Prepare a “visual marketing strategy” for your healthcare branding message or else your offerings could slip behind the curtain. It is proving to be an important trend for healthcare marketing. Healthcare and related service providers including hospital marketing professionals need to leverage the new emphasis on visuals like pictures, images, videos, charts and graphs and other kind of artwork that tell your most compelling success stories and support your brand.

1. Visual Stimulation & Marketing
in Healthcare Industry
Abhishek Singh
Co-founder/Managing Director
TheTemplateWizard
www.TheTemplateWizard.com

2. Content
 Concept of Healthcare Marketing through
Visual Stimulation
 Healthcare Marketing Techniques
 Visual Stimulation in Healthcare
 Why Visual Stimulation?

3. Concept of Healthcare Marketing
through Visual Stimulation

4. Healthcare is both capital and labor
Intensive

5. Healthcare encompasses two main industry
groups
1. Companies manufacturing
healthcare supplies or providing
healthcare related services,
including distributors of
healthcare products, providers
of basic health-care services,
and owners and operators of
healthcare facilities.
2. Companies primarily
involved in the R & D,
production and marketing of
pharmaceuticals and
biotechnology products.

6. What constitutes the crowd?
You need to know your crowd. Market with relevant imagery to the
relevant audience with the correct proposition and obtain the highest
ROI.
Pay as you go
Insured
Medical Tourists
Corporate Patients

7. Pricing a real consideration in
Healthcare
Healthcare organizations are increasingly driven to cut costs across
the board. Publics are getting used to health services being promoted
on a price basis.

8. Talent Acquisition
Strong Healthcare Brand Helps Attract the Right
Talent

9. Healthcare Marketing Techniques

10. Presenting Your Ambassadors
Effectively
Presenting Internal Ambassadors
Your Medical Staffs
Your Non-Medical Staffs

11. Presenting External Ambassador
Your Patients
Your Agents
Your Vendors

12. Building Relationships with Strong &
Relevant Imagery
Its five times easier to get repeat business from an existing customer than to get new
business.

13. Healthcare Publicity
Marketing Material

14. Fundraisers
and
Galas etc.
Summit
s
ions
Exposit
Confere
nces
Publicize Your Events

15. Word of Mouth (WoM): Social Media

16. Visual Stimulation in Healthcare

17. 1) For a healthcare service seeker-if presented properlyrelevant imagery becomes a person’s feelings about a
product or service of an organization.
E.g. A maternity home using an image of a mother, breast-feeding her newborn.

18. 2) With relevant illustrations and themes, you can put forward
your promise very strongly.

19. 3) With well thought out themes and backgrounds you can
generate attitudes, that are not always articulated or
understood by the consumer.

20. With Visual Stimulation:

21. 1) Promotes Esprit de Corps

22. 2) Guides employee behavior

23. 3) Can very well guide company initiatives

24. Build Your Identity Visually!

25. Why Visual Stimulation?

26. Strong visuals lead to visual
branding, and ultimately:

27. 1) Top-of-the-mind awareness

28. 2) Customer loyalty

29. 3) Perceived value of healthcare products and services

30. 4) Employee retention and talent attraction

31. 5) Insulation from competitive challenges and negative economic
conditions

32. And collectively, everything contributes to:

33. An Increased Profitability

34. Studies prove that human mind retains imagery and visuals for a
relatively longer time. Those organizations which succeed in
retaining the eyeballs of the publics, are usually those who
succeed in building trust.

35. A graphic design template…is a design template…is a design template.
Unless, of course, that design template happens to be a…
…TheTemplateWizard graphic design template…a name known and
trusted by organizations big and small…for-profit & not for-profit…
corporates and government…all over the globe!

36. Remember, Visuals speak for you!

37. Healthcare Brands which have captured the trust and confidence of people

38. What’s expected from healthcare
industry today?
Earlier…
Treatment
Today…
Treatment
+
Service

39. Do present the good experience!

40. References:
http://www.straitstimes.com/

41. About TheTemplateWizard
TheTemplateWizard, your one-stop shop for all your
commercial graphic design needs in Healthcare &
Medicine!
With our free and premium editable graphic design
templates, including PowerPoint templates, MS Word
templates, PowerPoint animations, business videos, etc.,
you will find your perfect background to express yourself
with the help of a couple of clicks.
We invite Healthcare & Medicine professionals to check
our premium design library for professional graphic
design templates!
www.TheTemplateWizard.com

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