1. 1
1. Undistorted demand
You’re vulnerable if… Disrupt yourself before others do:
ƒƒ Your customers are forced to cross-
subsidize one another
ƒƒ Your customers have to buy the whole
product or service when they only want
a part
ƒƒ Your customers can’t get what they want
where and when they want it
ƒƒ You’re ineffective at customer
identification and targeting (pricing,
product offering, advertising)
ƒƒ Customer experiences don’t match
standards for user functionality – both
within and beyond your industry
ƒƒ Improve search and filter tools
ƒƒ Streamline order processes and make
them more user-friendly
ƒƒ Implement smart recommendation
engines
ƒƒ Unbundle your products and offer
customized bundles
ƒƒ Digitally enhance your offerings
Strategy & Corporate Finance Top management discussion guide, April 2016
Use our supply and demand guide to digital
disruption to help you understand the opportunities
and threats facing your organization
How vulnerable are you
to digital disruption?
@McKStrategy
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Contact
Degree of change
in the nature of supply and demand
Modest
Demand Supply
Extreme
Make new
markets
Undistort
demand
Create new value
propositions
Unconstrain
supply
Reimagine
business
systems
Hyperscale
platforms
Strategy & Corporate
Finance
digital_strategy@mckinsey.com