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ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAIN

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Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward.

ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production.

more info: http://milan.decodedfashion.com/thefashionpitch/

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ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAIN

  1. 1. © 2016 ELSE Corp S.r.l. 1 stands for Exclusive Luxury Shopping Experience A Cloud SaaS Platform for Mass Customisation and Cloud Manufacturing (industrial Made to Order) www.else-corp.com A B2B Platform & Service Provider Andrey Golub, andrey@else-corp.it Founder & CEO
  2. 2. 2 A Tailor of the Latest Fashion © 2016 ELSE Corp S.r.l.
  3. 3. The Ready to Wear System 3© 2016 ELSE Corp S.r.l.
  4. 4. The Complication 4 IT DOESN’T FIT YOU IT IS OUT OF STOCK YOU WANT IT “A LITTLE BIT DIFFERENT” BUT YOU DON’T BUY IT BECAUSE © 2016 ELSE Corp S.r.l.
  5. 5. E.L.S.E. - The Core Concept 5 INDUSTRIAL “MADE TO ORDER” MADE SIMPLE © 2016 ELSE Corp S.r.l.
  6. 6. Primary Market: Quality & Made in Italy 6 +81,000 jobs are affected each year (OHIM, 2015) 5€ Billion of sales are lost due to counterfeiting annually (OHIM, 2015) Italy is the most affected European Country because of counterfeit products (OHIM, 2015) Counterfeiting Effects Size of the Italian Fashion Market (Camera Nazionale della Moda Italiana, 2015) Made in Italy as the Reference (Altagamma / BCG, 2014) 64.2 € Billion Clothing, Accessories & Jewelry © 2016 ELSE Corp S.r.l.
  7. 7. Mass Customization - Market Expectation 7 Merjin Helle VP SAP America “Hyper-personalisation has started to grow in 2015 and will become a more important part of the customer experience over the next couple of years” Craig Cannon IBM Business Development Manager 45% spend money on personalization (Forrester, 2015) 25% are willing to pay a premium price (+20%) (Deloitte, 2015) 45% are comfortable waiting longer to get a personalized product (Deloitte, 2015) NOW THE FUTURE “By 2020, 15% of the clothing Americans buy will be customised. That is $35 Bn worth in sales in apparel alone.” © 2016 ELSE Corp S.r.l.
  8. 8. Mass - Customized Retail and Manufacturing 8 Touch & Feel Experience Physical Actual Bio Parameters Exclusive Luxury Shopping Experience SaaS Cloud Platform © 2016 ELSE Corp S.r.l.
  9. 9. 9 Basic Product Customization Logic: APPAREL © 2016 ELSE Corp S.r.l.
  10. 10. Basic Product Customization Logic: FOOTWEAR 10© 2016 ELSE Corp S.r.l.
  11. 11. Best Practices: Customization & Personalization 11 Monogramming1 Complete Customization3 Partial Customization2 • Base product model • Color of monogram • Size of the font E.g. Burberry scarfs • Base product model • Match between a component of the product and the product E. g. Fendi Strap You • Base product model • A range of personalization options is offered, including materials, accessories and monogramming E. g. Gucci DIY LEVELSOFCUSTOMIZATION © 2016 ELSE Corp S.r.l.
  12. 12. Example (true): A Virtual Retail Console 12 Virtual Point of Sale (brand’s design) A physical point of sale where the end user can tangibly experience the brand’s configuration process © 2016 ELSE Corp S.r.l.
  13. 13. A Working Model for Footwear - launch early 2017 13© 2016 ELSE Corp S.r.l.
  14. 14. ELSE VR Application: A Virtual Boutique 3D 14 Mobile Controller Main Application Controller Configurator T h e B o u t i q u e serves as a sort of ‘homepage’ from where all other ‘ s c r e e n s ’ a n d applications are accessed. © 2016 ELSE Corp S.r.l.
  15. 15. E - Commerce Integration 15 ELSE is an infrastructure for Virtual Retail services (own and 3-rd parties), and a way to build custom Virtual Shopping applications V - CRM DAM 3D Services Real Time Recommendations Integration with e-commerce merchants websites. Integration into e-commerce technology Integration into e-commerce service provider’s platforms. © 2016 ELSE Corp S.r.l.
  16. 16. Integration into Brand Offer 16 MTM MTO customisation In Store E-Commerce In Store Inventory (Local stock) To hide complexity Store assistant does things for you Style Suggestions © 2016 ELSE Corp S.r.l.
  17. 17. E.L.S.E. Global Media Resonance 17© 2016 ELSE Corp S.r.l.
  18. 18. INNOVATIONTEAME.L.S.E. People - The Team 18 Andrey Golub Co-Founder & CEO Riccardo Isola Financial Planning & Operational Control Javier Orduño Art Direction & Brand Identity Taira Colah Research & Development Daria Kosheleva UI, UX & 3D Mirei Ong Interaction Design, UX & UI Andrey Vinogradov UX & Front-end Shirin Hamzelou 3D Design Migyeong Jo 3D Design Irene Lionetti Fashion & 3D Design Alina Shagiakhmetova Brand Manager Tanguo Chen 3D Designer Beti Büyükdemirci Business Analyst © 2016 ELSE Corp S.r.l.
  19. 19. Industrial Partners Ecosystem for ELSE Corp 19 01 02 03 04 05 05 © 2016 ELSE Corp S.r.l.
  20. 20. Resources Beyond Capital 20 Interested Parties from Footwear Companies (ready for the market in 1Q 2017) Pioneer Companies to Test the Apparel Market Together (market tests 2Q 2017) One Big Brand or Group to Test The Global Market Industry Experts to Join the Board Physical & E-Retailers. The Retailers to think of the next step: E-Commerce & V-Commercial Integration © 2016 ELSE Corp S.r.l.

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