The document discusses the importance of visual literacy in a technology-rich university environment. It argues that as technology tools and digital images proliferate, users must be taught to identify, search for, analyze, incorporate and respect images while asserting their rights. The art and architecture librarian can help foster visual literacy on campus by collaborating with faculty to build digital libraries and repositories, teach visual literacy skills in the classroom and library, and advocate for open sharing of scholarly work that incorporates images. Visual literacy is a core competency that enables digital scholarship and the creation of open educational resources.