Short form video content is a digital media format that is brief, typically lasting from a few seconds to three minutes, and is designed for quick consumption on platforms like TikTok and Instagram Reels. It encompasses various genres including entertainment, education, marketing, and personal storytelling, leveraging trends and engaging methods to capture modern audiences' attention. To succeed, creators should focus on relevancy, utilize hooks, maintain brevity, and promote videos consistently across platforms.

1. Short Form Video Content:
Short form video content refers to a digital media
format characterized by its brevity and succinctness,
typically spanning a duration of a few seconds to a few
minutes. This compactness makes short form videos
easily consumable and shareable across various online
platforms, including social media, video-sharing
websites, and mobile applications.
Emerging as a prominent trend in the digital age, short
form videos are designed to capture viewers' attention

2. swiftly and deliver engaging, informative, or
entertaining content in a concise manner. This format
leverages the diminishing attention spans of modern
audiences and aligns with the rapid-scrolling behaviors
often exhibited on digital platforms.
Short form video content encompasses a diverse range
of genres, including but not limited to:
Entertainment: Creators utilize short form videos to
showcase comedic sketches, parodies, lip-sync
performances, and visual gags, capitalizing on humor
and visual appeal to generate engagement.
Educational: Educational content in short form videos
covers a wide array of subjects, from how-to tutorials
and quick tips to explanations of complex concepts,
catering to audiences seeking concise and actionable
information.
Marketing and Advertising: Brands and businesses
leverage short form videos for marketing campaigns,
crafting memorable and impactful messages that
resonate with viewers and promote products or services
effectively.

3. Personal Stories and Vlogs: Individuals share
snippets of their daily lives, personal experiences, travel
adventures, and anecdotes, fostering relatability and
connection with their audiences.
News and Updates: Short form videos can serve as a
rapid and engaging medium for delivering news,
updates, and current events, encapsulating key
information in a brief format.
Art and Creativity: Artists and creators employ short
form videos to showcase their talents, such as
time-lapse drawings, DIY crafts, and innovative visual
experiments.
Challenges and Trends: Short form videos often
participate in viral challenges and trends, encouraging
user-generated content and community engagement.
Prominent platforms dedicated to short form video
content, such as TikTok, Instagram Reels, and Vine
(before its discontinuation), have contributed to the
format's widespread popularity and cultural impact. The
creation of short form videos often involves careful

4. consideration of storytelling, visual aesthetics, pacing,
and editing techniques to deliver a compelling message
or entertainment experience within the constraints of
brevity.
In conclusion, short form video content represents a
dynamic and influential digital medium that caters to
modern audiences' preferences for concise, engaging,
and easily shareable visual experiences across online
platforms. Its adaptability and potential for creativity
continue to shape digital communication and
entertainment landscapes.
Short-form video content is any type of video content
that’s less than 60 seconds, though some marketers
agree short-form video content can be as long as three
minutes. Short-form videos are meant to be bite-sized,
easily digestible pieces of content that are easy for
viewers to scroll through and view several at a time.
Short-form video content is quickly becoming one of
the most popular forms of social media content, so if
your brand isn’t currently creating any, you need to
start.

5. A few key statistics that help prove the importance of
short-form video content include:
TikTok, the pioneer of the short-form video content
movement, has been the fastest-growing social media
platform thus far, generating 1.53 billion users in just
seven years
96% of consumers prefer to watch short-form video to
learn about a product or service
Short-form video has the highest ROI as well as being
the best format for lead generation and engagement
Nearly a third (30%) of all short-form videos are
watched 81% of the way through
47% of marketers agree that short-form videos are
more likely to go viral
On average, adults residing in the United States
devoted 46 minutes daily to using TikTok. It is projected
that by 2024, the average daily usage time of the social
short-video platform by U.S. adults will increase to 48
minutes
1.Pay Attention to Popular Trends
In order to create content that fits on the short-form
video platforms, you need to first dedicate time to
consuming content on these platforms. This is the fun

6. part, but make sure you still spend your time wisely.
Are there sound bytes or songs that are being used
again and again? If so, that’s likely part of a trend.
Creators and brands often try to hop on trends as
doing so can increase the chances that your video
reaches more people. Plus, if someone recognizes a
trend as they happen upon your video, it makes it more
likely that they watch all the way through.
Here’s a great example of a popular sound byte that
tons of content creators and brands hopped on—the
“corn” song. Graphic design software Visme repurposed
this song to focus on their presentation templates:

7. While you only want to use trending sound clips that
you can actually relate back to your brand, there are a
lot of ways to do this. Start spending some time
scrolling through TikTok, Instagram Reels, and YouTube
Shorts to find trends that would make sense for your
brand.
2. Start With a Hook
The nature of these short-form video platforms is that
users scroll up to quickly go from video to video. This
means it’s extremely easy for viewers to scroll past your
video if it doesn’t immediately draw them in. To combat
this, start with a hook.

8. You can do this by starting your recording on
something eye-catching, or you can make sure your
sound grabs attention.
The Sill went with the latter in this example by using a
sound byte that starts off with an excited, “Oh my god!”
3. Create Relevant Content
Regardless of whether you choose to add a music clip
or a trending sound byte to your videos or choose to
create completely original content, you need to make
sure it’s still relevant to your brand and the type of
content your target audience would want to see from
you.

9. Although the sound byte doesn’t relate back to their
business, the captions added in make it relatable to
their target audience.
Other ideas for relevant short-form video content
include:
How-to videos or tutorials
Storytime
Industry tips
Reviews or testimonials
Fun facts

10. 4. Repurpose Long-Form Videos
If you’ve previously invested in a log of long-form
videos, use those! You can easily crop the footage to fit
a vertical screen and pick clips out from your longer
videos using a video editing tool. This is a great way to
start publishing short-form content while still finalizing
your strategy and brainstorming ideas.
5. Keep it Less Than 60 Seconds
While some videos, like in-depth tutorials or stories,
might make it to the 3-minute TikTok limit, the best
case scenario is less than 60 seconds—or even
sometimes less than 15 seconds. This makes sure your
video really is bite-sized.
Your videos don’t have to be a whole production for a
short-form video platform—take advantage of that by
fluctuating between extremely micro videos and videos
that are between 30-60 seconds long.
6. Share Consistently
If you want results from your short-form video content,
you have to post new videos regularly. Aim to post
once per day, or at the very least once per weekday.

11. This will make sure you have enough content for the
algorithm to choose from and show to your target
audience.
7. Promote Across Platforms
We’ve mentioned this earlier, but it’s key: you don’t
need to create separate strategies for TikTok, Instagram
Reels, and YouTube Shorts. While you might choose to
share certain videos on only one of those platforms,
you can easily share your short-form videos across the
three platforms, as well as on your Instagram Stories,
Facebook Stories, or even Twitter account.
8. Record Vertically
Short-form video platforms are meant to be viewed on
mobile devices in a vertical format. While repurposed
long-form content can be cropped into a vertical
format, your best bet when creating new short videos is
to record vertically so you don’t have to worry about
that. Plus, the last thing you want to do is post a
horizontal video on a vertical platform—your audience
won’t be able to see the video as easily and it won’t be
as attractive on their screen.
9. Use Your Caption Strategically

12. While you don’t have a ton of space in your caption, it’s
still a great place to provide additional context to your
video, so use it wisely. You can include a call-to-action,
share more information not covered in the video, and
more.