Respondent Engagement: Why do they respond anyway?vcuniversity
This document discusses why people choose to respond to surveys. It summarizes literature on factors that influence response rates, such as survey development, delivery methods, and incentives. Small incentives can increase responses but their effect is modest. The document also describes a survey of panelists that found intrinsic motivations are more important than extrinsic ones. Panelists want to feel they are contributing and making a difference. They enjoy learning and want feedback to know their input is valued. Regular communication and personalization helps engage panelists.
Ray Poynter gave a presentation on behavioral economics. He discussed key themes of behavioral economics like rational vs actual consumer behavior. He also covered cognitive biases and heuristics discussed in behavioral economics research like priming, anchoring and framing. Poynter emphasized implications for market research, including focusing on context and whether decisions are personal or social. He recommended considering behavioral economics concepts when designing market research.
Understanding the new paradigm: How to incorporate mobile research into our i...Merlien Institute
Presented by Melissa Gil, Director, Customer Intelligence, SingTel
& Bruce Wells, Managing Director and President, Asia, Vision Critical
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Maximizing Respondent Engagement Through Survey DesignVision Critical
Explore the next frontier of online surveys using visual and interactive design techniques. Learn how advanced interactive visual questions can:
1) Maximize respondent engagement,
2) Encourage more thorough, detailed responses to questions, and
3) Generate higher panel retention rates.
Presenters:
Su Ning Strube - Vision Critical
Yola Zdanowicz - Vision Critical
This document compares sample quality from Springboard America (SBA) to four other sample sources. SBA had the lowest dropout rate, least "straight-lining" responses, and average "don't know" responses. SBA also showed the fewest statistically significant differences compared to other panels in responses to questions about trust, snacks, and purchase intent. The conclusion is that sample source matters greatly for data quality, and SBA performed better on quality metrics than the other four sources analyzed.
Key Trends in Market Research (Stockholm, June 2012)vcuniversity
Ray Poynter, Director at Vision Critical University, identifies key trends in market research including: 1) a shift to qualitative research methods over quantitative surveys; 2) the rise of social media; and 3) increased use of mobile technologies and new methods like automotive ethnography. Poynter also discusses trends involving big data, the decline of traditional websites, growth of online communities, rise of do-it-yourself research techniques, and new approaches like gamification, neuroscience, and behavioral economics. He concludes by offering five top tips for the future of market research.
Presentation: What, When and Why to Use Visual Questionsvcuniversity
The document compares different types of visual questions to standard question formats. It provides examples of how single choice, multiple choice, ranking, scale, numeric and other question types can be displayed visually using options like grids, sliders, card sorting and magnetic boards. The document finds that visual question types generally improve engagement over standard formats, with respondents finding them more fun and enjoyable to complete. Certain visual designs like grids and sliders are also found to elicit a wider range of responses on rating scales compared to standard single choice formats.
Blending New Research Techniques & Technologiesvcuniversity
C Spire is a privately held wireless company headquartered in Mississippi that aims to provide a personalized wireless experience through new technologies and research techniques. They have partnered with Vision Critical to launch an online community panel called Inner Circle that will provide feedback through ongoing engagement and research. This will be integrated into C Spire's ecosystem along with other programs to enable product development, customer surveys, communication, and a better understanding of customer segments. The goal is to put customers in control of their wireless experience through personalization.
Respondent Engagement: Why do they respond anyway?vcuniversity
This document discusses why people choose to respond to surveys. It summarizes literature on factors that influence response rates, such as survey development, delivery methods, and incentives. Small incentives can increase responses but their effect is modest. The document also describes a survey of panelists that found intrinsic motivations are more important than extrinsic ones. Panelists want to feel they are contributing and making a difference. They enjoy learning and want feedback to know their input is valued. Regular communication and personalization helps engage panelists.
Ray Poynter gave a presentation on behavioral economics. He discussed key themes of behavioral economics like rational vs actual consumer behavior. He also covered cognitive biases and heuristics discussed in behavioral economics research like priming, anchoring and framing. Poynter emphasized implications for market research, including focusing on context and whether decisions are personal or social. He recommended considering behavioral economics concepts when designing market research.
Understanding the new paradigm: How to incorporate mobile research into our i...Merlien Institute
Presented by Melissa Gil, Director, Customer Intelligence, SingTel
& Bruce Wells, Managing Director and President, Asia, Vision Critical
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Maximizing Respondent Engagement Through Survey DesignVision Critical
Explore the next frontier of online surveys using visual and interactive design techniques. Learn how advanced interactive visual questions can:
1) Maximize respondent engagement,
2) Encourage more thorough, detailed responses to questions, and
3) Generate higher panel retention rates.
Presenters:
Su Ning Strube - Vision Critical
Yola Zdanowicz - Vision Critical
This document compares sample quality from Springboard America (SBA) to four other sample sources. SBA had the lowest dropout rate, least "straight-lining" responses, and average "don't know" responses. SBA also showed the fewest statistically significant differences compared to other panels in responses to questions about trust, snacks, and purchase intent. The conclusion is that sample source matters greatly for data quality, and SBA performed better on quality metrics than the other four sources analyzed.
Key Trends in Market Research (Stockholm, June 2012)vcuniversity
Ray Poynter, Director at Vision Critical University, identifies key trends in market research including: 1) a shift to qualitative research methods over quantitative surveys; 2) the rise of social media; and 3) increased use of mobile technologies and new methods like automotive ethnography. Poynter also discusses trends involving big data, the decline of traditional websites, growth of online communities, rise of do-it-yourself research techniques, and new approaches like gamification, neuroscience, and behavioral economics. He concludes by offering five top tips for the future of market research.
Presentation: What, When and Why to Use Visual Questionsvcuniversity
The document compares different types of visual questions to standard question formats. It provides examples of how single choice, multiple choice, ranking, scale, numeric and other question types can be displayed visually using options like grids, sliders, card sorting and magnetic boards. The document finds that visual question types generally improve engagement over standard formats, with respondents finding them more fun and enjoyable to complete. Certain visual designs like grids and sliders are also found to elicit a wider range of responses on rating scales compared to standard single choice formats.
Blending New Research Techniques & Technologiesvcuniversity
C Spire is a privately held wireless company headquartered in Mississippi that aims to provide a personalized wireless experience through new technologies and research techniques. They have partnered with Vision Critical to launch an online community panel called Inner Circle that will provide feedback through ongoing engagement and research. This will be integrated into C Spire's ecosystem along with other programs to enable product development, customer surveys, communication, and a better understanding of customer segments. The goal is to put customers in control of their wireless experience through personalization.
This document discusses the importance and benefits of listening for marketing research. It begins by noting that relationships are built on listening. It then outlines how listening tools have evolved from passive consumer testing to active co-creation with empowered consumers. The role of research is changing from one-way question and answer to two-way listening and discussion. Over 100 social media monitoring tools are available to help with continuous listening. The key message is that listening and participation can build strong relationships and loyalty.
The document discusses trends in marketing research among Gen Y and Gen Z populations. It notes that:
- Gen Y ranges from ages 11-29 and numbers 5.85 million people, making up 27% of the population. Gen Z ranges from under age 11 and numbers 3.06 million people, making up 14% of the population.
- Gen Y and Gen Z value family, friendships, and health personally and are concerned with body image, family conflict, and coping with stress.
- 85% of them want to pay for online content but 28% obtain music without paying as their primary music source. They are also protective of their online identity.
- Social media use is very widespread among
Stronger Research Reporting Using Visualsvcuniversity
The document discusses how visuals such as graphs, illustrations, and data visualizations can help improve research reporting by capturing attention, facilitating comprehension of complex topics, revealing patterns in data, and aiding retention of information. It provides examples of effective and ineffective types of visuals and emphasizes principles for visual design such as comparing data, suggesting causality, showing multivariate data, being content-driven, and fully integrating words, numbers, and images.
ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.
This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.
For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/
Phones 4u is an independent mobile retailer in the UK with 580 stores and 6000 employees. In 2009 it started an online community called P4u Panel with around 4000 current members, a quarter of whom are also Phones 4u customers. The panel surveys its members about 3 times per month and offers incentives like Amazon vouchers, mobile phones, and electronics for participating. The presentation discusses how big data and new technologies like bots, integrated data systems, and member-controlled permissions could shape the future of online communities and behavioral targeting across retail, social media, and other areas.
This document provides an overview of a webinar on best practices in mobile research. The webinar will be presented in three parts and cover topics such as mobile device detection, the benefits of mobile research, and best practices for mobile study and question design. It recommends profiling respondents' mobile usage, maximizing screen space, considering survey length, and testing surveys using a mobile simulator. Mobile research allows reaching respondents on the go for better experiences and response rates.
This document provides a link to more information about a study on mesh networks. It directs the reader to visit http://alexlov.es/vcmesh for additional details on the findings and implications of the research. The document also credits Cheryl Loh as the creator of any accompanying infographics or slides related to the study.
This document compares survey results from Springboard America (SBA) and four other sample providers. SBA had fewer dropouts, better data quality with less straight-lining and "don't know" responses. While some differences between panels were expected by chance, Panel B respondents were consistently less likely to purchase snacks. SBA results were more consistent over time, unlike other panels that showed variation in their reaction to a snack concept between surveys. The quality and reliability of the sample source matters for obtaining accurate survey results.
The document discusses unconventional recruitment strategies for community panels. It notes that recruitment specifications can be tightly defined and prospective members may have an existing affinity for certain brands or categories. Recruitment should motivate members by being relevant, targeted, engaging and highlighting purpose and self-interest. The messaging, creative design, landing page and profiling questionnaire are key parts of the process. Follow-through is also important to manage expectations and continually engage new members. Driver of member satisfaction include survey quality, feeling their input is valued, relevant topics and incentives.
Market research and insight professionals are now at center stage for helping businesses make sense of consumer data and make it count. More than ever before, marketing team heads and C-suite executives are counting on these individuals and groups to get a handle on the people that matter most to the business—the customers.
Industry pundits and analyst have come out and said that we’re living in the Age of the Customer and the only competitive advantage a business has is how it interacts with and wins over its customers. Marketing teams are trying harder than ever to get a handle on this group. So much so that Gartner has predicted that by 2017 the CMO will outspend the CIO on information technology tools used to help marketing understand the customer.
This presentation is about the researcher of the future; it walks through the 5 steps researchers and marketers need to do to make data count in the enterprise.
This PowerPoint deck was first presented by Andrew Reid, Founder, President and Chief Product Officer at Vision Critical, at the Advertising Research Foundation's Re:Think 2014 conference.
For more information about Vision Critical, please visit:
http://www.visioncritical.com
What Every CMO Needs To Know About Delivering A Better Customer ExperienceInfluitive
As marketers put more investment in digital tools and in delivering a better customer experience, the importance of gaining a deeper understanding of the customer will only grow. In this webinar, Nick Stein, SVP of Marketing at Vision Critical, will explain how successful marketers are prioritizing customer intelligence—and what this means
for your brand.
This document discusses informal settlements in Cape Town, South Africa. It notes that there are 146,000 households living in 437 informal settlement pockets in Cape Town that were established before democracy but are still not recognized as permanent. The document highlights efforts by Code for South Africa to digitize informal settlement data and make it publicly available in order to help drive social change. It also discusses citizen engagement efforts around the city's budget to improve sanitation services for informal settlements and the impact this has had on government response and projects.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
Commissioned by the Canadian Association of Radio Broadcasters, this survey is an adjunct to a larger Canadian study exploring the role and relevance of radio in today’s fast-changing media landscape. The purpose of this U.S. survey was to better understand the impact of Pandora on broadcast radio in the U.S. in advance of Pandora’s anticipated launch in Canada within the next few years.
The Vox Populi on Canada’s Municipal Brandsvcuniversity
The document summarizes the results of a survey of over 1,600 citizens across 4 major Canadian cities (Toronto, Vancouver, Calgary, and Montreal) about their perceptions of their local city brand and government. It finds that citizens of Toronto are less satisfied with their quality of life and less likely to view their city and government positively compared to the other cities. Attributes like embracing sustainability and innovation are more important to citizens but Toronto receives poor marks on these. Toronto's mayor also has a more negative brand image among citizens than the mayors of other cities.
Virtual technology options were tested to determine the best practices for virtual shopping methods. A rigorous methodology involved 1800 category buyers testing various virtual shopping scenarios. The tests found that 3D virtual displays provided more engagement than 2D, with participants viewing more items but no significant differences in purchases. While reduced product selections could test some factors, full category displays were needed to understand shopping behaviors. Including multiple product sides increased engagement for some participants. Traditional eye tracking produced similar results to virtual eye tracking for total clicks and views, but provided additional insights not possible through online methods alone.
This document discusses the importance and benefits of listening for marketing research. It begins by noting that relationships are built on listening. It then outlines how listening tools have evolved from passive consumer testing to active co-creation with empowered consumers. The role of research is changing from one-way question and answer to two-way listening and discussion. Over 100 social media monitoring tools are available to help with continuous listening. The key message is that listening and participation can build strong relationships and loyalty.
The document discusses trends in marketing research among Gen Y and Gen Z populations. It notes that:
- Gen Y ranges from ages 11-29 and numbers 5.85 million people, making up 27% of the population. Gen Z ranges from under age 11 and numbers 3.06 million people, making up 14% of the population.
- Gen Y and Gen Z value family, friendships, and health personally and are concerned with body image, family conflict, and coping with stress.
- 85% of them want to pay for online content but 28% obtain music without paying as their primary music source. They are also protective of their online identity.
- Social media use is very widespread among
Stronger Research Reporting Using Visualsvcuniversity
The document discusses how visuals such as graphs, illustrations, and data visualizations can help improve research reporting by capturing attention, facilitating comprehension of complex topics, revealing patterns in data, and aiding retention of information. It provides examples of effective and ineffective types of visuals and emphasizes principles for visual design such as comparing data, suggesting causality, showing multivariate data, being content-driven, and fully integrating words, numbers, and images.
ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.
This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.
For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/
Phones 4u is an independent mobile retailer in the UK with 580 stores and 6000 employees. In 2009 it started an online community called P4u Panel with around 4000 current members, a quarter of whom are also Phones 4u customers. The panel surveys its members about 3 times per month and offers incentives like Amazon vouchers, mobile phones, and electronics for participating. The presentation discusses how big data and new technologies like bots, integrated data systems, and member-controlled permissions could shape the future of online communities and behavioral targeting across retail, social media, and other areas.
This document provides an overview of a webinar on best practices in mobile research. The webinar will be presented in three parts and cover topics such as mobile device detection, the benefits of mobile research, and best practices for mobile study and question design. It recommends profiling respondents' mobile usage, maximizing screen space, considering survey length, and testing surveys using a mobile simulator. Mobile research allows reaching respondents on the go for better experiences and response rates.
This document provides a link to more information about a study on mesh networks. It directs the reader to visit http://alexlov.es/vcmesh for additional details on the findings and implications of the research. The document also credits Cheryl Loh as the creator of any accompanying infographics or slides related to the study.
This document compares survey results from Springboard America (SBA) and four other sample providers. SBA had fewer dropouts, better data quality with less straight-lining and "don't know" responses. While some differences between panels were expected by chance, Panel B respondents were consistently less likely to purchase snacks. SBA results were more consistent over time, unlike other panels that showed variation in their reaction to a snack concept between surveys. The quality and reliability of the sample source matters for obtaining accurate survey results.
The document discusses unconventional recruitment strategies for community panels. It notes that recruitment specifications can be tightly defined and prospective members may have an existing affinity for certain brands or categories. Recruitment should motivate members by being relevant, targeted, engaging and highlighting purpose and self-interest. The messaging, creative design, landing page and profiling questionnaire are key parts of the process. Follow-through is also important to manage expectations and continually engage new members. Driver of member satisfaction include survey quality, feeling their input is valued, relevant topics and incentives.
Market research and insight professionals are now at center stage for helping businesses make sense of consumer data and make it count. More than ever before, marketing team heads and C-suite executives are counting on these individuals and groups to get a handle on the people that matter most to the business—the customers.
Industry pundits and analyst have come out and said that we’re living in the Age of the Customer and the only competitive advantage a business has is how it interacts with and wins over its customers. Marketing teams are trying harder than ever to get a handle on this group. So much so that Gartner has predicted that by 2017 the CMO will outspend the CIO on information technology tools used to help marketing understand the customer.
This presentation is about the researcher of the future; it walks through the 5 steps researchers and marketers need to do to make data count in the enterprise.
This PowerPoint deck was first presented by Andrew Reid, Founder, President and Chief Product Officer at Vision Critical, at the Advertising Research Foundation's Re:Think 2014 conference.
For more information about Vision Critical, please visit:
http://www.visioncritical.com
What Every CMO Needs To Know About Delivering A Better Customer ExperienceInfluitive
As marketers put more investment in digital tools and in delivering a better customer experience, the importance of gaining a deeper understanding of the customer will only grow. In this webinar, Nick Stein, SVP of Marketing at Vision Critical, will explain how successful marketers are prioritizing customer intelligence—and what this means
for your brand.
This document discusses informal settlements in Cape Town, South Africa. It notes that there are 146,000 households living in 437 informal settlement pockets in Cape Town that were established before democracy but are still not recognized as permanent. The document highlights efforts by Code for South Africa to digitize informal settlement data and make it publicly available in order to help drive social change. It also discusses citizen engagement efforts around the city's budget to improve sanitation services for informal settlements and the impact this has had on government response and projects.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
Commissioned by the Canadian Association of Radio Broadcasters, this survey is an adjunct to a larger Canadian study exploring the role and relevance of radio in today’s fast-changing media landscape. The purpose of this U.S. survey was to better understand the impact of Pandora on broadcast radio in the U.S. in advance of Pandora’s anticipated launch in Canada within the next few years.
The Vox Populi on Canada’s Municipal Brandsvcuniversity
The document summarizes the results of a survey of over 1,600 citizens across 4 major Canadian cities (Toronto, Vancouver, Calgary, and Montreal) about their perceptions of their local city brand and government. It finds that citizens of Toronto are less satisfied with their quality of life and less likely to view their city and government positively compared to the other cities. Attributes like embracing sustainability and innovation are more important to citizens but Toronto receives poor marks on these. Toronto's mayor also has a more negative brand image among citizens than the mayors of other cities.
Virtual technology options were tested to determine the best practices for virtual shopping methods. A rigorous methodology involved 1800 category buyers testing various virtual shopping scenarios. The tests found that 3D virtual displays provided more engagement than 2D, with participants viewing more items but no significant differences in purchases. While reduced product selections could test some factors, full category displays were needed to understand shopping behaviors. Including multiple product sides increased engagement for some participants. Traditional eye tracking produced similar results to virtual eye tracking for total clicks and views, but provided additional insights not possible through online methods alone.
Virtual Shopping Mythbusters - Part Two vcuniversity
This document summarizes the results of a study comparing different virtual shopping methodologies. The study tested three hypotheses:
1) Monadic testing is superior to sequential monadic testing, as sequential testing led to decreased product views and shopping time in subsequent shops. However, spending and basket size remained consistent.
2) Using a "dummy shop" prior to the actual shop produces similar data to not using a dummy shop, but reduces actual shop time. Spending, views, and satisfaction were not significantly different between groups.
3) Spending increases with repeated category exposures over time, as shoppers become more familiar with the shelf, even though the number of views and brands purchased did not significantly change. Basket size
Test, re-test and test again – New techniques and technologies for testing id...vcuniversity
The document discusses methods for testing new product ideas and concepts. It covers early stage concept development and testing techniques like MRCOs, access panels, community panels, and predictive markets. Case studies are provided on using these methods to test concepts for personal care products, mobile telecoms, and alcoholic drinks. The presentation aims to illustrate how different testing approaches can provide feedback to refine concepts before full product development.
Mobile Research (Stockholm, June 2012)vcuniversity
The document summarizes key learnings from research on mobile surveys. It finds that mobile respondents are younger, more female, and more into mobile activities. They also complete surveys faster straight away compared to desktop respondents. While mobile surveys take longer to finish, dropout rates are slightly higher than desktop. When designed well with optimized screens, scrolling, and images, mobile surveys can be just as enjoyable as desktop.
Driving Your Brand with Research Communities (Stockholm June 2012)vcuniversity
This document discusses how brands can use private online research communities to better understand consumers. It notes that research is often seen as expensive and unclear, while consumers now create as well as consume content. Private online communities allow direct contact with customers and capture their opinions, ideas and expressions. The key is engagement through social, CRM and transactional layers. Effective communities show brand participation, engaging content, impact of participation, regular contact and making members feel special. Gamification and fun activities can turn tasks into games. Integrating communities with offline events also helps brands understand customers. The goal is to prove brands are listening to customers and place the brand in the context of people's lives.
Customers want faster, cheaper, and higher quality services simultaneously. While traditionally improving one aspect of the quality triangle meant sacrificing another, the document argues it is possible to improve speed, cost and quality at the same time. A large panel of over 500 experts aims to help organizations look good to bosses by making good decisions about what customers want and how to provide it.
The document discusses key themes in innovative research and planning for community panel success. Some of the main points discussed are co-creation with customers to build better products, conducting more quantitative and qualitative research on mobile devices, and having a process to manage research activities. It also emphasizes the importance of keeping stakeholders engaged, answering information needs with a flexible roadmap, and ensuring panelists do not feel like lab rats by building relationships and giving back to customers.
This document provides tips for effectively engaging panel members through feedback. It discusses planning communications by determining topics, timing, and platform. Key recommendations include sending regular newsletters with results summaries, updates on actions taken, and sneak peeks. Other tips are highlighting members through a "Member of the Month" feature, keeping the member portal updated with engaging polls, and including verbatim questions and feedback opportunities in surveys. The document stresses the importance of showing members how their input influences decisions and is valued.
This document discusses customer experience management (CEM) and the challenges facing CMOs and insights professionals. It notes that companies now have more customer data than ever from various new sources, but need to integrate this information and turn it into action. CEM tools can help by capturing customer data, providing a comprehensive view of each customer's journey through various touchpoints, and streamlining processes to free up time for more consultative work. The document provides an example of how one company's CEM platform collects data, contextualizes it, and provides online reporting to help design better customer experiences.
Selling Panels Internally - Australia Postvcuniversity
The document discusses launching an internal Australia Post Business Forum to get key stakeholders to buy into and share the vision of the company's transformation. It explains that small and medium businesses are the future of Australia Post. It provides tips on how to approach stakeholders by emphasizing the value they will get from participating. It stresses the importance of having launch projects and branding materials ready to demonstrate the goals of the forum and get buy-in from both junior and senior stakeholders.
Gen Y and Gen Z represent a large and influential segment of the Australian population. They value family, friends, and health above other concerns. While online and engaged with social media, they are protective of their online identities. They are increasingly mobile-centric in their media consumption and shopping behaviors. How brands connect with these generations into the future will depend on understanding their priorities and lifestyle changes.
What Can Marketing Learn from Vanilla Icevcuniversity
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
The document summarizes a presentation about using community panels for B2B research. It discusses what community panels are, why they are useful for B2B research, and how to overcome challenges in using them. Community panels allow ongoing engagement with targeted groups for primary research. They can provide cost and time savings over ad hoc projects while improving quality. Key challenges are addressing different B2B audiences, effective recruitment strategies, and maintaining engagement. Examples are provided of different types of B2B clients that could benefit from community panels.
Multi-Language, Multi-Country B2B Community Panelsvcuniversity
Texas Instruments established a global B2B community panel in multiple languages to better engage with their design engineer customers around the world. The panel included over 2,990 members across 90 countries speaking 14 languages. To effectively communicate with this diverse group, the company implemented a multi-lingual, multi-country community panel platform allowing members to interact through their preferred language. This approach provided higher quality market research at lower costs and helped strengthen relationships with customers.
This document discusses learnings from mobile research and best practices for mobile surveys. It summarizes 10 key findings from research, including that 1 in 8 respondents will choose to take a mobile survey, mobile respondents are younger and more engaged with mobile activities, and data from mobile and desktop surveys is generally comparable. It provides tips for mobile survey design such as maximizing screen space, minimizing scrolling, and optimizing image usage. Overall, the document advocates for careful exploration of mobile research and emphasizes that well-designed mobile interfaces are important for engaging respondents.
The document discusses the findings of a mobile diary study that tracked the beverage consumption of 400 consumers over the course of one day. The study found that consumers' drink choices varied depending on the time of day and location. In the mornings, hot beverages and fruit juice were most popular, especially among women at home. At work, younger people tended to drink in the kitchen or cafeteria while older people drank at their desks. At lunchtime, water was the most common drink while alcoholic drinks became more popular in the evenings. The document recommends keeping mobile surveys short, focused and over-recruiting participants for best data collection.
A Sideways Look at the Implications of Speedvcuniversity
This document discusses the implications of speed in several contexts:
- It presents examples of mental math and logic puzzles meant to encourage fast thinking. These include calculating travel distances, house numbers, multiplication problems, and word problems.
- It discusses Carl Friedrich Gauss' famous fast mental calculation of summing the numbers from 1 to 100.
- It provides three closing thoughts on how to work faster: using structure to allow parallel work; simplifying problems; and knowing when careful logical ("System 2") thinking is required over quick intuitive ("System 1") thinking.
- It announces an upcoming 360-degree review of how speed is changing and shaping business.
Taking Control of the CEM Conversationvcuniversity
Technology is advancing faster than consumers can keep up with increasing complexity, and delivering customer value through understanding their needs and providing a quality experience across all channels is now critical for businesses to remain competitive. Organizations must leverage data and technology to continuously capture customer feedback, generate insights, and take fast action in order to keep pace with shifting demographics and customer expectations while improving the speed, cost and quality of their operations. Measuring the customer experience on an ongoing basis through engaging surveys and real-time reporting enables companies to guide business success.