SlideShare a Scribd company logo
Going
VIRALon YouTube
@STEVEPYOUNG
Photo source: M31
VIDEO
WORKS!
87% of online marketers use
video content.
-OUTBRAIN,2012
217,000,000VIEWSONYOUTUBE
250,000VISITSFROMYOUTUBE
THOUSANDSOFNEWSIGNUPS
Our five
VIRALvideo principles
72 hours of video are uploaded
to YouTube every minute.
-YOUTUBE,2012
http://www.youtube.com/watch?v=2aa8os53_Ac
A viral video is a video that
moves your tribe.
1
HIGH-QUALITY
video production
9 out of the top 10 viral videos
on YouTube in 2012 were
professionally created.
-MASHABLE
2
PERFORMER
Think like a street
PRODUCTSHOTS
No #!@&ing
Photo source: Jokin BCN
1/3OFADISTHEKISS
Source: Mashable
• 45%INCREASEINHOSTINGSALES
• 40%INCREASEINDOT-COMSALES
• 35%INCREASEINNEWMOBILECUSTOMERS
•10,000NEWCUSTOMERS
GODADDYRESULTS
3
UNFORGETTABLE
Be
Don’t be afraid to be
DIFFERENTPhoto source: Mags_cat
“Safe is risky.”
-SETHGODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE DOLLARSHAVECLUB
CELEBRITYSPOKESMAN CEOISTHESPOKESMAN
vs
“BRAUN-ENGINEERED” “F**KINGGREAT”
5,070VIEWSONYOUTUBE 9,473,050VIEWSONYOUTUBE
*YouTube views as of 2/27/2013
4
HUMANREAL
Be real like
5
PROMOTE
like a Kardashian
WHOWILLWATCH?
Photo source: Thomas Hawk
Photo source: larskflem
EMAIL
JOURNALISTS
PERSONALLY1
WEEKBEFORE
AIMFORCOVERAGEON2-3SITES
EMAIL
Find anyone’s
http://www.rapportive.com
1 2 3
PERFORMER
Think like a street
PRODUCED
Professionally
UNFORGETTABLE
Be
4
HUMAN
Be
5
PROMOTE
Don’t forget to
EepyBird
INSPIREDBY
Mark Malkoff
Kevin Allocca
Created over 50,000 videos & photos
STEVEYOUNG
DIRECTOROFPRODUCTMARKETING
TWITTER:@STEVEPYOUNG
EMAIL:STEVE.YOUNG@SMARTSHOOT.COM
WEBSITE:WWW.SMARTSHOOT.COM
Thank you

More Related Content

Viewers also liked

Kate Hudson, Harper's Bazaar UK Cover
Kate Hudson, Harper's Bazaar UK CoverKate Hudson, Harper's Bazaar UK Cover
Kate Hudson, Harper's Bazaar UK CoverStrawberry Saroyan
 
Maestria tarea
Maestria tareaMaestria tarea
Sydney fc official merchandise
Sydney fc official merchandiseSydney fc official merchandise
Sydney fc official merchandise
Shah Mohammad Robel
 
CARACTERISTICAS DE BLOG Y WIKI
CARACTERISTICAS DE BLOG Y WIKICARACTERISTICAS DE BLOG Y WIKI
CARACTERISTICAS DE BLOG Y WIKI
Mary Chevez
 
Simetria respecto a un eje
Simetria respecto a un ejeSimetria respecto a un eje
Simetria respecto a un eje
Elizabeth Sánchez Sánchez
 
Managing provenance in the Social Sciences: the Data Documentation Initiative...
Managing provenance in the Social Sciences: the Data Documentation Initiative...Managing provenance in the Social Sciences: the Data Documentation Initiative...
Managing provenance in the Social Sciences: the Data Documentation Initiative...
ARDC
 
Documenting Data Transformations
Documenting Data TransformationsDocumenting Data Transformations
Documenting Data Transformations
ARDC
 

Viewers also liked (9)

Kate Hudson, Harper's Bazaar UK Cover
Kate Hudson, Harper's Bazaar UK CoverKate Hudson, Harper's Bazaar UK Cover
Kate Hudson, Harper's Bazaar UK Cover
 
Maestria tarea
Maestria tareaMaestria tarea
Maestria tarea
 
Sydney fc official merchandise
Sydney fc official merchandiseSydney fc official merchandise
Sydney fc official merchandise
 
CARACTERISTICAS DE BLOG Y WIKI
CARACTERISTICAS DE BLOG Y WIKICARACTERISTICAS DE BLOG Y WIKI
CARACTERISTICAS DE BLOG Y WIKI
 
Simetria respecto a un eje
Simetria respecto a un ejeSimetria respecto a un eje
Simetria respecto a un eje
 
Managing provenance in the Social Sciences: the Data Documentation Initiative...
Managing provenance in the Social Sciences: the Data Documentation Initiative...Managing provenance in the Social Sciences: the Data Documentation Initiative...
Managing provenance in the Social Sciences: the Data Documentation Initiative...
 
Documenting Data Transformations
Documenting Data TransformationsDocumenting Data Transformations
Documenting Data Transformations
 
Gymkhana2
 Gymkhana2 Gymkhana2
Gymkhana2
 
Sem vertigens !
Sem vertigens !Sem vertigens !
Sem vertigens !
 

Similar to Viral video marketing

Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve YoungTips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve YoungPratiyush Prakhar
 
Peter Eisenberg_Kako si lahko video heroj
Peter Eisenberg_Kako si lahko video herojPeter Eisenberg_Kako si lahko video heroj
Peter Eisenberg_Kako si lahko video heroj
Public Relations Society of Slovenia (PRSS)
 
Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017
Greg Fry
 
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
FLBlogCon
 
Greg Fry Video Presentation
Greg Fry Video PresentationGreg Fry Video Presentation
Greg Fry Video Presentation
Greg Fry
 
Video Live and Targeted
Video Live and TargetedVideo Live and Targeted
Video Live and Targeted
Greg Fry
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: Toronto
Influitive
 
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalWORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
Eduardas Gricius
 
DMAWest 2018 - Using Video to Market Your Destination
DMAWest 2018 - Using Video to Market Your DestinationDMAWest 2018 - Using Video to Market Your Destination
DMAWest 2018 - Using Video to Market Your Destination
Mark Rudyk
 
Top 10 Best Practices with Video in UX
Top 10 Best Practices with Video in UXTop 10 Best Practices with Video in UX
Top 10 Best Practices with Video in UXJ. Schuh
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & Tips
Swoop Digital
 
Reaching 26 million users on a shoestring!
Reaching 26 million users on a shoestring!Reaching 26 million users on a shoestring!
Reaching 26 million users on a shoestring!
ixigo.com
 
#Vi donate pdf
#Vi donate pdf#Vi donate pdf
#Vi donate pdfEverTrue
 
Content Marketing YouTube Keyword Optimization
Content Marketing YouTube Keyword OptimizationContent Marketing YouTube Keyword Optimization
Content Marketing YouTube Keyword Optimization
introtodigital
 
Innovation - road to value TopConf Nov2015
Innovation - road to value TopConf Nov2015Innovation - road to value TopConf Nov2015
Innovation - road to value TopConf Nov2015
Alek Kozlov
 
How to Use YouTube to Direct Customers
How to Use YouTube to Direct CustomersHow to Use YouTube to Direct Customers
How to Use YouTube to Direct Customers
Lawebstrat
 
Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29
Greg Fry
 
Unruly - NOAH13 London
Unruly - NOAH13 LondonUnruly - NOAH13 London
Unruly - NOAH13 London
NOAH Advisors
 
How to Use Video in Your Marketing
How to Use Video in Your MarketingHow to Use Video in Your Marketing
How to Use Video in Your Marketing
Chelsea Hunersen
 
It's 2017, What's Your Video Strategy? Longtin Media Group
It's 2017, What's Your Video Strategy? Longtin Media GroupIt's 2017, What's Your Video Strategy? Longtin Media Group
It's 2017, What's Your Video Strategy? Longtin Media Group
Jennifer Longtin
 

Similar to Viral video marketing (20)

Tips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve YoungTips to Make a Video Go Viral on YouTube by Steve Young
Tips to Make a Video Go Viral on YouTube by Steve Young
 
Peter Eisenberg_Kako si lahko video heroj
Peter Eisenberg_Kako si lahko video herojPeter Eisenberg_Kako si lahko video heroj
Peter Eisenberg_Kako si lahko video heroj
 
Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017Greg Fry Biz Expo talk April 2017
Greg Fry Biz Expo talk April 2017
 
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
 
Greg Fry Video Presentation
Greg Fry Video PresentationGreg Fry Video Presentation
Greg Fry Video Presentation
 
Video Live and Targeted
Video Live and TargetedVideo Live and Targeted
Video Live and Targeted
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: Toronto
 
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalWORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital
 
DMAWest 2018 - Using Video to Market Your Destination
DMAWest 2018 - Using Video to Market Your DestinationDMAWest 2018 - Using Video to Market Your Destination
DMAWest 2018 - Using Video to Market Your Destination
 
Top 10 Best Practices with Video in UX
Top 10 Best Practices with Video in UXTop 10 Best Practices with Video in UX
Top 10 Best Practices with Video in UX
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & Tips
 
Reaching 26 million users on a shoestring!
Reaching 26 million users on a shoestring!Reaching 26 million users on a shoestring!
Reaching 26 million users on a shoestring!
 
#Vi donate pdf
#Vi donate pdf#Vi donate pdf
#Vi donate pdf
 
Content Marketing YouTube Keyword Optimization
Content Marketing YouTube Keyword OptimizationContent Marketing YouTube Keyword Optimization
Content Marketing YouTube Keyword Optimization
 
Innovation - road to value TopConf Nov2015
Innovation - road to value TopConf Nov2015Innovation - road to value TopConf Nov2015
Innovation - road to value TopConf Nov2015
 
How to Use YouTube to Direct Customers
How to Use YouTube to Direct CustomersHow to Use YouTube to Direct Customers
How to Use YouTube to Direct Customers
 
Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29Social media.ie masterclass talk june 29
Social media.ie masterclass talk june 29
 
Unruly - NOAH13 London
Unruly - NOAH13 LondonUnruly - NOAH13 London
Unruly - NOAH13 London
 
How to Use Video in Your Marketing
How to Use Video in Your MarketingHow to Use Video in Your Marketing
How to Use Video in Your Marketing
 
It's 2017, What's Your Video Strategy? Longtin Media Group
It's 2017, What's Your Video Strategy? Longtin Media GroupIt's 2017, What's Your Video Strategy? Longtin Media Group
It's 2017, What's Your Video Strategy? Longtin Media Group
 

Recently uploaded

Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptxEthical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
TANMAYJAIN511570
 
Program Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdfProgram Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdf
Michael Herlache, MBA
 
UNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the NatureUNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the Nature
Chandrakant Divate
 
What Is The Psychology Behind Reborn Dolls_.pptx
What Is The Psychology Behind Reborn Dolls_.pptxWhat Is The Psychology Behind Reborn Dolls_.pptx
What Is The Psychology Behind Reborn Dolls_.pptx
Lloyd Dobson Artist
 
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdfCollocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
ngochaavk33a
 
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINTSOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
ssuser8d5e2d1
 

Recently uploaded (6)

Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptxEthical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
 
Program Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdfProgram Your Destiny eBook - Destiny University.pdf
Program Your Destiny eBook - Destiny University.pdf
 
UNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the NatureUNIVERSAL HUMAN VALUES- Harmony in the Nature
UNIVERSAL HUMAN VALUES- Harmony in the Nature
 
What Is The Psychology Behind Reborn Dolls_.pptx
What Is The Psychology Behind Reborn Dolls_.pptxWhat Is The Psychology Behind Reborn Dolls_.pptx
What Is The Psychology Behind Reborn Dolls_.pptx
 
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdfCollocation thường gặp trong đề thi THPT Quốc gia.pdf
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
 
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINTSOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
SOCIOLOGY PPT. SOCIAL SECURITY POWER POINT
 

Viral video marketing