The Race to Reach Them: Why Millennials are More Important then EverUp&Up Agency
When we think of millennials, we think of recent college graduates just starting out. This might have been true five to 10 years ago, but now these millennials are in their mid-thirties: they have established careers and families and will be the next alumni board members. In this session, we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials, while uncovering who they really are, what social channels they use and trust and why they are so important to your alumni engagement strategy.
The document discusses ways for people to get involved in open source projects even without coding skills. It recommends starting by learning code through online courses, reading project documentation, and getting involved by running tests, documenting issues, and submitting patches. The document emphasizes that contributing helps both the project and the contributor's learning and that maintaining open source projects requires setting a low barrier to entry, writing intentions clearly, leading by example, and using tools like GitHub, Travis CI, and open source licenses.
This document discusses the rise of social video and its advantages over other content types for marketing purposes. Some key points include:
- Video is becoming increasingly popular on social media platforms like Facebook, Twitter, and Pinterest.
- Though still a small percentage of overall posts, videos significantly outperform other content in terms of reach and user engagement.
- Viewers are more likely to remember and share video content than links or text. Short, micro videos under 2 minutes are best.
- The document provides several examples of how brands can create effective social video content, such as how-to guides, behind-the-scenes footage, and video campaigns. It also outlines metrics to measure video success.
7 tips to a Better Social Media Footprint | Prepare1 | Social Media CoachTheatre Memphis
Presentation to Memphis Business Journal Crash Course Workshop. Two years ago the search engines, Google, Yahoo, and Bing started to index our Social Media Footprint. This indexing is taking place personally and professionally. Those that are early adopters in the Social Media Game are gaining hugh advantages over their competition.
We now become our own Social Media Content Channel. You are in control, you produce the content, however you also reap the rewards. Those with a clear strategy will win, those without one will lose.
The American Cancer Society changed their social media marketing approach to focus on quality over quantity. They shifted from many generic daily posts to fewer, higher quality posts per month including videos and user-generated content. They also increased investment in boosting their best content to targeted audiences over a period of time. This stemmed the decline in their social media metrics and increased their brand awareness and engagement compared to their previous calendar-driven, static approach with no media investment.
The document discusses the basics of social media success. It explains that social media allows for ongoing interactive dialogue through web-based and highly accessible applications. It recommends sharing industry news, expertise, documents, success stories and videos to engage audiences. Additionally, it suggests using platforms like Wordpress to easily update social networks with new content. The key is to lead a tribe of like-minded people by connecting with customers, employees or readers in order to spread ideas widely and persevere with social media over time.
Smart Social London | The Short Attention Span Antidote - Josh RickelSpredfast
No one is arguing that content isn't king, and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI? How do you master video to draw viewers in, but also to monetize the medium? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
The document discusses strategies for social media marketing. It recommends choosing great partners and collaborating with organizations like Discovery for video content. It suggests making campaigns ownable by creating unique initiatives to drive engagement, like surprising new parents with college savings accounts on "Fifth Third Day." The document also advises being audacious through attention-grabbing stunts, like gifting a user $37,000 to pay off student debt to promote an app. Finally, it states the importance of taking a stand on issues to engage audiences. The overall message is that relevance, creative partnerships, surprise and standing up for causes can help break through on social media.
The Race to Reach Them: Why Millennials are More Important then EverUp&Up Agency
When we think of millennials, we think of recent college graduates just starting out. This might have been true five to 10 years ago, but now these millennials are in their mid-thirties: they have established careers and families and will be the next alumni board members. In this session, we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials, while uncovering who they really are, what social channels they use and trust and why they are so important to your alumni engagement strategy.
The document discusses ways for people to get involved in open source projects even without coding skills. It recommends starting by learning code through online courses, reading project documentation, and getting involved by running tests, documenting issues, and submitting patches. The document emphasizes that contributing helps both the project and the contributor's learning and that maintaining open source projects requires setting a low barrier to entry, writing intentions clearly, leading by example, and using tools like GitHub, Travis CI, and open source licenses.
This document discusses the rise of social video and its advantages over other content types for marketing purposes. Some key points include:
- Video is becoming increasingly popular on social media platforms like Facebook, Twitter, and Pinterest.
- Though still a small percentage of overall posts, videos significantly outperform other content in terms of reach and user engagement.
- Viewers are more likely to remember and share video content than links or text. Short, micro videos under 2 minutes are best.
- The document provides several examples of how brands can create effective social video content, such as how-to guides, behind-the-scenes footage, and video campaigns. It also outlines metrics to measure video success.
7 tips to a Better Social Media Footprint | Prepare1 | Social Media CoachTheatre Memphis
Presentation to Memphis Business Journal Crash Course Workshop. Two years ago the search engines, Google, Yahoo, and Bing started to index our Social Media Footprint. This indexing is taking place personally and professionally. Those that are early adopters in the Social Media Game are gaining hugh advantages over their competition.
We now become our own Social Media Content Channel. You are in control, you produce the content, however you also reap the rewards. Those with a clear strategy will win, those without one will lose.
The American Cancer Society changed their social media marketing approach to focus on quality over quantity. They shifted from many generic daily posts to fewer, higher quality posts per month including videos and user-generated content. They also increased investment in boosting their best content to targeted audiences over a period of time. This stemmed the decline in their social media metrics and increased their brand awareness and engagement compared to their previous calendar-driven, static approach with no media investment.
The document discusses the basics of social media success. It explains that social media allows for ongoing interactive dialogue through web-based and highly accessible applications. It recommends sharing industry news, expertise, documents, success stories and videos to engage audiences. Additionally, it suggests using platforms like Wordpress to easily update social networks with new content. The key is to lead a tribe of like-minded people by connecting with customers, employees or readers in order to spread ideas widely and persevere with social media over time.
Smart Social London | The Short Attention Span Antidote - Josh RickelSpredfast
No one is arguing that content isn't king, and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI? How do you master video to draw viewers in, but also to monetize the medium? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
The document discusses strategies for social media marketing. It recommends choosing great partners and collaborating with organizations like Discovery for video content. It suggests making campaigns ownable by creating unique initiatives to drive engagement, like surprising new parents with college savings accounts on "Fifth Third Day." The document also advises being audacious through attention-grabbing stunts, like gifting a user $37,000 to pay off student debt to promote an app. Finally, it states the importance of taking a stand on issues to engage audiences. The overall message is that relevance, creative partnerships, surprise and standing up for causes can help break through on social media.
Case Study: “Adobe Gets Real (or Fake) About Content Marketing”iMedia Connection
Adobe shifted its content marketing strategy from awareness to engagement, from campaigns to platforms, and from conversations to conversions. The document discusses how Adobe embraced reality with its content, engaged students at different levels, transitioned from individual campaigns to a content platform, and helped customers tell stories through social content to drive conversions.
The document discusses the evolution of video on social media, beginning with early platforms in 2008 and tracing developments through present platforms and new formats. It notes that video has grown from being an occasional addition to becoming central to social experiences. Key lessons highlighted include focusing on creating valuable rather than just impression-driven content, prioritizing customer experience, using subtitles and analytics, and embracing new formats like VR. The conclusion suggests the future will involve ongoing innovation and knowing audiences.
The document discusses the shared IT story and lessons learned. It covers the concept of sustainable service delivery and the value proposition of a shared approach. The document also examines benefits, risks, the team needed and influencers required to make a shared approach successful. It concludes with a call to action.
Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile.
The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update was release and not giving us the details they would typically give when we ask them.
Bedlam and Innovation: Making Friends with Chaos and ComplexityMindful Summits
Bill Duane, an expert in well-being, meditation teacher, and former engineering executive who enjoys cat videos, will present at the Mindful Leader Summit on April 11, 2018. His presentation is titled "Bedlam and Innovation: Making friends with chaos and complexity" and will discuss how to embrace chaos and complexity in a mindful way when leading organizations. The Mindful Leader Summit will take place on April 11, 2018 at an unspecified location.
Gather Voices Demo: Lights, Camera, Take Action!TechSoup
Gather Voices is a video relationship management software that automates the creation, management, and publishing of video content. It aims to make creating impactful videos surprisingly simple for nonprofit organizations. The software allows organizations to gather user-generated video content through online requests and a mobile video kiosk. It then helps users build and share videos by adding branding, editing clips, and publishing videos on websites and social media. The goal is to increase user engagement through easy-to-create authentic video content.
This document discusses how technology, globalization, and generational changes are shaping the future world of work. It highlights advances in augmented intelligence and connectivity through technology. It also describes how Generation Y, known as "digital natives", have different expectations about being constantly connected through multiple devices. Finally, it emphasizes the need for adaptability and lifelong learning of new skills to succeed in the rapidly changing work environment.
5 Viral Video Principles: How to Make a Viral VideoSteve P Young
Think making a viral video is all luck? Think again!
SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more.
Throughout that process, we've seen what works and what does NOT work with online video.
This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation.
** Created by Steve P. Young **
Twitter: https://twitter.com/stevepyoung
LinkedIn: http://www.linkedin.com/in/stevepyoung
** More about SmartShoot **
Website: http://www.smartshoot.com/
Twitter: https://twitter.com/smartshootinc
YouTube: http://www.youtube.com/smartshoot
The document provides tips for blog optimization, including installing Facebook comments, writing guest posts, creating a heatmap, setting up Google Alerts, submitting a sitemap to Google, avoiding over-editing live posts, and opening outbound links in a new page. Photos are included with each tip for illustration purposes.
Some thoughts on measuring the impact of developer relationsIan Massingham
The document discusses metrics for measuring the impact of developer relations (DevRel). It recommends focusing on three key areas: generating volume by scaling audiences and channels; nurturing community by expanding developer channels, meeting developers where they are, and finding/nurturing leaders; and driving conversion to paid customers by supporting programs to generate leads, facilitating in-account sessions, and impacting C-levels. Common DevRel metrics include event attendees, webinar viewers, calculated impact scores, community members and activity, and leads generated. The goal is to tweak metrics over time to best measure performance and room for improvement in these important areas.
"To a Billion and Beyond: Insights from Instagram’s Growth" by Lauren VegterProductized
Instagram has been one of the fastest growing apps in the world over the past year, recently surpassing one billion users. Learn how Instagram thinks about user acquisition from the Product Manager who leads the team driving top-of-funnel growth.
In this PRODUCTIZED talk, Lauren Vegter, Product Manager and Head of Acquisition team at Instagram, covers growth fundamentals, how to build tools to allow your user base to grow virally through invites and other mechanisms and, also, how to think about customizing your marketing messages for your audience.
A marketer's guide to creating 30 days with Instagram content in one dayAnimaker .com
It is common to feel stuck in a rut when you are the social media manager of your brand. Particularly, with Instagram where mediocrity cannot be the norm. Your content and visuals should remain top-notch, no matter what!
So, here's a quick guide that we put together to give you thirty days worth of IG content that can be easily created within a workday.
How so?
With a tool like Animaker! Try us out!
Engagement refers to a degree of participation. On a social media level, it narrows down into getting people to participate and interact with your content by commenting, liking and sharing. It's about being involved.
Getting other's involved and interacting with your content is important because it widens exposure. When someone likes, comments or shares your content, that piece of content and your business name is seen by that person's friends. The more engaged and active you are as a business, the more engaged and active your fans and customers will be.
Here are 14 tips you can use right now to increase your Facebook engagement.
http://www.convertwithcontent.com
The End of Free Social - Sparkloft MediaTravel Oregon
This document discusses the shift from free to paid social media. It notes that in 2010, major platforms like Facebook, Instagram, and Twitter launched and grew rapidly while content was free. However, the focus has shifted to "pay to play" as platforms now require paying for ads and promotions to reach audiences. It provides examples of common social media ad types and pricing. The document recommends changing content strategies, testing new platforms and influencer marketing as ways for brands to adapt to this new paid environment.
Maximize Demosphere XXI focused on Demosphere's year end website review process and encouraging all organizations to sign up now for this free service!
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)Tin180 VietNam
This document summarizes a seminar on using social media as a marketing tool. It discusses why businesses should care about social media, provides examples of how companies have successfully used social media platforms like YouTube and blogs, and offers tips on how businesses can engage with social media by identifying themselves, contributing valuable information, and getting started with blogs and profiles on sites like LinkedIn.
This document discusses the use of social media for business purposes. It defines social media as websites that allow user-generated content like forums, blogs, photos and videos. The document notes that popular social media platforms like Twitter, Facebook and LinkedIn each have over 100 million active users. It provides reasons for businesses to use social media like low costs, brand awareness and customer relationships. Potential downsides include lack of time or guidelines. A case study shows how a gardening store successfully uses social media including blogs, podcasts and social networks. Measuring return on investment from social media is also discussed.
The Social Market: One-Stop Shopping for Market Research, Customer Service an...Aleweb Social Marketing
The document discusses social media marketing strategies and tactics. It provides an overview of major social networks like Facebook, YouTube, LinkedIn and Twitter, detailing statistics on their user bases and usage. The presentation then covers best practices for social media marketing, including developing a strategy, growing an audience and building connections. It also discusses tools for monitoring brands and filtering social media conversations. The overall message is that an effective social media presence can generate leads at lower costs and increase brand visibility.
Case Study: “Adobe Gets Real (or Fake) About Content Marketing”iMedia Connection
Adobe shifted its content marketing strategy from awareness to engagement, from campaigns to platforms, and from conversations to conversions. The document discusses how Adobe embraced reality with its content, engaged students at different levels, transitioned from individual campaigns to a content platform, and helped customers tell stories through social content to drive conversions.
The document discusses the evolution of video on social media, beginning with early platforms in 2008 and tracing developments through present platforms and new formats. It notes that video has grown from being an occasional addition to becoming central to social experiences. Key lessons highlighted include focusing on creating valuable rather than just impression-driven content, prioritizing customer experience, using subtitles and analytics, and embracing new formats like VR. The conclusion suggests the future will involve ongoing innovation and knowing audiences.
The document discusses the shared IT story and lessons learned. It covers the concept of sustainable service delivery and the value proposition of a shared approach. The document also examines benefits, risks, the team needed and influencers required to make a shared approach successful. It concludes with a call to action.
Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile.
The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update was release and not giving us the details they would typically give when we ask them.
Bedlam and Innovation: Making Friends with Chaos and ComplexityMindful Summits
Bill Duane, an expert in well-being, meditation teacher, and former engineering executive who enjoys cat videos, will present at the Mindful Leader Summit on April 11, 2018. His presentation is titled "Bedlam and Innovation: Making friends with chaos and complexity" and will discuss how to embrace chaos and complexity in a mindful way when leading organizations. The Mindful Leader Summit will take place on April 11, 2018 at an unspecified location.
Gather Voices Demo: Lights, Camera, Take Action!TechSoup
Gather Voices is a video relationship management software that automates the creation, management, and publishing of video content. It aims to make creating impactful videos surprisingly simple for nonprofit organizations. The software allows organizations to gather user-generated video content through online requests and a mobile video kiosk. It then helps users build and share videos by adding branding, editing clips, and publishing videos on websites and social media. The goal is to increase user engagement through easy-to-create authentic video content.
This document discusses how technology, globalization, and generational changes are shaping the future world of work. It highlights advances in augmented intelligence and connectivity through technology. It also describes how Generation Y, known as "digital natives", have different expectations about being constantly connected through multiple devices. Finally, it emphasizes the need for adaptability and lifelong learning of new skills to succeed in the rapidly changing work environment.
5 Viral Video Principles: How to Make a Viral VideoSteve P Young
Think making a viral video is all luck? Think again!
SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more.
Throughout that process, we've seen what works and what does NOT work with online video.
This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation.
** Created by Steve P. Young **
Twitter: https://twitter.com/stevepyoung
LinkedIn: http://www.linkedin.com/in/stevepyoung
** More about SmartShoot **
Website: http://www.smartshoot.com/
Twitter: https://twitter.com/smartshootinc
YouTube: http://www.youtube.com/smartshoot
The document provides tips for blog optimization, including installing Facebook comments, writing guest posts, creating a heatmap, setting up Google Alerts, submitting a sitemap to Google, avoiding over-editing live posts, and opening outbound links in a new page. Photos are included with each tip for illustration purposes.
Some thoughts on measuring the impact of developer relationsIan Massingham
The document discusses metrics for measuring the impact of developer relations (DevRel). It recommends focusing on three key areas: generating volume by scaling audiences and channels; nurturing community by expanding developer channels, meeting developers where they are, and finding/nurturing leaders; and driving conversion to paid customers by supporting programs to generate leads, facilitating in-account sessions, and impacting C-levels. Common DevRel metrics include event attendees, webinar viewers, calculated impact scores, community members and activity, and leads generated. The goal is to tweak metrics over time to best measure performance and room for improvement in these important areas.
"To a Billion and Beyond: Insights from Instagram’s Growth" by Lauren VegterProductized
Instagram has been one of the fastest growing apps in the world over the past year, recently surpassing one billion users. Learn how Instagram thinks about user acquisition from the Product Manager who leads the team driving top-of-funnel growth.
In this PRODUCTIZED talk, Lauren Vegter, Product Manager and Head of Acquisition team at Instagram, covers growth fundamentals, how to build tools to allow your user base to grow virally through invites and other mechanisms and, also, how to think about customizing your marketing messages for your audience.
A marketer's guide to creating 30 days with Instagram content in one dayAnimaker .com
It is common to feel stuck in a rut when you are the social media manager of your brand. Particularly, with Instagram where mediocrity cannot be the norm. Your content and visuals should remain top-notch, no matter what!
So, here's a quick guide that we put together to give you thirty days worth of IG content that can be easily created within a workday.
How so?
With a tool like Animaker! Try us out!
Engagement refers to a degree of participation. On a social media level, it narrows down into getting people to participate and interact with your content by commenting, liking and sharing. It's about being involved.
Getting other's involved and interacting with your content is important because it widens exposure. When someone likes, comments or shares your content, that piece of content and your business name is seen by that person's friends. The more engaged and active you are as a business, the more engaged and active your fans and customers will be.
Here are 14 tips you can use right now to increase your Facebook engagement.
http://www.convertwithcontent.com
The End of Free Social - Sparkloft MediaTravel Oregon
This document discusses the shift from free to paid social media. It notes that in 2010, major platforms like Facebook, Instagram, and Twitter launched and grew rapidly while content was free. However, the focus has shifted to "pay to play" as platforms now require paying for ads and promotions to reach audiences. It provides examples of common social media ad types and pricing. The document recommends changing content strategies, testing new platforms and influencer marketing as ways for brands to adapt to this new paid environment.
Maximize Demosphere XXI focused on Demosphere's year end website review process and encouraging all organizations to sign up now for this free service!
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)Tin180 VietNam
This document summarizes a seminar on using social media as a marketing tool. It discusses why businesses should care about social media, provides examples of how companies have successfully used social media platforms like YouTube and blogs, and offers tips on how businesses can engage with social media by identifying themselves, contributing valuable information, and getting started with blogs and profiles on sites like LinkedIn.
This document discusses the use of social media for business purposes. It defines social media as websites that allow user-generated content like forums, blogs, photos and videos. The document notes that popular social media platforms like Twitter, Facebook and LinkedIn each have over 100 million active users. It provides reasons for businesses to use social media like low costs, brand awareness and customer relationships. Potential downsides include lack of time or guidelines. A case study shows how a gardening store successfully uses social media including blogs, podcasts and social networks. Measuring return on investment from social media is also discussed.
The Social Market: One-Stop Shopping for Market Research, Customer Service an...Aleweb Social Marketing
The document discusses social media marketing strategies and tactics. It provides an overview of major social networks like Facebook, YouTube, LinkedIn and Twitter, detailing statistics on their user bases and usage. The presentation then covers best practices for social media marketing, including developing a strategy, growing an audience and building connections. It also discusses tools for monitoring brands and filtering social media conversations. The overall message is that an effective social media presence can generate leads at lower costs and increase brand visibility.
Getting Started with Social Media MarketingEric Krock
This document provides information about Eric Krock and his experience in software product management, marketing, and social media. It discusses his work founding AIDSvideos.org and includes several social media success stories, including how Coca-Cola used a viral video campaign, how American Airlines promoted a daily deals site using Twitter, and how a campaign on multiple social media platforms helped register marrow donors for two patients. The document then covers topics related to developing a social media strategy, including branding, search engine optimization, blogging, using Twitter, creating video, and using platforms like YouTube, Facebook, and Google+.
Leveraging Search & Social Media Building Traffic To Your Site (Tin180 Com)Tin180 VietNam
This document summarizes various internet marketing strategies including search engine marketing, social media marketing, and video search engine optimization. It discusses how search engine optimization is more cost effective than pay per click advertising. It provides examples of how AllAboutGOD.com successfully uses SEO, social media optimization, and video SEO to drive over 20 million visitors to their site in 2007 in a cost effective manner. It also discusses trends in search, social media, and video to outline the future of search across multiple devices.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
This document discusses social media and provides information on key platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. It defines social media and discusses why these platforms are important for businesses. Metrics for success on each channel are provided along with tips on how to use each one effectively as part of an overall social media strategy. The importance of developing goals, tracking results, and optimizing efforts based on returns is also covered.
Leveraging Search & Social Media To Build Traffic To Your Site Case StudyMarcus Vannini
The document discusses various internet marketing strategies for building website traffic, including search engine marketing, social media marketing, and video search engine optimization. It provides examples of how a Christian organization called AllAboutGOD has successfully used search engine optimization, social media optimization, and video search engine optimization to drive millions of visitors to their websites through organic search results and social media platforms like YouTube, Wikipedia, and MySpace. The document advocates combining different online marketing strategies like SEO, SMO, and VSEO for maximum traffic and exposure.
This document provides an overview of social media presented by Daniel Rowles. It introduces Rowles and his experience in digital marketing. It then discusses various social media platforms like Facebook, Twitter, blogs and LinkedIn. It highlights key statistics around digital marketing and growth of these platforms. It also talks about using these platforms for business objectives like getting found online and engaging customers. Finally, it discusses concepts like social networks, blogs, advertising and monitoring social media.
The Second Street Practicum Team presented their final recommendations for helping Second Street Marketing move into content marketing. They conducted interviews in Phase I to identify pain points, then tested eight potential products in Phase II. Their survey and experiments showed the Blog Post Popularizer was the most useful and important product. They recommend starting with the Popularizer, then expanding their portfolio in phases.
Similar to Drive Website Traffic, Boost Readership - Elizabeth Glagowski (20)
The document discusses best practices for developing high quality website content that maximizes viewer engagement. It recommends determining reader needs and wants, using a variety of multimedia elements like quizzes and photo packages, organizing content logically through tags and landing pages, incorporating interactive elements like social media and community participation, and promoting content aggressively. The goal is to hook readers and give them control through community involvement.
Magazine of the Year Case Study: The Scientistasbpe
Mary Beth Aberlin, Editor in Chief of the 2011 ASBPE Magazine of the Year award, discusses the magazine: The Scientist. The presentation was delivered at the 2011 ASBPE National Conference in Chicago.
Ceci Rodgers: Tackling Topics Through Financial Statements and Footnotesasbpe
Northwestern University/Medill School of Journalism's Ceci Rodgers discusses how journalists can dig deeper into a company's financial records by understanding their financial statements and footnotes. The presentation was delivered at the 2011 ASBPE National Conference.
Ceci Rodgers: Tackling Topics Through Financial Statements and Footnotesasbpe
Northwestern University/Medill School of Journalism's Ceci Rodgers discusses how journalists can dig deeper into a company's financial records by understanding their financial statements and footnotes. The presentation was delivered at the 2011 ASBPE National Conference.
Abe Peck, keynote speaker and Medill School of Journalism at Northwestern University's B2B Department chair discusses the full circle of journalism brands at the 2011 ASBPE National Conference in Chicago
Brian Summerfield: Time Managment and Tasks, ASBPE Conference 2011asbpe
Managing time and tasks in a hectic work environment requires understanding your work rhythms, using time blocking to prioritize the most important tasks, and maintaining a flexible schedule to handle unexpected tasks. The article discusses avoiding overload, burnout, and distraction by properly managing your schedule, prioritizing tasks, and maintaining a work-life balance.
How to Use Web Analytics to Drive Your Digital Strategy Forwardasbpe
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17. 1to1 Media’s Web 2.0 Experience Elizabeth Glagowski Managing Editor, Interactive 1to1 Media [email_address] @1to1MediaEditor http://www.linkedin.com/in/eglagowski eglagowski eglagowski
Editor's Notes
My name is Liz Glagowski, and I’m the managing editor for Interactive at 1to1 Media. For those of you not familiar with 1to1, we are a publishing company that produces print magazine, online content, and a strategic journal covering customer strategy topics. So naturally, we’ve got to be up on this Web 2.0 stuff, since the tools are critical to the customer experience and customer strategy. Here is my contact information on a few of these sites.
We’ve been experimenting with different social media and social networking tools for about 2 years, and it’s a never-ending journey. We have found a few things that work well, and some that don’t. The important thing to realize is that everyone’s got different priorities and approaches. There is no one silver bullet. It’s more like buckshot. But a lot of it’s free or low cost, so a “see what sticks” approach sometimes actually works.
I like this cartoon because it conveys what a lot of people are worried about with social media. Especially in the publishing space, many people are entrenched in the traditional ways of promoting business and don’t want to succumb to the latest “fad.” The publishing business has it particularly rough, because we’re not used to marketing ourselves. We had a built-in audience. Now we as editors and writers have to play a role in promotion and audience-building. You want to balance the “cool factor” with actual business results, in this case, readership. I will talk about our experiences at 1to1 Media. It’s not an exact science, and we don’t claim to be experts, but it’s been a very good learning experience for us.
Up until last summer we didn’t have much of a plan. So we decided to create a formal social media strategy plan to build our site traffic, subscriptions, and reader engagement. Our print and email subscribers were steady, but we weren’t growing. We basically started from scratch. Our website traffic was slow, and our search engine results were way down on the list (like 4 or 5 pages in). We also weren’t growing our subscriber base much, and we couldn’t afford to do much paid customer acquisition. So we turned to Web 2.0 tools. We decided to use a search engine optimization vendor to help us get going, because we were starting from square one. They helped us get on track with what we needed to do. I’ve broken up our strategy into 4 steps.
Web 2.0 is a collaborative process. It’s not just the editorial team either. They have to coordinate, but also work with marketing, sales, IT and others to figure out best practices. We had to start from scratch, and there was a lot we needed to do. A productive Web 2.0 strategy is a multiple-step approach, and if it’s only one person they’ll go crazy. Also, each department has different expertise and points of view. Our social media team was comprised of our four editors, the director of marketing, and two members of the IT staff. And when possible, we involved the sales team, other marketing employees, and senior management in using the tools and getting their insight.
The more content you can provide on a regular basis, the more there is for search engines to find and more for readers to click on. That was one of the reasons we launched a digital version of our print magazine. We only ship the print publication to US readers, so the digital version is made available to readers outside the U.S. or people not interested in the print version. We now have more than 20,000 subscribers to our digital edition. We also made a commitment to update our website at least daily. We created a rotating box on the homepage that features a new story every day. We also assign each of our editors a specific day to post to our blog. As for content, we now do podcasts, videos, and what we call “extension” online stories from the print magazine or our email newsletter content. They’re not long, but it’s fresh information that gets readers to come back to the site frequently. We also have decided to post user-generated content. As a business publication, for us this means Guest bloggers and contributed articles on our website. Our editors oversee the content, but it adds fresh content and a new perspective on some issues.
Once we had the content, we wanted to make sure people would find it. That’s why a search engine strategy is so important. The SEO firm gave everyone who posts content (editorial and marketing team) training in how to post Meta Tags and description, and some best practices for search engine success. It’s a little counter-intuitive to us editors, but it helps getting your articles noticed by those you want to notice them. Use the same keywords over and over in a headline, subtitle, keyword description and within the first paragraph or two. The more a search engine spider sees a keyword, the higher it gets ranked. But be sure to go after keywords that are attainable. For example, “marketing” is so broad, it’s not a good one to go after. At 1to1 media, For example, we like terms such as Customer Strategy; Customer Experience Management; Customer Loyalty; 1to1 Marketing. We try to use them in headlines, subheads, and 1 st paragraphs as much as possible. Meta Keywords and Description are also very important. The Meta Description is the text that shows up on the Google search results page. It’s ok to not make perfect stylistic sense, as long as the reader understands the gist. As I said before (in a redundant mode), here is where you should use the keywords over and over to help the spiders rank it high. 3. Headlines need to be more descriptive than they need to be in print, so a search engine user knows it’s relevant to their search. 4. So far so good. Every little bit helps. You see in this Google search that we’re now very high for the “customer strategy” search term.
What’s important about Web 2.0 is that it makes information a push instead of a pull strategy, from the content provider perspective. We want as many users to see the content as possible, which means getting off our site and going out into the world. I’ll go into a few of these in more detail, but these are a few of the sites we use to share our content. We also added a “Share” button to all of our articles, which give the reader an option to place a link to the particular article on a number of sites. There are lots more than these, but from a resource perspective, these are the ones we focus on.
If you don’t have an RSS feed of your content, you’re missing a huge opportunity. People want content to come to them, and many have RSS feeds built into their browser or email client. We separated our feeds into a few types: 1to1 media.com articles, 1to1 media videos, and our blog. Here’s an example of how the video feed looks on My Yahoo. There are tools available on sites like Feedburner to track who’s subscribing to your feeds, if you want to tie back some specifics. Subscriptions via other sites like My Yahoo or Google, however, are a little harder to monitor.
If you don’t know about Digg, reddit, or other ranking sites like Yahoo Buzz or Propeller, you should get to know them as great resources to promote content. Each day I take the new content that we publish and add it to these sites. There are business categories in each of these sites, and it’s free. Other users vote if they like it, and it moves to more prominent areas of the site based on those votes. But that’s only half the task. In order to be considered an active member, you need to participate by making “friends,” and voting for other people’s stories. It’s not straight-up promotion. You have to give to get. There are many types of these sites, so see which ones give your content some traction, and go with it.
Did you know that YouTube is the 2 nd most popular search engine on the Web, behind Google? The NY Times reported in January that in November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore. It’s probably more now. YouTube has a reputation as a consumer and entertainment tool. But it’s not just for Chocolate Rain or David at the Dentist. We put all of our videos on YouTube. First of all, it’s free, so we don’t have to pay for a hosted video provider if you keep it under 11 minutes). And second, it’s a powerful search engine. The algorithms that manage its tags, keywords, and related videos are very relevant. Many business users visit the site to learn about products, services, and gain information about business topics. There’s really no reason not to take advantage of such a powerful Internet tool.
LinkedIn is another powerful Web 2.0 platform. It’s all business users, which is the perfect place to connect with potential readers as well as current readers who want to engage with us. All the 1to1 editors created their own pages and started making connections. In addition, we launched a group called 1to1 Insiders, which is a collection of employees, readers, and others in the community who are interested in 1to1 Strategy. We post all of our articles to the group, ask members questions about articles as well as their user experience with 1to1media.com, or about other pertinent topics. It’s been really helpful when gathering reader insight or information for articles I’m working on. But I don’t stop there. I’ve also joined other groups that are related to the topics we discuss, to start a conversation and hopefully engage them to become readers, or learn about what’s going on in the space. I’m a member of groups like Customer Experience Professionals, Edge of Marketing, Customer Intelligence and Insight, and Social Media Marketing. There are many to choose from that deal with niche topics that might be relevant to your publications. But be sure to manage your expectations with these groups. Some people use them solely to promote products or services, and don’t provide much value. But if you use the groups to listen and learn from each other, it can be valuable from both an editorial and readership perspective.
Now lets talk about Facebook. It’s gotten so much hype, and everyone had to be on it. But I think many businesses have found out that it’s not a great place to gain a new audience. You already have to be a “fan” of a company to really gain value from it. However, Facebook serves a very important role in that it really helps with search engine placement. A Facebook page tends to be very high up on a search result (as is a LinkedIn page for particular people). So it’s worth it to put a page up and update it every so often, but we found that it’s not a critical spot to attract new users or connect with current readers.
Here’s another one that’s got a lot of hype now – Twitter. But we’ve seen that there’s actually some merit behind the hype. A few of us editors have Twitter pages, and we have some followers. We become followers of our followers, and try to follow people who are connected to some of our competitive publications, because that means those people may be interested in the topics we cover. But once you get a Twitter account, you have to stay active on it. Only a few of us now really focus on it, but when we do, it works. Twitter has moved from the status update concept to become a knowledge-sharing tool. People put up links to valuable content, re-tweet when they see something interesting from someone else, and the community has started using certain terms (#name) to keep up with topics. In our case, Don Peppers, a founding partner of our parent company Peppers & Rogers Group, has embraced Twitter. He talks about issues relating to the company, as well as other interesting things he learns and opinions he has. He also points to his blog, called Strategy Speaks. He tries to post at least a few things a day. He’s up to 824 followers since the beginning of the summer, and traffic to his blog as a result has grown dramatically. From May to July he got 1,429 page views of the blog, and from July to September, after he started using Twitter, traffic grew to 2,489 page views. For a business publication, it’s impressive growth.
Don’s got some good numbers, and overall 1to1 Media has too. From July 2008 to May 2009, our traffic jumped by 77 percent. In addition, referrals to our site from search engines jumped by 69 percent. Google, Twitter, and LinkedIn are among our top five referring websites, which means people came directly from there to our site. We use tools from Google Analytics to track our site performance. Most of those basic tools are free and easy to set up.
We have seen some success, but like I mentioned before we were pretty much starting from scratch. And along the way we faced many challenges. The biggest challenge is resources. All of this stuff takes a lot of time and effort. Now some people assign interns to work on these issues, but I think to gain the most results, you have to have a high-level editor involved. They will understand the nuances of the content and be able to make a decision about how best to promote it. But balancing social media efforts with your other daily tasks is definitely a lesson in time management and prioritization. While an All Hands on Deck model helps spread the content to more people and alleviates some of the resource issues, we found that for some projects there was no one “owner” of our web 2.0 strategy. For instance, no one updated our Facebook since July, and we didn’t catch it for a while. We have since decided to discuss it in a weekly meeting, and I’m overseeing the editorial aspects of the execution. It’s hard to balance what you write with the search engine best practices. Putting a keyword in an article 20 times may be great for the search engine, but it’s bad for the reader. Or a witty headline may be clever and interesting, but it’s not going to attract web visitors. You have to balance the needs of the functionality with the content. ROI is still elusive. We have some numbers to track, but many results are indirectly tied to our social media efforts. But I think the fact that many of these tools are free take some of the pressure off for metrics. But time is money, and you need to try to check if it’s worth your effort to do it.
Once again, here is my contact info. Feel free to contact me with any questions. And like I said before, there’s no silver bullet, and each organization will have its own priorities. But no matter how you approach Web 2.0, good luck with your endeavors!