 Closing remarks 11:45 – 13:30 Networking Cocktail - Buffet Special Guests Robin Lu - Online Sales Director of Levi Strauss & Co Mr. Robin Lu, online sales director of LEVI STRAUSS & CO. (CHINA), was previously Head of eCommerce of SEPHORA (CHINA) and eCommerce Manager of AIG (China). With extensive experience in Chinese B2C eCommerce, Robin Lu has been working in online business of apparel, cosmetics and financial products, including business planning for 5 business entities, online product strategy between different sales channels, digital marketing and online branding, eCRM of over 1 million online database and online shopping experience. Rand Han - Founder and Strategy Director of Resonance China Mr. Rand Han previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. In 2009 Rand founded Resonance China for which he won the “Internationalist Innovator of the Year” award. He currently serves as Strategy Director, overseeing business development, and client campaign strategy and engagement creative. Rand’s clients span start-up entrepreneurs to global brands; and partnerships with local and global 4A agencies.
  • 5. Invited Companies Levi Strauss & Co.™ is one of the world’s leading branded apparel companies with sales in more than 110 countries. The Company designs and markets jeans and jeans-related pants, casual and dress pants, tops, jackets and related accessories for men, women and children. Besides, Levi’s also licenses its trademarks in many countries throughout the world for a wide array of products, including accessories, pants, tops, footwear, home and other products. Resonance is a digital consultancy that strategizes, plans, and manages client and partner China social media campaigns from the ground up. By understanding China’s digital landscape and the behavior and profiles of its numerous fragmented channels, Resonance creates and implements actionable solutions derived from the unique balance of Brand goals, Chinese netizen engagement, and campaign resources. JigoCity is a group buying e-commerce platform whose current locations include Australia, Brazil, China, Hong Kong, Singapore and Taiwan. Founded by American entrepreneurs, JigoCity is rapidly growing and expects to be available to members in 10 countries by March 2011. Speakers Rebecca Loviconi - Country Manager of Emailvision China Rebecca Loviconi is responsible for sales and business development in Emailvision China. Rebecca has a master’s degree in Media Management from the European Business School of Paris and a second master’s degree in Chinese from the National Institute of Oriental Languages. Prior to joining Emailvision, Rebecca worked in the French embassy in Beijing. Rebecca speaks fluent English, French, and Mandarin Chinese. Patrice Nordey - CEO of L’Atelier (Shanghai) Ltd. Patrice Nordey is CEO of L'Atelier (Shanghai) Ltd., a subsidiary of "L'Atelier BNP Paribas", the innovation center established by the bank in 1978. He joined BNP Paribas Group in 2002. In 1998, he co-founded a web portal specialized on the Digital Economy (neteconomie.com), nowadays part of the Web division of M6 Group, the second largest private TV channel in France. Sylvia Peng - Product Manager of Jigocity Sylvia Peng is the product manager of Jigocity, the international e-commerce group. She has rich experience in Chinese e-Commerce industry.
  • 6. Event Partner About EmailVision Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 18 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners. Emailvision是按需电子邮件营销和社交营销的世界领先者。Emailvision的任 务是为在线关系营销提供先进的技术和服务。在全世界18个国家设有办公 室,Emailvision每月为全球4000多位客户发送逾5亿消息。Emailvision前所未 有的服务质量受其12年的研发工作以及400位热情洋溢的员工所推动——他 们致力于帮助客户驾驭电邮和社交营销的非凡潜能。本公司为Francisco Partners私有。 www.emailvision.cn
  • 7. Organizer Digital Business Club, by L’Atelier BNP Paribas The Digital Business Club is the very first yet selective community for brands, retailers and financial institutions in China powered by L’Atelier BNP Paribas. The simple ideology behind its birth is in order to embrace and reap the spring bloom of China e-Commerce, enterprises need to immerse themselves in a close-knit and cooperative ambiance. On a regular basis, we offer our members informative learning sessions, inspirational conferences, entertaining e-Biz after work mixers, eye-opening on-site tours and specifically- tailored services upon requests. Though our activities have diversified forms, they are all well-targeted at monitoring and foretelling the future of e-Commerce and e-Marketing in China. We hope you will join this unique family, where you can learn from other business elites and mutually spur the growth of your e-intelligence. For more information, please contact: Emily ZHOU - Tel: (8621) 6281 0333 ext 218 - e- Mail: emily.zhou@mail.atelier.net Digital Strategy Advisory L’Atelier is consulting firm, part of BNP Paribas Group Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net Phone: (8621) 62818533 Shanghai
  • 8. your digital strategy advisor San Francisco ● Paris ● Shanghai