Mobility Trends | Customer Conversation Deck
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Mobility Trends | Customer Conversation Deck
- 3. of employees use personal devices for work purposes.* of employees that typically work on employer premises, also frequently work away from their desks.*** of all software will be available on a SaaS delivery by 2020.** Mobility is the new normal 66% 25% 33% *CEB The Future of Corporate ITL: 203-2017. 2013. **Forrester Application Adoption Trends: The Rise Of SaaS ***CEB IT Impact Report: Five Key Findings on Driving Employee Productivity Q1 2014.
- 4. What's driving change? Devices Apps Data
- 5. Cost Risk Change drives complexity VDI Solutions Data Security Solutions MDM Solutions System Center ID Solutions ? ? ? ? ? New Solution Cost Risk Cost Risk Cost Risk Cost Risk ComplexityComplexityComplexityComplexityComplexityComplexity Cost Risk ? Microsoft’s unified approach Cost Risk Complexity Progress
- 6. Protect your data Enable your users Empowering enterprise mobility Unify your environment People-centric approach Devices Apps Data
- 7. Protect your data Enable your users Mobile device & application management Access & information protection Hybrid identity Desktop Virtualization Empowering enterprise mobility
- 8. Application Management on Mobile Devices Platforms Windows 8/Windows RT Windows Phone 8 iOS Android Line-of business apps (sideloaded) *.appx *.xap *.ipa *.apk Deep links to store apps – install from store Web-shortcuts installed on device desktop Yes Yes Yes Yes
- 10. Get Ready for Mobile 3.0
- 11. Smartphone as the control hub for the Internet of Things
- 12. Mobile devices generate the majority of all web browsing and media consumption
- 13. Phablets - Between smartphones & tablets
- 14. Big data becomes integral to all mobile services
- 15. Nearables, sensors & invisibles
- 16. Healthcare takes a big mobile leap followed by even bigger privacy concerns
- 17. Mobile Loyalty & Payments go hand in hand
- 19. OMNICHANNEL
- 20. PHABLETS - ADAPTIVE DESIGN
- 21. DESIGN FOR A 3D SPACE & MATERIAL DESIGN
- 22. GEOMETRIC ELEMENTS & DYNAMIC LAYOUT
- 23. FONTS WITH A PURPOSE
- 24. BIOMETRICS
- 25. CARDS
- 26. WITH LESS PATIENCE, SIMPLICITY IS MORE EFFICIENT.
- 27. THUMB-FOCUSED NAVIGATION. TREND OR STANDARD?
- 28. PRIVACY
- 31. INVISIBLES
- 33. KITS & MOBILE MULTI USE
- 34. AUTODRIVEN CAR
- 36. iOS • App Store Account • Easily deploy on Simulator • Require paid Apple Developer account to deploy ($99/year) Android • Google Play Store • Easily deploy on Simulator • Deploy on Play Store ($25 Registration Fee) Windows • Window Store • Easily deploy on Simulator • Deploy on Windows Store ($99 Fee)
- 37. Apache Cordova/PhoneGap - Adobe’s cross-platform development offerings include PhoneGap Build, which is based in the cloud, and PhoneGap, an open source solution. PhoneGap is based on Apache Cordova Language - HTML5, CSS3 and JavaScript Supported Platforms - iOS, BlackBerry, Firefox, Windows Phone, Android, WebOS, Symbian Sencha Touch is the leading MVC-based JavaScript framework for building cross- platform mobile web applications. Sencha Touch leverages hardware acceleration techniques to provide high-performance UI components for mobile devices. Language - HTML5, CSS3 and JavaScript Supported Platforms - Android, iOS, BlackBerry, Kindle, Windows Phone Mobile Application Development
- 38. Appcelerator Titanium is an open source mobile app development framework from a single JavaScript code base. Appcelerator provides JavaScript API and native platform- specific features across devices. Language - HTML5, CSS3 and JavaScript Supported Platforms - iOS, Android and Windows Phone Kony Mobility Platform is an open and standards-based, integrated platform for the next generation of mobile app development. Powered by the Kony Nitro™ Engine, the Kony Mobility platform supports the entire application software development lifecycle Language - HTML5, CSS3 and JavaScript Supported Platforms - iOS, Android and Windows Phone Mobile Application Development
Editor's Notes
- Slide 6: Mobility is the new normal There are a couple of mega trends that have been changing the world of work as many of us know it. The place where people work is no longer exclusively the workplace. People work from home, from cafes, from customer sites, on the road, in the air. In fact people can – and do – work from just about anywhere. Even when they’re in the office, people don’t expect to be sitting at their desk in order to be productive. We are in an era where mobility really is the new normal. The cloud-first, mobile-first world is here. People expect to have the ability to work where, when and how they choose. Using the devices they love and the apps they are familiar with. Just look at the story told by some of these stats: 66% of employees use personal devices for work. A large percentage of employees work away from their desk – even when they are in the office. And BYOD is going to mean a new way of working across apps and data.
- Slide 7: What’s driving change? NOTE: This slide is a build slide – you can either use this build slide or the slide that does not build, which can be found at the end of the deck. (Build devices) What’s behind this shift in work practices? As I mentioned, there are a couple of mega trends that have taken hold. Firstly, there’s the proliferation of consumer devices – sometimes called the consumerization of IT. Users have a lot more devices to choose from. New form factors. Different platforms. Different sizes, shapes and colors. The net result is that devices become an object of personal choice and users of those devices feel a strong affinity with the devices they use. Try to force a user to settle for a device they don’t love or stop them from using the device they want and you’re asking for trouble. As it stands, over 60% of devices in the workplace are personally owned. (Build apps and data) Then there’s the cloud. People are always connected. And there’s an app for just about everything. This explosion of low-cost SaaS apps means that if a user can’t find a way to do what they want with the tools IT give them, it’s very easy and cheap to find their own solutions – and so Shadow IT is born. Apps need data – very soon users are finding ways to use not only personal devices but also apps to access corporate data. (Build user) Finally, there’s a natural shift as a younger generation, a generation that has grown up in this always-connected world, enters the workforce. Your new college graduates are huge social collaborators already and are bringing those connected, collaboration skills to the workplace and expecting an infrastructure that will support them in how they work. Whatever the drivers, the shift has created a tension between what users need and what IT is responsible for. 60% of users think that IT is incapable of providing productivity capabilities while Gartner predicts that by 2016, 20% of BYOD projects will fail because IT has imposed too tight a control on personal devices.
- Slide 8: Microsoft’s unified approach What’s the role of IT in this new world? Is it to keep users productive? Or secure company assets? To embrace change and turn it into a competitive advantage? Or avoid unnecessary risk? The answer is, of course, all of the above. The buck really does start and stop with IT. But keeping up with such fast moving and changing trends has its own challenges. IT has had to jump-in and fire-fight on several fronts: from getting unmanaged devices on the corporate network under policy to coming up with strategies to avoid sensitive customer data from falling into the wrong hands. All while keeping users happy… Let’s take a look at what that means for your average user and your average IT administrator. Start with the user. They’re always on the road and works from a number of different devices and locations. They need email on their devices – whether that’s a PC, tablet or phone. They also want apps. LOB apps. Productivity apps. And more recently SaaS apps. The user expects to have access to all the apps they need to stay as productive as possible wherever they are. But they also need to be able to work on documents across devices, so they a way to pull synchronized data from the cloud to be accessed on different devices. And that may mean that they require access to sensitive data while they’re out on the road using a non-corporate device. For the IT admin, all these scenarios create risk. A certain amount of risk can be tolerated. But as user requirements increase, IT has to take action to ensure the risk is maintained at an acceptable level. This has led to investment in point solutions being deployed to address pain points and risk. However, each point solution adds cost to the business and complexity to IT. And as each point solution has to be integrated with the previous point solutions, the impact is amplified with each new solution. While individual tools to solve individual problems is undoubtedly effective, it may not always be efficient in either cost or time. For example, having one tool to manage PCs and a different tool to manage mobile devices is inevitably going to lead to duplication of certain tasks – and may lead to an inconsistent experience for the end user across different devices. Having one user identity for accessing corporate on-premises applications and a different identity or identities for cloud apps is creating extra work for IT and putting a burden on the user to remember a raft of different login IDs and passwords. By constantly addressing challenges with point solutions, you may be tactically solving a problem, but you are adding cost and complexity to your business. Not just the cost of net new technologies. But also the cost of standing them up, integrating them, staffing and maintaining them.
- Slide 9: Empowering enterprise mobility Microsoft takes a people-centric approach to enterprise mobility – meaning we focus on productivity and efficiency for everyone – IT and users. We look across user devices, data and application – but always centered on the needs of the users. Microsoft has a history of providing rich IT-infrastructure solutions to help manage every aspect of enterprise operations. Microsoft’s people-centric solution consists of products and technologies that can help IT departments handle the influx of consumer-oriented technology and the work style expectations of users, thereby helping increase productivity and satisfaction for the people within their organizations. Microsoft’s people-centric IT vision helps organizations enable and embrace the consumerization of IT, addressing the three constant business challenges: Enabling your end users to be as productive as possible by allowing users to work on the device(s) of their choice and providing consistent access to corporate resources from those devices. Helping IT to protect your data by protecting corporate information and managing risk. Unifying your environment by delivering comprehensive application and device management from both your existing on-premises infrastructure, including System Center Configuration Manager, Windows Server, and Active Directory, as well as cloud-based services, including Windows Intune and Microsoft Azure. Let’s discuss each of these areas in more detail.
- Slide 10: Empowering enterprise mobility– introduce pillars We recognize the need to balance user demands with IT requirements. The desire for greater access to information, with the need to protect corporate assets. The need to work anywhere and on any device with the need to keep users and devices well-managed whatever, whenever and wherever. Our solution for enabling Enterprise Mobility is built on a foundation that builds on existing investments and reducing complexity for both the user and IT. Based on four components that provide a complete solution for managing the challenges of enterprise mobility: Hybrid Identity Mobile Device and Application Management Access & Information Protection Desktop Virtualization We believe that by selecting a single vendor who can deliver an end-to-end solution to enable your Enterprise Mobility strategy makes sense for users, for IT and for your business.
- As I mentioned earlier, with Intune you have the ability to side load line of business apps to the device and also create deep links to app store apps. Allowing the user to access any and all apps associated with their job duties.
- The first generation of mobile apps were gimmicky branded apps and games. The second generation was about mobilising existing online services such as commerce, booking and media sites and create new mobile only services such as Instagram and Uber. The third generation of mobile services take a unique mobile approach leveraging location, context, usage behaviour and data. Examples include shopping apps that provide one user experience at home where we are shopping for products online and another one in-store where the customers are looking for the best offers and help to nd physical products. A great omni-channel experience requires a lot more than a responsive web site.
- This trend has already begun but with the launch of a myriad of wearable, connected devices and Internet of Things the smartphone is becoming a control hub. Smartwatches, home appliances, home entertainment systems, sensors, smart vehicles, security and more are being controlled through our smartphone and more is yet to come. Palo Alto based Mind Helix even allows you to turn your old smartphone into a highly-capable home automation/ monitoring system. Another app, Dormi, turns your Android phone into a baby monitor.
- In 2014, mobile browsing made up 35-40% of all web browsing in terms of time spent. However, transactions from mobile devices were still low, representing only 15-20% of all transactions. The main reason for this is that although most retailers currently offer mobile friendly sites and apps, they were not designed for mobile from the start. In 2015, mobile devices incl tablets will surpass the desktop for the rst time driven by organic growth, phablets and more mobile friendly websites and services.
- Global sales of phablets, smartphones with screens between 5.5 and 7 inches, will top sales of portable PCs in 2014 and surpass sales of tablets in the next year, according to a new forecast from IDC. By 2018 phablets will narrow the gap with other smartphones with a share of 24.4 percent compared to the smaller devices’ 51.2 percent share, capturing second place in the category along the way. We’ve already seen it with the Samsung Note, Nexus 5, iPhone 6 Plus and other devices and 2015 will be the breakthrough year for Phablets. Smartphone screens are getting much bigger and users require app developers to adopt their apps accordingly.
- In the past year almost every organization has started big data initiatives. In 2015, big data will stop being a separate initiative but rather become an integral part of every online and mobile proposition supporting all the trends in this analysis. To truly leverage all the data and insights we are capable of collecting today, organizations will use it to power applications providing more personalised experiences, context aware services and targeted information and offers just for me.
- Invisibles surround us everywhere monitoring and tracking our movements, behaviour and state of health. They are the bluetooth beacons, wi hotspots and other technologies that you don’t actively connect to or that your phone connects to automatically. This tells e.g. stores, fast food places and transportation companies the frequency of visitors, what products and services they are looking at, how long they remain and trends based on time of day, day of the week and other insights.
- Thanks to huge revenue growth and productivity gains we will continue to see big investments and phenomenal innovations in this space ranging from big pharmas and healthcare institutions to start-ups and disruptive practices. Regulation will still be a barrier in healthcare but legislators will be working closely with the industry. There is also currently a large gap between consumer technology hypes and what doctors want. Doctors are generally questioning the usefulness of data and to what extent apps can really change behaviour. They are a lot more optimistic about technologies that help monitoring of illnesses, communicate remotely with patients and analysing aggregated data to make predictions. However, data collection is causing huge concerns for privacy advocates and security analysts which may lead to new regulation.
- The most successful loyalty and mobile payment apps in 2014 didn’t come from a retailer, operator, nancial institution or device manufacturer but from innovative companies such as Starbucks, Amazon and Uber. They’ve successfully integrated payments and loyalty with their services to the extent that it’s become a part of our daily lives. According to some measures, Starbucks made up 90% of physical location mobile payments in 2014. Neither of these were dependent on NFC or Bluetooth. The success was based on the value of giving the company your credit card details and other personal details for the convenience and loyalty bene ts given back by the brand. Apple Pay will succeed as an in-app mobile payment method for mCommerce and services apps but as a replacement for credit cards it will be slow. Add to this that 80 percent of your future pro ts will come from just 20 percent of your existing customers (CMO Exclusive) and that companies need to spend 6 times more to gain a new customer than selling to a regular customer (Thompson Group) and it’s clear that loyalty and payments go hand in hand.
- There are so many ways and possibilities to engage with users today, mobile being the primary interface. The expectation from customers is a seamless experience across web, mobile and in-store. Some examples are in-store experiences using tablets, beacons, NFC, personalised touch screens and of course the customers’ smartphone through an app or mobile web.
- Most mobile apps or webs have the same layouts applied for both Phablets and Smartphones. However, the layout for a Phablet and Smartphone should ideally take full advantage of di erent screen sizes. Phablets frequently replace tablets and therefore the design is expected to be as rich as tablets. For Landscape mode we should also consider displaying a di erent layout if it adds value to the service .
- Last year we discussed layered interfaces and the importance of well- made animations and transitions. With Material Design, Android have taken many of these design principles on board and created a great concept of their own. ‘Meaning with motion’ and layered interfaces are a big part of Material Design and are excellent ways to guide users through the experience. We still need to highlight that ‘Meaning with motion’, if not well-executed, can end up being ‘Annoying with motion’.
- Using geometric elements such as a diagonal lines as dividers to separate between sections, images or texts creates a dynamic layout and also nicely lead the user forward from one section to the next. We will see more geometric elements such as hexagons or triangles as background patterns or to highlight information in addition to more traditional circles and boxes used. This trend is simply the next step in the UX evolution, and with content being so dynamic it is only natural that this is re ected in the User Interface.
- We love fonts and to use the right font or style for the right purpose is a big part of the UX/UI Design. Headlines should stand out and longer paragraphs should be easy to read. Sans Serif typefaces (Helvetica, Open Sans, Roboto, Avenir) are in general more legible than Serif typefaces (Playfair, Garamond, Times New Roman) on a digital screen. Kerning, leading, styles and sizes are all important factors to take into account when creating and implementing your designs.
- There is a world out there for biometric mobile integrations. Fingerprint, heartbeat and voice authentication, retina and face scan, brain activity measurements, physiological values indicating health read by skin- like patches and many more. Even though many are still in Beta phase, we expect to see a huge rise in the number of biometric mobile integrations this year. There has been a great deal of focus in Research and Development within this sphere, and exciting use cases in both mHealth as well as Security are being investigated.
- Cards are an intuitive, e cient and attractive way to group information an outlined box. It makes it clear what information is related to the card and what actions you can take. Most frequent card types are Records (Apple Passbook), Teasers (Pinterest) and Alerts (Tinder). Most common in layouts are Boards (Pinterest), Feeds (Social networks) or Stacks (Apple Passbook)
- As mobile app users we are getting less and less patient and if the concept or functionalities are not clear and straight-forward we will most probably not use the app and uninstall it from the device. It is important to always focus on the essence of UX/UI elements included in an app or web. Rather remove functionalities and features than add something that does not bring any real value for your business and your users. Less...
- Thumb-focused navigation for standard-sized smartphones includes so many great UX principles so we like to call it a standard rather than a trend. A solution that lets you navigate through the app using only one hand a often a well-made thumb-focused navigation solution. Even though Phablet users do not mind using two hands, thumb-focused navigation is simply a great UX approach to keep in mind when creating any mobile solution.
- How do you feel when an app wants to access your private content such as photos, location or contacts? We are in general very protective of our private information and it’s crucial to build trust in this step of the process. We believe in transparency. When asking for private information explain to the user the reasons why it is needed and what value this brings. Rather than slowing down the experience we believe this can create trust and make the user feel comfortable about sharing private information.
- We are very much looking forward to seeing this wearable device and believe it will be a revolutionary product. The idea is to manipulate the shape of the bracelet to either wear on the wrist or use as a regular phone. With the sim card integrated in the bracelet there are no dependencies on other mobile devices. Usability, size and comfort are all critical factors that need to be solved to ensure the success of this product.
- Invisibles are wearables that in a near future will be discretely integrated onto, or into, our bodies such as MIT’s contraceptive chip or Google’s contact lenses. Invisibles can be used for health and tness but we also see big possibilities for other areas as well such as security and payments. Invisibles will be a key element in making the User Experience as seamless and unobtrusive as possible. Technology will simply be an integral part of ourselves and our daily lives.
- Cicret is now developing a prototype that re ects the device display on It would also be interesting to see a UX/UI for this device without any your arm. We think the approach is very interesting however visibility, dependencies on other devices. contrast as well as interaction are variables that still need a lot of work if this device is to become commercially viable and successful.
- The most common Kits today are HomeKit, HealthKit, CarPlay and similar. The list of what can be done with these kits is long but currently it is di cult to nd hardware to use them with. However this will change as the market gradually catches up. Imagine controlling your TV, Doors, Lightning, Heating with your mobile device. Monitor your health to manage long-term ailments or improve tness, with tracking data shared directly with your doctor. Or with CarPlay that assists you throughout the whole driving experience for a safer and more e cient drive.
- Autodriven cars are being tested in di erent parts of the world and it is inevitable this will become a part of our daily lives in a not so distant future. Since your mobile device and the car can be connected there are a lot of UX/UI possibilities, both for your mobile device and for the car dashboard or windshield. Call on your car to come and pick you up or set the mood inside of the car controlling lightning, music, engine settings etc.