Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward. ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production. more info: http://milan.decodedfashion.com/thefashionpitch/

1. © 2016 ELSE Corp S.r.l. 1
stands for Exclusive Luxury Shopping Experience
A Cloud SaaS Platform for Mass Customisation and Cloud Manufacturing
(industrial Made to Order)
www.else-corp.com
A B2B Platform & Service Provider
Andrey Golub,
andrey@else-corp.it
Founder & CEO

2. 2
A Tailor of the Latest Fashion
© 2016 ELSE Corp S.r.l.

3. The Ready to Wear System
3© 2016 ELSE Corp S.r.l.

4. The Complication
4
IT DOESN’T FIT YOU IT IS OUT OF STOCK
YOU WANT IT
“A LITTLE BIT DIFFERENT”
BUT YOU DON’T
BUY IT BECAUSE
© 2016 ELSE Corp S.r.l.

5. E.L.S.E. - The Core Concept
5
INDUSTRIAL “MADE TO ORDER” MADE SIMPLE
© 2016 ELSE Corp S.r.l.

6. Primary Market: Quality & Made in Italy
6
+81,000 jobs are
affected each
year
(OHIM, 2015)
5€ Billion of sales
are lost due to
counterfeiting
annually
(OHIM, 2015)
Italy is the most
affected European
Country because
of counterfeit
products
(OHIM, 2015)
Counterfeiting Effects
Size of the Italian Fashion Market
(Camera Nazionale della Moda Italiana, 2015)
Made in Italy as the Reference
(Altagamma / BCG, 2014)
64.2 € Billion
Clothing, Accessories & Jewelry
© 2016 ELSE Corp S.r.l.

7. Mass Customization - Market Expectation
7
Merjin Helle
VP SAP America
“Hyper-personalisation has started to grow in 2015
and will become a more important part of the
customer experience over the next couple of years”
Craig Cannon
IBM Business
Development Manager
45% spend money
on personalization
(Forrester, 2015)
25% are willing to
pay a premium
price (+20%)
(Deloitte, 2015)
45% are
comfortable
waiting longer to
get a personalized
product
(Deloitte, 2015)
NOW
THE FUTURE
“By 2020, 15% of the clothing Americans buy will
be customised. That is $35 Bn worth in sales in
apparel alone.”
© 2016 ELSE Corp S.r.l.

8. Mass - Customized Retail and Manufacturing
8
Touch & Feel Experience
Physical Actual
Bio Parameters
Exclusive
Luxury
Shopping
Experience
SaaS Cloud Platform
© 2016 ELSE Corp S.r.l.

9. 9
Basic Product Customization Logic: APPAREL
© 2016 ELSE Corp S.r.l.

10. Basic Product Customization Logic: FOOTWEAR
10© 2016 ELSE Corp S.r.l.

11. Best Practices: Customization & Personalization
11
Monogramming1
Complete
Customization3
Partial
Customization2
• Base product model
• Color of monogram
• Size of the font
E.g. Burberry scarfs
• Base product model
• Match between a component of
the product and the product
E. g. Fendi Strap You
• Base product model
• A range of personalization options
is offered, including materials,
accessories and monogramming
E. g. Gucci DIY
LEVELSOFCUSTOMIZATION
© 2016 ELSE Corp S.r.l.

12. Example (true): A Virtual Retail Console
12
Virtual Point of Sale
(brand’s design)
A physical point of sale
where the end user can
tangibly experience the
brand’s configuration
process
© 2016 ELSE Corp S.r.l.

13. A Working Model for Footwear - launch early 2017
13© 2016 ELSE Corp S.r.l.

14. ELSE VR Application: A Virtual Boutique 3D
14
Mobile Controller Main Application
Controller Configurator
T h e B o u t i q u e
serves as a sort of
‘homepage’ from
where all other
‘ s c r e e n s ’ a n d
applications are
accessed.
© 2016 ELSE Corp S.r.l.

15. E - Commerce Integration
15
ELSE is an infrastructure for Virtual Retail services (own and 3-rd parties), and a way to
build custom Virtual Shopping applications
V - CRM
DAM
3D Services
Real Time
Recommendations
Integration with e-commerce
merchants websites.
Integration into
e-commerce technology
Integration into e-commerce
service provider’s platforms.
© 2016 ELSE Corp S.r.l.

16. Integration into Brand Offer
16
MTM
MTO
customisation
In Store E-Commerce
In Store Inventory (Local stock)
To hide complexity
Store assistant does things for
you
Style Suggestions
© 2016 ELSE Corp S.r.l.

17. E.L.S.E. Global Media Resonance
17© 2016 ELSE Corp S.r.l.

18. INNOVATIONTEAME.L.S.E. People - The Team
18
Andrey Golub
Co-Founder & CEO
Riccardo Isola
Financial Planning &
Operational Control
Javier Orduño
Art Direction &
Brand Identity
Taira Colah
Research &
Development
Daria Kosheleva
UI, UX & 3D
Mirei Ong
Interaction Design, UX & UI
Andrey Vinogradov
UX & Front-end
Shirin Hamzelou
3D Design
Migyeong Jo
3D Design
Irene Lionetti
Fashion & 3D Design
Alina Shagiakhmetova
Brand Manager
Tanguo Chen
3D Designer
Beti Büyükdemirci
Business Analyst
© 2016 ELSE Corp S.r.l.

19. Industrial Partners Ecosystem for ELSE Corp
19
01 02
03 04
05 05
© 2016 ELSE Corp S.r.l.

20. Resources Beyond Capital
20
Interested Parties
from Footwear
Companies
(ready for the market
in 1Q 2017)
Pioneer
Companies to Test
the Apparel
Market Together
(market tests 2Q 2017)
One Big Brand or
Group to Test The
Global Market
Industry Experts to
Join the Board
Physical &
E-Retailers. The
Retailers to think
of the next step:
E-Commerce &
V-Commercial
Integration
© 2016 ELSE Corp S.r.l.