Test, re-test and test again – New techniques and technologies for testing ideas to achieve new product success
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The document discusses methods for testing new product ideas and concepts. It covers early stage concept development and testing techniques like MRCOs, access panels, community panels, and predictive markets. Case studies are provided on using these methods to test concepts for personal care products, mobile telecoms, and alcoholic drinks. The presentation aims to illustrate how different testing approaches can provide feedback to refine concepts before full product development.
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This document provides tips for effectively engaging panel members through feedback. It discusses planning communications by determining topics, timing, and platform. Key recommendations include sending regular newsletters with results summaries, updates on actions taken, and sneak peeks. Other tips are highlighting members through a "Member of the Month" feature, keeping the member portal updated with engaging polls, and including verbatim questions and feedback opportunities in surveys. The document stresses the importance of showing members how their input influences decisions and is valued.
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This document discusses customer experience management (CEM) and the challenges facing CMOs and insights professionals. It notes that companies now have more customer data than ever from various new sources, but need to integrate this information and turn it into action. CEM tools can help by capturing customer data, providing a comprehensive view of each customer's journey through various touchpoints, and streamlining processes to free up time for more consultative work. The document provides an example of how one company's CEM platform collects data, contextualizes it, and provides online reporting to help design better customer experiences.
Selling Panels Internally - Australia Post
The document discusses launching an internal Australia Post Business Forum to get key stakeholders to buy into and share the vision of the company's transformation. It explains that small and medium businesses are the future of Australia Post. It provides tips on how to approach stakeholders by emphasizing the value they will get from participating. It stresses the importance of having launch projects and branding materials ready to demonstrate the goals of the forum and get buy-in from both junior and senior stakeholders.
Young Australians
Gen Y and Gen Z represent a large and influential segment of the Australian population. They value family, friends, and health above other concerns. While online and engaged with social media, they are protective of their online identities. They are increasingly mobile-centric in their media consumption and shopping behaviors. How brands connect with these generations into the future will depend on understanding their priorities and lifestyle changes.
Why Listen ESOMAR
This document discusses the importance and benefits of listening for marketing research. It begins by noting that relationships are built on listening. It then outlines how listening tools have evolved from passive consumer testing to active co-creation with empowered consumers. The role of research is changing from one-way question and answer to two-way listening and discussion. Over 100 social media monitoring tools are available to help with continuous listening. The key message is that listening and participation can build strong relationships and loyalty.
What Can Marketing Learn from Vanilla Ice
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
The Future of Research
The document discusses trends in marketing research among Gen Y and Gen Z populations. It notes that:
- Gen Y ranges from ages 11-29 and numbers 5.85 million people, making up 27% of the population. Gen Z ranges from under age 11 and numbers 3.06 million people, making up 14% of the population.
- Gen Y and Gen Z value family, friendships, and health personally and are concerned with body image, family conflict, and coping with stress.
- 85% of them want to pay for online content but 28% obtain music without paying as their primary music source. They are also protective of their online identity.
- Social media use is very widespread among
B2B Community Panels
The document summarizes a presentation about using community panels for B2B research. It discusses what community panels are, why they are useful for B2B research, and how to overcome challenges in using them. Community panels allow ongoing engagement with targeted groups for primary research. They can provide cost and time savings over ad hoc projects while improving quality. Key challenges are addressing different B2B audiences, effective recruitment strategies, and maintaining engagement. Examples are provided of different types of B2B clients that could benefit from community panels.
Multi-Language, Multi-Country B2B Community Panels
Texas Instruments established a global B2B community panel in multiple languages to better engage with their design engineer customers around the world. The panel included over 2,990 members across 90 countries speaking 14 languages. To effectively communicate with this diverse group, the company implemented a multi-lingual, multi-country community panel platform allowing members to interact through their preferred language. This approach provided higher quality market research at lower costs and helped strengthen relationships with customers.
Vision Critical Mesh Conference Presentation
This document provides a link to more information about a study on mesh networks. It directs the reader to visit http://alexlov.es/vcmesh for additional details on the findings and implications of the research. The document also credits Cheryl Loh as the creator of any accompanying infographics or slides related to the study.
Mobile Learnings and Best Practices
This document discusses learnings from mobile research and best practices for mobile surveys. It summarizes 10 key findings from research, including that 1 in 8 respondents will choose to take a mobile survey, mobile respondents are younger and more engaged with mobile activities, and data from mobile and desktop surveys is generally comparable. It provides tips for mobile survey design such as maximizing screen space, minimizing scrolling, and optimizing image usage. Overall, the document advocates for careful exploration of mobile research and emphasizes that well-designed mobile interfaces are important for engaging respondents.
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- 1. Test, Re-test And Test Again New techniques and technologies for testing ideas to achieve new product success 1
- 2. Today’s Speakers Mike Stevens Daniel Alexander-Head 2
- 3. Today’s Webinar Part 1 Part 2 Development Needs Today Methods Of Testing 3
- 4. The Consumer ’s Conundrum
- 5. 5
- 6. Early Stage Concept Development And Build 6
- 7. The Need For Speed 7
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- 9. The Online Access Panel 9
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- 11. The Community Panel 11
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- 14. MROC Access Panel Market Communit y Panel Your Customers Predictiv e Markets 14
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- 19. Q&A To view this presentation again, please go to: www.vcu.visioncritical.com Mike Stevens Daniel Alexander-Head +44 207 633 2992 +1 778 373 0485 mike.stevens@visioncritical.com daniel.alexander-head@visioncritical.com