Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Signal Chicago 2012

1. The document traces the evolution of pictures from taking photos to widely sharing and interacting with photos online. 2. It notes that over 2 billion picture-taking devices were sold last year, and 10% of all photos ever taken were within the past 12 months. 3. The CEO of Luminate discusses the potential of interactive images and defines "Imagesphere" as the emerging mode of digital communication using prominent images and the online content characterized by prominent images.

The “Imagesphere”:
Pictures Emerge as the New New Thing
Bob Lisbonne
— CEO Luminate

@luminate

Tracing the evolution
of pictures...

@luminate

2 billion
picture-taking
devices sold
last year

http://blog.1000memories.com/
119-mobile-is-changing-the-way-
we-share-our-lives @luminate

10% of all
photos (ever)
were taken in
the past 12
months

http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

http://
hyperallergic.com/
48765/how-many-
photos-do-americans-
take-a-year/

@luminate

“Each image share
generates four
incremental visitors”

@luminate

“Users spend 6 sec’s
more time per image
when it’s interactive”

@luminate

Creates new real estate
Creates incremental RPM

@luminate

Ads native to images:
1. user-initiated
2. viewable
3. targeted

@luminate

“Imagesphere”
|ˈimij-sfi(ə)r|
noun
1. The emerging mode of digital
communication employing prominent
use of images.
2. The aggregate online content
characterized by prominent use of
images.
@luminate

Summary:
1. Images as the new new thing
2. Potential of interactive images
3. “Imagesphere”

@luminate

Meme is a concept that has become popular and is spreading through the word of mouth, email, blogs etc. It may be a video, picture, text, etc., especially humorous in nature, which gets recreated by the user and reaches a large audience, with some slight variations. Internet meme is an idea or a concept which is popular through the Internet media. It contains visual elements and photos with witty text, jokes, urban legends, viral videos, funny pictures or contagious music. This paper provides details about meme. How it originated, Why meme is popular, use cases of meme and tools available to create memes. ‘Meme’ is pronounced as ‘meem’, which rhymes with ‘seem’ or ‘team’. An evolutionary biologist Richard Dawkins, in 1976, introduced the term meme. ‘Meme’ originated from the Greek word "mimema" (which means "somewhat imitated"). Dawkins described memes as a form of cultural propagation, through which people can transfer social memories and ideas to one another. Modern internet memes are humor-centric (e.g. Dog Shame, Ask a Ninja, Lolcats, Dancing Baby, Domo-kun, Numa Numa Dance). Most common type of internet memes is about shock-value and drama (e.g. Angry German Kid, Dogs Go to Heaven). Other memes are urban myths that taught some kind of life lesson (e.g. The Littlest Fireman, Mel Gibson and Man Without a Face, Kurt Warner). A few internet memes are about deep content, and involve social commentary and intellectual absurdity (e.g. Flying Spaghetti Monster, Russell's Orbiting Teapot). In a few cases, a meme can become a conversational expression as well as a viral curiosity (e.g. You Mad Bro ). Through memes, cultural or personal experience is shared among people, rapidly, and at a fast pace like fashion.

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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

1. The “Imagesphere”: Pictures Emerge as the New New Thing Bob Lisbonne — CEO Luminate @luminate

10. @luminate

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24. Tracing the evolution of pictures... @luminate

25. 1. Taking pictures @luminate

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29. @luminate

30. Now... @luminate

31. 2 billion picture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate

32. @luminate

33. @luminate

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37. 10% of all photos (ever) were taken in the past 12 months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

38. http:// hyperallergic.com/ 48765/how-many- photos-do-americans- take-a-year/ @luminate

39. 2. Sharing pictures @luminate

40. @luminate

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43. 3. Interacting w/ pictures @luminate

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54. Publishers & Marketers... @luminate

55. What is my image strategy? @luminate

56. 1. Audience acquisition @luminate

57. “Each image share generates four incremental visitors” @luminate

58. 2. User engagement @luminate

59. “Users spend 6 sec’s more time per image when it’s interactive” @luminate

60. 3. Revenue @luminate

61. Creates new real estate Creates incremental RPM @luminate

62. @luminate

63. Ads native to images: 1. user-initiated 2. viewable 3. targeted @luminate

64. Visual targeting @luminate

65. @luminate

66. @luminate

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70. “Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate

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74. @luminate

75. @luminate

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81. Summary: 1. Images as the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate

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83. @luminate

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