Lines can be used in art to create shapes, define perimeters, provide depth or structure. Shapes can be geometric, natural or abstract. Forms add the appearance of 3D depth through lighting, shadows and scale. Color is used to convey emotion or atmosphere and is organized on a color wheel. Texture, when added to an image, can portray different surface appearances. Depth is shown through scale, lighting, location and detail. Lighting and shadows enhance forms and create emphasis. Motion in photographs is suggested through techniques like blurring or implied movement.
The document discusses visual design and its importance in user experience design. It provides examples of visual design elements like line, shape, form, color, texture and composition. It also discusses principles of visual design such as balance, rhythm, hierarchy and unity. The document explains tools used for visual design like Photoshop and the roles and responsibilities of a visual designer in projects.
What have you learnt about technologies from the process of constructing the ...Jason Marshgreen
The document discusses using various color correction, masking, opacity, and effects tools in Final Cut and After Effects to create a title sequence and sniper scene for a thriller film project. Key steps included adjusting tones and saturation in Final Cut, masking out areas in After Effects, balancing opacity, and adding movement effects and blurring to titles. Organizing and rendering the multiple layers and effects in After Effects posed some challenges due to computer processing limitations.
The document describes the process of editing a forest image to create a night sky background for a poster. Key steps included:
1) Changing the image resolution and size, altering colours using tools to create a purplish night sky, and adding stars using brush tools.
2) Later adjusting colours to oranges and pinks to better represent the artist's music, and refining star opacity.
3) Adding a logo made by placing the image within text using a clipping mask.
The document describes how the author used various technologies in their research, planning, construction, and evaluation stages of their project. Specifically, the author used:
- Keynote to create title cards and import/edit images and videos.
- iMovie to create trailers by importing videos and adding clips, music, and effects.
- Blogger, Slideshare, and YouTube to upload work and embed media for their blog.
- Twitter to contact teachers and peers for feedback.
- PowerPoint, Publisher and Photoshop to create and design work, providing feedback to peers.
- DSLR cameras to take photos for a front cover and billboard.
The document describes Emma Sugarman and Georgia Wilson editing a forest image taken at Hatfield Forest to create the background for their final poster. They edited the image in Photoshop to resemble a night sky, adding stars and altering the colors. They also placed a tree from the image on the right side for balance. After reviewing it, they felt the original colors did not match the dreamy, warm qualities of the music used, so changed them to orange and pink tones. They finalized the poster by adding text and a unique logo incorporating the background image.
The document provides instructions for using various photo editing tools in Adobe Photoshop or similar software. It discusses using the history brush tool to retrieve original hair color on a black and white photo. It also covers editing contrast, brightness, and opacity; using custom shapes and the stroke tool; healing blemishes with the healing brush tool; adjusting shadows and highlights; cropping with the magnetic lasso tool; and maintaining the aspect ratio to enlarge a photo without losing quality. The document provides step-by-step explanations and before and after examples for each editing technique.
The document describes the process of editing an image in Photoshop for use on a billboard poster. First, the image was opened in Photoshop and the contrast, brightness, and background were edited. Then the image was cropped to the needed size and dragged onto a colored box on another Photoshop page before applying to confirm it stayed in the box. The steps were captured via screenshots to explain the process step-by-step for creating the final billboard design.
This document contains a storyboard for a motion graphics sequence with a casino theme. It outlines 10 scenes showing various playing card suits moving and interacting. The first scene shows a single spade suit moving left slowly. Subsequent scenes add additional spades or introduce clubs moving in various directions. Later scenes incorporate live action footage of a person shooting cards from a gun or fighting masked with vector drawings. The final scene depicts the character falling into a club suit and walking toward the screen, revealing the title "EL Cortez".
The document discusses visual design and its importance in user experience design. It provides examples of visual design elements like line, shape, form, color, texture and composition. It also discusses principles of visual design such as balance, rhythm, hierarchy and unity. The document explains tools used for visual design like Photoshop and the roles and responsibilities of a visual designer in projects.
What have you learnt about technologies from the process of constructing the ...Jason Marshgreen
The document discusses using various color correction, masking, opacity, and effects tools in Final Cut and After Effects to create a title sequence and sniper scene for a thriller film project. Key steps included adjusting tones and saturation in Final Cut, masking out areas in After Effects, balancing opacity, and adding movement effects and blurring to titles. Organizing and rendering the multiple layers and effects in After Effects posed some challenges due to computer processing limitations.
The document describes the process of editing a forest image to create a night sky background for a poster. Key steps included:
1) Changing the image resolution and size, altering colours using tools to create a purplish night sky, and adding stars using brush tools.
2) Later adjusting colours to oranges and pinks to better represent the artist's music, and refining star opacity.
3) Adding a logo made by placing the image within text using a clipping mask.
The document describes how the author used various technologies in their research, planning, construction, and evaluation stages of their project. Specifically, the author used:
- Keynote to create title cards and import/edit images and videos.
- iMovie to create trailers by importing videos and adding clips, music, and effects.
- Blogger, Slideshare, and YouTube to upload work and embed media for their blog.
- Twitter to contact teachers and peers for feedback.
- PowerPoint, Publisher and Photoshop to create and design work, providing feedback to peers.
- DSLR cameras to take photos for a front cover and billboard.
The document describes Emma Sugarman and Georgia Wilson editing a forest image taken at Hatfield Forest to create the background for their final poster. They edited the image in Photoshop to resemble a night sky, adding stars and altering the colors. They also placed a tree from the image on the right side for balance. After reviewing it, they felt the original colors did not match the dreamy, warm qualities of the music used, so changed them to orange and pink tones. They finalized the poster by adding text and a unique logo incorporating the background image.
The document provides instructions for using various photo editing tools in Adobe Photoshop or similar software. It discusses using the history brush tool to retrieve original hair color on a black and white photo. It also covers editing contrast, brightness, and opacity; using custom shapes and the stroke tool; healing blemishes with the healing brush tool; adjusting shadows and highlights; cropping with the magnetic lasso tool; and maintaining the aspect ratio to enlarge a photo without losing quality. The document provides step-by-step explanations and before and after examples for each editing technique.
The document describes the process of editing an image in Photoshop for use on a billboard poster. First, the image was opened in Photoshop and the contrast, brightness, and background were edited. Then the image was cropped to the needed size and dragged onto a colored box on another Photoshop page before applying to confirm it stayed in the box. The steps were captured via screenshots to explain the process step-by-step for creating the final billboard design.
This document contains a storyboard for a motion graphics sequence with a casino theme. It outlines 10 scenes showing various playing card suits moving and interacting. The first scene shows a single spade suit moving left slowly. Subsequent scenes add additional spades or introduce clubs moving in various directions. Later scenes incorporate live action footage of a person shooting cards from a gun or fighting masked with vector drawings. The final scene depicts the character falling into a club suit and walking toward the screen, revealing the title "EL Cortez".
GATF An Introduction to Appearance AnalysisRichard Harold
The document discusses the appearance of products and how it is analyzed. It makes three key points:
1. A product's appearance is the result of complex interactions between light, the object's optical properties, and human perception. It is one of the most important commercial attributes as it determines a product's acceptability and sales.
2. A product's appearance can be analyzed by separating it into chromatic (color) and geometric (gloss, haze, texture) attributes and measuring how light interacts with the object using instruments like spectrophotometers and goniophotometers.
3. Color is associated with the wavelengths of light, and the colors we see are due to an object's selective absorption of
The document discusses the history and techniques of digital images and photomontage. It covers:
- In the 1920s, Dadaists used photomontage to express modern life by combining actual photographs.
- Digital images are made of pixels in a grid, unlike analog images which are continuous. Digital images can be manipulated more easily with tools.
- Local touch involves accumulating small marks over time, while global touch instantly changes large areas.
- Key digital image concepts discussed include tonal mapping, filtering, transformations, selections, composition, resolution, scaling, color depth, and alpha channels for transparency.
The document defines over 100 terms related to visual arts vocabulary. It covers terminology for concepts like the elements of art, principles of design, color theory, drawing techniques, and various media and styles. Specific terms defined include line, shape, value, texture, space, balance, emphasis, perspective, composition, abstraction, color wheel, warm/cool colors, acrylics, watercolors, oils, and more. The document serves as a comprehensive glossary of foundational concepts, techniques, and materials in visual arts.
Dadaists in the 1920s used photomontage techniques to express modern life by cutting and pasting real photographs from media sources. Photomontage utilized actual photographs printed in the press to critique society. Dada laid the foundations for abstract art, sound poetry, performance art, postmodernism, and later political anti-art movements. Key figures like George Grosz and Fernand Léger incorporated mechanical and natural forms in their work.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
The document describes the process of designing a poster. Key elements include using different fonts, images, and selecting colors to make the poster simple, organized and attention grabbing for various audiences. Elements were arranged and backgrounds removed using selection and movement tools. The goal was to create balance and interest without being messy or complicated.
This document provides a tutorial for using Photoshop to create dynamic distortion effects. The tutorial uses a photo of a basketball player as an example. It describes steps to isolate the subject from the background using the pen tool, import it onto a new canvas, and adjust colors and lighting. Layers are used to add a textured background and shadow. Brush tools are demonstrated to create the effect of the subject melting or distorting into colorful paint strokes. The overall goal is to convey a sense of movement and fragmentation through these Photoshop techniques.
This document discusses the media products created for a music album, including a CD, magazine advertisement, music video, and ancillary texts. It describes the software tools used, such as Photoshop, After Effects, Premier, and Vegas, to design the visual elements and edit the video. Feedback was gathered from an audience online using blogs and video sharing sites to evaluate and improve the products. A variety of media technologies were employed at different stages of the project to construct, research, plan, and assess the media works.
The document discusses the key principles of visual composition and design through examples of images. It covers the basic elements of line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. For each principle, it provides 2 images with descriptions of how that principle is demonstrated. The overall document is using images and explanations to teach the foundational concepts of visual design and composition.
Everyone has a blog. What makes a blog unique is the visual aspects, the photos, the fonts, and the overall look and feel (think unique, eye catching blog posts, custom invites, decorated images), so get the full download on how to crop, edit and create all on your own with graphic designer and blogger, Jaclyn Johnson of fashion and lifestyle blog Some Notes On Napkins.
About Some Notes On Napkins
A well-known fashion and lifestyle blog created by LA based blogger, Jaclyn Johnson. The blog is a visual scrapbook spanning from music to events to what to wear. A must see for anyone who wants to be in the know, ahead of the curve, and generally just loves interesting things.
More www.somenotesonnapkins.com
This document provides guidelines for creating icons for an Android application. It discusses icon types like launcher icons, menu icons, and status bar icons. Launcher icons should be simplified 3D icons with rounded corners and perspective. Menu icons are flat images without 3D effects. The guidelines specify dimensions, lighting effects, color palettes, and technical specifications to create a consistent and polished visual style across an app's icons.
This document provides examples of editing an image in Photoshop and designing a school magazine layout. It demonstrates changing eye and lip color on an image using layers and layer styles. It also analyzes the layout, fonts, colors and elements of two example school magazine covers, noting which aspects would work well or could be improved for a new magazine design.
Line photography provides movement, organization and texture to guide the eye and make a statement. Shape conveys universal meanings and organizes information as either geometric, natural, or abstract forms. Color affects people emotionally through the nervous system, while texture completes visual or tactile surfaces.
Visual Composition Slideshow - Anna Rasmussenbluedevils
This document discusses the key elements and principles of visual design including:
- Elements such as line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, and time.
- Principles such as balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety.
It provides examples and definitions for each element and principle, with links to additional online resources. The overall purpose is to define and explain the fundamental components that make up visual composition and design.
The document discusses the key elements and principles of art that are important for creating effective photographs. It defines seven elements: line, shape, form, space, value, texture, and color. It then explains principles of design like emphasis, balance, contrast, movement, pattern/repetition, perspective, and unity that can be used to arrange the elements. Examples are provided to illustrate concepts like leading lines, positive vs negative space, repetition, and forced perspective. The document serves as a guide for photographers to understand the basic building blocks and compositional techniques used in visually compelling photographs.
The document discusses key design elements including lines, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. It describes how each element can be used alone or combined with other elements to achieve different effects in visual design works.
The document discusses various design elements and principles including line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. It provides descriptions of each element/principle and how they can be used in design to guide the eye, organize information, create emphasis or focal points, establish relationships between elements, and enhance readability or appearance.
Images serve various communication functions. They can inform by providing clear descriptions, identities, and indications. Images also sell ideas and products through publicity. Additionally, images provide enjoyment in media like films, magazines, and art for aesthetic purposes. An image may realistically depict reality, use figurative symbols, or take abstract non-representational forms. The document discusses the value, uses, and relationships between images and perception.
This document discusses visual elements in art and photography, including line, shape, form, tone/value, pattern, texture, and color. It provides examples of how each element can impact a photograph. Lines can evoke different emotions, like horizontal lines representing tranquility and vertical lines representing strength. Form refers to 3D shapes created by light and shadow. Shape, color, texture and pattern are also discussed. The document emphasizes that combining multiple visual elements can create depth and feeling in an image. It concludes by stating the author will apply their new understanding of visual elements to a self-portrait collage project.
This document summarizes the key visual elements in art and photography - line, shape, form, texture, tone/value, pattern, and color. It provides examples of how each element can be used to convey different emotions. Lines can portray tranquility or strength depending on their orientation. Form is created through light and shadow. Shape, color, and silhouettes can highlight subjects and portray feelings of unity or protection. Texture relies on light to depict surfaces. Patterns add depth. Combining elements coherently engages the viewer, while too much of one element leads to boredom. The document demonstrates incorporating these principles into a self-portrait photography project.
GATF An Introduction to Appearance AnalysisRichard Harold
The document discusses the appearance of products and how it is analyzed. It makes three key points:
1. A product's appearance is the result of complex interactions between light, the object's optical properties, and human perception. It is one of the most important commercial attributes as it determines a product's acceptability and sales.
2. A product's appearance can be analyzed by separating it into chromatic (color) and geometric (gloss, haze, texture) attributes and measuring how light interacts with the object using instruments like spectrophotometers and goniophotometers.
3. Color is associated with the wavelengths of light, and the colors we see are due to an object's selective absorption of
The document discusses the history and techniques of digital images and photomontage. It covers:
- In the 1920s, Dadaists used photomontage to express modern life by combining actual photographs.
- Digital images are made of pixels in a grid, unlike analog images which are continuous. Digital images can be manipulated more easily with tools.
- Local touch involves accumulating small marks over time, while global touch instantly changes large areas.
- Key digital image concepts discussed include tonal mapping, filtering, transformations, selections, composition, resolution, scaling, color depth, and alpha channels for transparency.
The document defines over 100 terms related to visual arts vocabulary. It covers terminology for concepts like the elements of art, principles of design, color theory, drawing techniques, and various media and styles. Specific terms defined include line, shape, value, texture, space, balance, emphasis, perspective, composition, abstraction, color wheel, warm/cool colors, acrylics, watercolors, oils, and more. The document serves as a comprehensive glossary of foundational concepts, techniques, and materials in visual arts.
Dadaists in the 1920s used photomontage techniques to express modern life by cutting and pasting real photographs from media sources. Photomontage utilized actual photographs printed in the press to critique society. Dada laid the foundations for abstract art, sound poetry, performance art, postmodernism, and later political anti-art movements. Key figures like George Grosz and Fernand Léger incorporated mechanical and natural forms in their work.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
The document describes the process of designing a poster. Key elements include using different fonts, images, and selecting colors to make the poster simple, organized and attention grabbing for various audiences. Elements were arranged and backgrounds removed using selection and movement tools. The goal was to create balance and interest without being messy or complicated.
This document provides a tutorial for using Photoshop to create dynamic distortion effects. The tutorial uses a photo of a basketball player as an example. It describes steps to isolate the subject from the background using the pen tool, import it onto a new canvas, and adjust colors and lighting. Layers are used to add a textured background and shadow. Brush tools are demonstrated to create the effect of the subject melting or distorting into colorful paint strokes. The overall goal is to convey a sense of movement and fragmentation through these Photoshop techniques.
This document discusses the media products created for a music album, including a CD, magazine advertisement, music video, and ancillary texts. It describes the software tools used, such as Photoshop, After Effects, Premier, and Vegas, to design the visual elements and edit the video. Feedback was gathered from an audience online using blogs and video sharing sites to evaluate and improve the products. A variety of media technologies were employed at different stages of the project to construct, research, plan, and assess the media works.
The document discusses the key principles of visual composition and design through examples of images. It covers the basic elements of line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. For each principle, it provides 2 images with descriptions of how that principle is demonstrated. The overall document is using images and explanations to teach the foundational concepts of visual design and composition.
Everyone has a blog. What makes a blog unique is the visual aspects, the photos, the fonts, and the overall look and feel (think unique, eye catching blog posts, custom invites, decorated images), so get the full download on how to crop, edit and create all on your own with graphic designer and blogger, Jaclyn Johnson of fashion and lifestyle blog Some Notes On Napkins.
About Some Notes On Napkins
A well-known fashion and lifestyle blog created by LA based blogger, Jaclyn Johnson. The blog is a visual scrapbook spanning from music to events to what to wear. A must see for anyone who wants to be in the know, ahead of the curve, and generally just loves interesting things.
More www.somenotesonnapkins.com
This document provides guidelines for creating icons for an Android application. It discusses icon types like launcher icons, menu icons, and status bar icons. Launcher icons should be simplified 3D icons with rounded corners and perspective. Menu icons are flat images without 3D effects. The guidelines specify dimensions, lighting effects, color palettes, and technical specifications to create a consistent and polished visual style across an app's icons.
This document provides examples of editing an image in Photoshop and designing a school magazine layout. It demonstrates changing eye and lip color on an image using layers and layer styles. It also analyzes the layout, fonts, colors and elements of two example school magazine covers, noting which aspects would work well or could be improved for a new magazine design.
Line photography provides movement, organization and texture to guide the eye and make a statement. Shape conveys universal meanings and organizes information as either geometric, natural, or abstract forms. Color affects people emotionally through the nervous system, while texture completes visual or tactile surfaces.
Visual Composition Slideshow - Anna Rasmussenbluedevils
This document discusses the key elements and principles of visual design including:
- Elements such as line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, and time.
- Principles such as balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety.
It provides examples and definitions for each element and principle, with links to additional online resources. The overall purpose is to define and explain the fundamental components that make up visual composition and design.
The document discusses the key elements and principles of art that are important for creating effective photographs. It defines seven elements: line, shape, form, space, value, texture, and color. It then explains principles of design like emphasis, balance, contrast, movement, pattern/repetition, perspective, and unity that can be used to arrange the elements. Examples are provided to illustrate concepts like leading lines, positive vs negative space, repetition, and forced perspective. The document serves as a guide for photographers to understand the basic building blocks and compositional techniques used in visually compelling photographs.
The document discusses key design elements including lines, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. It describes how each element can be used alone or combined with other elements to achieve different effects in visual design works.
The document discusses various design elements and principles including line, shape, form, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety. It provides descriptions of each element/principle and how they can be used in design to guide the eye, organize information, create emphasis or focal points, establish relationships between elements, and enhance readability or appearance.
Images serve various communication functions. They can inform by providing clear descriptions, identities, and indications. Images also sell ideas and products through publicity. Additionally, images provide enjoyment in media like films, magazines, and art for aesthetic purposes. An image may realistically depict reality, use figurative symbols, or take abstract non-representational forms. The document discusses the value, uses, and relationships between images and perception.
This document discusses visual elements in art and photography, including line, shape, form, tone/value, pattern, texture, and color. It provides examples of how each element can impact a photograph. Lines can evoke different emotions, like horizontal lines representing tranquility and vertical lines representing strength. Form refers to 3D shapes created by light and shadow. Shape, color, texture and pattern are also discussed. The document emphasizes that combining multiple visual elements can create depth and feeling in an image. It concludes by stating the author will apply their new understanding of visual elements to a self-portrait collage project.
This document summarizes the key visual elements in art and photography - line, shape, form, texture, tone/value, pattern, and color. It provides examples of how each element can be used to convey different emotions. Lines can portray tranquility or strength depending on their orientation. Form is created through light and shadow. Shape, color, and silhouettes can highlight subjects and portray feelings of unity or protection. Texture relies on light to depict surfaces. Patterns add depth. Combining elements coherently engages the viewer, while too much of one element leads to boredom. The document demonstrates incorporating these principles into a self-portrait photography project.
Lines, shapes, forms, color, texture, depth, light, direction, mass, tone, value, space, balance, emphasis, proportion, repetition, unity, contrast, harmony, proximity, and variety are key elements and principles of design that can be used alone or together to organize information, guide the eye, convey meaning, and create visual interest and readability in a design. These elements and principles affect the overall appearance, message, and effectiveness of a design.
The document discusses several key principles of design in photography including balance, perspective, juxtaposition, shape, space, value, lines, texture, and volume. Balance refers to how visual weight is determined by various factors such as size, darkness, sharpness, importance, and depth. Perspective involves linear perspective, aerial perspective, and apparent brightness. Juxtaposition is the placement of objects near each other to allow physical or conceptual comparison. Shape, space, value, lines, texture, and volume are additional design elements that influence a photograph's composition, focus, depth, and meaning.
This document provides an introduction to basic design elements for two-dimensional art, including line, shape, texture, value, and color. It defines each element and provides examples of how artists use each element to communicate ideas and create illusions of space. Line can be actual, implied, or networks of hatches. Shape includes positive and negative forms. Texture can be physical, visual, or interpretive. Value is determined by context and lighting and used to imply volume. Mastery of these basic design elements through technical skills training is necessary for effective visual communication.
The document discusses the 7 elements of art and design - line, shape, color, value, texture, form, and space. It provides descriptions and examples for each element. The assignment asks students to choose 2 elements to illustrate using mixed medias such as pencil, colored pencil, marker, or pastel. They will be graded on their understanding, communication of the elements, and creativity. The goal is for students to use the organizational principles of elements to solve visual art problems.
This document provides an overview of the key visual elements of art, which are the basic building blocks that artists use to create works of art. It discusses line, shape, color, value, texture, space, time and motion. For each element, it describes what it is, provides examples from famous works of art to illustrate techniques, and explores how artists can manipulate each element to convey meaning or elicit emotional responses from viewers. The visual elements are the vocabulary and language through which artists communicate through visual rather than verbal means. Learning to identify and understand how each element is used is fundamental to appreciating and analyzing works of art.
Visual Composition Slideshow.
Note: I don't own the pictures; just sayin. :D
and the words that have been applied to each slid,. I just adapted everything by google-ing it. ENJOY!
The document discusses the formal elements of images including dots, lines, shapes, and textures. It explains that dots are the smallest visual element and can be used together to create effects like light and shadow. Lines are defined by their length, direction, and thickness which provide meaning and can indicate movement. Shapes can be geometric or organic and open or closed; they define objects and can simulate distance through size and overlapping. Texture refers to the surface of an object and can be either tactile textures seen and felt, or visual textures perceived only through sight. These formal elements are the basic building blocks used in visual communication and art.
The document defines and provides examples of key visual arts elements and principles used in the creation and analysis of 2D, 3D, and time-based artworks. It discusses elements like line, shape, space, texture, color, form, and movement. It also covers principles such as balance, contrast, emphasis, scale, and variation that are used to arrange elements in a composition. Examples of artworks are provided to illustrate how specific elements and principles are applied.
This document provides an overview of how to study art by learning about elements, principles, design psychology, and materials techniques. It discusses key art elements like line, shape, form, value, color, texture, light and space. Principles of design like contrast, harmony, balance, rhythm, unity and emphasis are also covered. Compositional functions of lines and shapes are explained through examples. Different types of art are defined as representational, abstract and non-representational. The importance of technique and using various materials to successfully translate ideas and emotions into art is highlighted.
The document discusses various concepts related to analyzing and creating images, including new media, image aesthetics, the image creation process, and composition. It explains that new media images are digitally created and manipulated. It also outlines several aspects to consider when analyzing or making images, such as use of color, line, shape, space, balance, lighting, and clarity. The overall message is that thoughtful consideration of compositional elements and aesthetics is important for effectively communicating through images.
The document discusses various design elements and principles including:
- Lines, shapes, forms, color, texture, depth, light, motion, mass, tone, value, space, balance, emphasis, proportion, unity, contrast, harmony, proximity.
It provides definitions and examples for each element/principle, such as the three types of shapes (natural, geometric, abstract), how size and overlapping can illustrate depth, and the different types of balance (symmetrical, asymmetrical, radial).
Similar to Visual Composition Slideshow - Jennifer Mckay (20)
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
2. Curved lines are used
to create a symmetrical
design
A moving point (point a to point b) on a medium
that is used to show order; define the shapes and
perimeters of an image. They may be used to
provide depth; emphasis; to display emotion;
contrast; structure or texture.
Straight angled lines
portray distance and
depth, and direct the
eye towards the light.
http://digital-photography-school.com/wp-content/uploads/2009/04/converging-lines-5-1.jpg http://lindaperry.us/nm3217/lineart2.jpg 2
“Lines” “Lines in art”
3. Shape (2D)
Flat structured object that may be
geometric, natural or abstract.
Geometric shapes are generally
symmetrical, while abstract shapes
may come in any form. Abstract
shapes are stylized while natural
Distinct rounded
rectangle and triangle
are combined with a more fluid. Natural shapes
shapes are
stylized shape to
form a new image.are generally found in nature;
sometimes created by humans.
Geometric stars are
overlapped to form
a new shape.
3
4. A 3 dimensional object that can be physically
interacted with. Ex. a chair is a 3D form, a human is a 3D form.
In art a 2 dimensional
picture may appear 3
dimensional by including
depth, lighting and
shadows.
Image with forms of
spheres, doughnuts Shiny sphere displays
and linked objects lighting and shadows,
portray a virtual 3D making it appear as a
world. lustrous glassy material
http://aug50m3.edublogs.org/files/2012/04/SphereRainbowObsidian1L-28v5q40.jpg
“Sphere” 4
http://d3sdoylwcs36el.cloudfront.net/steel%20objects%20in%20the%20sea.jpg
“Art Form”
5. COLOR
Color is used to draw
Colors are one of the most defining parts of an image, they may express the eye.
emotions or atmosphere to the audience of an artwork. Colors group may be
defined as warm or cool; warm colors generally remind a person of sunlight or
fire whereas cool colors may remind a person of
Hue: Primary Colors
winter, ice or water
Value: Lightness or
darkness of a color
Colors opposite to each other are considered
complimentary, colors adjacent to each other Intensity: the purity of a color
are considered analogous Color wheel displays
both complimentary Monochromatic Color: picture
colors as well as is composed of one color
analogous colors. where only the value changes
http://www.alternative-spiritual-healing.com/images/symbolic-meaning-of-colors01.jpg
“Color”
http://en.wikipedia.org/w/index.php?title=File:BYR_color_wheel.svg&page=1 5
“Color Wheel”
6. Texture
Picture displays the
effect of an added
texture on the image.
Image displays a grunge
texture which appears
stone-like. Works as a
http://www.slrlounge.com/post-production-how-to-apply-textures-to-images-using-photoshop good ledge .
‘Texture tutorial” 6
http://www.vectorious.net/data/media/2/3399-grunge%20texture.jpg
“Texture”
7. Uses shadows and sharp lines to
show closeness and lighter faded Angle, blurriness and
colors to show distance and scale are used to show
angle of light distance.
The (apparent) amount of 3D form
given to a 2D image. Depth in art is
the perception of an added
dimension. Depth may be achieved
through scale of objects, lighting &
shadow, location, detail (use of colors
http://findimelda.com/483e_web/project02/photographysite/images/depth_of_field.jpg
“Depth” 7
http://www.pxr.dk/wmt/images/articles/doftut/DofTutorialDepthA0000.jpg
“Depth”
8. LIGHT
Lighting and shadows enhance form in 2D objects;
it can suggest the volume or depth of an image. It
may be used to silhouette or highlight an object to
create emphasis, shadow may be Shadows used to make
used to tone
down areas that drawtotoo muchthe circle sphere like and
Light on black used
attention.
3 dimensional.
create form.
http://www.photopumpkin.com/wp-content/uploads/light-graffiti-12.jpg
“Light” 8
http://www.cgl.ucsf.edu/Outreach/Workshops/UCI-2005/02-PubPres/sphere-light.png
“sphere”
9. http://upload.wikimedia.org/wikipedia/commons/d/da/Galahs_flying_motion_blur.jpg “Motion”
Motion can not actually be seen in a single
photograph, so artists use certain techniques to Color
give figures and objects the appearance of a splatter
towards
moving object. the left
Blurred shapes make shows the
the birds wings appear direction
to be moving too fast in which
to be captured on film the bullet
Blurry Outlines will appear is moving.
to show a figure moving too Anticipated motion is like
(
fast to be caught by camera. taking a freeze frame (mid- M
Optical Illusions use swing) of a man swinging an o
repetition, color and lines to axe, you can see that the man t
confuse the eye of the viewer is going to complete the action
who will perceive motion when but is still frozen in the i
none is present. motion. o
Multiple Images uses Optical Movement involves n
http://very-bored.com/index.php?option=com_content&task=view&id=95 using multiple forms and
overlapped images or
)
9
“Motion”
10. http://www.moodsofnature.com/design/lever-copy.jpg http://static.dezeen.com/uploads/2008/09/new-work-by-benjamin-hubert-lilly-3.jpg
“Visual Weight” “Visual Weight”
Larger shapes on the
left draw the
eye, while the
smaller circle
appears less
significant
M as
Mass is the amount of weight or
heaviness a design appears to have. It
may be conveyed by posture, distance,
size and lighting. Shadows appear to The wider, shorter
stool appears to be
be heavier than light, and closer heavier than the
thinner shorter stool
objects may appear more dense than
distant objects, if the objects are in
open air. Mass is relative to the entire
picture; with each object carrying their
own percentage of the visual weight in
10
an image.
11. http://0.tqn.com/d/painting/1/0/S/Q/1/Tone-allcolors2.jpg http://painting.about.com/od/colourtheory/ss/ColorClassTones_4.htm
“Tone” “Color Tone”
Displays a change in
hue from greyscale to
color but the tone
remains unchanged.
Tone or value can be defined as
the intensity of light colors
and dark colors added to an
image in regards to lighting and
shading. Black and white are Shows the changes in
not usually directly applied to both color and tone.
an image as lighting or shading
colors; instead a darkened or Shade: A darkened color used to define shadows
lightened version of a already Tint: A lightened color used to define lighting
existing color is applied, Tone: A color to which grey has been added
usually with low opacity. Value: The degree of shadow or lighting in an image
Hue: Color
Tone (Black and White) 11
12. Shows color move from
light to dark, indicating
a change in value.
The relative
lightness or
darkness of a
certain area in an
image. Used to
Displays the color
create illusion, with its equal
greyscale counterpart
depth, emphasis and the value range
of a pink color
or intensity.
http://www.amazingquiltsbygrace.com/wp- http://www.amazingquiltsbygrace.com/wp-
content/uploads/color_value.png content/uploads/color_value.png
“Color Value” “Color Value”
http://a1star.com/images/suprnova.gif 12
13. http://www.fmhscts.com/wp-content/uploads/2012/08/space_neg.jpg http://en.wikipedia.org/wiki/File:Rubin2.jpg
“Positive Space” “Positive and Negative Space”
Negative space Shows the
negative space
refers to empty around the
cherries.
space in an image, it
may contain a color,
but it is more of a
backing for the
central design rather
than a main
component of it. Contrasts the
positive space of
the golden vase
with blank white
Positive space is space of the
the occupied area of vase, changing
which part of the
an image; the part image the brain
focuses on.
that contains subject
matter. Positive 13
Negative
14. To balance art is make all proportions equal in
regards to visual weight; all elements are evenly
distributed.
Symmetrical Designs are perfectly centered and mostly identical on both
sides, if you do much to much to manipulate the elements, the image could
Hands are balanced and almost
become asymmetrical.
symmetrical, but the color is
slightly different on both hands A symmetrical
and one hand is slightly higher design
than the other structure is
shown, but
the paint
colors at the
top differ.
a n
Asymmetrical Designs are off center, the picture will still be balanced but the
elements will be mismatched enough to throw off symmetry.
In Asymmetrical Balance you evenly distribute the given elements to create
balance. ie. Using multiple small elements to balance a larger picture
e
Radial Designs use elements with circular patterns and spiral forms, the image
http://www.stoughton.k12.wi.us/imageGallery/KLarmour16797/art.jpg http://laurabuck.files.wordpress.com/2008/10/balance.jpg 14
must still be balanced through element arrangement.
“Art Balance” “Art Balance”
15. http://www.nhsdesigns.com/images/examples/graphic-principles_emphasis.jpg http://www.sophia.org/design-in-art-emphasis-variety-and-unity-tutorial
“Emphasis Art” “Emphasis Art”
E mphasis
When an element is used to dominate an image; in
order to be the main or one of the main focal points of
the design.
May be done with image placement, sizes of elements,
contrasting colors or manipulation of lighting/shading
The contrast in
colors (blue sky &
red lipstick), and
the appearance of
The surrounding green leaves a broken area
emphasis the flowers make them draw the eye to
the main focal point of the image the lips.
15
16. Photo-Shopped eyes make
the cats face look
disproportionate.
P roportion (Scale)
Large eyes look
(somewhat) normal on the
owl in regards to their
facial proportions.
The size or scale of an element in relation to the
entire image. The human body is often used as a
unit of measurement in regards to proportion.
ie. In art the human body is usually 6.5 – 8 heads tall
http://www.libertywildlife.org/wp-
http://ultimate-wallpaper.com/media/wallpapers/photos/cache/1nnFkx_animalwall_preview.jpg
content/uploads/2011/10/Little-owl-
“Cat Huge Eyes”
big-eyes.jpg 16
http://treesimages.com/wp-content/plugins/WPRobot3/images/29b48_trees_3752664173_b7e1e5fa5c.jpg
Owl Big Eyes
“Tree Bark”
17. http://www.empowerorphans.org/userfiles/Upstart%20Magazine%20pa
ge2.jpg
“Magazine Page”
Repetition (Rhythm)
The consistent
Magazine page displays text use of similar or
format and page layout that same elements
would probably be repeated page to page in
throughout most of the
publication.
the same
location.
ie. Page
number, picture Consecutive
location, font line of houses
alignment or shows basic
style type etc. repetition in
art.
17 http://cdn.dailypainters.com/paintings/repetition_of_houses_9b0641e5b30787ab359f12f6193cce
83.jpg
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The use of long triangular dresses, X
overlapping lines and linked arms X
X
make all the women look a X
combined unit in the image X
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X X X Rounded edges
X X
XX X
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T o ma k e a l l o b j e c t s , X
X and curved lines
X X keep the picture
X
X o r e l e me n t s i n a n X
X X and all the colors
X
X X tied together.
X i ma g e a p p e a r t o b e X
X
X X
X X
X
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t i e d t o g e t h e r , e v e n X
X
X
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i f u n r e l a t e d . X
X
X
X
X X
XRepetition – using repetition of color, shape, style etc. to tie
X X
X X
Xthe picture together
X X
X X
XProximity – using closeness to make things appear related
X X
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X Continuation – using lines and alignment to achieve unity X
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X http://nhsdesigns.com/images/artwork/vincent-van- X
Xhttp://cache2.allpostersimages.com/p/LRG/15/1540/R8PBD
X
00Z/posters/stewart-monica-unity.jpg gogh_starry-nig.jpg
X
“Unity Art” “Unity Art” X 18
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19. http://a1.s6img.com/cdn/box_002/post_12/294969_14913138_lz.jpg
“Contrast”
http://farm5.static.flickr.com/4130/4994607052_6a0ef72258.jpg
“Contrast Art”
Placing a flower on
denim creates
contrast in both
texture (smooth and
slightly rough) and
color (greyish blue
and rich purple).
Using elements with obvious differences to
adjust emphasis and to make a design
more interesting. Methods of creating
contrast include differences in size, color,
value and texture and style.
The use of bright textured colors
on black creates perceived
depth and emphasis on the
19
turtle because the black
appears as negative space.
20. Harmony
Combining same, similar or related elements.
ie. Adjacent colors, similar form, style, elements with similar
meaning/symbolism etc.
The use of an almost
symmetrical image with The contrast of night and day in a YinYang design shows
reversed colors on each side both opposition and balance between two contrasting
creates harmony elements.
http://cdn.dailypainters.com/paintings/_dream_clouds__by_karla
_nolan__oil_painting_on_canvas_panel_landscape_western_art_
palette_knife_oil_painting_brushwork_rocky_mountains_colorad
http://myjustliving.com/image.axd?picture=2011%2F2%2Fharmony.jpg
o_impressionist_abac0bee3549d0b476a4cae7ff83b293.jpg “Harmony” 20
http://www.mica.edu/Images/pr_images/amy%20appleton_harmony_272.jpg
“Landscape” “Harmony”
21. Close proximity of the art makes it
appear to be related, possibly created
by the same artist.
Grouping of sea shells creates the
appearance that they may be part
of the same collection.
Organizing visual structure by placing related objects closer
together and unrelated items further apart
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http://thumbs.imagekind.com/member/253aed58-7683-44e4-8ff3-
534f3ec05aeb/uploadedartwork/650X650/47c5c5cb-ebdc-4809-b4a0-
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62cd2c123657.jpg ___________________________________
“Grouping Art”
http://2.bp.blogspot.com/_vqD89Qvcn94/SuCv70JYT6I/AAAAAAAACFg/NDTwGAkAcY4/s400/MS+Six.jpg 21
“Grouping Art”
22. Variety
Use of differing sky or flight
related objects creates both
a form of unity and a slight
sense of chaos.
Using a mixture of elements in a piece, that
vary in size, texture, color etc. and still have a
form of unity with each other.
Ways to vary elements:
> Color: saturation, value (lightness & darkness) and
contrast Contrasting colors
> Texture: rough, smooth, natural, unnatural and random lines
create variety.
> Line: weight, length, angle and color
> Shape: form, size, color, texture, orientation
http://smartphonewallpaper.com/wallpapers/abstract_sky-960x854.jpg
http://4.bp.blogspot.com/-
22
xuila7PDqFY/Tr1SFZoKBxI/AAAAAAAAADE/jZmdsHJODKc/s1600/radioww.jpg
“Variety Art” “Variety Art”